What is Google Analytics- and why is it essential if I am trying to improve my SEO?

Google Analytics is a free web analytics tool developed by Google that tracks and reports website traffic, which is now available through the Google Marketing Platform.

After acquiring Urchin back in November 2005, Google released Google Analytics, the most popular online analytics service used by countless Bristol seo companies.

A bit of history regarding Google Analytics

As of 2018, Google Analytics has been used by way over 10 million websites and processes billions of data points every day, such as how much organic traffic a website obtains. The Google Analytics platform helps businesses answer complex questions, such as whether or not their seo is on track, or not.

Google Analytics therefore helps so many businesses in Bristol, help improve their marketing efforts and provides valuable insights into customer behaviour, such as how high the companies bounce rate is.


So what does Google Analytics do?

Google Analytics allows you to track conversions, measure how many organic visitors you get, say per day, week or by month and understand where your visitors are coming from. It also provides valuable insights into customer behaviour, such as what products they are interested in and what pages they visit before making a purchase.

Google Analytics is an excellent tool for optimizing your website and marketing efforts. However, it’s essential to keep in mind that Google Analytics data is as accurate as the data you provide. As a result, it’s critical to check that your Google Analytics tracking code is correctly installed, so to do this, its worth hiring a Bristol web developer, as it may seem complicated to add for some business owners, then you need to make sure all of the settings are correct.

If you are not sure how to do this, Google provides a helpful support page that walks you through the process. However your seo company should also be able to help.


Once you have Google Analytics set up, you can start collecting information about your seo. This data can be used to improve your website in a number of ways, such as:



– Identifying which pages are most popular and why


– Understanding which channels (e.g. organic search, paid ads, social media) are driving the most traffic and conversions


– Seeing which countries your visitors are coming from


– Determining what devices people are using to access your site


– Analysing how people interact with your website (e.g. what pages they visit, how long they stay, etc.)


Help you optimise your website and marketing efforts

Google Analytics is a powerful seo tool that can help you optimise your website and marketing efforts. 

How does Google Analytics Work?


Google Analytics is a tool that keeps track of web traffic and delivers statistics to clients. The vast majority of SEO firms make extensive use of Google Analytics.


Some of the features that make Google Analytics so powerful include:


– The ability to track both organic and paid search traffic


– The ability to track traffic from social media sites and other Referral websites


– The ability to set up conversion tracking and goal tracking


– The ability to create custom reports


– The ability to segment your traffic data



Google Analytics is a free service, but you’ll need to set up an account, which is very easy to do, and add the tracking code to your website in order to start tracking your websites traffic. 


If you’re looking for a powerful and easy-to-use web analytics service, Google Analytics is a great option.

What Can Google Analytics Measure?

Google Analytics can measure a lot of different things, including:


-The number of organic visitors to your site


-The average time spent on your site


-The bounce rate for your site


-The number of pages viewed per visit


-The conversion rate for your site


-The traffic sources for your site (e.g. organic search, direct traffic, referral traffic)


-The geographical location of your visitors, for example U.K or Ireland


-The devices used by your visitors to access your site


-And much more!


Basically, if there’s something you want to know about your website’s organic traffic and performance, chances are Google Analytics can give you the answer. So if you’re not using Google Analytics yet, now is the time to set it up and start collecting data about your website!

Setting Up Google Analytics


Assuming you have a Google account, which is free to set up, and setting up Google Analytics is a fairly simple process.

First, create a new Analytics account by visiting https://analytics.google.com/.

Then, click the “Sign In” button in the top-right corner of the page and sign in with your Google account credentials.

Once you’re signed in, click the “Admin” link in the left sidebar. In the “Property” column, click the “+ Create Property” button, this is very simple to do.


Enter your website’s name and URL into the appropriate fields and select your industry category and reporting time zone, so for example London. Then click the “Get Tracking ID” button.


Google will now provide you with a tracking code, you may need to send this to your Bristol seo companies, so keep it safe, the code looks something like this: UA-XXXXXXXX-X. Copy this code and add it to your website’s code before the </head> tag.


And that’s it! You’ve successfully set up Google Analytics for your website.

The ultimate guide to long-tail keywords

Long-tail keywords are used by a lot of companies, as part of their SEO strategy. These long and specific keyword phrases can help you to target more specific audiences and drive organic traffic to your website.

So, lets say you sell luxury chocolates online, the most obvious term you will want to rank high for on Google will be “chocolate makers” or “chocolate retailers” or let’s say “quality chocolate”.

Now these are all relevant, but walk into most Bristol seo agencies, and they will say, to rank high for this on Google, will take a long period of time, and most likely, a large marketing budget as well.

Yet with long-tail keywords, sometimes, if done right, you may well be able to see results sometimes quicker.

In this guide, we will explore the benefits of long-tail keywords, including how they can increase your websites organic traffic, and help you to better connect with your target audience. We will also provide some tips on how to find and use long-tail keywords effectively.

What are long-tail keywords?

Long-tail keywords are longer and more specific keyword phrases that target a smaller, more niche audience. These keywords are typically less competitive than shorter, more general keywords, and they can be a great way to connect with potential customers who are further down the sales funnel.

