What are the benefits of obtaining an SEO audit?

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Date: 18/09/2025

Author: John Lang

Table of contents:

• Can you tell me what an SEO audit is?
• What should be included in an SEO audit?
• How long does it take to complete an search engine optimisation audit?
• Why do so many people hire “Digital Tailors” to complete their SEO work in the fantastic city of Bristol?
• Fixing issues
• Finding opportunities to improve the SEO
• Google E-EAT- what does this mean and why is this so important?
• Why not get in touch with us to see how we can improve your SEO

 

Introduction

The internet is crammed full of pages which offer SEO advice and various how-to guides.

However, here’s the thing: who should you listen to? And who should be, well, frankly ignored?

This is the question that businesses across the land have: who should they listen to when getting an SEO audit?

Well, in our opinion, it’s always a good idea to choose a local agency, so that you can pop in and have a chin-wag whenever you want to.

Then we think that you should go to Google.co.uk, have a look at which SEO businesses in your area are ranked at the top of Google.

This means that, to some extent, the SEO agency is good at what they do, as otherwise, how would they have managed to get themselves to the top of Google.co.uk in your area?

 

SEO audit is a bit like having an MOT carried out on your car

Many people dislike having to go through the hassle of having their car’s MOT.

It’s an expense at the end of the day, and this is the same with SEO, you might think, well, does business really need this extra marketing expense?

However, we have worked with some businesses for over 10 years now, and trust us when we say, when search engine optimisation is done right, it can massively help some companies to generate more sales.

This is why an SEO audit is a bit like having an MOT carried out on your car.

It could spot crucial details that need immediate work, which could help improve your business’s marketing.

For example, an SEO audit could spot that there is an “indexation issue”, which is affecting, say, the article section on your website. It could be because of no-index code, broken links or faulty 301 redirects!

This could perhaps stop, for example, over 100 blog posts from being indexed, which can massively hamper and destroy your organic SEO efforts, as this could stop “Googlebot” from being able to crawl and index each blog post. Therefore, an in-depth SEO audit can reveal crucial and fundamental problems with the business’s search engine optimisation.

When these critical errors are then fixed, you may notice that you see in your business’s Google Search Console account a positive uplift in terms of where your business is ranked on Google.co.uk.

 

Tell me more about what an SEO site audit is.

An SEO audit can vary massively in terms of how detailed it is, and each company that you work with will have their own reporting procedure:

This means that each report will often vary a bit; however, let’s run through some of the essential details that you may want noted in your report:

 

Content marketing quality

So, you don’t want to have any duplicated content, any spun content, or any AI-written content marketing on your website. This could move your business down Google’s ranks.

You want super high-quality content marketing, where the page has a very high Google E-EAT score.

Plus, the content marketing must be kept up to date, for example, if someone is looking for advice on the best washing machine to buy, a guide written in 2018 is not going to be relevant today.

 

Technical SEO

You will want the company website to be “crawled and indexed”, so any indexation issues will need to be fixed.

Plus, any technical SEO issues, such as a slow website, a website with broken links, or pages that are content-thin will need to be fixed.

 

On-page SEO

Without good on-page SEO, well, it’s like a car with no engine fitted, nothing going anywhere until that is fixed.

Therefore, your business needs to work on improving its on-page SEO, and often, to achieve this, you require a comprehensive report. Most of the reports you buy will focus primarily on on-page signals, such as the quality of content marketing. Does the page have a good Google E-

EAT score?

Is there good use of H1-H6 tags? Is the URL slug optimised? Is there alt text, internal links, and a well-written page title? Is the content marketing long enough?

However, your SEO report should highlight any weaknesses with your business’s on-page SEO.

 

Off-page SEO

From our experience, it’s only the more expensive SEO reports that you pay for, or that an agency offers, which will detail most of the backlinks that the business has.

The cheaper reports you buy often don’t include the list or any mention of the website’s backlinks.

The reason is that to crawl and index backlinks, it takes a tremendous amount of computing power.
For example, imagine the businesses in your area; some will have just a few backlinks, while others may have thousands. Therefore, these links all need to be crawled.

To be crawled, this means that the backlink checking company will be crawling millions of links; therefore, this is why companies charge a monthly subscription for backlink checking tools.

The point we are making here is that businesses subscribing to more expensive SEO tools should include an option to examine their backlinks.

Now, trust us when we say that, as one of the most highly experienced agencies in Bristol, backlinks are the most crucial search engine optimisation factor.

They really help to move the needle.

Ultimately, it’s backlinks which decide whether the page ranks on the first page of Google or not.

Therefore, ensure that your report includes a mention of backlinks. You need quality backlinks, and it’s also important to regularly check the health of your business’s backlinks.

 

User experience

It’s essential to improve your website’s UX. If your website offers a good UX, it will mean that visitors are more engaged, which in turn leads to higher dwell times and lower bounce rates. To improve the UX, this involves both web design and ensuring that the content marketing is valuable and helpful.

 

FAQ

Is it worth getting an SEO audit or just jumping straight into improving the ranking factors?

This depends; some businesses which contact us, such as super busy solicitor practices, may not be interested in reading an SEO report.

