When a business owner is looking to invest in digital marketing services, it’s all too easy to get confused by all of the confusing marketing terminology that is often used.
After all, a business could invest in local seo, organic seo, social media marketing, CRO which stands for conversion rate optimisation.
There are therefore loads of different forms of online marketing that a business can choose to invest in. However, we believe that one of the best forms of online marketing that a business can invest in, is commonly referred to as “organic seo”.
Most of the results that are returned when you ask Google to find a business, are called the “organic business listings”. We can help you to get your business ranked right at the top.
So, what does the organic seo process involve?
We are going to have to get a bit technical here, but just for a second- so do bear with us.
Each and every website is ranked by the search engines according to the strength of the websites “ranking signals”.
Now ranking signals can be anything from backlinks, through to the websites H1 tag’s.
Not every ranking signal is weighted the same in terms of importance. Some ranking signals are of more importance than others. For instance, backlinks are widely regarded as being top of the tree.
With that in mind you can now appreciate how Google’s algorithm ranks all the various websites.
The websites that have the strongest ranking signals are ranked the highest.
However, when choosing an seo agency, there are some other factors that need to be kept in mind also. That is there is a right way to go about implementing seo, and there’s also a wrong way.
The right way is commonly referred to as using “white hat methods”. The wrong way is to cut corners, such as using automated link building techniques. Such methods could mean that your website incurs a penalty.
Low quality methods may take a website to the first page of Google, but only for a temporary period of time.
Once Google’s algorithm has discovered that the seo work is spam, it will weigh up to what extent. If your Bristol seo agency has used really poor methods, then the website could incur a Google penalty.
A Google penalty should not be taken lightly at all, that’s because the website could see its rankings substantially reduced, or sometimes removed from Google altogether. Which can obviously negatively impact the business that’s involved.
So, a word to the wise, don’t just opt for the cheapest seo price that’s on offer within Bristol, as sometimes this is a one-way street to incurring a penalty.
How can organic seo help my business?
Organic seo can allow your business to rank higher for keywords that are important to your business.
For example, a dental practice based within Bristol will want to rank high for “private dentist” and “cosmetic dental practice” for example.
By strengthening your websites ranking signals, we can optimise your website for a number of keywords.
So, whether you’re a dental practice, or a construction company, we can help you to generate more leads and sales.
What kind of businesses do you work with within Bristol?
We work with many different kinds of businesses, from leading dental practices through to law practices.
We look to partner with businesses that understand that organic seo is a continuous process. We then offer quality work, which is offered at an affordable price.
The seo process is continuous for two good reasons, firstly if a large amount of seo work was to be implemented on an ad hoc basis, then this can look unnatural to the algorithms. This can mean that sometimes a websites rankings will actually go down.
This is why its far better to add work in a steady flow each and every month.
For example, if no new articles / blog posts were to be added to the website for a very long period of time, then a mass load were all to be added at once, then this can sometimes damage a websites rankings. This type of adhoc seo can therefore act to the businesses detriment.
Secondly, your direct competitors within Bristol will also want to be ranked at the top of Google.
This means for a business to improve where it is ranked, it will need to pay for seo each month otherwise the competition will quickly overtake the business.
How much will this service cost?
Digital Tailors of Bristol can offer your business a no obligation quote. Our prices typically vary between £250.00 a month and £2000.00+ a month.
We appreciate that the prices that we have just stated may sound pretty vague, however we will need to evaluate your website first, that’s before we can offer an accurate quote.
Why should we choose Digital Tailors to manage our businesses seo?
We can offer your business the following:
White Hat SEO
We never cut corners. Some seo agencies cut corners, this is often to demonstrate that they can bring about results in a short amount of time.
With that said, cutting corners by using poor quality seo may bring quick results, but these methods will ultimately mean that the website will incur a penalty.
A penalty can mean that a website is totally removed from Google altogether, so cheap or low quality seo is often a total false economy.
We therefore only ever use the very best methods, and we also charge fair prices.
So many agencies are too quick to say yes to everything at the start of the optimisation process.
However, we are different, we prefer not to over promise, and then under deliver. Instead we have experienced seo consultants, some of which have over 10 years experience.
We use this experience to inform our clients about what is realistic, and what is not.
So, if you would prefer to deal with a digital marketing agency, that will only deal with facts, then you will like us.
Our experienced marketing consultants have seen many changes take place to Google’s algorithm.
This means our team will have an in-depth understanding of all the various Google updates, from Google Panda, right through to the massive Google Hummingbird updates.
This means that with our level of experience, we can implement quality seo work, that will make a real impact.
How does the process start?
All we need to know is your websites address, plus also which words you would like to rank higher for.
We can then offer you a no obligation quote.