For example, if you sell women’s clothing, a long-tail keyword might be “plus size women’s clothes” or “organic cotton women’s clothing.” This type of long-tail keyword can help you to reach a more targeted audience of potential customers who are more likely to be interested in your products.

There are several key benefits to using long-tail keywords in your SEO strategy. Some of these include:

– Because long-tail keywords are often less competitive, they can be easier to rank for in search engines.  

– More targeted traffic: Long-tail keywords are more specific, which means that the people who do click through to your website are more likely to be interested in what you have to offer.


If you want to start using long-tail keywords in your SEO strategy, there are a few things you need to keep in mind. Here are some tips:

– Do your research: Before you start using long-tail keywords, it’s important to do your research and understand the needs of your target audience.

What are they searching for? What type of language do they use? Find out as much as you can about your ideal customers, and then use that information to create long-tail keyword phrases that are relevant and specific.

– Use long-tail keywords throughout your content in a white hat way

– Monitor your progress: As with any SEO strategy, it’s important to track your progress and adjust your approach as needed. Use analytics tools to track the traffic and conversions that come from long-tail keywords, and make changes to your content and keywords if you don’t see the results you want.

By following these tips, you can start using long-tail keywords to improve your SEO and connect with a more targeted audience of potential customers. With time and effort, you can use long-tail keywords to drive more organic traffic and conversions to your website.


How do you find long-tail keywords worth ranking for?

If you’re targeting long-tail keywords, you’ll need to find ones that are both relevant to your business and have enough search volume to justify the effort required to rank for them. Here are some tips on how to find long-tail keywords worth ranking for:


1. Start with seed keywords


Your first step should be to compile a list of seed keywords that are relevant to your business. These can be long or short, broad or specific, but they should all have some search volume and be relevant to the products or services you offer.


2. Look for long-tail keyword variations


Once you have a list of seed keywords, use online tools like Google’s Keyword Planner and UberSuggest to look for long-tail keyword variations.

These tools can help you identify long-tail keywords that are closely related to your seed keywords, as well as related search terms that will give you additional insights into what your target audience is looking for.


3. Analyse the competition


In order to determine if a long-tail keyword is worth focusing on, you’ll need to take a look at the competition for that keyword. This can be done by checking out the search results for your long-tail keywords and looking at how many other sites are ranking for those terms. If the competition looks too high, it might not be worth your time and effort to try and rank for that keyword.


4. Consider search intent

When you’re looking at long-tail keywords, it’s also important to consider the search intent behind those keywords. In other words, what are people actually looking for when they search for those terms? Are they looking to buy something, or are they just looking for information? If you’re trying to rank for a long-tail keyword that has commercial intent, you’ll likely have more success than if you’re targeting a keyword with informational intent.

5. Prioritise long-tail keywords with high search volume

Once you’ve identified some long-tail keywords that are worth ranking for, it’s important to prioritise those that also have high search volume.

This will ensure that you can get enough traffic from your long-tail keywords to make them worthwhile.

SEO experts

So called “SEO experts” are now two a penny. There are SEO experts all over the internet, and SEO experts in every city. Yet we really do cut the mustard, here’s why:



1.       How long has your agency been running?  


Over 10 years- we are an established seo agency in Bristol and Bath.


2.      What results have you achieved for your clients?

Brillant results-we can even give you the phone numbers, as all of our clients will recommend us.


3.      What strategies do you use for SEO?

White hat


What are links and how are they used to improve a companies seo?

What are links?


There are two fundamental ways that links help search engines, by enabling them to discover new web pages, and by helping to determine how well a page should rank in search results.

Links are therefore an important part of how search engines work. By following links from one page to another, search engines can “crawl” the web and discover new content marketing. Links also provide a valuable signal to search engines about the popularity and relevance of a particular page. The more high-quality and relevant links a page has pointing to it, the more likely it is to rank highly in search results.

Google’s Algorithm

While links are an important factor in how well your pages rank, it’s important to remember that links are just one part of the ranking algorithm. So don’t focus all your efforts on link building; make sure that your pages are also informative, well-written, and relevant to your target audience. By focusing on providing a great overall user experience, you’ll stand a better chance of ranking well in search results.

How long it will take for link building to have an impact on your site’s ranking?

How long it will take for link building to have an impact on your site’s ranking depends on a number of factors, including the onsite seo and how many external links you’re able to build. In general, though, it’s important to be patient when waiting for links to improve your site’s ranking.

Rome wasn’t built in a day, and neither are high-ranking websites!

It can take months, or even years, of hard work to build up a large number of quality links pointing to your site. And while it’s possible to see some results in the short term, it’s important to keep working at it over the long haul if you want to maintain and improve your site’s ranking. So don’t give up if you don’t see results immediately; keep building quality links and improving your site, and eventually you’ll start to see your efforts pay off if the work is done right.


Continue writing the content…

Continue writing the content… Google is also clear, in that they only want to reward websites that truly deserve to rank well in their search results.

In order to deserve this ranking, your website must be quality and also useful, through great content, which is unique and offers a helpful service. If you can provide value, Google will see your website as deserving of a high ranking. This is where link building comes in. By building quality links to your website, you are effectively telling Google that your site is popular and relevant.