Quite often, businesses want a quote and assurance that the agency is skilled at what they do.
Here at Digital Tailors, we are one of, if not the most experienced, agencies in this area. We can say that because the business actually has a consultant who has over 11 years of organic search engine optimisation experience. We have put many businesses in Bristol onto page one.

 

How much should I pay for an SEO audit?

This depends; some agencies actually offer the service for free to try to obtain your business.

If, on the other hand, it’s a huge e-commerce business with, say, 1,000-plus pages, and you really need a detailed report, then marketing consultants will need to spend a long time on the work.

Therefore, some detailed seo reports can cost thousands sometimes.

How much do your SEO audits cost?

We don’t actually offer free audits; instead, we have a marketing consultant to look over your site and make some recommendations based on their SEO knowledge. We then present a free quote to the customer.

Which businesses in Bristol will benefit from an SEO audit?

All businesses which want to obtain more business from Google’s organic results could benefit from an SEO audit.

 

Contact Digital Tailors today:

Contact Digital Tailors today, we offer local and organic search engine optimisation. We offer fixed-priced packages which start from just one thousand per month.

Why dwell time matters so much when improving a business’s organic SEO

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Subject: dwell times & SEO

Author: John Lang

Date: 15/09/2025

In this in-depth article, we are going to discuss how a business’s dwell time can have a direct bearing on your business’s organic rankings on Google. We are going to detail how writing engaging content marketing, having a fast website and improving the U.X (user experience) can help to improve your businesses search engine optimisation.

Here’s a startling statistic: Roughly 55% of visitors spend less than 15 seconds on a webpage.

This means that your copywriters, web designers, and your on-page SEO strategists could be working very hard to roughly haemorrhage half of the visitors in a very short matter of time on your website.

This is why content marketing today today needs to be superior, have a very high “Google E-EAT score” and be helpful (Google Helpful Content Updat) if its to have a high dwell time and rank high on Google.

Therefore, when improving any business’s search engine optimisation, what we are really doing in 2025 is competing for shoppers’ attention.

 

Dwell time and ranking at the top of Google’s organic results

For pages ranked 7-10, average dwell time drops to about 2 minutes and 20 seconds

It’s actually been reported through reliable statistics that for businesses ranked in positions 7 to 10 on Google that the dwell time drops dramatically to around 2 minutes and 20 seconds. This means, that there does seem to be some direct correlation between businesses that rank at the top of Google in Bristol, and those pages having a very high dwell time.

This suggests that the futher you move down Google’s SERP’s, the less the dwell time is for each result.

As you fall further down Google’s organic ranks, the dwell time decreases even more.

This therefore reinforces the points that businesses must be ranked as high as possible on Google’s organic results. One of the ways of doing is adding content marketing with high Google E-EAT to improve dwell times.

Businesses ranked at the top of Google’s

There is data to support this point, it has been widely reported, with statistics published by SEMrush, that for businesses, which are ranked at the top of Google, these pages have very high dwell times.

It’s actually mentioned in the statistics, and there are businesses which are ranked in the top three organic results, on average, managed to retain the interest of the shopper roughly three minutes and 10 seconds in terms of the average dwell time.

Therefore, you can quickly appreciate why top SEO experts across the world read that dwell time is an important ranking factor.

 

What is the average dwell time for most businesses?

You might currently be staring at your Google Analytics account and you might be seeing that the dwell time is much lower than the stated three minutes that we mentioned earlier.

The good news is that reliable statistics indicate that the average time on page across most industries is just 54 seconds.
However, it’s essential to note that whatever you can do to increase that dwell time will start to improve your business’s search engine optimisation.

Top tip from our SEO agency would be this: we have noticed that if a business embeds a video into, say, the homepage or other key pages, that this can increase the dwell time sometimes dramatically for those pages.

So, for example, why not create a YouTube video, of say your team at your dental practice?
Then when this is embedded into a key page on your website, the dwell time should increase, which can help to improve the ranking for that page.

 

What would you therefore deem as a good dwell time?

Two minutes to the four-minute range

Many digital marketing agencies strongly agree that this is a relatively healthy dwell time- that’s between the two and four minute range. If you’re managing to retain the interest of all shoppers over this period, the shopper will have shown a strong interest in the products or services you have to offer.

Google’s algorithm, namely Google’s RankBrain will detect overtime that those pages are obtaining a high dwell time.

Therefore those pages, will start to rank higher in Google’s SERP’s in Bristol.

Above four minutes

If you’re keeping the average shopper for this length of time, then you do really well! Give yourself a pat on the back!

You’re managing to retain that shopper’s interest for long periods, and therefore, this can be reflected normally with higher organic search engine results.

Under 30 seconds

If the average dwell time of your website is below 30 seconds, then simply put, you are not holding the shoppers’ interest for long enough. This if sustained for a long period, could result in a drop in terms of where your business ranks in Google’s organic results.
What this actually reflects is that the shoppers visiting your company are disinterested in the website, and are therefore leaving after a short period of time.

How can I improve my business’s dwell time?

