Which SEO tools should our business be using?
Introduction
There are simply loads of different seo tools a business can use, some are free, yet often many require a monthly subscription.
And which tools your business requires does depend on what information you need, for example if you want to check your businesses backlinks, you will need a backlink checker.
However, there are some tools that we recommend most businesses to use, these tools offer really useful information.
This information can also help you while your implementing white hat seo.
This is probably one of the more well-known seo tools, and its also fair to say that most seo agencies, including ours use this tool.
It’s very easy to use, and Google Analytics can offer you loads of useful information such as:
· How many organic visitors have visited your website
· The websites bounce rate
· How many visitors you have received altogether, so say via organic, social or direct
· And much more
Often most businesses use Google Analytics to simply see how many visitors the website is obtaining.
For example, a good seo company should help your business to improve where it ranks for certain keywords.
So for example, if you run a solicitors practice, that specialises in the divorce process, well you will often want your website to rank high for the term “divorce solicitors” or “family lawyers”.
As your seo agency works on improving where your business ranks, you should start to see more visitors visiting your company’s website.
However, a good digital marketing agency wont just use information such as how many visitors your website has received.
No, instead a good online marketing agency will want to know what the websites bounce rate is like.
For example, once visitors land on your company’s website how long are they spending their?
Or, are they bouncing straight-off? If the bounce rate is high, you have to ask how can this be reduced? For example, can the product or service descriptions be improved?
Google Search Console
Another really useful tool that Google offers is called Google Search Console. This tool was previously named Google Webmaster tools.
If you are implementing seo this tool is a must. It allows you to obtain a list of backlinks that link to your website.
It even allows you to obtain the list of backlinks via Excel, so its super easy for your seo company to get some idea of which websites are linking to your business.
Also you can obtain an idea of which search queries your website is being returned for. So let’s say for example you run an accountancy practice.
You may already rank on the first page of Google for “accountancy practices + name of a city”, so with that in mind your seo company starts to work on improving other keywords you wish the business to rank for.
So for example, you may have accountants that specialise in filling in VAT returns, so you wish your business to rank for “accountants that specialise in VAT” for example.
So by using your Google Search Console account, you can gain an idea of where your business ranks for this term.
Not only that, say your business ranked 33rd place for this term last month, well you can ask for the data of where the business ranked for this term last week.
You may spot that your business is now ranked 7th for this term, so you recognise that your white hat seo is helping to improve your website.
Yes, but we pay an seo company to do this, why should we do it?
Well, simply put its always a good idea to check if your SEO agency are doing what they say they are.
For example, you may obtain your monthly seo report via e-mail, and once opened you see that the marketing agency states your business obtained 10,000 organic visitors last month.
And you are impressed by that figure, as the month before it may have been a lot less. But now you have your Google Analytics account, you can check this yourself.
So you may spot that the figure is correct, yet the bounce rate for the website has increased massively.
So basically it allows your business to keep your seo company in check, and if you have any questions, you then have the information from your Google Analytics account to use when you ask questions.
For example, you may ask why has the bounce rate increased from 40% to over 90% and what steps are the seo business taking to help reduce the businesses bounce rate?
Does your business require help with its white hat seo?