Why you should make sure your onsite SEO is right, before you build backlinks…


If you were to have a look at most marketing agencies blogs, they are full of posts about how to build backlinks.

And yeah, sure, backlinks are still a massive part of improving a businesses SEO, however, sending a do-follow backlink, which has good link equity and from a relevant website, through to a page, which has a sky-high bounce rate on your website, well what’s the point?

Its like tuning an engine for months, to turn up on the day of the race and decide your going to leave the handbrake on!

So, we are going to talk about what backlinks are, why there important, but also, why you need to get your onsite seo right as well.

Website and its rankings

So sure, if you were to talk to most leading seo companies, about which ranking factors are still considered to be the most important, well there likely to say, backlinks are still very crucial.

So much so, our agency would say that there still in the top three of ranking factors which search engines, like Google use to determine how strong your companies SEO is.

This means that in order to get a business onto the first page of the SERP’s, that’s the search engine results pages, well, more often than not, your going to need a lot of quality links.

So, backlinks, for those that don’t already know, are simply links from one website to another, so for example, lets say you run your own cookery website, and you then list links to a supermarkets page where you bought the ingredients, this would be an example of sending a backlink from your blog, to say a food retailers website.

Now, not only is this super useful for the person that wants to follow that recipe your making, but its also useful in terms of a search engine, like Google working out how many links lead to a website, and whether or not the backlinks are good quality.

So, lets say a supermarket has 60,000 quality backlinks, all from say cookery websites, food review websites and also from award companies, these if they are quality, will help the retailers organic seo.

So, businesses of all sizes, from major online retailers, like a supermarket, through to a small business selling dog food online, want quality and relevant backlinks, because if the links are good, they can really help improve a company’s SEO.

Conversion Rate Optimisation (CRO)

Lets say you run a high street shop, when you get shoppers walk through the door, you’re going to want to keep them shopping for as long as possible, as you want to increase sales.

This should be extended to your online business, there’s no point in having say 1 million organic visitors, if the page is poorly designed, and leads to a super high bounce rate.

So, make sure your website is well-designed, and lets say pushes the boat out to do everything you can to get a sale, or sign someone up to a newsletter, or simply has a contact form, so someone rings the customer back.


Are there any indexation issues or broken links?

Let’s say that you hire an SEO company, and they do an absolute perfect job of building high-quality backlinks, yet, that “link-juice” well it gets wasted?

Why does it get wasted?

Well because the link might be broken, or by mistake, something as simple as a “no-index” tag is left on, which deindexes the page, and it doesn’t get ranked in Googles SERPS.

So, if someone in your SEO team needs to check the backlinks are leading to pages which are live, and there’s no indexation issues.

Can a websites design have any bearing on SEO?


Sometimes a business will believe that a website’s design does not impact the companies SEO, however the long and short of it is this, it does. It simply boils down to this, the web design needs to be completed to a good standard, so does the seo.

Let us explain, let’s say that you are about to enter a race, now there’s no point in having a high-performance engine built, and then place that engine this in the body of the car which is wholly unsuitable for motor racing.

At the first bend, it’s likely that the suspension and body roll means that you are not likely to be a strong competitor and start lagging behind the competition pretty quickly. That’s because even though the engines strong, the cars body is not set up for racing.

This is exactly the same concept that you should take when you think about hiring local SEO companies, because they are the engine that needs to drive the rankings up, but if have a rubbish website designed, well it’s not going to be strong enough to get your site onto the first page of Google.

That’s because, for a website to get onto the very first page of Google’s organic results, well, its going to need the following:


–        Be relevant to the query

–        Have followed Google’s WebMaster Guidelines

–        Needs to offer a good user experience


Now, lets say the websites difficult to use, you cant find products easily, well, guess what?

That wont offer a good user experience.

So, you need a well-designed website, it’s the foundation that the SEO is built up from, so remembers there’s no point in having a roaring engine, unless the rest of equation is set-up right.

You need to factor in “bounce rates” we believe there becoming a more important part of SEO.

You might hire one of the world’s best SEO consultants to work for you, and they may flood the website with relevant “organic visitors”, yet let’s say that the web design is so poor, that the bounce rate goes through the roof, you might ask well, what’s is the point? Its like getting shoppers through the door of a shop, then asking them to leave straightaway, a pointless exercise!

And that’s exactly right, is like laying new carpet or decorating your house, while ignoring the leaky roof, your attention needs to be focused on what’s important, and that means you need a well-designed website, that serves its purpose of selling your company’s products in the best possible way, before you start to build and strengthen the organic SEO.

You want to be the last click

Here’s something that you might not hear on a lot of marketing agencies talk-about, yet this is something that a lot of business owners around the world can understand, that is your business should aim to be the last click.

So, what do we mean by this?

Well, SEO is changing, and the search engines are using artificial intelligence (AI) and machine learning to see which business best answers a query, do you want to be the first click, or the last one?

Why we say that is because, it implies that if your company is the last clicked on in the SERP’s, that you are more likely to have provided what the shopper wants.

So, whether they’re looking to buy luxury chocolate online or new car tyres, if your business is the last one that’s clicked on, and it’s clear that a shopper has spent a long time browsing your products, then this can be a clear indicator you with satisfied what the shopper is looking for.