As we mentioned a little bit earlier on in this article, when you start to add, say, infographics or perhaps you add a YouTube video, we found that in our experience, this can massively increase the dwell times.

Consider, for example, a complex service- let’s say you’re an employment solicitor- well a friendly solicitor offering a short explainer video on how the process works, can really help to keep a shopper on your website for longer, improving dwell times for your solicitors’ practice, and helping your business to start moving up Google’s ranks.

It’s also possible to build rapport with the customer through adding embedded YouTube videos, as the shopper can gain a sense of what your staff is like, the personality of your business, for example.

 

Improve the technical performance (improving page speed)

Many of us today are massively impatient, which is understandable, given that for most of us we often don’t have much free time outside of work.

Therefore, if you are looking to buy a product or service, you are often not willing to wait an extended time for a page to load.
Therefore, as business owners, we have to make our company website as fast as possible- this means that purchasing super-fast hosting for our Bristol businesses is important.

There are several ways to make your website faster, reduce bounce rates, and increase dwell time, which can positively impact the business’s organic search engine optimisation.

 

Compress images

Compress images on your company website, as high-resolution photos can sometimes significantly slow down the page’s speed. You may also want to think about adding lazy loading to some pages?

For example, you might have a product page where there are seven pictures of say a single item of clothing, like a shirt that you are selling, by improving the page speed by compressing images of the clothing item you are selling, you can help sometimes to improve dwell times.

 

Enable browser caching

Discuss with your web designers how to enable browser caching to enhance page speed.
Minimise unnecessary code

Sometimes a website is designed and its just too slow, there might be for example too many WordPress plugins slowing the website down.

Or there might be too much unnecessary code that is badly written, or the website just is too slow because of hosting issues. Therefore, make your website as fast as possible, whilst still offer a good U.X (user experience).

Reduce server response times.

You can also change your hosting to reduce server response times.

Use a content delivery network (CDN)

Talk to your SEO agency about whether a content delivery network, or CDN, could benefit your business.?

 

Internal links

Sometimes, when we think about improving a business’s dwell times, we often think that this will involve a considerable amount of work to implement this, right?

However, sometimes it’s the simple things, such as adding internal links between related content marketing in your blog section, that can help to improve your business’s dwell time.

It’s actually been widely reported that if you intelligently use internal links to link up pages, such as articles on your website, then you can increase the dwell time by upto 40%.

 

Mobile friendly

If you have ever used a website that was difficult to use, you often leave it immediately and go to a competitor’s website.

This could be because the website is too slow for a smartphone, the text is difficult to read, or you just tried numerous times to click on the menu and it simply doesn’t seem to take you to the page you want!

It is therefore imperative that if you want to improve your dwell times, the website is effortless, simple to use, and logically laid out.

Our best advice for you is not to go with an overly complicated and clunky web design.

It might look impressive initially, but if it is full of glitches and is simply slow, this will be detrimental to your website SEO.

Grab attention

What’s important is that you grab the attention of a shopper with visual offers. This could be a current sale you are running, stating fast delivery times, or perhaps just a rotating banner with the latest feedback from your customers.

What you most definitely want to do is to grab your shopper’s attention and then to retain it for as long as possible.

This often involves something high-impact; for example, running a sale banner, which has a large banner that promotes a specific item. This can give a shopper a reason to start browsing that section of products that are on sale. Even if they are not particularly interested in the product range, they might still have a reason to browse if you are running a sale. This increases the website’s dwell time.

 

Use Google analytics

What you can do is use Google Analytics to spot pages that need improvement- such as improve pages which have a high bounce rate.
This might mean that your spot pages have particularly high bounce rates. Your copywriters can improve the content marketing on those pages.

 

Come to the best SEO agencies in Bristol.

We have some of the very best SEO minds working for us across Bristol; therefore, do have a chat with us today to see how we can improve your business’s organic search engine optimisation.

 

 

When should we begin SEO for our brand-new website?

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When should a business start improving its SEO for a brand-new website?

Table of contents:

  • Why is SEO so important for most businesses?
  • What’s the difference between a brand-new website and a redesigned website?
  • How long does it take to start seeing tangible results from our SEO?
  • How to measure progress
  • How Digital Tailors can help your business to gain more customers online

What exactly is SEO?

For businesses of all sizes, from harbourside up to the heights of Clifton in Bristol, they undoubtedly want shoppers to find their website easily. For this to happen, your business needs to rank on Google. This means that your website needs to rank high organically and in the Google Business results.

For your business to come up high on Google for relevant searches, you need to improve your business’s search engine optimisation.

This is a gradual process of improving the website’s ranking factors, and there’s no two ways about it; this does take time. You can’t rush the process, and it can take many consecutive months before you start to see tangible benefits from the SEO. However, it has been reported that if your SEO agency works hard, it’s possible in some cases to grow the organic traffic by 28.98%

 

When should we start working on improving our SEO?

This question is a bit like, when should someone start to improve their diet?

The simple answer is as soon as possible; therefore, the SEO process should even start before the website has been built.

Let us explain precisely what we mean by that statement. If you are in the planning and development stage of your web design, you have a fantastic opportunity to incorporate good SEO into the website.

