Why does it take longer to optimise a brand-new website and what is Google’s Sandbox Period?


You may well be opening a new retail premises in the heart of Bath, alternatively you may be opening an office, let’s say in Bristol, where you plan on serving the whole of the South West.

So, you’ve been ultra-busy, that’s to say you’ve found the business premises, you’ve sourced the right staff, your busy is eager to get going, to start selling products in Bath, or to start your company that offer its services across the mighty city of Bristol.

Great stuff!

You’ve also hired a web designer, a friends recommended him or her, and then on the phone to your web designers, they mention, what are you going to do for marketing?

Well, you simply reply “we are going to invest in organic seo”- then the web designers pause, and say yes, but what about the Sandbox Period?

You may reply, well, what on earth is that!

And here’s the problem that some businesses face, that is, what are they going to do, when they have just registered a new domain name, the business is brand-new, and the web design agency starts to talk about a Google Sandbox Period, and how some businesses, here in Bath, see the rate off optimisation slow, due to the Sandbox Period.

Well, whichever web designers, developers or SEO agencies you hire, they should have recommendations, for example it’s true it will take longer often to optimise a brand-new company website, so because the organic seo takes longer, you may want to invest in PPC?

So, what exactly is Google’s Sandbox Period?

Many leading SEO companies, believe that a new business, with a brand-new website, will be harder to optimise, this does mean that sometimes the SEO process will sometimes take longer.

Make sure you set a realistic marketing budget

it’s important to remember this, when you are setting up a brand-new company, for example let’s say that you are setting up a company that is a shop in the centre of Bath, to remember that you need to keep some of your marketing budget aside, so that you can invest in SEO, some businesses make the mistake of investing all their money into just web design, when a matter of fact you need to invest in SEO.

Don’t cut corners

We would highly recommend that you don’t cut any corners, in that you must follow Google’s Webmaster Guidelines

Keep it white hat

We would highly recommend, that whichever agency company or even if you employee freelancer, that you make sure that every single aspect of the SEO, whether it be on-site or off-site is white hat

Follow Google’s Webmaster Guidelines

Whichever the business you hire in Bath, you should ensure that if they are implementing SEO, that they follow Google’s Webmaster Guidelines.

Partner with the right marketing agency in Bath

It’s important to remember that SEO is a long-term process, you should therefore meet with the SEO team, the see if you can build a good relationship, you will often need to work with them over the long term, to need to ask yourself as the business owners can I work with this business?

It all depends on the strength of the competition within your company’s location, so in the great city of Bristol or perhaps your company is in Bath?

Here’s another thing to consider, how long it takes to improve your SEO, will solely depend on how strong your competitors are, you are very strong competition in the city of Bath, that it will take longer to overtake these competitors

Google’s algorithm needs to workout how strong your companies ranking factors are

Businesses are ranked according to how strong their ranking factors are, to bring them up to standard when you can overtake the established competition Bath, can sometimes take many years.

So, what your online marketing company is saying, is that the Sandbox period will slow things down?

We are most definitely saying that yes, the sandbox period can most definitely slow the SEO process.

New domain name

If your business has a new website, for example you might have a new WordPress website, and you web designers have registered a new domain name, this will mean that you have a new website, and this is what SEO agencies like ours believe will enter the sandbox period and the organic SEO process can sometimes be slower

Think of it as a “blank canvass”

you have to think of a new domain name that is a new website as a blank canvas, you will have any backlinks, on-site SEO might have on-site SEO, to the on-site SEO and the off-site needs to be improved, therefore you are starting right from the beginning and this is why organic SEO can often take a great deal of time.

Why does it take longer to optimise a new company website?

Often a brand-new business will have big SEO, when you compare this with businesses that have been trading in Bath and Bristol for a very long time, they may have been investing in quality SEO for say the last 10 years, you can begin to see why new business will have a lot of catching up to do

What are ranking factors?

Ranking factors are simply what are used to decipher how strong your businesses SEO is, if you have just registered your domain name, then it is likely that, that domain name if it has been registered before, will need good quality SEO in order to improve it to get your business onto the first page.

Who decides when a business is released from the sandbox period?

It is the algorithm which decides when a business is released from the sandbox period

Why our digital marketing agency would never recommend cutting corners?