If you have a poor website design- so the business makes it hard to sort products by say price, or to navigate the website, because of a menu that’s difficult to use, well you’re not likely to be a last click, you more likely to be a business that people leave to go to a better competitor’s website.

Put your customers first

Also often businesses compare web design quotes, like they are purchasing a new set of office chairs, that is to say, the company may want the cheapest price, yet web design should not be seen as something that needs to be bought cheaply, because sometimes it is the sole way that the business markets itself.

Instead, what you want is not the cheapest price, you will quality.

Don’t expect high-performance from a cheap website

Right at the start this article, we talked about a race car, and that if you’re serious about winning the race, the whole car needs to be set up to beat the competition, and this is exactly the same concept when it comes to digital marketing.

There is absolutely no point in racing about trying to find a seo agency, say in Bath, England, to help improve your SEO, unless you have a good quality website built to start seo.

You need to get the foundations right first

You need to get the foundations right- by this mean the basics, so for example if you run a service-based business, each distinct service should have its own page, meta title, meta description on-site SEO and so on.

If you have purchased a cheap one-page website, and you offer several different services in Bath, then it will be very difficult to implement white hat SEO on that website.

Really basic, rarely ever cuts the mustard

If you’ve gone for a really cheap and basic website for your company here in The South West of England, or a website that you’ve built yourself, you have to ask yourself this- is it up to beating the standard of the competition, that’s currently on the first page of Google?

For example, let’s say that you’re a builder here in Bath, and you need more construction work, so you hire a local SEO company, yet they may say that the sites so basic, it’s not good enough to start improving the organic SEO on.

With SEO you got to be realistic, is the website good enough to stand up against the competition, or you could be failing at the first hurdle?

Sure, there’s tons of digital marketing agencies which will take your marketing budget and ask very few questions, but the real good ones say this, “is the design good enough to take on competition”?

Remember there’s no point in entering the race, unless your company here in Bristol, or if your run a business in Bath, has invested in a good web design.

Think about hiring a business that offers the whole package

Who’s got the time to be managing a social media agency, a web design company and an SEO agency, well we would say very few.

Therefore, why not hire one business, which can manage all of these for you?

Make sure that the on-site SEO is spot on

Make sure that the on-site SEO is up to standard, for that you need us

How our agency can help

If you’re looking for a quality focused digital marketing agency, and you run a business in the great city of Bath in England, then why not give us a ring?

Alternatively, we are working with more and more businesses that are located in Bristol, therefore if you are looking for a business that can offer you high levels of customer service, then why not ring us today?





What is Evergreen Content Marketing?

So, let’s say that you sitting down with your SEO experts at your chosen SEO agency, they are currently  going through the marketing plan that they’ve written for the year ahead.

Now you are eager to hear what they have got to say, because you might be investing a lot into online marketing, therefore you wanted explain to you what exactly you are getting for your hard earnt dough.

They might have even produced a nice colourful pie chart for you, breaking down where all the various expenditure is going. You can see some of the marketing budgets going on building backlinks, some on content marketing, and some on citations, you think, well, that sounds good, as long as its all white hat.

Then you look at one big slice of the pie chart, that’s been taken up by something that’s called “evergreen content marketing”.

This might have you scratching your head with a bit of a confused look on your face, as you know what “content marketing” is, but the words evergreen attached to it, well that’s something rather unfamiliar to you.

So, with that said, if you run a business in the great city of Bristol, or in the wonderful area of Bath, and you do not know what “evergreen content marketing” means, well, this is the article for you so, why not sit back your favour cuppa coffee, let us explain to you what evergreen content marketing is, why you should take your time to create high-quality work.

Sock it to me, what exactly is evergreen content marketing?

Whether you produce handmade furniture, you sell the odd classic car online, or you produce vending machines for businesses, your business will have expertise in what you do.

Whether this comes from the business owners, or the staff within the company you will have knowledge about your products or services.

Now, in order to sell these items, often a potential customer will have a lot of questions that they want answered first.

And yes, you guessed it, rarely do the answers to these questions change from one year to the next.

And actually, as an established business here in Bristol, you might have been asked the same questions by customers over and over again, so much so you might actually be blue in the face from answering them!

Yet when it comes to improving your Bristol seo, well, this presents an opportunity, that’s because you know the questions your customers ask, before they make a purchase, so if you offer solid, good quality advice online, via your website, well, you might just gain more organic visitors.

So, you might start writing advice, for example, if you are a used car dealer within Bath, in South West England you might write about how you check each car, you might write about what checks are done, and how long the warranty is. Now, for someone that wants a used car in Bath, that advice might be useful, so you get more organic visitors.

So, evergreen content marketing is often written text, that explains what your business can offer, and answers commonly asked questions which don’t need that much changing all that often.

That is why it’s called “evergreen”, because it lasts for a long period of time, in that the information often doesn’t need updating all that often. Of course, if things change at your business, that is the prices, terms and conditions or the product, then yes it will need updating.

Yet, where a blog on your website might talk about a Bristol business award that you’ve won, then quickly it gets pushed down by another blog post, this is more “current news” its constantly therefore being replaced by newer company news. However, with evergreen content marketing, its aim to answer more general questions that your business gets asked on say a day-to-day basis.