For example, you should discuss with your web development team the following:

 

Page layout
Ensure that each leading service or product category has its own dedicated page.

Lighting fast

Make sure that you make your company website as fast as possible, don’t purchase cheap and low-cost hosting, as it’s often slow, and won’t be fast enough to improve your SEO.

Good design

Pay that bit more for a well-designed website, so that shoppers find it a piece of cake to use the website and navigate it.

Incorporating SEO into the web design

  • Keywords
  • Content marketing
  • Technical SEO
  • Links

These are what you would call the “four main pillars of SEO”- therefore, because they are crucial to a business’s search engine optimisation success, it’s a good idea to think about these aspects when having the website designed. For example, how can we better optimise the page titles? How can the content marketing be as well-written and helpful as possible? How can you make the technical SEO work like a Swiss-made watch, meaning it’s working perfectly?

 

Why is there a difference between a website redesign and a brand-new website?

Brand new website

A brand-new website often means that the website will have no SEO applied to it before.

Therefore, this is with the assumption that no one else has bought that domain name in the past.

We say that because another business may have owned a domain name, perhaps they have applied SEO to it in the past.

Therefore, do make sure that when you buy a domain name, no other businesses have used it in the past. The reason is that the previous company, which owns the domain name, may have had the SEO completely wrong; they may have received a Google penalty, for say building spam links.

Therefore, if a business comes along, buys that domain name, and at a later point, they sometimes inherit those SEO problems.

However, let’s say, for example, that nobody has bought that domain name before. Therefore, it’s a brand-new domain name.

This means that there will be no DA, that’s domain authority, no links, no content marketing, no information on dwell times, for example.

This makes the SEO much more complicated, simply because the reason is that you start from scratch.
Bear this in mind when buying a new domain name.
Existing domain, just a website redesign.

A website redesign can mean altering and improving the visual design of the website. Now, what’s important here is that whichever web designer you proceed with, they will redesign and migrate the website with great caution.

The reason is that if you make the mistake of having the website redesigned, and the designers totally change the URL extensions or slugs, as they call them, then this can massively, hugely damage the SEO of the business.

The reason is that the longer you have a website, the longer you work on improving the search engine optimisation. What this does is it builds on that strength, and it becomes like a rolling snowball, building and getting more momentum.

However, what can happen is that the business accrues SEO strength to a URL domain name or a domain name with a URL extension.

So if you go changing those URL extensions, or deleting them, or losing all that hard work that you have been implementing into your SEO.

This is why website redesign is very different from getting a website designed.

When designing our website, what aspects of the design do we need to get right to improve our SEO?

 

Keyword research

Utilise a reliable SEO tool, such as Ahrefs or Moz, which we utilise at our SEO agency. Use keyword research tools to make sure that you are improving the content marketing on each page, and optimising it for the right SEO keywords. This will give your SEO a head start for your brand-new website, provided you follow the Google E-EAT guidance.

 

On-page SEO

Work closely with your web design team to ensure that on-page SEO is done correctly. Add H1 through H6 tags, make good use of internal links, and include alt text, etc.

 

Technical SEO

Again, when you’re having a brand-new website designed, ensure that you have a good mobile version of the website as well. Additionally, invest in top-quality website hosting that’s fast; this will enhance the website’s user experience. Additionally, add an SSL certificate and an XML sitemap to ensure that Googlebot can crawl and index each page.

 

Content marketing

When designing a brand-new website, avoid using AI-generated content marketing.
Instead, what you want to do is to write high-quality text that a copywriter writes. The work should have a high Google E-EAT score. The copywriter that you use should make sure that the text, whether it’s a product description or the homepage, is as helpful as possible.

 

Google indexing

Can Googlebot crawl and index the pages that you want to appear in Google’s results? This is crucial to ensure that the main pages can be indexed.

 

How long does SEO take for a brand-new website?

There’s no two ways about it; SEO will take much longer for a brand-new website. The reason is that there will be no backlinks, no information on website dwell times, and minimal content marketing.

For this reason, it will take longer to see results, and your appointed marketing agency needs to do more work and work harder in the initial months to generate results.

It’s therefore essential to be realistic and to implement high-quality work, measuring the results. Don’t cut corners, many businesses in Bristol have done this, and then there SEO has crashed and burned, because they may have for example built spam links, added to much AI written text, or just over optimised the website for a keyword, such as “dentists in Clifton”- therefore they may have damaged their businesses SEO for a very long period.

Therefore, it’s a bit like the Guinness slogan, ‘Good things come to those who wait,’ meaning that implementing high-quality work takes time.

Good quality search engine optimisation shouldn’t be rushed.

 

Use Google Analytics and Google Search Console

When you launch your brand-new website, ask your web designers to add the tracking code for Google Analytics.

What you will want to see is every month whether the number of visitors is improving. As you build more links, improve on-page SEO, and write content marketing, you should start to see an improvement in the number of organic visitors.

 

Come to the best SEO agency in Bristol.

If you run a business in the South West of England, and you need to drum up more business, we can help.

Whether you have a website that’s been live for an extended period or a brand-new website that’s just been designed by your website designers, we can help you.

