Can a websites design have any bearing on SEO?

Introduction

Sometimes a business will believe that a website’s design does not impact the companies SEO, however the long and short of it is this, it does. It simply boils down to this, the web design needs to be completed to a good standard, so does the seo.

Let us explain, let’s say that you are about to enter a race, now there’s no point in having a high-performance engine built, and then place that engine this in the body of the car which is wholly unsuitable for motor racing.

At the first bend, it’s likely that the suspension and body roll means that you are not likely to be a strong competitor and start lagging behind the competition pretty quickly. That’s because even though the engines strong, the cars body is not set up for racing.

This is exactly the same concept that you should take when you think about hiring local SEO companies, because they are the engine that needs to drive the rankings up, but if have a rubbish website designed, well it’s not going to be strong enough to get your site onto the first page of Google.

That’s because, for a website to get onto the very first page of Google’s organic results, well, its going to need the following:

 

–        Be relevant to the query

–        Have followed Google’s WebMaster Guidelines

–        Needs to offer a good user experience

 

Now, lets say the websites difficult to use, you cant find products easily, well, guess what?

That wont offer a good user experience.

So, you need a well-designed website, it’s the foundation that the SEO is built up from, so remembers there’s no point in having a roaring engine, unless the rest of equation is set-up right.

You need to factor in “bounce rates” we believe there becoming a more important part of SEO.

You might hire one of the world’s best SEO consultants to work for you, and they may flood the website with relevant “organic visitors”, yet let’s say that the web design is so poor, that the bounce rate goes through the roof, you might ask well, what’s is the point? Its like getting shoppers through the door of a shop, then asking them to leave straightaway, a pointless exercise!

And that’s exactly right, is like laying new carpet or decorating your house, while ignoring the leaky roof, your attention needs to be focused on what’s important, and that means you need a well-designed website, that serves its purpose of selling your company’s products in the best possible way, before you start to build and strengthen the organic SEO.

You want to be the last click

Here’s something that you might not hear on a lot of marketing agencies talk-about, yet this is something that a lot of business owners around the world can understand, that is your business should aim to be the last click.

So, what do we mean by this?

Well, SEO is changing, and the search engines are using artificial intelligence (AI) and machine learning to see which business best answers a query, do you want to be the first click, or the last one?

Why we say that is because, it implies that if your company is the last clicked on in the SERP’s, that you are more likely to have provided what the shopper wants.

So, whether they’re looking to buy luxury chocolate online or new car tyres, if your business is the last one that’s clicked on, and it’s clear that a shopper has spent a long time browsing your products, then this can be a clear indicator you with satisfied what the shopper is looking for.

If you have a poor website design- so the business makes it hard to sort products by say price, or to navigate the website, because of a menu that’s difficult to use, well you’re not likely to be a last click, you more likely to be a business that people leave to go to a better competitor’s website.

Put your customers first

Also often businesses compare web design quotes, like they are purchasing a new set of office chairs, that is to say, the company may want the cheapest price, yet web design should not be seen as something that needs to be bought cheaply, because sometimes it is the sole way that the business markets itself.

Instead, what you want is not the cheapest price, you will quality.

Don’t expect high-performance from a cheap website

Right at the start this article, we talked about a race car, and that if you’re serious about winning the race, the whole car needs to be set up to beat the competition, and this is exactly the same concept when it comes to digital marketing.

There is absolutely no point in racing about trying to find a seo agency, say in Bath, England, to help improve your SEO, unless you have a good quality website built to start seo.

You need to get the foundations right first

You need to get the foundations right- by this mean the basics, so for example if you run a service-based business, each distinct service should have its own page, meta title, meta description on-site SEO and so on.

If you have purchased a cheap one-page website, and you offer several different services in Bath, then it will be very difficult to implement white hat SEO on that website.

Really basic, rarely ever cuts the mustard

If you’ve gone for a really cheap and basic website for your company here in The South West of England, or a website that you’ve built yourself, you have to ask yourself this- is it up to beating the standard of the competition, that’s currently on the first page of Google?

For example, let’s say that you’re a builder here in Bath, and you need more construction work, so you hire a local SEO company, yet they may say that the sites so basic, it’s not good enough to start improving the organic SEO on.

With SEO you got to be realistic, is the website good enough to stand up against the competition, or you could be failing at the first hurdle?

Sure, there’s tons of digital marketing agencies which will take your marketing budget and ask very few questions, but the real good ones say this, “is the design good enough to take on competition”?

Remember there’s no point in entering the race, unless your company here in Bristol, or if your run a business in Bath, has invested in a good web design.

Think about hiring a business that offers the whole package

Who’s got the time to be managing a social media agency, a web design company and an SEO agency, well we would say very few.

Therefore, why not hire one business, which can manage all of these for you?

Make sure that the on-site SEO is spot on

Make sure that the on-site SEO is up to standard, for that you need us

How our agency can help

If you’re looking for a quality focused digital marketing agency, and you run a business in the great city of Bath in England, then why not give us a ring?

Alternatively, we are working with more and more businesses that are located in Bristol, therefore if you are looking for a business that can offer you high levels of customer service, then why not ring us today?

 

 

 

 

What is Evergreen Content Marketing?

So, let’s say that you sitting down with your SEO experts at your chosen SEO agency, they are currently  going through the marketing plan that they’ve written for the year ahead.

Now you are eager to hear what they have got to say, because you might be investing a lot into online marketing, therefore you wanted explain to you what exactly you are getting for your hard earnt dough.

They might have even produced a nice colourful pie chart for you, breaking down where all the various expenditure is going. You can see some of the marketing budgets going on building backlinks, some on content marketing, and some on citations, you think, well, that sounds good, as long as its all white hat.

Then you look at one big slice of the pie chart, that’s been taken up by something that’s called “evergreen content marketing”.

This might have you scratching your head with a bit of a confused look on your face, as you know what “content marketing” is, but the words evergreen attached to it, well that’s something rather unfamiliar to you.

