Why link building is still important

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When you read various blog posts, about link building, some say that link building won’t even have an effect on your business’s seo. However, we don’t believe that is true, some backlinks, really good quality links, that are built using 100% white hat SEO, well will these can still have a dramatic and positive affect on businesses’ seo.

However, as we will explain more of later on in this article, what is apparent, is good quality links can take your website to new heights.

However low-quality backlinks, they can do huge amounts of damage your business’s seo. Low-quality backlinks, that have been bought all built incorrectly, (using black hat methods) can massively damage your business’s seo. So you have to use the right link-building techniques, you have to avoid purchasing backlinks full stop.

 

Link Building, Off-Page SEO

Building backlinks, is something that a lot of companies find extremely confusing and it’s something that they don’t know how to do. Sometimes the company might think that they need a specialist link-building company, and this might be true sometimes be true. However, most white-hat marketing agencies understand how to build good-quality backlinks. And it would be best to avoid the seo agencies that build low-quality links. Otherwise, your business can get a link penalty.

Ever since Google was founded, they have used backlinks as a way of deciphering where businesses should ranked by in Google’s SERP’s. And ever since PageRank we don’t think that’s changed until the present day in 2024. We still believe backlinks are still essential.

A brief history of why backlinks are important

To fully comprehend why backlinks are still important, you have to go back to recent history to understand why backlinks are such a crucial part of Google’s algorithm.

In 1998, Larry Page and Sergey Brin started Google, and they named their original algorithm, which was simply brilliant at the time, “Page Rank”. This algorithm has improved a lot since then; it’s a lot more complex and intricate than back then.

However, you have to understand this concept, that is the backlinks are like a vote of confidence in your website; if another brand or company links to your business, and they are good quality companies which are relevant to your business, these links can positively affect your business rankings.

So, although there are thought to be over 200 various different ranking factors that Google now uses as part of their algorithm, backlinks are still a ranking factor, just like when Larry Page and Sergey Brin first developed their algorithm- however Googles algorithm was a lot simpler back then.

In 2009, Google removed PageRank

Back in 2009, and Google got rid of the Page Rank metric, which are shown in “Google’s Webmaster Tools”.
this was an indication that they would start to move away from backlinks as one of the main ranking factors; and now there are many other ranking factors which are used by the search engine to decipher where a business should rank in Google’s serps.

 

The more votes, the better

Here’s where things get a little bit complicated for some businesses to grasp; sometimes, they think more backlinks the better. When it comes to backlinks, however, the more quality links you have, sure, the better.

When you start to have a mix of low-quality and spam links, , this can damage your business’s seo, so more of these links is not better; it can result in a penalty.

Don’t overly focus on just backlinks

Some businesses think that the only way to improve their seo, is to solely concentrate on building backlinks. However, this is a flawed seo strategy right from the outset. The main reason is simple: many other ranking factors must be enhanced at the sametime. A good agency, or a seo consultant today, must keep many plates spinning simultaneously. What we mean by that is, therefore, to optimise as many ranking factors as possible. If your business focuses solely on just building backlinks, then often wont improve the company’s seo.

Link Penalty (Google Penguin)

Whether your playing a game of Monopoly or trying to improve your business search engine optimisation, there will always be people and companies that will always try to cut corners. Therefore they will try to cheat.

However, when it comes to SEO, well, there are no shortcuts; it is hard work, and it takes tremendous effort to get any business onto page one of Google. Therefore, you must take a long-term view and only use white hat methods.

Does my business still need no-follow-backlinks?

Yes, a business most certainly does; for backlinks to be built correctly in a 100% white hat way, you need a combination of both no-follow and do-follow backlinks. If, for example, you have 10,000 backlinks, and all of these are do-follow, it looks like the links have been bought. And you don’t want the links to look as if you purchased them.

You shouldn’t purchase backlinks at all; you should have bloggers and business owners who want to link to your work voluntarily. By doing so, they are likely to use a mixture of do-follow and no-follow backlinks.

 

Create very high-quality and also helpful content marketing

If you want your business needs search engine optimisation to be a roaring success. Your business needs high-quality and well-written content marketing.

Make sure that you fix any low-quality backlinks. You may have a website that has many low-quality backlinks.
If your website has low quality / spam links, this needs to be resolved; you need to hire a link-building specialist or an agency specialising in penalty recovery. For example, having a website with many low-quality backlinks is like trying to put a car into a race; while the car’s boot is filled with lead, you are at a massive disadvantage from the outset.

So, just like any good race car driver, would shed weight from their car. To ensure they are more competitive and therefore can win the race, you should eliminate your low-quality backlinks.

For example, you may need to hire a link-building specialist, and there are many marketing agencies within the United Kingdom that specialise in fixing link penalties.

 

Disavow any toxic links

There are many ways to fix the problem of having low-quality links pointing at your website. One way is to contact the website directly and explain you want the links removed: their links are causing a problem with your business seo, and you want them removed.

If they don’t remove the links after you have contacted them, or you can’t contact them, then you should proceed to disavow the links. However, disavowing links should only be undertaken by an expert because if you don’t know the difference between good-quality links and low-quality links, you could end up disavowing and cutting out the wrong links! This could end up damaging your seo.

This is why you need to hire an agency, which is really good at building links and disavowing low-quality links.

Why Businesses Should take to the time to improve old blog posts

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How to better optimise legacy content marketing  

 

When writing content marketing, the management of existing content assets plays a crucial role in maintaining a competitive edge. If your website for example has 40 copied blog posts, well, this will hamper your company’s SEO performance moving forward.

