Whether you’re launching a brand-new brand of bikes, plan on selling cars online, or even is a retailer of aeroplanes, your going to need an e-commerce website, and because its fiercely competitive online, to sell anything, well, your going to need good seo. Actually, can we scrub that?
You’re going to need superb quality seo, that’s to say it needs to be very high quality, white hat is essential.
Whether you have a small team of marketing consultants, or you’ve hired an entire agency that has over 100 staff to work for you, you’re going to need to get the design just right, you’re going to need to implement flawless seo, if your business wants to climb Google’s ranks.
So, if you own an e-commerce business, and you just want to sell say a few more bags of coffee per week, or you run a business, and you sell used cars by the thousands each day, well, you might want to have a read of this article. Our agency has experience of working for many online businesses, that’s to say e-commerce businesses, that need top quality organic seo, that’s why they come to us, here at Digital Tailors.
So, whether you’re a small shop owner in Bath within England, that wants to see a few more items online, or you have a very large warehouse in Bristol, that has thousands of products, we are the marketing agency that can help, whatever size company you run here in The South West of England, why not call us?
What does commerce SEO mean?
Okay, so many people will know what SEO means, that’s to say, many business owners will know, that it’s about optimising the website so it ranks higher on Google.
However, you might have come across e-commerce SEO, and wondered well how is this any different?
Well, we will socket to you, the simple answer is often with e-commerce SEO, it’s much more competitive, and therefore the organic SEO needs to be of a much higher standard.
This therefore stands to reason, as it doesn’t matter if you sell shirts online or you sell electric cars, the competition is fierce, and often with e-commerce businesses, they don’t want to just rank locally they want to appear across the hall of the United Kingdom, so they require national SCO which is much more competitive.
So, what does means is, often you will need an agency, one which employs SEO expert, that can build backlinks, manages social media, right content marketing and also sometimes the agency will also have web developers to make improvements to the design as well.
This article therefore focuses on our top tips, on how to improve the businesses e-commerce SEO, however we must stress this point, there are over 200 ranking factors, it simply means that there are over 200 different ways to improve a company’s SEO.
With this in mind, below is just some of the things you can do but there are literally hundreds of other things as well, what you have to remember is this, whenever you are doing SEO the work must be top quality and white hat
Top Tip #1: write unique product descriptions
okay, this is a mistake that we see so many companies make, whether they are based in Bristol, where another city, it make the mistake of thinking that they are retailing a product which is made by a manufacturer which supplies many businesses, so they therefore make a huge mistake of copying and pasting the product description from another source, namely the manufacturer.
Do not do this, do not want duplicated content marketing, whether it be just one paragraph of text or hundreds of words, do not use duplicated work.
Instead need to spend time writing a unique product description, and all of the text should be unique to your website, yes this is a huge amount of work, yes it’s going for a large quantity of coffee, and yes after it you are likely to have exhausted your copywriters, but it needs to be done, that’s if you want to improve your organic SCO, it should never be duplicated as your website might be deemed as low quality website or even worse a span.
Top Tip #2: produce evergreen content marketing which helps your customers
you may have seen on some company websites, that they have literally spent hundreds of hours writing articles that offer free advice.
Let’s give you an example, let’s say that you manage your own law practice, and that your practice you have 100 to for solicitors working for you, you might think well our business is all about offering advice, we charge by the hour and that’s how our company works, so why would our company offer free advice?
But here’s the thing, you might partner with a really good digital marketing agency, which is one of the leading companies that you can hire, they may say to you, they have any use a large portion of the marketing budget, to write detailed articles that help people with commonly asked questions when they are going through a divorce.
Now, why would they do this?
The simple answer is it could help you to draw in more organic visitors, these visitors might then go to your page and contact your solicitors for advice, which is therefore helping to generate business, if it is done right, notice how we use the wording if it is done correctly, so many marketing agencies have got the time to do this work correctly, cut corners, and then they guarantee SCO, however if you are investing in this form of marketing it needs to be top quality.
Top Tip #3: write really good quality blog posts that may help you to build quality links
it doesn’t matter if you sell car wax, sofa’s or socks online- if you offer good quality advice, through content marketing, then your business may receive quality backlinks in return.
Top Tip #4: Make it fast
Your business here in Bristol, should aim to halve a really quick e-commerce website. So, for example, let’s say that you run a business that is based in Bath, England or perhaps you run an e-commerce company, and you are located in Bristol, where your warehouses and your offices are based, you need to have a well-designed, e-commerce website that’s very fast.
Top tip #5: make sure the website easy to use on mobile devices
you, need to have a well-designed mobile version of your company website
Top tip #6: Reduce your companies bounce rate
You should work with your SEO agencies, to see how high your company’s bounce rate is, for example your e-commerce business, you may notice that the bounce rate is well over 90%! You might want to aim to reduce this.
How our digital marketing agency in Bristol can help you:
If you are looking for an online marketing agency which serves the whole of The South West of England, this includes all of Bath England, and the whole of Bristol as well, then we can help you.
We don’t just work with Bristol e-commerce businesses, we will work with all manner of online businesses in Bristol, from lawyers, through to local Bristol companies.