So, with that said, if you run a business in the great city of Bristol, or in the wonderful area of Bath, and you do not know what “evergreen content marketing” means, well, this is the article for you so, why not sit back your favour cuppa coffee, let us explain to you what evergreen content marketing is, why you should take your time to create high-quality work.

Sock it to me, what exactly is evergreen content marketing?

Whether you produce handmade furniture, you sell the odd classic car online, or you produce vending machines for businesses, your business will have expertise in what you do.

Whether this comes from the business owners, or the staff within the company you will have knowledge about your products or services.

Now, in order to sell these items, often a potential customer will have a lot of questions that they want answered first.

And yes, you guessed it, rarely do the answers to these questions change from one year to the next.

And actually, as an established business here in Bristol, you might have been asked the same questions by customers over and over again, so much so you might actually be blue in the face from answering them!

Yet when it comes to improving your Bristol seo, well, this presents an opportunity, that’s because you know the questions your customers ask, before they make a purchase, so if you offer solid, good quality advice online, via your website, well, you might just gain more organic visitors.

So, you might start writing advice, for example, if you are a used car dealer within Bath, in South West England you might write about how you check each car, you might write about what checks are done, and how long the warranty is. Now, for someone that wants a used car in Bath, that advice might be useful, so you get more organic visitors.

So, evergreen content marketing is often written text, that explains what your business can offer, and answers commonly asked questions which don’t need that much changing all that often.

That is why it’s called “evergreen”, because it lasts for a long period of time, in that the information often doesn’t need updating all that often. Of course, if things change at your business, that is the prices, terms and conditions or the product, then yes it will need updating.

Yet, where a blog on your website might talk about a Bristol business award that you’ve won, then quickly it gets pushed down by another blog post, this is more “current news” its constantly therefore being replaced by newer company news. However, with evergreen content marketing, its aim to answer more general questions that your business gets asked on say a day-to-day basis.

However, the point that marketeers try to make is this, this work answers questions which are fundamental to your industry, which don’t often change like the weather.

Expertise

The whole point of “evergreen content marketing” is to convey your businesses expertise, to show that you and your staff want to help the customer, so that they hopefully. buy more from you.

Can help to bring in more organic visitors

If you provide a good quality answer, then you are likely to bring in more “organic visitors”.

Shouldn’t be rushed

Trust us, evergreen work can’t be published in one afternoon, after drinking several espresso coffees, instead time needs to be spent writing the work.

Make sure that it is useful

The work must be useful to your customers.

How our agency can help

If you are looking for a brand-new SEO company to hire in Bath, or perhaps you run a business that is located in the wonderful city of Bristol? Then why not give our seo agency a call today?

We can offer businesses right throughout The South West of England to help to improve their content marketing, their organic SEO, we can even offer web design as well.

 

What does technical SEO mean?

Introduction

Most businesses here in the rather fabulous city of Bristol will have heard of SEO, or it pronounce this fully would be search engine optimisation. This is when a lot of businesses know that links and content marketing are important.

But that’s like saying a steering wheel and the tyres are important on a car, yes, sure they are, but alone well the cars not going anywhere. This is the same as having links, and a website, but the technical seo is poor, well, that’s its not going anywhere fast neither.

So just as a car is made up of literally hundreds of various components, well so is a business’s organic seo, if one areas failing, well, it could mean that the whole of the seo strategy fails, same as if the fuel-pump went wrong on the car, well the engines not going to get fuel, and that means nothings moving forwards.

So, what’s the solution?

The solution is often to hire a brilliant seo agency, one that has consultants who understands onsite and offsite seo, technical seo and also have talented copywriters, so what we are trying to get at is this- often what’s needed is a super talented team, like ours here at Digital Tailors, yet, you can’t have one team member working on the site alone, nope, you need a talented team working together so that the business can have its organic seo improved in all the areas that are important.

So, as there are 200 various ranking factors, we won’t have time to cover all in just one article, that would involve way too many espressos to write, so what’s needed instead is just for us to concentrate on technical seo for this article, yet as our seo consultants are regularly writing about how a business can improve its search engine optimisation, why not check out our other articles too?

What does technical SEO mean?

Okay, so “technical SEO” can mean anything, from improving how fast your company website is, through to fixing issues with 404 pages.

Therefore, this form of SEO, well it covers a massive area, from making sure Googlebot, that’s the bot that crawls and indexes the web, to making sure this can index the work, right over to making sure there’s no duplicated content marketing on your website.

Now just because you have a website that looks brilliant, this doesn’t mean there’s all sorts of mistakes made with the technical seo. So, lets give you an example, there might be coding that stops some pages, or even the entire website from getting indexed, and you might not have known about that, right through to the website being so slow on smartphones, well, when you open your Google Analytics account, your seo agency may see a bounce rate of over 90%!

So, normally, as technical seo is such a massive area, and often if it’s a large company website a lot of work needs to be completed, it’s a good idea to write a report, to detail what areas are fine, and what areas need improvement. This is normally a good idea, as its not just seo agencies that will need to make improvements its also sometimes web developers, for example, after a developer has say altered the mobiles main menu, so that its improved, in that it is easier to use, well, you may find that the companies “bounce rate” reduces.

Why your website needs a good logical design

If let’s say the main menu is not designed to help shoppers easily find the products they want, well this means that the bounce rate will increase. Yet, what’s important to remember is the website should offer good “user experience”.

This means that for example, the company website should be fast, there shouldn’t be any 404 page errors, and also you shouldn’t have duplicated content marketing.

There will be many Bristol based businesses that will have had a website designed many moons ago, they may well be obvious to the fact that lets say, if all of the product descriptions were duplicated, they this could damage the businesses seo. The business could have a Google Panda penalty.

Why its even more crucial to fix your businesses technical seo issues in a city like Bristol

Here’s the thing, here in Bristol, it is a great city, yet most businesses face real high levels of competition, that doesn’t matter if you run a plumbing and heating business, or lets say you own a restaurant on the harbour side in Bristol, you are likely to face a lot of local competition, this is why the standard of seo needs to be top-quality.