With affordable prices, we can help improve businesses’ SEO in the South West of England, starting from £ 1,000 per month.

We have some of the best, most knowledgeable SEO minds in the South West working for us; therefore, do contact Digital Tailors if you want to improve your business’s organic SEO.

 

Do blog posts help improve SEO?

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Does adding blog posts/articles help to improve SEO?

Date of publication: 05/09/2025

 

Table of Contents:

  • What is a blog post?
  • How can blog posts help improve the business’s search engine optimisation (SEO)?
  • Can blog posts help to increase DA/domain authority?
  • Why is it essential to have good on-page SEO?
  • What are featured snippets?
  • Can blog posts/articles help you build more high quality backlinks?
  • Why businesses should use internal links
  • Why it’s essential to improve the user experience (U.X)?
  • Why is it crucial to write high-quality content marketing

 

Introduction

To cut to the chase, having high-quality, well-written and researched content marketing can massively help to improve your business’s search engine optimisation here in Bristol.

As a matter of fact, good blog posts / content marketing are essential if you want to get your company in South West England onto the first page of Google.co.uk. Therefore, to improve the ranking of your website, well-written blog posts are needed.

 

Sales funnel

What businesses need to appreciate is that sometimes shoppers don’t automatically know the exact product or service they need to buy.

Often, they begin by taking a journey, starting with a question, such as, ‘How do I remove the scratch from my car door?’

It’s only after reading well-written blog posts published by a company, that they may realise they need a scratch repair kit, one that specialises in their car’s colour, for example.

Content marketing, therefore, educates, informs, and helps shoppers find the right product they want.

This is why our agency, which is one the areas leading digital marketing agencies, why we spend a considerable proportion of our clients’ marketing budget on well-written content marketing including writing many hundreds of blogs posts every year.

 

Saturated marketplace

No matter what advice your businesses is dispensing, whether it’s what is the best electric car or how to find a mortgage adviser local to you, you need to make sure the content marketing is superior to your direct competitors. The market is saturated; there are so many SEO companies working for so many businesses writing so much content marketing.

Therefore, operating in a saturated marketplace is why your content marketing needs to be such high quality so that it ranks higher on Google.

This means that your content marketing needs to be better; it needs to be superior, standing out from the crowd by offering better quality advice.

 

What exactly is a blog?

A blog, sometimes also referred to as an article section of a website is where you can post blog posts. A lot of businesses dotted all over Bristol use WordPress, its brillant CMS that makes adding blog posts a piece of cake. Adding blog posts should be viewed as your opportunity to help customers to find the right product or service that they need. Its also your businesss opportunity to showcase your business’s level of expertise, thereby drawing more organic traffic to your website from Google.

Google E-EAT and blog posts

Your blog section of your website is simply a place to showcase your level of expertise about your product that your selling. You can therefore explain the benefits of purchasing the item from you, and really help customers to find the right product that they need. The top SEO companies within the city of Bristol fully understand that if their website has high dwell times, it means keeping the shopper on the blog or other pages for an extended period, which can significantly help improve their business’s ranking on Google.co.uk.

Dwell times and bounce rates

Therefore your business is not just competing for sales and clicks; you are also vying for attention. Businesses that can keep their shoppers on a website for longer, will have high dwell times, can usually rank higher on Google.co.uk and therefore attract more shoppers.

 

How does a blog page look different from a standard page?

A blog post is often date-stamped; therefore, it is given a date of publication. When you add a new blog post, this means that the old blog posts then often move down, and this is why blog posts are sometimes referred to as a “blog roll”, because they can be a long list of articles written by a company. The newest articles are placed at the top, and the older articles are placed further down the list, they are sorted by how recent the articles.

Your SEO company must timestamp your content marketing so that the Google bot can crawl and index the date when the articles were first published.

In terms of the appearance of a blog post, often they don’t look that different from a standard page on the company website, yet they usually have much more text because the purpose of them is to help solve a shopper’s problem by offering a lot of written advice. For example, the shopper might ask, ‘How do I start the divorce process?’ Therefore, you could offer a wealth of advice on the subject through question-and-answer style content marketing, and we recommend that blog post exceeds a thousand words.

Domain authority

The domain authority score is simply a score for that page or the website from one to 100.

Websites which has more pages and more blog posts, can have more visitors, therefore there is the possibility that the business will attract more backlinks. Quite simply, if a company has a high DA score, that is a high domain authority score, it can rank higher on Google.co.uk.

By writing high-quality content marketing, such as a helpful blog posts, your blog post could receive thousands of visitors every single year from customers in Bristol. Other businesses might choose to link to you, for example, if you have conducted consumer research, such as determining the average weekly expenditure for U.K household on wine and alcoholic beverages.

Other businesses might want to cite your work and the research that you carried out explaining how much average household in the U.K spends on beer and wine each week . therefore other businesses might link to you, because of the market research that your business has carried out.

Blog posts, therefore, are a way of obtaining inbound backlinks. Talk to any top SEO consultant, and they will tell you that one of the ways to improve a business’s search engine optimisation in Bristol massively is to start obtaining more and more quality backlinks.

