There are quite simply many different ways that you can improve your businesses SEO. We mean a business can quite literally take its pick, from implementing business citations, through to content marketing.
There are hundreds of different ways, but we realise that this doesn’t really help a business, as often they want to narrow down the list of SEO tasks, and to then have a list of the more important tasks that they can concentrate on.
So, this had our SEO agency thinking, and we asked ourselves what do we think are the most common things businesses miss when improving their businesses SEO.
So, without further ado, here’s 4 of top tips to help you improve your local seo.
#1 Add detail to your Google My Business account
Sometimes some business set their Google My Business account up in a bit of a hurry. Perhaps you’ve just rented or purchased new office space, and in the frantic rush to set up your business perhaps the Google My Business account was quickly created.
This means the Google My Business account could well be lacking detail, for example the business description may well be lacking detail.
Well here’s our top tip, its well worth going back to your Google My Business account, and then adding as much detail as you can. Accurately state which hours your business opens, add a detailed business description, and add photos of your business, i.e the store front, or your team of staff.
#2 Make sure your onsite SEO is spot on
Some businesses go to a website designer, and receive a website that they think looks great, and that the website accurately portrays the business.
Yet, quite often new websites can lack the most basic of SEO details. So, we would highly recommend working with an seo agency to spot seo weaknesses with your website.
These could be something as basic as not dedicating each service your business offers to its own page on the website.
Or it could involve a lot more work, such as the whole website may not have much in the way of written text. So for example, each service that the business offers just lacks detail.
This means your seo company will normally recommend changes that are needed onsite, that’s before further seo work is implemented.
#3 Obtain business reviews
We think its really important to obtain reviews from your customers. However, we would never recommend writing business reviews yourself, or obtaining fake reviews.
Google’s algorithm is really sophisticated, it can spot fake business reviews, which means instead of helping to improve your businesses seo, well you could be in matter of fact doing the complete opposite.
So instead obtain genuine reviews from your customers.
#4 Add blog posts
We believe adding well-written blog posts, that your customers are likely to find useful and interesting, well this can help to improve your businesses SEO.
However, some businesses write blog posts which can really help to improve their seo, while some others implement seo which is not white hat, and therefore means there business obtains a penalty.
For example, many businesses have obtained Google Panda penalties, that’s for adding blog posts that are deemed low quality.
For example, lets say the business is a skip hire business, so they keep mentioning “skip hire + city” in their blog posts too much, well this is a sure-fire way of obtaining a penalty.
So, if you do not know what white hat seo is, we would recommend contacting a white hat seo agency.
Can we help?
Does your business require help with its SEO? If so we can help, so why not call us today?