Reduce bounce rates through design improvements

Your web developers, as well as the seo companies you hire, they should work hard to  try and reduce your companies bounce rate, as well as making sure the organic visitors, are the ones who are likely to buy something from your company.

 

E-commerce SEO- here are some of our top tips

Introduction

Whether you’re launching a brand-new brand of bikes, plan on selling cars online, or even is a retailer of aeroplanes, your going to need an e-commerce website, and because its fiercely competitive online, to sell anything, well, your going to need good seo. Actually, can we scrub that?

You’re going to need superb quality seo, that’s to say it needs to be very high quality, white hat is essential.

Whether you have a small team of marketing consultants, or you’ve hired an entire agency that has over 100 staff to work for you, you’re going to need to get the design just right, you’re going to need to implement flawless seo, if your business wants to climb Google’s ranks.

So, if you own an e-commerce business, and you just want to sell say a few more bags of coffee per week, or you run a business, and you sell used cars by the thousands each day, well, you might want to have a read of this article. Our agency has experience of working for many online businesses, that’s to say e-commerce businesses, that need top quality organic seo, that’s why they come to us, here at Digital Tailors.

So, whether you’re a small shop owner in Bath within England, that wants to see a few more items online, or you have a very large warehouse in Bristol, that has thousands of products, we are the marketing agency that can help, whatever size company you run here in The South West of England, why not call us?

What does commerce SEO mean?

Okay, so many people will know what SEO means, that’s to say, many business owners will know, that it’s about optimising the website so it ranks higher on Google.

However, you might have come across e-commerce SEO, and wondered well how is this any different?

Well, we will socket to you, the simple answer is often with e-commerce SEO, it’s much more competitive, and therefore the organic SEO needs to be of a much higher standard.

This therefore stands to reason, as it doesn’t matter if you sell shirts online or you sell electric cars, the competition is fierce, and often with e-commerce businesses, they don’t want to just rank locally they want to appear across the hall of the United Kingdom, so they require national SCO which is much more competitive.

 So, what does means is, often you will need an agency, one which employs SEO expert, that can build backlinks, manages social media, right content marketing and also sometimes the agency will also have web developers to make improvements to the design as well.

This article therefore focuses on our top tips, on how to improve the businesses e-commerce SEO, however we must stress this point, there are over 200 ranking factors, it simply means that there are over 200 different ways to improve a company’s SEO.

With this in mind, below is just some of the things you can do but there are literally hundreds of other things as well, what you have to remember is this, whenever you are doing SEO the work must be top quality and white hat

Top Tip #1: write unique product descriptions

okay, this is a mistake that we see so many companies make, whether they are based in Bristol, where another city, it make the mistake of thinking that they are retailing a product which is made by a manufacturer which supplies many businesses, so they therefore make a huge mistake of copying and pasting the product description from another source, namely the manufacturer.

Do not do this, do not want duplicated content marketing, whether it be just one paragraph of text or hundreds of words, do not use duplicated work.

Instead need to spend time writing a unique product description, and all of the text should be unique to your website, yes this is a huge amount of work, yes it’s going for a large quantity of coffee, and yes after it you are likely to have exhausted your copywriters, but it needs to be done, that’s if you want to improve your organic SCO, it should never be duplicated as your website might be deemed as low quality website or even worse a span.

Top Tip #2: produce evergreen content marketing which helps your customers

you may have seen on some company websites, that they have literally spent hundreds of hours writing articles that offer free advice.

Let’s give you an example, let’s say that you manage your own law practice, and that your practice you have 100 to for solicitors working for you, you might think well our business is all about offering advice, we charge by the hour and that’s how our company works, so why would our company offer free advice?

But here’s the thing, you might partner with a really good digital marketing agency, which is one of the leading companies that you can hire, they may say to you, they have any use a large portion of the marketing budget, to write detailed articles that help people with commonly asked questions when they are going through a divorce.

Now, why would they do this?

The simple answer is it could help you to draw in more organic visitors, these visitors might then go to your page and contact your solicitors for advice, which is therefore helping to generate business, if it is done right, notice how we use the wording if it is done correctly, so many marketing agencies have got the time to do this work correctly, cut corners, and then they guarantee SCO, however if you are investing in this form of marketing it needs to be top quality.

Top Tip #3: write really good quality blog posts that may help you to build quality links

it doesn’t matter if you sell car wax, sofa’s or socks online- if you offer good quality advice, through content marketing, then your business may receive quality backlinks in return.

Top Tip #4: Make it fast

Your business here in Bristol, should aim to halve a really quick e-commerce website. So, for example, let’s say that you run a business that is based in Bath, England or perhaps you run an e-commerce company, and you are located in Bristol, where your warehouses and your offices are based, you need to have a well-designed, e-commerce website that’s very fast.

Top tip #5: make sure the website easy to use on mobile devices

you, need to have a well-designed mobile version of your company website

Top tip #6: Reduce your companies bounce rate

You should work with your SEO agencies, to see how high your company’s bounce rate is, for example your e-commerce business, you may notice that the bounce rate is well over 90%! You might want to aim to reduce this.

How our digital marketing agency in Bristol can help you:

If you are looking for an online marketing agency which serves the whole of The South West of England, this includes all of Bath England, and the whole of Bristol as well, then we can help you.

We don’t just work with Bristol e-commerce businesses, we will work with all manner of online businesses in Bristol, from lawyers, through to local Bristol companies.

 

Why does it take longer to optimise a brand-new website and what is Google’s Sandbox Period?

Introduction

You may well be opening a new retail premises in the heart of Bath, alternatively you may be opening an office, let’s say in Bristol, where you plan on serving the whole of the South West.

So, you’ve been ultra-busy, that’s to say you’ve found the business premises, you’ve sourced the right staff, your busy is eager to get going, to start selling products in Bath, or to start your company that offer its services across the mighty city of Bristol.

