Introduction

The internet is awash with rather dull SEO articles, that’s to say a lot of seo agencies churn-out such articles as though they are on a production line!

Some are just plain hard to follow, often that’s because of the excessive use of marketing jargon.

Some other articles on the other hand just provide a rather boring read!

But do not fear, as we know how to offer seo advice that’s both useful and engaging.

Now, before we continue dispensing advice on how to improve your businesses seo, we have to be straight with you, that is we have to say that organic seo is a slow process. It’s a long old road, one which doesn’t offer overnight success.

Yet, with that said you have to get the ball rolling somewhere right? So here’s seven methods that you can implement in order to improve your businesses onsite seo.

#1 Get the page layout spot on first

So many websites, regardless of how much you have forked-out on the websites design, are sometimes put together without so much of a thought for the businesses SEO.

The web design agency may have even spun the obligatory line that the websites “seo friendly”- but what does that even mean?

Well, a website designer may tell you that the website can be crawled and indexed by Google. Well, that’s the most basic of basic requirements.

So, it doesn’t mean the SEO is any good!

So, here’s the thing, think long and hard about this, which products or services are important to your business? And then think about whether they should have there own separate page?

Here’s why this is such an important consideration, say you run a law practice, and the web designers just set up a website that just has a homepage, about us page, a company blog and a contact us page.

This means that the seo company will find mighty hard promoting all the different areas of law that the business offers, if each area of law doesn’t have its own page on the website.

So, a simple page stating we offer employment law, property law and also family law, well that’s no good! Its no good because the seo company may suggest that each area of law will need its own page and this will make optimising each area of law easier.

And the reason for this is super simple to understand, its because each page will have its own:

·        Meta title and meta description

·        Alt tags

·        Product or service description

·        H1 to H6 tags

·        And the list could go on and on

 

#2 Blog, but don’t blog about a load of rubbish

So, most businesses understand that they need to keep their company website updated on a regular basis. This could be adding a blog post or a new news article to the website.

However, the quality of the blog posts that some businesses publish can vary on a gigantic scale.

That’s because some blog posts will be super useful, and actually help the business reach its SEO goals, then on the other hand you have rubbish blog posts, just written without care and these can actually damage a websites seo.

Here’s how they can damage the businesses seo, a rubbish blog post could result in sky-high bounce rate for that blog post. If a sky-high bounce rate occurs across the site, well many digital marketing agencies, ours included, believe this could be detrimental to a business’s rankings.

Also, if white hat methods are not followed, then the website may well be repeating the same words over and over, which could mean the website incurs a penalty.

So the blog posts must be quality. By quality we mean well written and have really useful information.

For example, if you run a family law practice, you may wish to add blog posts about how to start the divorce process.

 

#3 Meta titles and meta descriptions

In todays business world its important to stand out from the crowd. That’s exactly why your business invested in organic seo, right?

Well, that’s all well and good, yet even when your business is ranked on the first page of Google it still has to compete for attention.

That’s because say you looking for a new pair of headphones online, you will have adverts at the top (PPC) for headphones, then you may even have local business adverts and then all of the organic business listings.

So you have to standout, you have to grab the persons attention, and a great way of doing this is writing a compelling meta title and meta description.

For those that do not know, a meta title and meta description provide a sentence or two about what that business offers.

So if your retailing headphones you may write something like:

Meta title: Affordable headphones, we offer a wide selection of leading headphone brands

Meta description: Here at “       “  we are committed to offering you impartial advice when choosing headphones and audio equipment. Our prices are hard to beat, so why not check out our latest stock?

That’s a good example of a meta title and meta description, and these should be written for every page on your website. Also, you should write a meta title and meta description for every blog post as well.

#4 Alt tags

Do you run an ecommerce business? Do you sell loads of different products? Well, its important that your seo agency spends the time to correctly write your businesses alt tags.

Now for those that do not know, an alt tag is simply used to describe what’s in a picture.

But in terms of there SEO significance, well they are pretty important. For example, lets say you are searching for a certain brand of mobile phone, and you want to know what this new model looks like.

Well you guessed it, if your website has used the phones model number in the alt tags, well it stands a much better chance of people finding it. As otherwise what would it look like to Google’s algorithms?

Well you guessed it, like just another smart phone.

#5 Calls to action

Most websites offer enough information for someone to base a buying decision on. Yet, on the other hand the difference between those websites, and the ones that clinch the deal are sometimes the ones that have really good “calls to action”.

What are calls to action we hear you cry! Well, simply put they are used to request a visitor to your website to do something. Whether that’s to click on a button to sign-up to a newsletter, or fill in a form to request a call back.

Normally they are a button, that once clicked expands a contact form, and encourages the person to contact the business.

Or sometimes they could be just something as simple as a “buy it now” button.