However, the point that marketeers try to make is this, this work answers questions which are fundamental to your industry, which don’t often change like the weather.


The whole point of “evergreen content marketing” is to convey your businesses expertise, to show that you and your staff want to help the customer, so that they hopefully. buy more from you.

Can help to bring in more organic visitors

If you provide a good quality answer, then you are likely to bring in more “organic visitors”.

Shouldn’t be rushed

Trust us, evergreen work can’t be published in one afternoon, after drinking several espresso coffees, instead time needs to be spent writing the work.

Make sure that it is useful

The work must be useful to your customers.

How our agency can help

If you are looking for a brand-new SEO company to hire in Bath, or perhaps you run a business that is located in the wonderful city of Bristol? Then why not give our seo agency a call today?

We can offer businesses right throughout The South West of England to help to improve their content marketing, their organic SEO, we can even offer web design as well.


What does technical SEO mean?


Most businesses here in the rather fabulous city of Bristol will have heard of SEO, or it pronounce this fully would be search engine optimisation. This is when a lot of businesses know that links and content marketing are important.

But that’s like saying a steering wheel and the tyres are important on a car, yes, sure they are, but alone well the cars not going anywhere. This is the same as having links, and a website, but the technical seo is poor, well, that’s its not going anywhere fast neither.

So just as a car is made up of literally hundreds of various components, well so is a business’s organic seo, if one areas failing, well, it could mean that the whole of the seo strategy fails, same as if the fuel-pump went wrong on the car, well the engines not going to get fuel, and that means nothings moving forwards.

So, what’s the solution?

The solution is often to hire a brilliant seo agency, one that has consultants who understands onsite and offsite seo, technical seo and also have talented copywriters, so what we are trying to get at is this- often what’s needed is a super talented team, like ours here at Digital Tailors, yet, you can’t have one team member working on the site alone, nope, you need a talented team working together so that the business can have its organic seo improved in all the areas that are important.

So, as there are 200 various ranking factors, we won’t have time to cover all in just one article, that would involve way too many espressos to write, so what’s needed instead is just for us to concentrate on technical seo for this article, yet as our seo consultants are regularly writing about how a business can improve its search engine optimisation, why not check out our other articles too?

What does technical SEO mean?

Okay, so “technical SEO” can mean anything, from improving how fast your company website is, through to fixing issues with 404 pages.

Therefore, this form of SEO, well it covers a massive area, from making sure Googlebot, that’s the bot that crawls and indexes the web, to making sure this can index the work, right over to making sure there’s no duplicated content marketing on your website.

Now just because you have a website that looks brilliant, this doesn’t mean there’s all sorts of mistakes made with the technical seo. So, lets give you an example, there might be coding that stops some pages, or even the entire website from getting indexed, and you might not have known about that, right through to the website being so slow on smartphones, well, when you open your Google Analytics account, your seo agency may see a bounce rate of over 90%!

So, normally, as technical seo is such a massive area, and often if it’s a large company website a lot of work needs to be completed, it’s a good idea to write a report, to detail what areas are fine, and what areas need improvement. This is normally a good idea, as its not just seo agencies that will need to make improvements its also sometimes web developers, for example, after a developer has say altered the mobiles main menu, so that its improved, in that it is easier to use, well, you may find that the companies “bounce rate” reduces.

Why your website needs a good logical design

If let’s say the main menu is not designed to help shoppers easily find the products they want, well this means that the bounce rate will increase. Yet, what’s important to remember is the website should offer good “user experience”.

This means that for example, the company website should be fast, there shouldn’t be any 404 page errors, and also you shouldn’t have duplicated content marketing.

There will be many Bristol based businesses that will have had a website designed many moons ago, they may well be obvious to the fact that lets say, if all of the product descriptions were duplicated, they this could damage the businesses seo. The business could have a Google Panda penalty.

Why its even more crucial to fix your businesses technical seo issues in a city like Bristol

Here’s the thing, here in Bristol, it is a great city, yet most businesses face real high levels of competition, that doesn’t matter if you run a plumbing and heating business, or lets say you own a restaurant on the harbour side in Bristol, you are likely to face a lot of local competition, this is why the standard of seo needs to be top-quality.

Reduce bounce rates through design improvements

Your web developers, as well as the seo companies you hire, they should work hard to  try and reduce your companies bounce rate, as well as making sure the organic visitors, are the ones who are likely to buy something from your company.


E-commerce SEO- here are some of our top tips


Whether you’re launching a brand-new brand of bikes, plan on selling cars online, or even is a retailer of aeroplanes, your going to need an e-commerce website, and because its fiercely competitive online, to sell anything, well, your going to need good seo. Actually, can we scrub that?

You’re going to need superb quality seo, that’s to say it needs to be very high quality, white hat is essential.

Whether you have a small team of marketing consultants, or you’ve hired an entire agency that has over 100 staff to work for you, you’re going to need to get the design just right, you’re going to need to implement flawless seo, if your business wants to climb Google’s ranks.