Great stuff!

You’ve also hired a web designer, a friends recommended him or her, and then on the phone to your web designers, they mention, what are you going to do for marketing?

Well, you simply reply “we are going to invest in organic seo”- then the web designers pause, and say yes, but what about the Sandbox Period?

You may reply, well, what on earth is that!

And here’s the problem that some businesses face, that is, what are they going to do, when they have just registered a new domain name, the business is brand-new, and the web design agency starts to talk about a Google Sandbox Period, and how some businesses, here in Bath, see the rate off optimisation slow, due to the Sandbox Period.

Well, whichever web designers, developers or SEO agencies you hire, they should have recommendations, for example it’s true it will take longer often to optimise a brand-new company website, so because the organic seo takes longer, you may want to invest in PPC?


So, what exactly is Google’s Sandbox Period?

Many leading SEO companies, believe that a new business, with a brand-new website, will be harder to optimise, this does mean that sometimes the SEO process will sometimes take longer.

Make sure you set a realistic marketing budget

it’s important to remember this, when you are setting up a brand-new company, for example let’s say that you are setting up a company that is a shop in the centre of Bath, to remember that you need to keep some of your marketing budget aside, so that you can invest in SEO, some businesses make the mistake of investing all their money into just web design, when a matter of fact you need to invest in SEO.

Don’t cut corners

We would highly recommend that you don’t cut any corners, in that you must follow Google’s Webmaster Guidelines

Keep it white hat

We would highly recommend, that whichever agency company or even if you employee freelancer, that you make sure that every single aspect of the SEO, whether it be on-site or off-site is white hat

Follow Google’s Webmaster Guidelines

Whichever the business you hire in Bath, you should ensure that if they are implementing SEO, that they follow Google’s Webmaster Guidelines.

Partner with the right marketing agency in Bath

It’s important to remember that SEO is a long-term process, you should therefore meet with the SEO team, the see if you can build a good relationship, you will often need to work with them over the long term, to need to ask yourself as the business owners can I work with this business?

It all depends on the strength of the competition within your company’s location, so in the great city of Bristol or perhaps your company is in Bath?

Here’s another thing to consider, how long it takes to improve your SEO, will solely depend on how strong your competitors are, you are very strong competition in the city of Bath, that it will take longer to overtake these competitors

Google’s algorithm needs to workout how strong your companies ranking factors are

Businesses are ranked according to how strong their ranking factors are, to bring them up to standard when you can overtake the established competition Bath, can sometimes take many years.

So, what your online marketing company is saying, is that the Sandbox period will slow things down?

We are most definitely saying that yes, the sandbox period can most definitely slow the SEO process.

New domain name

If your business has a new website, for example you might have a new WordPress website, and you web designers have registered a new domain name, this will mean that you have a new website, and this is what SEO agencies like ours believe will enter the sandbox period and the organic SEO process can sometimes be slower

Think of it as a “blank canvass”

you have to think of a new domain name that is a new website as a blank canvas, you will have any backlinks, on-site SEO might have on-site SEO, to the on-site SEO and the off-site needs to be improved, therefore you are starting right from the beginning and this is why organic SEO can often take a great deal of time.

Why does it take longer to optimise a new company website?

Often a brand-new business will have big SEO, when you compare this with businesses that have been trading in Bath and Bristol for a very long time, they may have been investing in quality SEO for say the last 10 years, you can begin to see why new business will have a lot of catching up to do

What are ranking factors?

Ranking factors are simply what are used to decipher how strong your businesses SEO is, if you have just registered your domain name, then it is likely that, that domain name if it has been registered before, will need good quality SEO in order to improve it to get your business onto the first page.

Who decides when a business is released from the sandbox period?

It is the algorithm which decides when a business is released from the sandbox period

Why our digital marketing agency would never recommend cutting corners?

We would most definitely recommend never cutting corners is only invest in white hat SEO

What is a Google Penalty?

The business incurs a penalty, then it could be removed from

So, your saying, at your agency that organic SEO is not a fast process?

Our SEO agency which serves the whole of Bath in England often says that it will take longer for a new business to reach the first page, we would have to evaluate each business on its own merits, you would like a quote please get in contact with our team today

Quite simply put, your direct competitors, whether they are in Bristol, or perhaps your main competitors are in Bath England, there will often be many businesses that have a head start

but you have to bear in mind is that you will be up against established competition Bath, they might have been investing in SEO for a lot longer, this is why the organic SEO process is much slower

Why we would only recommend investing in a white hat seo company

Only invest in white hat SEO that is provided by an an established and respected marketing agency such as ours

When you’re starting a business, you might be sitting down at your living room table, you might be writing a business plan on your laptop.

With a cup of coffee in hand you contemplating all the difference marketing options which are open to you, yet what is apparent, and that is you need to invest in SEO.

And a lot of businesses reach this conclusion, as it doesn’t matter if you sell furniture online or you are a top solicitor, most businesses need SEO.

However regardless of the business sector that you operate within, your business owner wants roadblocks putting their way.

And what do we mean by roadblocks?

Well, as any SEO company will tell you, it’s normally, in most instances a lot harder to optimise a company website that is brand-new, and by brand-new, we mean that the domain name has just been registered, and a new website that has been designed for that domain name.

For example, it’s normally. much harder to optimise a brand-new company website, simply because the website will often have no back links, it might not have any content marketing in might have SEO errors and it might have had no SEO applied to it when it’s directs competition might have been investing in organic SEO for say the last eight years, this is why it often a lot harder to get a brand-new website to move up the ranks.

Domain names

So, quite simply put, its the domain name is the websites URL, so this is the URL that you enter into the browser in order to find that website.

Now what you had to understand is that the algorithm is computing SEO scored to attach to that URL, so when you think of all the businesses in let’s say your city, there might be 100 businesses which are investing in SEO.

Now, an SEO score would be assigned to that URL, therefore this dictates where the website ranks.

