How much should we be forking out on SEO each month?
Introduction
It’s a question that has had many a business owners scratching their heads to, and that is how much should they be paying for SEO (search engine optimisation?)
In todays digital economy, if your business is not online, well it may well be missing out.
It used to be a question of, does your business have a website? Now, its more a question of how good is the SEO company that you are hiring?
As everyone already knows, those businesses that are on the first page of Google, well, some can do very well in terms of generating more sales because they have invested in white hat seo. However, for those businesses further down, say on page two, well they might not gain any sales at all.
So, there’s the dilemma, how much should a business be spending on advertising online?
Thankfully our team have stuck their heads together, and we have come up with suggestions as to how much a business should expect to spend on their SEO each month.
A marketing budget of £500.00 and below
If you run a small business in Bristol, which is in the South West England, and you wish to market your business locally, say within just Bristol, then a marketing budget of £500.00 should do just the trick for some businesses.
However, for those that know a thing or two about SEO will already know this, it all boils down to the level of competition within the business sector which your company operates within.
So, if your business operates within a highly competitive business sector, say for example you run a solicitor’s practice that specialises in the area of divorce, well £500.00 will most certainly not cut the mustard there.
Instead, in competitive business sectors, you should expect to pay upwards of two thousand per month would be our estimate, and sometimes even more for ultra-competitive business sectors.
A marketing budget of a £1000.00 per month
If you have a marketing budget of £1000.00 per month, then this again is ideal if your company is looking to invest in local seo in Bristol. If you want national seo, and you operate in a low competition business sector, then this may also be enough.
For example, say your business manufacturers a part for the automotive industry, and there are only say 30 manufacturers within the U.K that can make this part for the car’s engine, then the thousand a month spent may well suffice.
How much should my business be spending on national SEO?
National SEO, and global SEO are the most difficult to implement, with this in mind budgets can vary quite massively.
Some businesses that operate in low competition business sectors may pay one thousand per month, that’s for say a business that sells aluminium ladders online. While it’s not unheard of for say an insurance business to pay millions per year for white hat seo services.
We have just received a quote back from an SEO agency for 10k per month, how have they come to this quote?
Sometimes a business owner will receive back a quote of 10k plus per month, that’s in order to implement seo for that particular company.
Now, this may sound a lot, and it is by any companies’ standards, however what can happen is the level of competition may well be so high, this may well be the level of investment that is needed.
For example, let’s say your business wants to sell home insurance, which is a fiercely competitive business sector, then you would expect the level of investment in white hat SEO to be very high.
How we can help:
We can offer affordable and high quality seo, for further information why not call us?