We run a business in Bristol- how can we gain more customers through our website?

Introduction

SEO has been around for donkey’s years, yet it might surprise how many businesses still have never heard of it. Let’s, keep things simple, because things are about to get super complicated, that is SEO stands for search engine optimisation, it’s all about getting your business on page one.

However, in 2025 things are getting more complex, customers can now find your business is a range of different ways. For example, of the AI LLM’s work differently, from how Perplexity works through to how Chat GPT works, therefore, now its about things how you can harvest more customers using a range of different methods.

Thankfully, here at Digital Partners we have over 10 years’ experience to guide us, but we are not stuck in the past, we future focused.

And we know that AI is the future.

In this long article, we are going to give you top tips on how business in the beautiful city of Bristol can rise to the top, gaining more customers through the power of online advertising.

Get the foundations right

What you have to do is to get the foundations or the “bed rock” right first. In the glorious, wonderful land of opportunity also as Bristol, what you often find is that many people get a quote from a SEO agency, not knowing that the website in its current form would be next to impossible to get onto page one of Google.

Often is because they have built a basic website, that’s just too basic, or just built through an online website builder, that’s produced a website that’s very, very basic.

Therefore, there’s hardly any on-page SEO done, it’s all a bit rubbish.

Now its important whether you are optimising for LLM’s or the Google, that the on-page SEO is done right.

This means doing the following:

 

You have to get the foundations right, this means, optimising and improving the following:

  • Content marketing must be top quality
  • Good meta title
  • Well written meta description
  • Accurate alt text
  • Well written anchor text
  • Well written page titles
  • Well-designed pages
  • Website should be fast
  • Responsive website
  • All pages must have a high Google E-EAT score
  • Good technical SEO, each page must be able to get crawled, get indexed by Googlebot

 

How to you get on page one of Google?

What is important is to know this, when your reading advice on various Bristol SEO company websites, they often want to discuss Perplexity, Chat GPT and say Google Bard, as if it’s something from out of this world, like alien technology that’s landed for us mere-mortals to use.

However, it’s not as complex as you might think to get your business mentioned as a citation on say Chat GPT. It’s not something from Sci-fi, it’s just common sense, the same principles of optimising your content marketing for Google agathism therefore apply.

For example, the content marketing must be superb quality, offer the best advice that you can to the customer, this way you stand the best chance of your business ranking high in Google organic results, as well as being displayed in the LLMS.

So, let us dispense our best advice, on how to best optimise your business’s content marketing:

 

Be the best

Okay, so you have to give the LLM’s and also Google’s algorithms, a reason why they should put your businesses content marketing on page one of Google or mentioned in the LLM’s.

The work must be superior

For example, if your direct competitors in Bristol are writing 400 words of waffle, well you have the perfect opportunity to write and publish just better-quality work.

It’s as simple as this, if your business is publishing the best quality advice, then you will simply be cited more often by the LLM’s and also rank higher on Google organic results.

 

Google E-EAT

Google E-EAT is also something that you need to keep in mind, this simply means that in your businesses written work, you must show you have experience, expertise, authoritativeness and trustworthiness on what you are writing about.

 

Earn powerful links

You must earn powerful links, if you want your business to rank on page on of Google in Bristol.

Long form content marketing

The content marketing should have at least 1000 words, however, we would recommend cranking up the coffee machine, and writing at least 1700 words.

Cant be bothered? Then hire us, one of the best SEO agencies on planet earth (if we do say so ourselves)

We are simply one of the best SEO agencies around, now how can we make such a bold statement?

Well, that’s simple, we can make it because we have SEO consultants you have been optimising websites for over 10 years.

So, they have the grey hairs, the wrinkly face, to prove that we are one of the best in the business in the glorious of Bristol.

 

Relevant

What you have to do is improve how relevant your website is, now what do we mean by that?

Well relevant, means making sure that you demonstrate that your business is the experts in terms of that product or service that you are selling.

This means making sure that every page is as relevant as it can be, making sure its as quality as possible.

For example, add well written product descriptions, add FAQ section, add really helpful and useful content marketing such as blog posts.

Really push the boat out to help the customer, for example, if on the product page try to help the customer as much as you can, in terms of answering any questions that they make have regarding the produce which you’re selling.

If you can do add a video explaining the benefits of that product or service, for example, if you are selling lets say a nice jet-ski, why not show the customer the benefits of owning that item?

SEO needs constant work and you have to improve your Google E-EAT score

If you have ever asked Chat GPT for example, find me the best say employment solicitors in this area, what you will often find is that the results are not too dissimilar to Google’s organic results. The reason being is the LLM’s they will have read the work from Google, so again, this is why your businesses content marketing must be top quality for it to rank on the first page of Google and also for it to be shown in the LLM’s.

Therefore, the content marketing must be very good quality, so if your SEO agency was to provide you with another top tip, that tip would have to be concentrate your efforts on quality not on quantity.

 

FAQ:

What is the quickest way of getting my business onto page one of Google?

There are often no quick fixes.

In matter of fact, talk to any top SEO consultant and they will tell its best to implement SEO slowly. The reason is because if you build links too fast, the link velocity will be too quick, which could make the backlinks look as though they are spam.

Then there’s the content marketing, if you keep adding blog posts too fast, that all say a similar thing could happen when you build links too fast, then Google’s Spam Brain could be triggered meaning a algorithmic penalty could be issued.

 

What are backlinks?

Backlinks are simply when another website sent an outbound link to your website.

If the links to your website are high quality, this can improve your Bristol SEO.

Now what is important to know is that links, are still widely considered by most marketing agencies, as the most important ranking factors.

So, this means that Google takes into account over 200 ranking factors, when deciding how strong your businesses SEO is. And backlinks are widely considered as the most important ranking factor.

 

Would you like a quote?

Our SEO prices start from just £500 PCM. If you run a business in Bristol and want to outsource your businesses search engine optimisation then we are the company to call. We have over 10 years’ experience helping businesses to get onto page one of Google.

If you like a free quote, then why not call us today?

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *