Why do my SEO quotes vary so massively?


So, you’ve just started your new business, and you’ve paid a lot of money to get an impressive CMS website created for your business.

Now you’re sitting back with a coffee in your hand and your thinking wow, that website looks good.

But as the weeks roll-on, and the weeks start to turn into months you start to get worried.

Your worried because the phones now gathering dust, and you had hoped more sales would have rolled in by now.

So you do your research, and you ask a friend and they say we know what you need! You need to invest in SEO.

SEO you ask, what on earth is that, your friend says search engine optimisation, it what can help to get your business onto the first page of Google.

So you phone a few seo agencies, yet you are shocked, and you are in a state of shock because the prices are different, but not by just a few quid, but sometimes be thousands.

So this has got your cogs turning, that is why do SEO prices differ so much?

Why do SEO quotes differ so much?

Well, there could be a million and one reasons, but that explanation doesn’t help anyone, so we thought we would ask our SEO consultants what they think the main reasons are that seo prices vary so much from agency to agency.

And this should provide you with a much better understanding as to why quotes differ so much.

White hat vs the get rich quick brigade

There are so many seo agencies that cut corners. These agencies know that when a business is shopping around for seo quotes, that when they go to some agencies, they will appear expensive, so if they offer an unbelievably good deal that they will get more business.

And what’s wrong with getting a bargain, nobody wants to pay more than they have to, right?

Well, here’s the thing if the quality of the SEO is low, well your website could incur a penalty.

And sometimes some businesses have had to spend thousands on another seo agency to fix the rubbish seo work that the previous seo agency had implemented.

So, what’s that old saying? I think it goes like this, buy cheap, pay twice. It’s just with SEO if a penalty is placed on the business’s website, well you won’t be paying twice, you may be paying a hundred times more for example to fix the problems.

That’s why our seo agency calls these seo agencies that offer low quality seo, the get rich quick brigade.

We call them this because even though they are charging low prices, they often don’t do much work for this. For example, the low quality work may well be automated link building, so they just click a few buttons, and there you have it millions of links built.

But we most definitely would not under no circumstances recommend such an approach to seo, as sooner rather than later the algorithm will detect this lazy and rubbish seo, and the website will drop down the rankings faster than an elevator falling because its had the cable cut.

So what’s white hat seo?

Ahh, we glad you asked, white hat seo is the seo that your business needs, it’s good quality seo.

But here’s the thing, and we don’t want to confuse you with this, but it’s the truth, some seo agencies say they are offering white hat seo when they are not.

So which SEO agency do you trust?

Well, that’s the dilemma.

You really do have to choose an agency that you know comes with strong recommendations, and even then you have to check that the work is white hat.

The agency doesn’t want you

This sounds a bit harsh, but its true, what we mean by this is some agencies have grown to such a size as a business that they don’t want to attract businesses with small marketing budgets.

Yet, some businesses may perceive that they are getting the best seo because they are handing over so much money.

Well, this might not be the case, that’s to say the agency may have deliberately set their prices high so they can only deal with larger businesses. So if you’re a small business, and your paying more because you perceive the expensive agency as being better, well you do have to grab a coffee, and have a think, are you paying over the odds?


A really obvious point, but one we have to mention, that is the cost of SEO is often dependent on where the seo agency is based. So, for example a digital marketing agency in London is most probably going to be more expensive than a company that’s based elsewhere in the U.K.

Also, you may live in a busy city, and the prices for seo may well be high where your business is located.

So, if you find an seo agency say in the neighbouring city that’s cheaper, and one you know offers good quality seo, well why not use them?

Okay, but what about you, do you offer SEO services?

Yes, yes, we do! We glad you asked!

We can offer organic seo and local seo, and our prices are very reasonable.

So why not give us a call, so we can go through what we can offer your business?