However, with that said, the algorithm does not tell you your exact SEO score, it’s instead up to the SEO agency that you hire, to make sure that they improve your businesses SEO ranking factors, in a white hat way.

However, this is the really important part the you have to remember is that the say you are setting up a brand-new business and therefore you purchase a domain name, and you hire website developer to build your website, you will be having a domain name and website which has not had any SEO work carried out.

So, this means that you are starting with a blank canvas, in that your SEO score is very low because the business is brand-new, and it’s also because you have not improved any of the SEO ranking factors.

Now, when you compare this with your direct competitors, well you might be up against competition that has been investing in SEO for a very long period of time, therefore you face stiff competition, and therefore there might be amounting to climb in terms of SEO work that is needed in order to start overtaking your direct rivals.

You do have to think of a brand-new website rather like a blank canvas

You do have to think of starting a new business with a brand-new website, that is a website where you are just purchasing the domain name, and having the website designed as starting with a blank canvas.

Now, with having a brand-new website, this means that there is often a huge amount of SEO work that is often needed, therefore it often means that the business will have to wait a long period of time in order to generate results.

Back links

Now if you were to have a conversation with most SEO companies and you were to ask them what is the most important ranking factor, that is to say what is the most important part of the organic SCO process, a lot of these businesses will tell you that one of the most important ranking factors is to build quality white hat back links.

However, for some businesses to get onto the first page, they don’t just need say 20 backlinks sometimes they need hundreds or thousands of quality backlinks, which have all been built using “white hat methods”.

It is massively important, that all of the backlinks are built using white hat methods

 

Content marketing

A lot of SEO errors to fix with the website design

The SEO basics might be missing

Simply hasn’t accrued business citations

Simply hasn’t accrued business reviews

Not established

Why we would be wary of overly cheap prices

Yet price is not a guarantee of quality

Pick an agency that you are happy working with in the long run

don’t compromise on quality

The work must be white hat

Don’t rush it, organic SEO is not a sprint it’s a marathon

Do you have the budget to invest?

Does the agency understand your business?

Has the website been properly designed?

How our business can help you

How will a Google My Business account help to improve our local SEO?

If run a local business within Bristol, or Bath within the South West of England, well, you may well be thinking of ways so that you can improve your businesses SEO.

After all, it doesn’t matter if you run a local scaffolding business, or you run say a hairdressing salon, most businesses will need to improve their marketing, and this is where a Google My Business account can help.

Most digital marketing agencies, ours included, use Google My Business as a way of improving a business’s local SEO.

What does Google My Business mean?

So, let’s say that you are looking for a local builder, so you ask Google, “find me local builders”- then if a business has a Google My Business account, then it may well appear in in the map listings.

So, this means that next to the map, there are normally three businesses that get listed, as local builders for example, these businesses will have set-up a Google My Business account.

How can this help to improve my businesses SEO?

If you were to ask most Bristol SEO agencies what they think is an important method that they can use to improve a businesses local SEO, then they are bound to say that setting up a Google My Business account, and also using business citations is a good way of improving a business’s SEO.

Business citations, and a Google My Business account can help to state your businesses NAP information.

NAP stands for name of your businesses name, its address and phone number, if this information can be read by Google’s algorithm then this confirms where your business is based, and can help to improve a business’s SEO.

As if your address for your company is within Bristol, in the South West of England, and someone is looking for a business in Bristol, then this is where having your NAP information on your Google My Business account can help your businesses SEO.

How can our business obtain a Google My Business account?

That’s really simple, just follow the link.

How can we optimise our Google My Business account?

Business reviews

You can obtain genuine customer reviews, however do not write fake business reviews, as Google’s algorithm will spot this, and your Google My Business listing may well be removed.

Opening hours

If you run say a shop or office, why not state your businesses opening hours?

NAP information

Make sure you mention your businesses NAP information, so for example the name of your business, your business address in Bath, or Bristol in the South West of England, and also your businesses phone number.

Business citations

Your business citations, which mention your businesses NAP information, should match exactly with your businesses Google My Business account.

So, for example, lets say your business is located on Bristol Road, there’s no point mentioning Bristol Road on Google My Business, then “Bristol RD” on your business citations, as the two do not match.

Your business citations must match your businesses Google My Business account.

Local SEO

Run a business within Bristol or Bath? Well, here’s why we think its especially important that you set-up an account

Whether you’re a plumber or let’s say a dentist, if you own a business within Bristol, or indeed Bath you will know that the level of competition that your business faces will undoubtably be high.

This is why we always recommend to all of our customers, not to just to invest in organic SEO, but also local SEO as well, this way your business stands a far better chance of being displayed in the map results, and the organic business listings as well.

How our digital marketing agency can help:

If your business needs help to improve its SEO, then why not give us a ring?

Why do my SEO quotes vary so massively?

Introduction

So, you’ve just started your new business, and you’ve paid a lot of money to get an impressive CMS website created for your business.

Now you’re sitting back with a coffee in your hand and your thinking wow, that website looks good.

But as the weeks roll-on, and the weeks start to turn into months you start to get worried.

Your worried because the phones now gathering dust, and you had hoped more sales would have rolled in by now.

So you do your research, and you ask a friend and they say we know what you need! You need to invest in SEO.

SEO you ask, what on earth is that, your friend says search engine optimisation, it what can help to get your business onto the first page of Google.

So you phone a few seo agencies, yet you are shocked, and you are in a state of shock because the prices are different, but not by just a few quid, but sometimes be thousands.

So this has got your cogs turning, that is why do SEO prices differ so much?

Why do SEO quotes differ so much?

Well, there could be a million and one reasons, but that explanation doesn’t help anyone, so we thought we would ask our SEO consultants what they think the main reasons are that seo prices vary so much from agency to agency.

And this should provide you with a much better understanding as to why quotes differ so much.