So, if you own an e-commerce business, and you just want to sell say a few more bags of coffee per week, or you run a business, and you sell used cars by the thousands each day, well, you might want to have a read of this article. Our agency has experience of working for many online businesses, that’s to say e-commerce businesses, that need top quality organic seo, that’s why they come to us, here at Digital Tailors.

So, whether you’re a small shop owner in Bath within England, that wants to see a few more items online, or you have a very large warehouse in Bristol, that has thousands of products, we are the marketing agency that can help, whatever size company you run here in The South West of England, why not call us?

What does commerce SEO mean?

Okay, so many people will know what SEO means, that’s to say, many business owners will know, that it’s about optimising the website so it ranks higher on Google.

However, you might have come across e-commerce SEO, and wondered well how is this any different?

Well, we will socket to you, the simple answer is often with e-commerce SEO, it’s much more competitive, and therefore the organic SEO needs to be of a much higher standard.

This therefore stands to reason, as it doesn’t matter if you sell shirts online or you sell electric cars, the competition is fierce, and often with e-commerce businesses, they don’t want to just rank locally they want to appear across the hall of the United Kingdom, so they require national SCO which is much more competitive.

 So, what does means is, often you will need an agency, one which employs SEO expert, that can build backlinks, manages social media, right content marketing and also sometimes the agency will also have web developers to make improvements to the design as well.

This article therefore focuses on our top tips, on how to improve the businesses e-commerce SEO, however we must stress this point, there are over 200 ranking factors, it simply means that there are over 200 different ways to improve a company’s SEO.

With this in mind, below is just some of the things you can do but there are literally hundreds of other things as well, what you have to remember is this, whenever you are doing SEO the work must be top quality and white hat

Top Tip #1: write unique product descriptions

okay, this is a mistake that we see so many companies make, whether they are based in Bristol, where another city, it make the mistake of thinking that they are retailing a product which is made by a manufacturer which supplies many businesses, so they therefore make a huge mistake of copying and pasting the product description from another source, namely the manufacturer.

Do not do this, do not want duplicated content marketing, whether it be just one paragraph of text or hundreds of words, do not use duplicated work.

Instead need to spend time writing a unique product description, and all of the text should be unique to your website, yes this is a huge amount of work, yes it’s going for a large quantity of coffee, and yes after it you are likely to have exhausted your copywriters, but it needs to be done, that’s if you want to improve your organic SCO, it should never be duplicated as your website might be deemed as low quality website or even worse a span.

Top Tip #2: produce evergreen content marketing which helps your customers

you may have seen on some company websites, that they have literally spent hundreds of hours writing articles that offer free advice.

Let’s give you an example, let’s say that you manage your own law practice, and that your practice you have 100 to for solicitors working for you, you might think well our business is all about offering advice, we charge by the hour and that’s how our company works, so why would our company offer free advice?

But here’s the thing, you might partner with a really good digital marketing agency, which is one of the leading companies that you can hire, they may say to you, they have any use a large portion of the marketing budget, to write detailed articles that help people with commonly asked questions when they are going through a divorce.

Now, why would they do this?

The simple answer is it could help you to draw in more organic visitors, these visitors might then go to your page and contact your solicitors for advice, which is therefore helping to generate business, if it is done right, notice how we use the wording if it is done correctly, so many marketing agencies have got the time to do this work correctly, cut corners, and then they guarantee SCO, however if you are investing in this form of marketing it needs to be top quality.

Top Tip #3: write really good quality blog posts that may help you to build quality links

it doesn’t matter if you sell car wax, sofa’s or socks online- if you offer good quality advice, through content marketing, then your business may receive quality backlinks in return.

Top Tip #4: Make it fast

Your business here in Bristol, should aim to halve a really quick e-commerce website. So, for example, let’s say that you run a business that is based in Bath, England or perhaps you run an e-commerce company, and you are located in Bristol, where your warehouses and your offices are based, you need to have a well-designed, e-commerce website that’s very fast.

Top tip #5: make sure the website easy to use on mobile devices

you, need to have a well-designed mobile version of your company website

Top tip #6: Reduce your companies bounce rate

You should work with your SEO agencies, to see how high your company’s bounce rate is, for example your e-commerce business, you may notice that the bounce rate is well over 90%! You might want to aim to reduce this.

How our digital marketing agency in Bristol can help you:

If you are looking for an online marketing agency which serves the whole of The South West of England, this includes all of Bath England, and the whole of Bristol as well, then we can help you.

We don’t just work with Bristol e-commerce businesses, we will work with all manner of online businesses in Bristol, from lawyers, through to local Bristol companies.


Why does it take longer to optimise a brand-new website and what is Google’s Sandbox Period?


You may well be opening a new retail premises in the heart of Bath, alternatively you may be opening an office, let’s say in Bristol, where you plan on serving the whole of the South West.

So, you’ve been ultra-busy, that’s to say you’ve found the business premises, you’ve sourced the right staff, your busy is eager to get going, to start selling products in Bath, or to start your company that offer its services across the mighty city of Bristol.

Great stuff!

You’ve also hired a web designer, a friends recommended him or her, and then on the phone to your web designers, they mention, what are you going to do for marketing?

Well, you simply reply “we are going to invest in organic seo”- then the web designers pause, and say yes, but what about the Sandbox Period?

You may reply, well, what on earth is that!

