What does “Google Core Web Vitals” mean? How can we improve our score?

 

Subject: Technical SEO
Date: 25/11/2025

 

There are a million and one various SEO terms that you have most likely heard of before. However, one that might not have heard of is called “Google’s Core Web Vitals”. However, do not worry if you do not know what this term means, as our top SEO consultant will explain everything you need to know.

Google’s Core Web Vitals are simply a set of metrics that measure how quickly your website loads, how quickly it loads, and how smoothly the loading is. Does it load in the blink of an eye and then become usable for shoppers?

Or does it slowly load, with buttons loading slowly, and the website not working for a few seconds until fully loaded?

The truth is, we now live in a world where we expect things to work quickly; we don’t want to wait around an eternity for things to happen.

If a website loads slowly, a customer will leave. Now, Bristol SEO consultants will ultimately refer to this as the website having poor Google Core Web Vitals, which contribute to a high bounce rate. This means the website is not holding shoppers’ interest.

First page results

All businesses naturally want to be on the first page in Bristol. Also, it’s not even a matter of getting on the first page; it’s all about whether you can rank in the top positions on Google. Any top SEO agency worth its weight in gold in the glorious land of Bristol will tell you that it’s the top 2 organic results that siphon up all the customers.

Therefore, you have to push the boat on UX.

 

What does U.X mean?

You know, sometimes you go to a restaurant or a café, sometimes not because the food is out of this world, but because the staff are so lovely, so friendly, so welcoming.

Well, this is the same with e-commerce or brochure websites; if the website offers good customer service, aka “user experience”, then people keep coming back.

For example, if the website loads smoothly and quickly, works well, and is pleasant to use, it offers a good user experience.
If, on the other hand, the website doesn’t load correctly or has a mobile version that takes a long time to load, this creates a low Google Core Web Vitals score, meaning the website offers a poor user experience.

Tell me, what does “Largest Contentful Paint (LCP) even mean?

The LCP score sounds super complicated, but it’s not. It’s just how fast the main content of the website loads. Is it fast? That’s good; it means the elements, such as the main menu, appear in the blink of an eye.

You should aim for an LCP score under 2.5 seconds to make your website load faster. Which in turn creates a positive user experience.

What does first input delay, or “FID”, stand for?

This is basically how fast the website becomes usable? How fast can a shopper, for example, click a main menu button and then visit the page they want?

Therefore, web designers should aim for a fast FID score.

Does a business’s Google Core Web Vitals score have an impact on the business’s rankings?

Regardless of the business you run in Bristol, you aim to improve your company’s Google Core Web Vitals.

The reason for this is simple: if your website is fast, it’s simple to use, visitors spend longer browsing the items and services you sell, and then the SEO will be positively impacted.

If, on the other hand, the website loads at a snail’s pace, then the dwell time will most likely be substantially lower. Also, the website is likely to have a much lower bounce rate if the Google Core Vitals score is higher. We would therefore recommend purchasing quality hosting and also considering speed. How can you make your Bristol company’s website even faster?

 

What does the bounce rate mean? Why should we lower it?

Any business in Bristol looking to improve its search engine optimisation should aim to reduce its bounce rate.

The bounce rate is simply a measure of how many people visit your website via Google but see only one page. They will then have “bounced off” back to the website from the search engine results pages. Now, what a lot of the really top SEO agencies will tell you is that this is actually a very important ranking factor.

 

What is the website’s average bounce rate?

Do many visitors go on to visit more product pages, or do they immediately leave the website and visit another business?

Therefore, the bounce rate is a straightforward way to see how engaged the average shopper is with that page.

For example, if you had, say, thousands of shoppers who visit the website, stay for just a few seconds, and then leave, that indicates the search result didn’t answer their query.

On the other end of the spectrum is this example: imagine a shopper who, say, visits a piece of evergreen content marketing. They spend, say,

8 minutes on average, sipping an espresso and reading the work.

This is important because it shows the shopper is interested: they want to spend more time on the website and are more engaged with, say, reading the work, the blog post, and the products and services you sell.

Therefore, your very best SEO companies worldwide: their job is not just to build backlinks and write content marketing; it’s also about engagement.

How can you keep the shopper on the page for as long as possible, then let them browse more items in stock?

 

Dwell time

Dwell time and also bounce rate are both user experience metrics that many businesses closely follow.

For example, bounce rate measures how many visitors leave the website after visiting just one page, then the dwell time measures how long shoppers are spending on the website.

Therefore, if you can keep a shopper on the website for longer, plus, have them visit more than one page, then your improving the user experience factors, of dwell time and also bounce rates.

 

Here’s some ways that you can improve dwell times:

• Make sure the content marketing answers the original question
• Make the work intresting to read
• Make it have a high Google E-EAT score
• Split the page up with headings, rather than have the shoppers be greeted by a huge amount of text.
• How do you lower the bounce rate?
• Lowering the bounce rate can be improved by the doing the following:
• Making website faster
• Make the main menu simple to use
• Help shoppers to find the right page, with internal links
• How to improve your Bristol businesses Google Core Web Vitals score
• Speed up the website

We get it, you might be a start-up business, therefore you might not have much in the way of marketing funds.

You might opted for a cheap website, plus low cost website hosting.

However, these two factors may mean you have a super slow website, which will mean that the bounce rate will be high.
Always pay that bit more for fast website hosting. Now if your business only serving customers in say South West England, then do consider purchasing hosting from perhaps a website hosting company based here in U.K.

 

JavaScript

Its thought that JavaScript can sometimes substantially slow a website down. Therefore, if possible, lets you are having a brand new website designed, why not use a different language rather than using JavaScript?

 

Mobile design

Its widely thought now, by many web designers, plus also SEO agencies, that roughly speaking, approximately half of the visitors to a website, come via a smartphone.

Therefore, you have to think about the user experience that your Bristol business is offering on smartphones. Is the U.X a good on smartphones, for example, on the mobile version of your website, how high is the bounce rate. You can check this, using your businesses

 

Google Analytics account.

By using your businesses Google Analytics account, what you can do, is start to see what the dwell time, as well as the bounce rate is for the mobile version of your company website.

Then, you could for example, start to make improvements to the mobile design, such as for example, redesigning the homepage, so that with one click customers can instantly visit a product page, perhaps a range of products that you sell the most.

 

Why hire us?

We have got businesses, many well-known companies onto page one of Google. We can work closely with any business in Bristol, that wants to improve their organic, or perhaps local search engine optimisation.

We can help your business to improve its bounce rate, dwell times, therefore positively improving your businesses Google Core Web Vitals.

We are the experts at offering quality SEO services, with prices starting from just £500.00 PCM.