White hat vs the get rich quick brigade

There are so many seo agencies that cut corners. These agencies know that when a business is shopping around for seo quotes, that when they go to some agencies, they will appear expensive, so if they offer an unbelievably good deal that they will get more business.

And what’s wrong with getting a bargain, nobody wants to pay more than they have to, right?

Well, here’s the thing if the quality of the SEO is low, well your website could incur a penalty.

And sometimes some businesses have had to spend thousands on another seo agency to fix the rubbish seo work that the previous seo agency had implemented.

So, what’s that old saying? I think it goes like this, buy cheap, pay twice. It’s just with SEO if a penalty is placed on the business’s website, well you won’t be paying twice, you may be paying a hundred times more for example to fix the problems.

That’s why our seo agency calls these seo agencies that offer low quality seo, the get rich quick brigade.

We call them this because even though they are charging low prices, they often don’t do much work for this. For example, the low quality work may well be automated link building, so they just click a few buttons, and there you have it millions of links built.

But we most definitely would not under no circumstances recommend such an approach to seo, as sooner rather than later the algorithm will detect this lazy and rubbish seo, and the website will drop down the rankings faster than an elevator falling because its had the cable cut.

So what’s white hat seo?

Ahh, we glad you asked, white hat seo is the seo that your business needs, it’s good quality seo.

But here’s the thing, and we don’t want to confuse you with this, but it’s the truth, some seo agencies say they are offering white hat seo when they are not.

So which SEO agency do you trust?

Well, that’s the dilemma.

You really do have to choose an agency that you know comes with strong recommendations, and even then you have to check that the work is white hat.

The agency doesn’t want you

This sounds a bit harsh, but its true, what we mean by this is some agencies have grown to such a size as a business that they don’t want to attract businesses with small marketing budgets.

Yet, some businesses may perceive that they are getting the best seo because they are handing over so much money.

Well, this might not be the case, that’s to say the agency may have deliberately set their prices high so they can only deal with larger businesses. So if you’re a small business, and your paying more because you perceive the expensive agency as being better, well you do have to grab a coffee, and have a think, are you paying over the odds?

Location

A really obvious point, but one we have to mention, that is the cost of SEO is often dependent on where the seo agency is based. So, for example a digital marketing agency in London is most probably going to be more expensive than a company that’s based elsewhere in the U.K.

Also, you may live in a busy city, and the prices for seo may well be high where your business is located.

So, if you find an seo agency say in the neighbouring city that’s cheaper, and one you know offers good quality seo, well why not use them?

Okay, but what about you, do you offer SEO services?

Yes, yes, we do! We glad you asked!

We can offer organic seo and local seo, and our prices are very reasonable.

So why not give us a call, so we can go through what we can offer your business?

 

What can we do to improve our businesses local SEO?

Introduction

It really doesn’t matter today if you own a shop selling guitars, or you’re a law practice that employs hundreds of staff, most businesses simply need to invest in SEO.

However, with so many marketing events, where various speakers recommend different ways that a business can improve its SEO, and with so many digital marketing agencies all recommending different ways to improve your local SEO on their blogs, well which information should you trust?

Well, the truth is there’s many ways that a business can improve its local SEO, and we are going to go through a few of the most popular ways.

Set up a Google My Business account

Okay, so this is important, if you run a local business, and you want to improve your local SEO, as well as improving your chances of showing up in the Google My Business results, well your going to need a Google My Business account.

Now this doesn’t just happen all by itself, nope your going to need to sign your business up, and this is a piece of cake.

The reason why so many SEO agencies recommend setting up a Google My Business account is simple, it can help to improve your businesses NAP.

Now NAP stands for name of your business, the businesses address and phone number. Most SEO companies, ours included, believe that it can help to improve a businesses local SEO, if the company’s NAP information is mentioned on your website, on business citations, and also on your businesses Google My Business account.

Content Marketing

Content marketing if done correctly can help to improve your businesses SEO, however so many businesses get this wrong.

For example, the Google Panda penalty may deem the content marketing as low-quality, and this can mean that the page drops in terms of where it ranks.

If the entire website has low-quality content marketing, meaning for example, that each page on the website on has a few lines of text, well  the entire website may well drop down the ranks.

This is why its especially important to work with a website designer, when your website is being created to make sure that sufficient information about the products or services is added to each page.

Sometimes a website that just has a few lines of text, could be deemed to be “content thin” so the businesses SEO may not do that well.

Quality content marketing on the other hand is completely different, it is content marketing that is useful to your customers.

So for example, lets say you sell electric bikes, and a common question that your bike shop gets frequently asked is “why do the prices of electric bikes vary so much”- so this is a great opportunity for your business to write a blog post, with this as the title.

You can then explain the different features that the bikes have, and why the price does vary so much.

If a lot of people want to find an answer to that very question, then the blog post is likely to attract a lot of readers, which could help to improve your businesses SEO.

White hat SEO agency

If your business is looking for a white hat SEO agency, then why not give us a ring?

We run a business here in Bristol- how can we improve our local SEO?

 

Introduction

Bristol is home to many businesses, there are a wide mix of different companies here in the South West, from small companies, right through to large multinational PLC businesses here in Bristol.

However, there is one thing that unites a lot of these businesses, and that is they all need high quality SEO.

That’s to say it doesn’t matter if you run a scaffolding business in Bristol or Bath, or you run a solicitor’s practice that employs hundreds of staff, most businesses these days need to invest in SEO.

This article will explain what SEO is, and also how we work with many businesses to help improve their organic and local SEO.

What is SEO?

First things first, SEO simply means search engine optimisation-and this simply means that a lot of businesses in Bristol partner with a marketing agency to improve the company’s ranking factors.

Now, some businesses think that there are just a small number of ranking factors, however there are hundreds.

Most digital marketing agencies now believe there are over 200+ ranking factors, yet these are not all worth the same some are much more important than others.

For example, backlinks are widely considered, by many SEO agencies in Bristol to be one of the more important ranking factors.

Therefore, to get your business onto the first page, often you will need a lot of good-quality backlinks.

