Subject: Content Marketing

Table of contents:

• What is evergreen content marketing?
• How can our copywriters create evergreen content marketing
• FAQ’s regarding writing evergreen content marketing

Introduction

The bottom line is that if you want to sell more stuff online, you need to invest in digital marketing. Whether that be PPC (Google Ads) or, let’s say, organic search engine optimisation.

Now, if you’re going down the route of organic search engine optimisation, well, you won’t want the work to be a total flash in the pan.

Bringing in a ton of traffic, then well, not doing anything.

Therefore, businesses often want more sustainable organic traffic. To get that, you have to think about writing about topics people ask about all year round. Which, really, well, don’t go out of fashion, these are referred to in marketing as “evergreen content marketing”.

 

What are the benefits of creating evergreen content marketing?

Well, many businesses find that hiring an SEO agency increases organic traffic and visitor numbers.

Which is, well, great, that’s what you’ve hired the SEO business for, right?

However, the organic traffic can go up like a roller coaster, then dive back down. Therefore, the number of organic visitors can pretty much disappear, leaving the business back at square one in generating new customers.

However, well, things haven’t got to be like that.

You can generate more sustainable, long-term traffic through the power of evergreen content marketing.

 

How to create winning evergreen content marketing

What do your customers ask you that doesn’t go out of fashion?

Think for a minute or two, or maybe longer, what do your customers frequently ask you?

Which questions, well, don’t go out of fashion?

What can you answer that will help your customer today, and perhaps still be useful over the next 10 years?

This is what is called evergreen content marketing.

Have you got any tips for writing better quality content marketing?

 

Here’s our best advice for writing evergreen content marketing

– For it to rank higher on Google and the LLMs make the content marketing long form, which means a high word count
– Read about Google EEAT and make sure that this is reflected in your writing
– Implement good on-page SEO throughout
– Write in a conversational way
– Add an FAQ
– Make sure that the work can get indexed

Use SEO tools

Okay, so the best advice that our agency would give is rather simple; we’ve already alluded to it in this very article.

Ask management or the staff who have been with the company the longest what some of the most frequently asked questions are. Then use tools such as Ahrefs, Ask the Public, and Moz Pro to identify which keywords have the highest search volume.

Then start with the evergreen content marketing that is likely to generate the most clicks.

For example, from your keyword research, your dental practice might instantly spot that the most-searched question on Google is: “How can

I get out of dental pain when the dentist is closed?”

When answering questions like this, well, they will never go out of fashion; they will always be evergreen. That’s because people will always have tooth pain.

Write your content marketing as if you’re offering the very best advice you can

So, whether you’re writing the content marketing yourself or you’ve hired a local agency. You have to write the best quality work you can because of Google E-E-A-T. This means Google will check whether you offer good advice. If you really know what you’re talking about.

Address User Intent

What this basically means is that, well, you have to answer the question that was asked.
But let our SEO company give you some extra advice: to make the work stand out in the LLMs and rank high, you should answer as many supplementary questions as you can. For example, when you know a customer asks a certain question, they normally go on to ask another question straight after. If your content marketing is to rank well, then answer as many relevant questions as you possibly can.

Be comprehensive but don’t waffle

This is a hard one to do: you need a high word count, but you don’t want to write waffle that puts the reader to sleep.

Therefore, you might need, in some cases, to write close to 3,000 words. However, with that said, you don’t want to be writing text just for the sake of it. If the reader can, for example, see that the article is not offering helpful advice, it’s just waffle, they will leave without visiting another page, and this will drive up the bounce rate considerably.

Therefore, to rank highly on Google, a page typically has a high word count. Yet at the same time, it’s not a waffle, but jam-packed with helpful advice. This does tie into the point we made earlier about Google EEAT.

That is, if you cram the work with useful advice, Google’s algorithm can clearly see that you know your stuff! In terms of offering a comprehensive, detailed answer, your work will rank higher on Google. So, basically, to rank high on Google today, you need to write comprehensive work that will have a high Google EEAT score.

 

Be unique, add your own perspective.

Another piece of top advice would be this: when you’re writing your content marketing, whatever commonly asked question you’re answering, well, millions of businesses will have also done the same.

The point we are making, therefore, is that for your content marketing to stand out, well, again, you have to have a very high Google EEAT score. Now, to do that, we also recommend putting your own perspective and offering advice that no one else is offering at this time.

For example, let’s say you run a family law practice and you see that everyone is writing blog posts on similar topics. However, no one is adding, say, an integrated YouTube video with a solicitor offering a bit of advice to complement the blog post. This might only take the family lawyer, say, 3 minutes of their time, but guess what?
If you’re able to retain that average shopper on your blog post in Bristol for 3 more minutes, well, this could be the edge you need to improve dwell times.

Dwell times

No matter if it’s a main page on your website or a piece of evergreen content marketing. What you’re always aiming to do is also improve the dwell times. The reason is that this can show Google that you are offering quality advice.

Let’s answer some FAQ’s about Evergreen Content Marketing/

Why Is Evergreen Content Important?

So, when you go, for example, to the top SEO agencies’ websites, you often find they mix in topical content marketing, talking about a recent Google update. At the same time, they often mix in some evergreen content marketing, as they know it will stand the test of time.

Therefore, when you’re sitting with your copywriter to create your 2026 content calendar, why not mix in some evergreen content marketing?

This means that, in Google Analytics, rather than organic traffic going up and down like a yo-yo, you can even out traffic by adding evergreen content marketing to your site.

Just make sure the content marketing complies with the Google Helpful Content Update. Plus, don’t use AI to write the content marketing, it just won’t work!

 

What Are Some Common Evergreen Topic Examples?

Yes, use your Google Search Console and your chosen SEO tool to look at some of the commonly asked questions about the products or services you sell.

Then write some content marketing around that.

Just make sure that the work is really good, well-written, and white hat. And if you really want to push the boat out and get that piece of work ranking higher in Google, get your thinking cap on and think about how you can build some better backlinks to it.

 

What Isn’t Evergreen Content?

Well, if your writing covers something like a Google algorithm update, then that’s likely to get a surge of views.
However, in, say, 3 months, that work is unlikely to be gaining any visits at all, because, well, it’s no longer relevant. Therefore, with evergreen content marketing, it’s about being relevant for longer.

Sometimes it’s possible to write a piece of content marketing that serves the business for the next 10 years.

 

How our agency can help

If your looking for a high experienced SEO agency that can write the evergreen content marketing for you, then why not give us a bell?