With vast numbers of content accumulated over the years, written by various staff members, it becomes imperative to strategically optimise these assets to enhance organic visibility and user experience.

Why its most definitely worth revisiting and better optimising older content marketing

 

Regularly assessing old content marketing is not just about keeping up with the Jones- meaning just  because a competitor is addng a blog post once a week you should too.

Yet, time should also be spent scrutinising content for outdated references, like articles titled “10 ways to improve your SEO in 2018- obviously someone landing on that page now, is going to view the advice as outdated.

So you should revisit old blog posts, see if they can be updated.

 or posts that have lost relevance due to changing trends. Even user-generated content on  

Make sure your chosen SEO company is adhering to to Google’s E-EAT Principles

 

 

Google’s E-EAT guidelines — focusing on Expertise, Authoritativeness, and Trustworthiness — are pivotal in assessing content marketing. These include ensuring originality, providing insightful analysis, yet the work must be written by an expert. Or at least sit down, and have a cup of tea with an expert on the subject, to gain there input. This will generate an article that’s more helpful, useful and better for the reader.

 

This will result in the following:

  • Likely you will obtain more quality backlinks
  • Higher time on site
  • Lower bounce rate

  

 

Repurposing: Enhancing some of your old blog posts

 

Beyond removal, repurposing offer less risky alternatives. You need to take some advice from expert SEO consultants, but they may recommend sometimes consolidating blog posts and pages, which involves merging similar content into comprehensive resources, optimizing crawl budgets, and providing users and search engines with streamlined, quality content marketing.  

 

 

Monitor performance using Moz Pro SEO tools- they are very good

 

If your marketing agency is neglecting optimising legacy content is a missed opportunity.

Regular analysis and testing of existing content marketing for potential enhancements or repurposing can yield significant SEO rewards with relatively low effort. This proactive approach ensures that all content assets, new and old, contribute optimally to the brand’s online presence and SEO objectives.

 

 

How to repurpose content marketing to improve your business SEO

 

Repurposing isn’t just about updating just dates or facts; it’s about reimagining content to align with current trends and user needs. So, sometimes adding a substantial amount of text. 

 

 

Google Analytics and content marketing  

 

An in-depth analysis of user behaviour can help you to decide which blog posts need improving. If work has a high bounce rate, then these pages should get your most attention, in terms of improving them.

SEO tools like Google Analytics and Google Search Console offer invaluable insights into how users interact with your content marketing. Understanding these patterns helps in identifying underperforming pages and blog posts and opportunities for improvement, thereby enabling a data-driven approach to content optimisation.

 

 

How to use Google Ads to gain more customers

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How Google Ads can be used to help you gain more customers

Welcome to the dynamic world of Google Ads. . As a well-known SEO company, we are here to guide you through the intricacies of setting up and optimising your Google Ads account. Its as easy as 1,2, 3 it really is.

 

How to set up a Google Ads account

Embarking on the Google Ads journey is more than just a technical step; it’s a strategic marketing decision that catapults your digital presence to new heights. So for example, your business may not have generated any customers online, just relying on word of mouth. Yet when you start paying for Google Ads, you will see that it can flood some businesses with customers.Let’s dive into the essential steps to establish your Google Ads account, designed to position your brand in the spotlight.

 

How to set up your Google Ads account

Your journey begins with two non-negotiable essentials: a valid email address, so if your still using say a Hotmail e-mail address that separate from your website, it’s time to change that. Ask your web design company, to set up an email account that has your domain name in the e-mail address.. While any email address works, a business-related or Gmail account streamlines the process.
Visit Google Ads, and select “Start Now.” Its then a simple step by step process to follow. Bypass the temptation of immediate campaign creation; focus on building a strong foundation first- and dedicate enough time to set up the Google AdWords account correctly, don’t rush it, as you may not be getting the best performance, if you miss key details. This is where your strategic prowess begins to shape your future campaigns.

Now its time to set preferences

Its now time to customise basic settings like billing country, time zone, and currency- this is easy to do. These small but significant details ensure your account aligns perfectly with your business operations.

Business profile

This step involves providing comprehensive business information- and do take some time to add much information about your business as possible.
Input your business details meticulously, ensuring accuracy in every field.

 

Finalising your account setup

Complete the setup by submitting your information- as you can see, its an absolute piece of cake to set up a Google Adwords account, it can normally be done, for most small businesses in less than one hour.
Sometimes it may take longer, it does depend on the services and products that you sell. Remember, setting up your Google Ads account is just the beginning. The real magic happens in campaign creation and management.
Remember you should keep managing and making changes to your account, making changes to make sure you getting the most out of your Adwords spend.

 

Unveiling the power of Google Ads

Google Ads isn’t just another marketing tool; it’s your digital megaphone- it can help your business to generate a lot more sales. Its unparalleled reach via the Google Display Network means your message resonates across millions of screens (if you have enough of marketing budget to do this).

The platform empowers you with complete control over ad creation, targeting, and budgeting, allowing you to tailor every aspect of your campaign. The pay-per-click (PPC) model ensures you get value for every penny spent, making it a budget-friendly option.

 

Making Google Ads work for you

Campaign success lies in understanding the data Google Ads provides. Use its analytical tools to refine your marketing strategies, assess ad performance, and ensure maximum ROI. Remember, the data you analyse today shapes the successes of tomorrow.