What are featured snippets?

A featured snippet is simply a line of text that stands out right at the top of Google results. It helps the business to stand out because it will look different from other business results.

If you have quality content marketing, and you add schema markup, this can be crucial for businesses’ chances of being cited as a featured snippet

Having a featured snippet will increase your business’s visibility and generate more organic traffic.

 

Internal links

Using internal links is another way to keep a shopper on your website in Bristol for longer,.For example, they might spend, let’s say, three minutes reading one blog post, then see an internal link on the site, and read another blog post for another say four minutes.

This can massively help improve your business’s dwell time, which can also enhance your business’s search engine optimisation. The companies that typically rank at the top of Google.co.uk in Bristol are often those with a lot of high-quality content marketing, backlinks and very high dwell times on their websites.

 

Come to the SEO experts

Businesses from all over Bristol are flocking to Digital Tailors because we offer high-quality search engine optimisation services. We are one of the best SEO agencies in this area, offering affordable prices, white hat organic SEO, and local search engine optimisation. For a no-obligation quote, please get in touch with us today.

Do blog posts help improve SEO?

Our SEO agency answers a frequently asked question, that is, do adding blog posts help to improve a businesses search engine optimisation?

 

How long does SEO take? (Can you explain why it takes so long?)

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Businesses of all shapes and sizes in Bristol recognise the importance of investing in good quality search engine optimisation. However, what can be perplexing to some business owners is why it takes so long to see results.

For example, when we’re talking about local search engine optimisation, typically, in our experience, in can take 3 to 6 months to start seeing any tangible results (for local SEO). The national SEO takes much longer timeframe; then for international SEO were talking about a much longer timeframe again.

We understand that, as business owners, you may struggle to understand why it takes so long.

Yet after reading this interesting article, you will be informed as to why it takes so long sometimes to see tangible results from your SEO investment.

 

Table of contents:

In this article, we will discuss-

  • Why does organic SEO take so long?
  • What exactly are ranking factors?
  • Why the job must be done right
  • That you shouldn’t rush your search engine optimisation
  • Why white hat SEO is the way to go
  • Why backlinks play a pivotal role in your SEO success
  • Why your business needs high-quality content marketing
  • Why our SEO business in the beating heart of Bristol is in constant high demand for high quality marketing services that we offer

 

How long does SEO take?

SEO takes a varying length of time to see solid results. For your low competition industries can often see results in three months for local search engine optimisation. In higher-competition industries, let’s be realistic: most businesses in busy Bristol operate in high-competition business sectors, therefore to see real results can take much longer.

This is just simply due to how many businesses are crammed packed into Bristol. Also because we are such a vibrant and wealthy city, businesses try to gain business within Bristol even though might live neighbouring towns or cities. Therefore the level of competition is fierce, and this is why it takes longer to see SEO results.

First of all, let’s provide you with the facts, so that you can understand why it takes so long.
Some businesses, where the business is ranked on Google.co.uk, can ultimately dictate the success of the company.

If they are languishing on page 2, they will receive no enquiries at all, but if they are at the top of page 1, they will obviously receive many more enquiries.

We all know that what a lot of businesses don’t appreciate is the fact that behind-the-scenes, you’re usually up against hundreds of other companies in Bristol, that are all working hard to improve their SEO. Sometimes they will be investing sometimes considerable sums of money to move their company to the top of Google.co.uk.

 

Why does it take so long? Surely there are some shortcuts that can be obtained?

There are over 200 different areas on a website that you can improve, to enhance the organic search engine optimisation for that business.
SEO consultants globally refer to these as “ranking factors”, and they are what makes Googles algorithms work.

This is the pivotal thing to remember: there are over 200 different ranking factors, so imagine the amount of work that needs to be implemented to start shifting your business up in Google’s rankings. This is why SEO takes so long.

 

Highly competitive

Now consider this: businesses in highly competitive business sectors, lets say for example, a solicitor’s practice in a well-known city within the United Kingdom.

Ultimately, solicitor practices is likely highly reliant on two key factors: the businesses reputation for making referrals from clients, and ranking high on Google.co.uk organic results in order to attract more business.

Therefore, as you would expect, businesses competing against 10 or more companies are often investing substantial sums of money in their search engine optimisation. They are then busy wrestling and competing with each other for the top spot on Google.co.uk this is why you need constant investment; this is why it takes so long.

Now factor this into the equation: when a business reaches the top, it has that taste of success, and you will want to let go of that position on Google.co.uk

If that business is number one, then it will want to maintain its position on Google’s organic search engine results, and hold onto that spot as long as possible, as it’s commercially valuable to the company to be ranked high on Google.

Now, this is why when a business has a hundred backlinks, you often don’t stop there, you will be constantly working on improving them ranking factors, to hold onto your position on Google,

As the business becomes stronger, it becomes increasingly more complex to beat.

This is why SEO is challenging, because businesses have had a taste of success from their search engine optimisation, they often then continue to invest in reinforcing their ranking factors, such as backlinks making it harder for firms to compete and beat them

 

You still need to explain why it takes a long time.