Other ranking factors include meta titles, meta descriptions and also content marketing for example.

How can it help my business here in Bristol?

Let’s say that you run a plumbing business here in Bristol, you would obviously benefit from getting your business on the first page for “boiler repair” or “boiler replacement” in the city of Bristol.

This is exactly how we help businesses, we can help to get your business on the first page for relevant words that are important to your company.

For example, let’s say that you run a scaffolding business, you would obviously want to go on the first page for “scaffolding companies” plus the name of the area where your business is based, we can help you to achieve this.

What is content marketing?

A lot of marketing agencies make content marketing sound really complicated, but content marketing is just what you are reading here, written text.

However, the work needs to be really high-quality, it needs to be “white hat”, if it is not white hat then this could negatively impact your businesses SEO.

If the content marketing that is written is low in quality, so for example you keep mentioning words that you want your business to rank for in an excessive way, and this does not read in the natural way, then this could mean that your business incurs a penalty.

What are backlinks?

You may hear your SEO agency talk a lot about backlinks, that’s because they are one of the most important ranking factors.

To get your business onto the first page, the business normally needs to have a lot of high-quality backlinks.

Why is my Bristol SEO agency stating that we need to invest every single month?

A lot of businesses sometimes believe that SEO is a one-off process- that is they pay a digital marketing agency a one-off fee, that’s to get onto the first page, however this is often not the case.

For the vast majority of businesses, they need to invest every single month.

A lot of business owners here in Bristol might be asking well why do we need to pay every single month?

The simple answer to that is your competitors will not stop trying to reach the first page, that is they will continually be paying an SEO agency to improve where the business ranks, or to stay put where the company ranks.

Therefore, this means if your business was to take its foot off the accelerator, then another businesses might quickly overtake you, this is why businesses need to pay every single month.

What is white hat SEO?

However, a lot of business owners here in the city of Bath, and also in Bristol think that all SEO agencies offer the same quality work, this is often not the case, that’s because some businesses will offer really good-quality white hat SEO and some will not.

You have to be careful about which business you choose, because if the quality of the work is low then your business might incur an algorithmic penalty.

How long would it take to get my business on to the first page?

This depends on the level of the competition, if your business faces a lot of competition, and your competitors have been investing for say the last nine years in SEO on average, then your business will have a lot of catching up to do.

That’s to say, let’s say you run a solicitor’s practice in the city centre of Bristol, if your business is a newly founded business, and you are going up against other solicitors practices which have been investing in SEO for say the last 10 years, then your business will have a lot of catching up to do and therefore to get your business onto the first page, will often need a lot more time and it could take a lot of time to get onto the first page.

However, on the other hand, let’s say that you are about to start a new coffee shop, and you want to get your business onto the first page for “local coffee shops”, in your area, there might only be say 10 local coffee shops, so it might be a lot easier.

What are ranking factors?

You might hear your Bristol digital marketing agency talk about ranking factors, ranking factors are simply the factors which an SEO consultant will strengthen to improve your businesses SEO.

For example, backlinks are one example of a ranking factor, and meta titles and meta descriptions are another, there are widely thought to be over 200 different ranking factors.

The algorithm will then calculate the strength of your ranking factors, and compare these with your competitors, if your business has the strongest ranking factors, then your business will be ranked on the first page.

Why must all of the work be high-quality?

All of the work must be high-quality otherwise your business could incur a penalty

Do many businesses invest in white hat SEO?

Many businesses in the city of Bath, England and also Bristol England invest in SEO.

Why does my SEO consultant keep talking about an algorithm?

It is the algorithm which decides where your business is ranked.

Why does the cost depend on how good my competitor’s SEO is?

If your competitors have really strong SEO, then it will take longer of your business to get onto the first page, because you need to beat there standard of SEO in order to overtake those businesses.

So, for example, if your competitors have been investing for the last 10 years in SEO, and your business is just getting started investing in SEO, there will be a lot of work to do to catch up with your competitors.

What is local SEO?

Local SEO is what is used to get your business onto the first page locally, we can get your business on the first page in Bristol and also Bath.

This form of advertising is brilliant for local businesses such as plumbers, solicitors and hairdressers for example.

What business citations?

We can create business citations in order to improve your local SEO.

What are penalties?

If the work is not high-quality then your business could incur an algorithmic penalty.

Why we think it’s a good idea to partner with a Bath SEO agency or an agency in Bristol.

We think it’s a good idea to partner with a local SEO agency, so you can have face-to-face meetings with your SEO consultant’s.

 

No matter if you’re a plumber or let’s say a solicitor, one thing is for absolute certain, that is each business will face a lot of competition within Bristol.

And the reason for that is Bristol is a booming city, and as such its home to many companies.

Now it’s a good thing in a way that Bristol is a large city yet on the other hand your business does face a lot of competition- this is why so many company’s invest in SEO.

Yet, some company’s who are just getting started, well they may not know what their SEO agency should be working on in order to improve their SEO.

That’s to say they may well be paying a digital marketing agency, but not really knowing what they should be getting for their investment.

So that you are better informed on what are the important aspects when in comes to investing in local SEO, here’s 10 areas of local SEO that we deem as being important.

#1 Quality content marketing

Now you may have some digital marketing agencies that say for our monthly fee we do not offer content marketing. Instead they may focus more on onsite SEO, such as adding meta titles and meta descriptions.

However, when you pay a bit more, well you should expect your digital marketing agency to be offering you with quality content marketing.

So for example, let’s say your business is a vegan restaurant, well your online marketing agency may well be giving away free vegan recipes on your website, and if the work is good quality, then it may well be able to give your SEO a boost.

#2 Make sure your website is well designed

It’s all well and good searching for “best SEO agencies in Bristol” and then getting on the phone and saying we want to work with your SEO agency- but what if your website is poorly designed?

And by this we mean, well what if it’s a one-page website, that’s really badly designed. Well, normally the SEO company may say a redesign is needed, or some improvements that’s before SEO even starts.

