Introduction

Are you fed up with your competitors being ranked higher than your business? Well, that’s understandable, and this is where our organic SEO service can help your business.

But first we would need to evaluate why your competitors are ranked higher. We mean to say is it because they have better backlinks? Is it because they have better onsite SEO?

Well, often there are many reasons as to why some businesses rank at the top of Google.

So, without further ado, lets look at what our seo consultants do when are evaluating a competitors website.

Onsite SEO

Content marketing

Content marketing is to SEO what fuel is to your car, that’s to say its needed. So whether you own a fashion brand, or you run a construction business, normally in order to improve a businesses SEO you need content marketing.

But what is content marketing we hear you cry! Well content marketing normally is simply written text, like a blog post, and if the content marketing is high-quality then this can help your business.

So you need to evaluate how good your competitors content marketing is, that’s to say how often do they publish blog posts? What are the blog posts like, do they offer interesting and useful information.

For example, let’s say you run a dental practice, and you want more people to contact your business for teeth whitening. Well, writing blog posts explaining how the teeth whitening process works is a good start.

Anchor text

Anchor text is simply the text that you click on in order to follow a backlink. So for example, lets say you retail clothing, and you have text is highlighted and reads “sale on t-shirts now on”- if you click that text and it takes you to the page where t-shirts are on sale, then that description is the anchor text.

You should optimise your businesses anchor text in a white hat way. Have a look at some of your competitors, how are they using anchor text on their website?

Meta titles and meta descriptions

Quite simply put, when you search for a item, let’s say a new car online, well you will be presented with loads of websites that sell new cars. Within the results will be the organic listings, which will have a title and a short description about what that business has to offer.

This description is called the meta title and the meta description, so for example it may well read:

Meta title: We sell new cars at affordable prices, we also offer 0% interest on all new cars

Meta description: Why not purchase a new car from us, during the month of January we have fantastic prices on our range of new cars.

That’s just an example of what a meta title, and meta description may look like, yet you should create unique meta titles and meta descriptions for each page on your website.

Structure

What’s the structure of your competitors website like? For example, let’s say they are a business that offers many different services, such as an accountancy practice.

So does the accountancy practice that ranks number one have different pages for each service that the business offers?

So for example is there a page dedicated to VAT and one for corporation tax, if so does each page have a lot of information or not much.

Your seo agency and your website design agency should work together to design your website in such a way that you can improve your businesses seo.

So for example your accountancy practice may describe every service that it offers all on one page, while your SEO company may recommend that each distinct service that your business offers should have its own page.

Offsite SEO

Backlinks

What are your direct competitors backlinks like? Are they high-quality? Are they relevant to that business?

You should work with a white hat seo agency to work out which backlinks your competitors have, that your business may also be able to obtain.

So for example, let’s say you run an employment law practice, well your competitors employment law practice may have an employment law website that links to it.

That website offers news and information to employment solicitors, it is widely regarded as a high-quality source of information for employment lawyers, therefore your business may also seek to obtain a backlink from this company.

Can we help?

Does your business require help with its SEO?

We can offer white hat seo at affordable prices, so why not give us a call?