How to improve the optimisation of your products for your e-commerce SEO

Table of contents:

• Write for humans, and don’t add AI content
• Carry out keyword research
• Make sure you add a good wordy product description- be a wordsmith!
• Be unique, make sure you communicate the benefits of the product
• Make it abundantly clear what your business can offer, in terms of USP.
• On-page SEO matters
• How Digital Tailors can help:

If your selling items online, then you undoubtably are going to want to rank as high as possible on Google.

You’re going to want to be right at the top of the tree so to speak.

Therefore, it’s important to invest some time into improving your businesses search engine optimisation.

Because, well, no matter how good the products are, unless you’ve got a exclusivity deal, well, you’re normally competing with hundreds of other businesses.

Therefore, to rank for a keyword, such as organic chocolate, e-bikes, or men’s shaving razors, well there’s normally a ton of SEO work that needs to be completed.

Don’t write for the search engines, write for your customers

Okay, so when you hire a marketing agency such as ours, to better optimise your products, well you might think we are solely focused on optimising your businesses SEO ranking factors.

Ranking factors, for those that don’t have the foggiest what this means, are the different factors which Google use to calculate how strong or weak your businesses SEO is.

For example, do you have strong backlinks?

Is the technical SEO set up that your website loads faster than lightening!

However, these are all ranking factors, but the really good marketing companies, well they understand that to sell more products through e-commerce SEO, you to offer a good user experience.

You also need to incorporate into the work Google EEAT.

This means incorporating the authors knowledge, expertise, experience into the work.

This is why right at the top of the article, we said, don’t use AI to write your content marketing.

Not only will Google’s algorithm know that AI has written the work, well, we think here at Digital Tailors the work will also lack any heart and soul.

Therefore, for the work to rank high on Google, you need to incorporate your experience.

For those who don’t know what Google EEAT means, it stands for experience, expertise, authoritativeness, and trustworthiness.

Now, basically, its Google’s way of seeing if you are an expert on the products you are retailing.

Therefore, this is why the experts within your company should work with the digital marketing company directly.

You need to take the internal knowledge within your business, and turn that into helpful and well written advice.

That’s SEO in a nutshell really.

So, don’t duplicate, plus, also don’t use AI to write your businesses content marketing, we can’t stress that point enough.

The AI written content or the duplicated text, will be deemed as low quality and spam SEO.

Keyword research is key

It really doesn’t matter if you have run your business for say 30+ years, and you think, I don’t need keyword research.

I know exactly how my customers describe my products- this is the wrong attitude.

The reason is, no matter if you know your business inside out, conducting keyword research should give you a lot of “long tail keywords” that you should optimise your website for.

Therefore, you might sell, let’s say washing machines, therefore instantly you might think, well, I only need to optimise my website for washing machines, plus brand.

However, hold your horses right there, because people ask a ton of questions before they buy anything.

Therefore, people might ask Google, what’s the most energy efficient washing machines?

Which washing machines allow me to add washing during the wash?

Which washing machines come with the longest guarantee period.

So there you have it, it’s not just a matter of optimising for the main keyword, however, that is of course super important.

However, it’s also about optimising for all those long tail keywords, because over say the duration of a month, this could add up to thousands of more organic visitors.

 

Offer a superb user experience (U.X)

Just like when you walk into a shop, you can’t find what you want, or the sales staff are just not friendly and helpful, you often leave.

This is the same with e-commerce SEO, however marketing companies refer to this as a high bounce rate. That is if your customers leave the website without visiting another page.

Therefore, it’s important to offer a good U.X- here’s how you do that:

– Make it easy for customers to find right products
– Have a well-designed main menu
– Make the website fast
– Offer helpful advice
– Right beefy product descriptions
– Make sure meta descriptions accurately describe the product on the page, if they don’t this is a sure-fire way of driving up the bounce rate.

Selling points, and sell your company

Okay, so put yourself in Google’s shoes for a second.

You’re selling a certain brand of formal leather shoes.

Let’s say the brand is well known, it’s a huge brand of shoes.

Now, that product is likely to be sold on hundreds of online retailers’ websites.
So, do you think just copying and pasting the product description from the manufacturer’s website will be enough to reach position 1 in

Google’s organic ranks?

The answer is a big fat no.

If you duplicate the content, that means copying the text, then that page is going to be deemed as low quality.

Instead, you have to write original content marketing, again with a high Google EEAT score.

Then the work needs to sell the products features.

Plus, also, because the product might be offered at the same price with hundreds of stores. This is often the case, as the manufacturer sometimes sets the retail price.

Well, then you have to consider why should the customer buy from you?

Then you have to think about your businesses USP.

Which could be, we can get the product out to you the very next working day, if you order before say 2pm.

There you have it, that might be all you need, combined with good on-page SEO, to sell more products.

Keywords and on-page SEO

It is of course important to get the on-page SEO right.

So, we have saved perhaps the most important to the end.

You therefore need to optimise the:

• Alt text
• Content marketing
• Anchor text
• Add some internal links
• Add page titles
• Add a meta description
• Add a keyword optimised URL slug
• Do make sure that all of this work is of course white hat.

Why hire Digital Tailors?

We simply have over 10 years organic and local SEO experience.

Now how many SEO agencies can say that?

Well, in our experience not a huge amount, because SEO businesses come and go.

However, we understand technical, on-page, off-page SEO to a very high level.

That’s because we have 10 years’ experience doing this (yes we mentioned that again).

Therefore, if you run a rather Brillant business in Bristol, why not get on the phone to us today?

We offer free quotes for businesses that are based in Bristol.