It really doesn’t matter today if you own a shop selling guitars, or you’re a law practice that employs hundreds of staff, most businesses simply need to invest in SEO.
However, with so many marketing events, where various speakers recommend different ways that a business can improve its SEO, and with so many digital marketing agencies all recommending different ways to improve your local SEO on their blogs, well which information should you trust?
Well, the truth is there’s many ways that a business can improve its local SEO, and we are going to go through a few of the most popular ways.
Set up a Google My Business account
Okay, so this is important, if you run a local business, and you want to improve your local SEO, as well as improving your chances of showing up in the Google My Business results, well your going to need a Google My Business account.
Now this doesn’t just happen all by itself, nope your going to need to sign your business up, and this is a piece of cake.
The reason why so many SEO agencies recommend setting up a Google My Business account is simple, it can help to improve your businesses NAP.
Now NAP stands for name of your business, the businesses address and phone number. Most SEO companies, ours included, believe that it can help to improve a businesses local SEO, if the company’s NAP information is mentioned on your website, on business citations, and also on your businesses Google My Business account.
Content marketing if done correctly can help to improve your businesses SEO, however so many businesses get this wrong.
For example, the Google Panda penalty may deem the content marketing as low-quality, and this can mean that the page drops in terms of where it ranks.
If the entire website has low-quality content marketing, meaning for example, that each page on the website on has a few lines of text, well the entire website may well drop down the ranks.
This is why its especially important to work with a website designer, when your website is being created to make sure that sufficient information about the products or services is added to each page.
Sometimes a website that just has a few lines of text, could be deemed to be “content thin” so the businesses SEO may not do that well.
Quality content marketing on the other hand is completely different, it is content marketing that is useful to your customers.
So for example, lets say you sell electric bikes, and a common question that your bike shop gets frequently asked is “why do the prices of electric bikes vary so much”- so this is a great opportunity for your business to write a blog post, with this as the title.
You can then explain the different features that the bikes have, and why the price does vary so much.
If a lot of people want to find an answer to that very question, then the blog post is likely to attract a lot of readers, which could help to improve your businesses SEO.
White hat SEO agency
If your business is looking for a white hat SEO agency, then why not give us a ring?