Can improving the business’s on-page SEO be enough to get onto page 1 of Google.co.uk

Digital Tailors

Subject: On-page SEO

Date: 03/09/2025

As we all know, an increasing number of people are using the internet to find the goods and services they need. Every year, more and more businesses are formed and are competing in the wonderful city of Bristol.

This is beneficial for business and competition, but it also becomes more complex, making it harder for companies to secure customers. For example, a plumber had only a few serious competitors online 10 years ago; now, in this thriving city, there might be well over 100 local businesses all investing in improving their search engine optimisation.

 

Our time is short

SEO is most definitely a long game.

You expect results overnight, but it doesn’t work like that, and we can say that with great confidence because we have been in this game for over 10 years. We know that you can burn the midnight oil, work your socks off, and drink espressos until you fall off the office chair. For all that hard work, it might only come to fruition a few months down the line.

Search engine optimisation is therefore a very slow process, and thus businesses need to know where to focus their time and also their energy.

They should be building links and writing content marketing so fast that their hands are aching from working so hard.

Well, we are Digital Tailors, we are one of the best, if not the best, SEO agencies in the whole of this city. So, please sit back, have a nice cup of tea in hand, and let us explain how on-page SEO is important, vital, but not the only cog in the engine of improving your business’s search engine optimisation.

 

Tell me what this on-page SEO is?

On-page SEO involves reviewing every page to identify areas for improvement in its SEO performance. Can you make it better? Can you improve the UX? Can you improve the on-page SEO elements to help draw in more visitors

Therefore, the marketing consultant that you hire should consider the following:

 

How to improve the content marketing

• The internal links
• The page titles
• The URL slug
• The meta description
• The UX of the page
• The evergreen content marketing
• The product descriptions
• Removing and replacing duplicate content marketing
• The list goes on and on

 

How important is the on-page SEO?

If you imagine for a second that your Bristol SEO is like a car, for that car to move forward, it needs a body and all the components, such as the electrics, internal fittings, like seats, to be fitted correctly. This is similar to how your business’s on-page SEO works; it must be fitted correctly and accurately.

Externally, the backlinks are like the engine of a car; the more powerful the links, the more it’s like having a powerful engine under the hood, which will move you forward faster and faster.

 

Where your business ranks in Bristol is so important

With SEO, you can never afford to take your eye off the ball; if you do, shortly after, your business will often start to fall down the ranks. And when you talk to some of the best marketing agencies in the land, and we are one of them, they will tell you how important it is to get to the top of Google’s results, or as near to the top as you can get.

The reason is that the top position on Google captures most of the shoppers, leaving the other organic positions with crumbs.

This is because businesses invest a significant amount of money in SEO, as it can literally make or break a company in terms of its ranking on Google.

 

Now that we have explained how important a business’s on-page SEO is, let’s look at some of the areas that your company can start to improve.

Now, if you’re a start-up business or any business in the city of Bristol, we encourage you to spend some time reading about Google E-EAT and the Google Helpful Update.

The reason is that this guidance is very insightful to businesses and marketing companies alike. It explains that Google prioritises websites that offer high-quality advice at the top of its search results. The well-written pages, written by experts on the subject you are writing about, who have experience with the product or service they are describing, can help improve the Google E-EAT score for that page.

Now, let’s have a look at some of the ways that your business can start to improve its on-page SEO.

Write content marketing

When you sit working hard on your Apple MacBook laptop, looking out of the window of your Victorian Bath stone building in Clifton, Bristol, you might think, ‘Why am I writing thousands of words of text?’

Why am I writing content marketing, which involves offering free advice, when it takes many hours of my time to write?

You may want to be in the gym, running in the park, or playing a game of tennis at David Lloyd’s.

We get it; however, what you have to remember is this: remember what we said earlier about the car. Search engine optimisation can be split broadly into two parts: the on-page SEO and the off-page SEO.

Content marketing is like the body of the car, and the engine is the backlinks. Therefore, the vehicle is going nowhere unless these two elements work together and are done to a high standard.

The point we are trying to make is that, regardless of the type of business you run in Bristol, it will be absolutely impossible to rank number one on Google.co.uk without high-quality content marketing. Yes, you will need to build some links too, but writing a two-thousand-word article for your dental practice in Clifton is well worth doing if you want your business to start to climb up Google’s ranks.

 

Optimise your page titles.

Don’t go and find the cheapest web designer you can see, as you will often be getting a basic website that is too basic.
Instead, invest in a well-designed website that clearly presents your primary services and products on separate pages.
Then write an unambiguous page title.

 

URL slugs

Don’t change your URL structure unless the website is brand new.

The reason is, let’s say you run a business in Bristol, it’s an engineering business, making really nice e-bikes for sale.

You might have had your nice website up and running for say 7 years; in this time, the pages will have accumulated good SEO value.
So, don’t therefore go in and start changing the URL structure if you have an established business, because you could lose the SEO value that you have accrued to those pages.

However, if you have a brand new website, you’ve just forked out on having a nice company website built in Bristol. Then you notice that instead of /kitchen-blenders on that page, it’s a load of numbers and text.

Well, you are missing out on an SEO opportunity, that is, you could amend the URL slug, and you could add some keywords there into the

URL slug. But again, only do this if the website is brand new.

 

Internal links

Do make sure that you add the internal links; this can help Googlebot to do its job, as it can spot the internal links and follow them.
Googlebot will read the anchor text, then it will follow the link, and this helps Googlebot to crawl and index more pages.

 

Images and infographics

Talk to anybody really good at SEO, like us, we do like to blow our trumpet.
Well, what they will tell you is, sure, having good quality content marketing is essential. However, you also have to improve the UX for that page; this means improving the user experience. One way to achieve this is to incorporate infographics and images, as they can help break up the text.

 

Off-page SEO is the engine that can drive your SEO forward

A good SEO agency in Bristol will typically have a team of copywriters, as well as link-building experts.
The reason is that you need a lot of time spent building links and writing content marketing. We are an established agency in the city of Bristol, offering fixed-priced packages starting from just £1000.00 per month. Do contact us for more information.