And here’s the problem that some businesses face, that is, what are they going to do, when they have just registered a new domain name, the business is brand-new, and the web design agency starts to talk about a Google Sandbox Period, and how some businesses, here in Bath, see the rate off optimisation slow, due to the Sandbox Period.

Well, whichever web designers, developers or SEO agencies you hire, they should have recommendations, for example it’s true it will take longer often to optimise a brand-new company website, so because the organic seo takes longer, you may want to invest in PPC?

So, what exactly is Google’s Sandbox Period?

Many leading SEO companies, believe that a new business, with a brand-new website, will be harder to optimise, this does mean that sometimes the SEO process will sometimes take longer.

Make sure you set a realistic marketing budget

it’s important to remember this, when you are setting up a brand-new company, for example let’s say that you are setting up a company that is a shop in the centre of Bath, to remember that you need to keep some of your marketing budget aside, so that you can invest in SEO, some businesses make the mistake of investing all their money into just web design, when a matter of fact you need to invest in SEO.

Don’t cut corners

We would highly recommend that you don’t cut any corners, in that you must follow Google’s Webmaster Guidelines

Keep it white hat

We would highly recommend, that whichever agency company or even if you employee freelancer, that you make sure that every single aspect of the SEO, whether it be on-site or off-site is white hat

Follow Google’s Webmaster Guidelines

Whichever the business you hire in Bath, you should ensure that if they are implementing SEO, that they follow Google’s Webmaster Guidelines.

Partner with the right marketing agency in Bath

It’s important to remember that SEO is a long-term process, you should therefore meet with the SEO team, the see if you can build a good relationship, you will often need to work with them over the long term, to need to ask yourself as the business owners can I work with this business?

It all depends on the strength of the competition within your company’s location, so in the great city of Bristol or perhaps your company is in Bath?

Here’s another thing to consider, how long it takes to improve your SEO, will solely depend on how strong your competitors are, you are very strong competition in the city of Bath, that it will take longer to overtake these competitors

Google’s algorithm needs to workout how strong your companies ranking factors are

Businesses are ranked according to how strong their ranking factors are, to bring them up to standard when you can overtake the established competition Bath, can sometimes take many years.

So, what your online marketing company is saying, is that the Sandbox period will slow things down?

We are most definitely saying that yes, the sandbox period can most definitely slow the SEO process.

New domain name

If your business has a new website, for example you might have a new WordPress website, and you web designers have registered a new domain name, this will mean that you have a new website, and this is what SEO agencies like ours believe will enter the sandbox period and the organic SEO process can sometimes be slower

Think of it as a “blank canvass”

you have to think of a new domain name that is a new website as a blank canvas, you will have any backlinks, on-site SEO might have on-site SEO, to the on-site SEO and the off-site needs to be improved, therefore you are starting right from the beginning and this is why organic SEO can often take a great deal of time.

Why does it take longer to optimise a new company website?

Often a brand-new business will have big SEO, when you compare this with businesses that have been trading in Bath and Bristol for a very long time, they may have been investing in quality SEO for say the last 10 years, you can begin to see why new business will have a lot of catching up to do

What are ranking factors?

Ranking factors are simply what are used to decipher how strong your businesses SEO is, if you have just registered your domain name, then it is likely that, that domain name if it has been registered before, will need good quality SEO in order to improve it to get your business onto the first page.

Who decides when a business is released from the sandbox period?

It is the algorithm which decides when a business is released from the sandbox period

Why our digital marketing agency would never recommend cutting corners?

We would most definitely recommend never cutting corners is only invest in white hat SEO

What is a Google Penalty?

The business incurs a penalty, then it could be removed from

So, your saying, at your agency that organic SEO is not a fast process?

Our SEO agency which serves the whole of Bath in England often says that it will take longer for a new business to reach the first page, we would have to evaluate each business on its own merits, you would like a quote please get in contact with our team today

Quite simply put, your direct competitors, whether they are in Bristol, or perhaps your main competitors are in Bath England, there will often be many businesses that have a head start

but you have to bear in mind is that you will be up against established competition Bath, they might have been investing in SEO for a lot longer, this is why the organic SEO process is much slower

Why we would only recommend investing in a white hat seo company

Only invest in white hat SEO that is provided by an an established and respected marketing agency such as ours

When you’re starting a business, you might be sitting down at your living room table, you might be writing a business plan on your laptop.

With a cup of coffee in hand you contemplating all the difference marketing options which are open to you, yet what is apparent, and that is you need to invest in SEO.

And a lot of businesses reach this conclusion, as it doesn’t matter if you sell furniture online or you are a top solicitor, most businesses need SEO.

However regardless of the business sector that you operate within, your business owner wants roadblocks putting their way.

And what do we mean by roadblocks?

Well, as any SEO company will tell you, it’s normally, in most instances a lot harder to optimise a company website that is brand-new, and by brand-new, we mean that the domain name has just been registered, and a new website that has been designed for that domain name.

For example, it’s normally. much harder to optimise a brand-new company website, simply because the website will often have no back links, it might not have any content marketing in might have SEO errors and it might have had no SEO applied to it when it’s directs competition might have been investing in organic SEO for say the last eight years, this is why it often a lot harder to get a brand-new website to move up the ranks.