It takes so long to improve a business’s search engine optimisation, because usually the competition might have had a head start, over your business sometimes a few months, sometimes decades ahead of you, because they have already been continuously chipping away at their SEO.

Imagine a business that’s an e-commerce store selling clothes, a company that invested millions into building backlinks and content marketing for say the last 8 years.

Therefore you cant overtake that business overnight in the organic search engine results, if a business thinks so, then its being massively naive.

Businesses often invest considerable sums, sometimes millions of pounds, in SEO; this is why it can be very hard to beat some companies.

So what are some of the main ranking factors which determine how long it takes SEO to work?

The main SEO factors boil down to just two really important seo ranking factors: they are the quality of the content marketing (Google E-EAT) and the quantity of high-quality backlinks.

However, for the diligent among us, they will notice that we started to mention that there are over 200 ranking factors in total which Googles algorthim uses to decipher and work out how good your businesses seo is.Therefore, these need to be improved at the same time.

 

The marketing budget has to be set correctly,

In our view, there is absolutely no point in trying to take on some competitors if you have a fraction of their marketing budget?
For example, if the car insurance companies is spending £1 million a yea on SEO, and your running a small high street car insurance broker, you would be naive to think that they can go up against such a business with a thousand-pound-a-month budget.
So it comes down to how strong your competitors are, how much money you have for SEO, and whether you can compete to the same level.

Marketing strategy

What can strongly influence how long it takes to see results from your search engine optimisation investment, is how effectively the marketing strategy is being implemented. Not all SEO companies are the same; some are highly effective, using cutting-edge approaches and following white hat practices.

Some other companies, using outdated spammy methods to build low-quality links, which can actually result in a penalty.

Therefore, something that can significantly influence how effective search engine optimisation is is which agency you hire.
SEO factors

 

What are some of the more critical SEO factors?

If the website can’t be crawled and can’t be indexed, by Googlebot then it will never appear in Google.co.uk results.
Therefore, your website must get crawled and indexed by Googlebot; thus, make sure that there are no indexation issues within your Google Search Console Account.

 

Backlink profile

Do check your business’s backlinks; this is one of the most critical aspects when improving a business’s search engine optimisation.

If your business has top-quality links, an abundance of high-quality links, from well-known brands, such as the BBC, The Guardian, or The

Daily Telegraph, for example, this can significantly improve your business’s Google ranking.

Therefore, use a good-quality backlink checking tool; some tools offer a free trial period. Use these to look at some of your competitors ‘ backlinks. You might instantly see that some of your direct competitors have thousands of quality backlinks.
Backlinks by a country mile are one of, if not the most important, SEO ranking factors. However, you have to take a balanced approach when improving your business’s search engine optimisation.

Is absolutely no point in concentrating on link building alone; you also have to strengthen, improve and build the other SEO ranking factors as well, such as adding high-quality content marketing.

 

Domain history

As any top SEO agency in the land will tell you, it’s much simpler to get a business high on Google if the company is established, as had as a website designed for a long period of time, and some SEO is being implemented over that timeframe.

Let’s break that down and explain precisely what we mean.

If a business comes to us with an existing website, we can help it move forward.

Therefore an established website / business can have its SEO improved much faster.

If a brand-new business, such as a start-up in Bristol, let’s say in Clifton, has just had a website designed, it can take much longer to see results- simply because the website is brand new.

 

Core Web Vitals

In a nutshell, once your company website is designed to be fast as possible, this will improve the U.X and also help your Bristol business to lower its bounce rate.

Websites that are slow offer a poor user experience, which means the UX will be bad and negatively affect businesses’ search engine optimisation (SEO)

Come to one of the best SEO agencies in the whole of Bristol

 

Digital Tailors has been around for an extended period of time, and we have SEO consultants with over 10 years of experience, plus the grey hairs to prove it.

We have advised many businesses in Bristol and helped them achieve a top ranking on Google.co.uk in Bristol, as well as in other cities.

We excel in our field. We offer fixed-price packages starting from £ 1,000 per month.

 

Contact us for a no-obligation quote.

 

Can on-page SEO alone get my business in Bristol on page one of Google?

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Can improving the business’s on-page SEO be enough to get onto page 1 of Google.co.uk

Digital Tailors

Subject: On-page SEO

Date: 03/09/2025

As we all know, an increasing number of people are using the internet to find the goods and services they need. Every year, more and more businesses are formed and are competing in the wonderful city of Bristol.

This is beneficial for business and competition, but it also becomes more complex, making it harder for companies to secure customers. For example, a plumber had only a few serious competitors online 10 years ago; now, in this thriving city, there might be well over 100 local businesses all investing in improving their search engine optimisation.

 

Our time is short

SEO is most definitely a long game.

You expect results overnight, but it doesn’t work like that, and we can say that with great confidence because we have been in this game for over 10 years. We know that you can burn the midnight oil, work your socks off, and drink espressos until you fall off the office chair. For all that hard work, it might only come to fruition a few months down the line.

Search engine optimisation is therefore a very slow process, and thus businesses need to know where to focus their time and also their energy.

They should be building links and writing content marketing so fast that their hands are aching from working so hard.

