Search Engine Optimisation (SEO)
Bristol sure is one busy city. This means it’s easy for a large number of businesses to get drowned out by their competitors. However, have no fear, we can help! Our affordable seo service can help your business to reach the top of Google.
How can SEO help my business?
Most businesses now face large amounts of competition here within Bristol and indeed Bath, England.
This means that it really doesn’t matter what business sector you operate within, it’s normally imperative to stand out from your rivals.
One-way businesses can standout from the crowd is to invest in quality white hat SEO.
So, if you run a company within Bristol, and you want your business listed within the Google My Business results and the organic business results, then we can help you.
We are SEO experts
Why does our company need to invest each month?
Some businesses may think that organic and local SEO can be invested in once and then when the business has risen to the top then that’s it- job done.
However, this is not the case, that’s because Google’s algorithm never stops assessing which businesses have the got best SEO.
So today your business might well be number one, yet tomorrow, well Google’s algorithm may spot that there are now 10 other businesses with much stronger SEO, so your business could end up on page 2.
And as you can imagine, there’s always going to be a lot of businesses within Bristol that also want to reach the top of Google, so they won’t stop until they get there.
This is why most digital marketing agencies, ours included, charge a fixed fee every month in order to improve your SEO.
How does your SEO agency calculate how much to charge?
This does depend on the amount of competition that your businesses faces, and how strong those businesses SEO is at the moment.
So, for example let’s say you run a web design agency, and you want to pay a local SEO company to get your web design business onto page one.
Well, your web design business is likely to face a lot of competition, so the amount of SEO work needed would be quite high.
Plus, there’s likely to be a lot of web design businesses within each a major city like Bristol, and these may have invested in SEO long before a new business has started paying for SEO.
This means that we as the SEO company will often have to complete a larger amount of work in order to catch up.
How long will it take to get our business onto the first page of Google?
This again will depend solely on the competition.
If your competitors have very strong SEO, then it could take longer, if your competition is weak, in terms of their SEO, then it may only take a few months to put the business onto page 1 of Google.
What are Google Penalties?
So many businesses within Bristol, and the rest of the U.K sometimes are tempted to choose an SEO company that offers a very low SEO fee.
However, so many businesses have also incurred penalties, such as the Google Penguin and Google Panda penalties, this is often from hiring the wrong SEO agency.
Sometimes also a business will have a go at doing search engine optimisation themselves, then get the website penalised, because of let’s say building low-quality backlinks.
The business could then be removed from Google.
When we reach the top of Google could we drop back down?
Yes, sometimes a business within Bristol will hire a search engine optimisation agency and the marketing agency may succeed in getting the business to the top of Google.
Yet, some businesses quickly get rid of the SEO company once their business has reached the top.
Some businesses may deem that they have done their job, the business is now on the first page of Google, and that the business no longer needs the SEO agency at all.
However, sometimes after a few days or weeks a business will drop if it does not invest in SEO.
That’s as the businesses direct competitors develop stronger search engine optimisation .
Why all work must be white hat
Often a marketing agency will be under pressure to generate results.
Some agencies then give into this pressure by cutting corners, and implementing low quality search engine optimisation.
However, for most businesses they understand that quality SEO takes time, if rushed the business could incur a penalty and the business may not then be ranked on Google at all.
Quality therefore often takes time, but short-term gains through low-quality SEO are simply not worth the risk of the business incurring a penalty, such as a Google Panda penalty.
What does local SEO mean?
Here at Digital Tailors we work with many businesses within Bristol to implement white hat SEO.
We offer local SEO, this means that if you want to get your business onto the first page of Google within Bath or Bristol, then we are the business to call.
What does organic SEO mean?
Often a business will know what local SEO means, but not so many businesses will not know what “organic search engine optimisation” means.
Quite simply put, when most search engine optimisation companies refer to SEO, they mean organic SEO.
So, let’s say that you are looking to purchase a new sofa for your home.
So, you look for “local sofa shops” near to you within Bristol, England.