We would most definitely recommend never cutting corners is only invest in white hat SEO

What is a Google Penalty?

The business incurs a penalty, then it could be removed from

So, your saying, at your agency that organic SEO is not a fast process?

Our SEO agency which serves the whole of Bath in England often says that it will take longer for a new business to reach the first page, we would have to evaluate each business on its own merits, you would like a quote please get in contact with our team today

Quite simply put, your direct competitors, whether they are in Bristol, or perhaps your main competitors are in Bath England, there will often be many businesses that have a head start

but you have to bear in mind is that you will be up against established competition Bath, they might have been investing in SEO for a lot longer, this is why the organic SEO process is much slower

Why we would only recommend investing in a white hat seo company

Only invest in white hat SEO that is provided by an an established and respected marketing agency such as ours

When you’re starting a business, you might be sitting down at your living room table, you might be writing a business plan on your laptop.

With a cup of coffee in hand you contemplating all the difference marketing options which are open to you, yet what is apparent, and that is you need to invest in SEO.

And a lot of businesses reach this conclusion, as it doesn’t matter if you sell furniture online or you are a top solicitor, most businesses need SEO.

However regardless of the business sector that you operate within, your business owner wants roadblocks putting their way.

And what do we mean by roadblocks?

Well, as any SEO company will tell you, it’s normally, in most instances a lot harder to optimise a company website that is brand-new, and by brand-new, we mean that the domain name has just been registered, and a new website that has been designed for that domain name.

For example, it’s normally. much harder to optimise a brand-new company website, simply because the website will often have no back links, it might not have any content marketing in might have SEO errors and it might have had no SEO applied to it when it’s directs competition might have been investing in organic SEO for say the last eight years, this is why it often a lot harder to get a brand-new website to move up the ranks.

Domain names

So, quite simply put, its the domain name is the websites URL, so this is the URL that you enter into the browser in order to find that website.

Now what you had to understand is that the algorithm is computing SEO scored to attach to that URL, so when you think of all the businesses in let’s say your city, there might be 100 businesses which are investing in SEO.

Now, an SEO score would be assigned to that URL, therefore this dictates where the website ranks.

However, with that said, the algorithm does not tell you your exact SEO score, it’s instead up to the SEO agency that you hire, to make sure that they improve your businesses SEO ranking factors, in a white hat way.

However, this is the really important part the you have to remember is that the say you are setting up a brand-new business and therefore you purchase a domain name, and you hire website developer to build your website, you will be having a domain name and website which has not had any SEO work carried out.

So, this means that you are starting with a blank canvas, in that your SEO score is very low because the business is brand-new, and it’s also because you have not improved any of the SEO ranking factors.

Now, when you compare this with your direct competitors, well you might be up against competition that has been investing in SEO for a very long period of time, therefore you face stiff competition, and therefore there might be amounting to climb in terms of SEO work that is needed in order to start overtaking your direct rivals.

You do have to think of a brand-new website rather like a blank canvas

You do have to think of starting a new business with a brand-new website, that is a website where you are just purchasing the domain name, and having the website designed as starting with a blank canvas.

Now, with having a brand-new website, this means that there is often a huge amount of SEO work that is often needed, therefore it often means that the business will have to wait a long period of time in order to generate results.

Back links

Now if you were to have a conversation with most SEO companies and you were to ask them what is the most important ranking factor, that is to say what is the most important part of the organic SCO process, a lot of these businesses will tell you that one of the most important ranking factors is to build quality white hat back links.

However, for some businesses to get onto the first page, they don’t just need say 20 backlinks sometimes they need hundreds or thousands of quality backlinks, which have all been built using “white hat methods”.

It is massively important, that all of the backlinks are built using white hat methods


Content marketing

A lot of SEO errors to fix with the website design

The SEO basics might be missing

Simply hasn’t accrued business citations

Simply hasn’t accrued business reviews

Not established

Why we would be wary of overly cheap prices

Yet price is not a guarantee of quality

Pick an agency that you are happy working with in the long run

don’t compromise on quality

The work must be white hat

Don’t rush it, organic SEO is not a sprint it’s a marathon

Do you have the budget to invest?

Does the agency understand your business?

Has the website been properly designed?

How our business can help you