Well, we are Digital Tailors, we are one of the best, if not the best, SEO agencies in the whole of this city. So, please sit back, have a nice cup of tea in hand, and let us explain how on-page SEO is important, vital, but not the only cog in the engine of improving your business’s search engine optimisation.

 

Tell me what this on-page SEO is?

On-page SEO involves reviewing every page to identify areas for improvement in its SEO performance. Can you make it better? Can you improve the UX? Can you improve the on-page SEO elements to help draw in more visitors

Therefore, the marketing consultant that you hire should consider the following:

 

How to improve the content marketing

  • The internal links
  • The page titles
  • The URL slug
  • The meta description
  • The UX of the page
  • The evergreen content marketing
  • The product descriptions
  • Removing and replacing duplicate content marketing
  • The list goes on and on

 

How important is the on-page SEO?

If you imagine for a second that your Bristol SEO is like a car, for that car to move forward, it needs a body and all the components, such as the electrics, internal fittings, like seats, to be fitted correctly. This is similar to how your business’s on-page SEO works; it must be fitted correctly and accurately.

Externally, the backlinks are like the engine of a car; the more powerful the links, the more it’s like having a powerful engine under the hood, which will move you forward faster and faster.

 

Where your business ranks in Bristol is so important

With SEO, you can never afford to take your eye off the ball; if you do, shortly after, your business will often start to fall down the ranks. And when you talk to some of the best marketing agencies in the land, and we are one of them, they will tell you how important it is to get to the top of Google’s results, or as near to the top as you can get.

The reason is that the top position on Google captures most of the shoppers, leaving the other organic positions with crumbs.

This is because businesses invest a significant amount of money in SEO, as it can literally make or break a company in terms of its ranking on Google.

 

Now that we have explained how important a business’s on-page SEO is, let’s look at some of the areas that your company can start to improve.

Now, if you’re a start-up business or any business in the city of Bristol, we encourage you to spend some time reading about Google E-EAT and the Google Helpful Update.

The reason is that this guidance is very insightful to businesses and marketing companies alike. It explains that Google prioritises websites that offer high-quality advice at the top of its search results. The well-written pages, written by experts on the subject you are writing about, who have experience with the product or service they are describing, can help improve the Google E-EAT score for that page.

Now, let’s have a look at some of the ways that your business can start to improve its on-page SEO.

Write content marketing

When you sit working hard on your Apple MacBook laptop, looking out of the window of your Victorian Bath stone building in Clifton, Bristol, you might think, ‘Why am I writing thousands of words of text?’

Why am I writing content marketing, which involves offering free advice, when it takes many hours of my time to write?

You may want to be in the gym, running in the park, or playing a game of tennis at David Lloyd’s.

We get it; however, what you have to remember is this: remember what we said earlier about the car. Search engine optimisation can be split broadly into two parts: the on-page SEO and the off-page SEO.

Content marketing is like the body of the car, and the engine is the backlinks. Therefore, the vehicle is going nowhere unless these two elements work together and are done to a high standard.

The point we are trying to make is that, regardless of the type of business you run in Bristol, it will be absolutely impossible to rank number one on Google.co.uk without high-quality content marketing. Yes, you will need to build some links too, but writing a two-thousand-word article for your dental practice in Clifton is well worth doing if you want your business to start to climb up Google’s ranks.

 

Optimise your page titles.

Don’t go and find the cheapest web designer you can see, as you will often be getting a basic website that is too basic.
Instead, invest in a well-designed website that clearly presents your primary services and products on separate pages.
Then write an unambiguous page title.

 

URL slugs

Don’t change your URL structure unless the website is brand new.

The reason is, let’s say you run a business in Bristol, it’s an engineering business, making really nice e-bikes for sale.

You might have had your nice website up and running for say 7 years; in this time, the pages will have accumulated good SEO value.
So, don’t therefore go in and start changing the URL structure if you have an established business, because you could lose the SEO value that you have accrued to those pages.

However, if you have a brand new website, you’ve just forked out on having a nice company website built in Bristol. Then you notice that instead of /kitchen-blenders on that page, it’s a load of numbers and text.

Well, you are missing out on an SEO opportunity, that is, you could amend the URL slug, and you could add some keywords there into the

URL slug. But again, only do this if the website is brand new.

 

Internal links

Do make sure that you add the internal links; this can help Googlebot to do its job, as it can spot the internal links and follow them.
Googlebot will read the anchor text, then it will follow the link, and this helps Googlebot to crawl and index more pages.

 

Images and infographics

Talk to anybody really good at SEO, like us, we do like to blow our trumpet.
Well, what they will tell you is, sure, having good quality content marketing is essential. However, you also have to improve the UX for that page; this means improving the user experience. One way to achieve this is to incorporate infographics and images, as they can help break up the text.

 

Off-page SEO is the engine that can drive your SEO forward

A good SEO agency in Bristol will typically have a team of copywriters, as well as link-building experts.
The reason is that you need a lot of time spent building links and writing content marketing. We are an established agency in the city of Bristol, offering fixed-priced packages starting from just £1000.00 per month. Do contact us for more information.