And you will then often be presented with PPC adds right at the top.
Then below that often because you have mentioned that you are looking for a sofa shop within Bristol, you will have a map and Google My Business results will be below that.
If you are searching from an Android phone, and location data is switched on, then you should have businesses that sell sofas that are based very close to you.
Then beneath that you should have around 10 businesses mentioned, there should be a meta title and a meta description for every business.
The 10 businesses that get listed there are referred to as the “organic business listings”.
By investing in organic SEO, an SEO agency like ours can help to get your business onto the first page of Google.
How would you improve our businesses onsite SEO?
Search engine optimisation falls very broadly within one of two categories, that is onsite and offsite SEO.
And as most digital marketing agencies will tell you, there are thought to be well over 200 SEO signals that Google takes into account. So, this means your SEO agency should be working hard to optimise the signals in a white hat way.
Your digital marketing agency may add content marketing to your website.
Content marketing could be a blog post that’s added to your website.
So, for example, let’s say you run a business that sells mountain bikes.
Therefore, your business may add blog posts about mountain bikes, for example you may write a blog post about a new range of bikes, and the new features that these bikes have.
Meta titles and meta descriptions
Your digital marketing agency should add a meta title and meta description to each page.
So, for example, let’s say you were looking for a website design company within Bristol that has experience of building websites for large businesses.
So, a web design business may put within their meta description that they have worked with some large brands, so instantly that might be the web design agency that your company selects.
Internal backlinks can be a great way of keeping a customer on your website for longer.
So, for example, let’s say you sell designer clothing, and someone is looking at a blog post describing let’s say winter jackets.
And within the blog post you mention winter boots, well, that may well be a great opportunity to use “winter boots” as the anchor text that then leads the reader to the page that sells winter boots.
So not only are you keeping the customer on the website for longer, that’s if they follow the link to the winter boots, but also you could potentially increase your sales.
This is why so many SEO agencies, including ours use internal links.
Anchor text is quite simply the text that you click on in order to follow a backlink.
So, for example, let’s say you are looking to purchase a used car, but you already know which brand car that you want.
So, you click the link that says, for example “brand A car” and you click that, the brand A car could be used as the anchor text.
It therefore tells you the customer what the link is for, as it takes you to that brand of car, but it also informs Googlebot and Google’s algorithm what the link is for, that its about a page to do with a brand of car.
So many company’s within Bristol, and elsewhere within the U.K have websites built that do not have a page for each service that the company offers.
So, for example, we have a page for local SEO, organic SEO and content marketing.
Yet, some SEO companies may list all these services on just one single page.
And as any good SEO company will tell you, each main service should have it’s own page, this makes it easier to apply SEO such as meta titles, meta descriptions, internal backlinks and to also build quality links to each page.
How fast is your businesses website?
It’s really important that your company website loads fast.
Some businesses may benefit from investing in AMP.
Here’s the most important thing to remember, whichever search engine optimisation company that you hire within Bristol or within Bath England, make sure that the business offers you quality white hat SEO.
One area of work that your digital marketing agency may offer you each month are blog posts.
If the blog posts are high-quality then these could help to improve your businesses search engine optimisation.
Google’s Algorithm only rewards businesses that invest in quality SEO
It’s worth remembering that if low-quality SEO is implemented, then your website may incur a penalty.
Has your business any duplication issues? If so, you should ask your SEO company to fix this problem.
How would you improve our businesses offsite SEO?
Quality business citations should be built.
Your business should have a Google My Business account set-up for each business location.
NAP stands for name of your business, it’s address and phone number.
Your digital marketing agency should only build quality backlinks.
Your SEO company should look to reduce your businesses bounce rate.
Your SEO agency should also look to make it easy for customers to find the product or service that they are looking for.
SEO Agency Bristol and Bath
If you are looking for a Bath SEO company or an SEO company within Bristol, then why not call us?
Digital Tailors can offer:
· Website Design
· Organic SEO
· Local SEO
· Content Marketing