So for example, the digital marketing agency may say you need to add more pages, or other design changes may well be needed.

So for example, let’s say that you run a solicitors practice, and you want to promote the employment law side of the business, well, your seo company may state that a dedicate employment law page is needed, or the page needs to be better designed.

#3 Quality backlinks

Your business will need quality backlinks. These backlinks should be built in a white hat way.

#4 Are your businesses citations consistent?

Let’s say your business was based in one location for quite a while, and you therefore had business citations built for that location. Then your business moved offices, and you build new business citations, but the old business citations still exist.

Well, this could cause conflicting business citations, which could damage your businesses seo. So, this would need to be rectified by your seo company.

#5 Onsite SEO

Your seo company should look to improve your company’s

·        Meta titles and meta descriptions

·        Alt text

·        Content marketing

·        Internal links

·        Add blog posts

·        Add new pages

#6 Regular

The thing is some businesses still think that organic seo is a one-off process, however it is not.

So, let’s say your business sells classic cars, and your seo business then takes your business to the top of Google for “classic cars Bristol”- yet if your business stops investing in seo, then its entirely possible that after a few weeks, or months your business drops back down if it does not keep investing in quality seo.

#7 Mobile version

There should be a mobile version of your website.

#8 White Hat

All work must be white hat

#9 Google My Business

Your business should have a Google My Business account

#10 Each service should have its own page

Each main service that your company offers should have its own page, for example a double glazing business should have one page for double glazed windows and then a different page for doors.

Why is organic SEO such a slow process?

Introduction

Okay, so let’s be fair, in today’s fast paced world, none of us like waiting very long for anything!

So, whether it’s food at a restaurant we are waiting for, or perhaps waiting for that order that’s been made online to arrive at our door, none of like waiting more than we have to!

So, when a business spots that they are flagging behind some of their closest rivals in terms of where the business ranks on Google, well, often this is what prompts a business owner to call an SEO agency like Digital Tailors. We are an established Bristol SEO company.

But what often surprises some businesses is how long it takes to improve where a business rank’s organically.

That’s to say if you have recently started a brand new business, and you therefore have just had a new website designed, well, its not uncommon for some SEO agencies to state it can take up to a year to get the business onto the first page. And this is with good reason, a new website will not have any backlinks, no blog posts, might not have meta titles, meta descriptions- so what we are getting at is this, there is often a lot of work that needs to be done.

And for hyper competitive terms, such as “car insurance” well, it can take sometimes even longer than a year, that’s to say for hyper competitive terms, such as “divorce lawyers near me” or lets say “estate agents near me”- well often it will take longer than a year to get the business onto the first page, if the website is brand new.

So, this blog post will now look at why organic SEO is often such a slow process.

So, what factors influence how long it takes to get a business onto the first page of Google?

Good question, well, loads of factors influence the time it actually takes to get a business onto the first page of Google. Here are just some of them:

  • Number of good quality backlinks
  • How well designed your company website is
  • How many good quality piece of content marketing have you written?
  • Has the business got good onsite SEO?
  • And much more

But here’s the main one, and that is how strong your competitor’s SEO actually is. So, for example let’s say you want to start selling wedding dresses online, because your high street business selling wedding dresses isn’t doing as well as you had hoped, so now you want to start selling wedding dresses online.

Well, you may find that your competitors have been investing in organic white hat SEO for a very long time, so this means that their SEO is now very strong.

Now, if a business thinks it can suddenly leapfrog these businesses say in matter of just a few months, well, often they are mistaken.

As to get your business into a position where it ranks higher in Bath England, or lets say Bristol, well, your website has to have stronger organic SEO. And as you can imagine, if your direct competitors have been investing for ages to improve the company’s SEO, well, there’s normally a lot of catching up to do with the competition.

 

Okay, so why do some SEO companies state they can do this in just a few weeks?

There are some seo companies which promise the earth and everything that is in it, but in reality, they do not deliver on their promises!

Sometimes these companies use what are called “black hat seo methods” which basically means that if these methods are used, well, the business will incur a penalty.

You may have heard of the Google Penguin and the Google Panda penalties before now? Well, if you have, you will know that the businesses which have received such penalties, have seen their rankings drop and sometimes sharply.

So, we would strongly recommend that your business only invests in white hat seo, and this is normally much more expensive, yet this is the form of SEO that a business needs.

However, with that said, some seo agencies state they are “white hat” in order to obtain more customers- yet the methods that they use may not be white hat.

So as a business owner you really do have to give some thought as to which seo agency you do end up using.

What does Google’s Sandbox period even mean?

Some SEO companies, including ours believe that it takes longer to optimise new websites.

So, for example, let’s say there are two websites, both websites sell UPVC windows locally, one is a brand-new business, and therefore has a new website.

The second business, this business has a website and that’s been live selling UPVC windows for over 10 years now. So this means that as long as the second website hasn’t invested in rubbish SEO, the second website should be much easier to optimise.

The reason being is SEO agencies believe that new websites are placed into what’s called a “sand box” which basically means it takes much longer normally to optimise new websites.

Okay, so should we spend a lot of money into SEO right at the start?

Some SEO companies say that a business will require much more seo at the start, and often the marketing agencies then recommend paying a one-off fee, and this will be for a lot of SEO work that will be implemented all at once- we don’t think that this is a good idea.

We don’t think this is a good idea because from experience we think its far better to make incremental improvements to a website. That’s compared to implementing tons of seo all at once.

We believe that if a ton of SEO is implemented all at once, well, this can look like spam. So, for example a brand-new website may have blog posts added everyday, for the first few months of the website going live, we wouldn’t recommend this as a good idea.

It’s far better we think to take a slower pace, but to focus much more on quality, that’s to say quality is much more important than quantity when it comes to seo.

Okay, can your business offer to improve our organic seo?

Our digital marketing agency specialises in organic seo, so if your business wants to improve its organic rankings, well why not give us a ring?