Domain names

So, quite simply put, its the domain name is the websites URL, so this is the URL that you enter into the browser in order to find that website.

Now what you had to understand is that the algorithm is computing SEO scored to attach to that URL, so when you think of all the businesses in let’s say your city, there might be 100 businesses which are investing in SEO.

Now, an SEO score would be assigned to that URL, therefore this dictates where the website ranks.

However, with that said, the algorithm does not tell you your exact SEO score, it’s instead up to the SEO agency that you hire, to make sure that they improve your businesses SEO ranking factors, in a white hat way.

However, this is the really important part the you have to remember is that the say you are setting up a brand-new business and therefore you purchase a domain name, and you hire website developer to build your website, you will be having a domain name and website which has not had any SEO work carried out.

So, this means that you are starting with a blank canvas, in that your SEO score is very low because the business is brand-new, and it’s also because you have not improved any of the SEO ranking factors.

Now, when you compare this with your direct competitors, well you might be up against competition that has been investing in SEO for a very long period of time, therefore you face stiff competition, and therefore there might be amounting to climb in terms of SEO work that is needed in order to start overtaking your direct rivals.

You do have to think of a brand-new website rather like a blank canvas

You do have to think of starting a new business with a brand-new website, that is a website where you are just purchasing the domain name, and having the website designed as starting with a blank canvas.

Now, with having a brand-new website, this means that there is often a huge amount of SEO work that is often needed, therefore it often means that the business will have to wait a long period of time in order to generate results.

Back links

Now if you were to have a conversation with most SEO companies and you were to ask them what is the most important ranking factor, that is to say what is the most important part of the organic SCO process, a lot of these businesses will tell you that one of the most important ranking factors is to build quality white hat back links.

However, for some businesses to get onto the first page, they don’t just need say 20 backlinks sometimes they need hundreds or thousands of quality backlinks, which have all been built using “white hat methods”.

It is massively important, that all of the backlinks are built using white hat methods


Content marketing

A lot of SEO errors to fix with the website design

The SEO basics might be missing

Simply hasn’t accrued business citations

Simply hasn’t accrued business reviews

Not established

Why we would be wary of overly cheap prices

Yet price is not a guarantee of quality

Pick an agency that you are happy working with in the long run

don’t compromise on quality

The work must be white hat

Don’t rush it, organic SEO is not a sprint it’s a marathon

Do you have the budget to invest?

Does the agency understand your business?

Has the website been properly designed?

How our business can help you

How will a Google My Business account help to improve our local SEO?

If run a local business within Bristol, or Bath within the South West of England, well, you may well be thinking of ways so that you can improve your businesses SEO.

After all, it doesn’t matter if you run a local scaffolding business, or you run say a hairdressing salon, most businesses will need to improve their marketing, and this is where a Google My Business account can help.

Most digital marketing agencies, ours included, use Google My Business as a way of improving a business’s local SEO.

What does Google My Business mean?

So, let’s say that you are looking for a local builder, so you ask Google, “find me local builders”- then if a business has a Google My Business account, then it may well appear in in the map listings.

So, this means that next to the map, there are normally three businesses that get listed, as local builders for example, these businesses will have set-up a Google My Business account.

How can this help to improve my businesses SEO?

If you were to ask most Bristol SEO agencies what they think is an important method that they can use to improve a businesses local SEO, then they are bound to say that setting up a Google My Business account, and also using business citations is a good way of improving a business’s SEO.

Business citations, and a Google My Business account can help to state your businesses NAP information.

NAP stands for name of your businesses name, its address and phone number, if this information can be read by Google’s algorithm then this confirms where your business is based, and can help to improve a business’s SEO.

As if your address for your company is within Bristol, in the South West of England, and someone is looking for a business in Bristol, then this is where having your NAP information on your Google My Business account can help your businesses SEO.

How can our business obtain a Google My Business account?

That’s really simple, just follow the link.

How can we optimise our Google My Business account?

Business reviews

You can obtain genuine customer reviews, however do not write fake business reviews, as Google’s algorithm will spot this, and your Google My Business listing may well be removed.

Opening hours

If you run say a shop or office, why not state your businesses opening hours?

NAP information

Make sure you mention your businesses NAP information, so for example the name of your business, your business address in Bath, or Bristol in the South West of England, and also your businesses phone number.

Business citations

Your business citations, which mention your businesses NAP information, should match exactly with your businesses Google My Business account.

So, for example, lets say your business is located on Bristol Road, there’s no point mentioning Bristol Road on Google My Business, then “Bristol RD” on your business citations, as the two do not match.

Your business citations must match your businesses Google My Business account.

Local SEO

Run a business within Bristol or Bath? Well, here’s why we think its especially important that you set-up an account

Whether you’re a plumber or let’s say a dentist, if you own a business within Bristol, or indeed Bath you will know that the level of competition that your business faces will undoubtably be high.

This is why we always recommend to all of our customers, not to just to invest in organic SEO, but also local SEO as well, this way your business stands a far better chance of being displayed in the map results, and the organic business listings as well.

How our digital marketing agency can help:

If your business needs help to improve its SEO, then why not give us a ring?