When you first hire an SEO agency, there more than likely to present a list of tasks that your website needs to bring it up to scratch.
And the descriptions used are often very confusing, that’s to say often a lot of marketing jargon is used.
But do not fear, as this is where our digital marketing agency is different. We explain things so simply that you will know your backlinks from your meta descriptions in no time!
And if your investing in local seo, well your bound to have heard the term “NAP” stated over and over again.
So without further ado, lets explain what NAP means, and how seo businesses use your businesses NAP details to help improve your local seo.
So, what does NAP actually mean?
Okay, so you’re probably waiting for some complicated and rather drawn-out answer, but simply put NAP just means your businesses name, it’s address and phone number.
So that’s the simple bit out of the way, the more complicated part comes when you have to optimise your businesses NAP information. But do not fear, as we will give you an idea of how seo companies, like ours use your businesses NAP information to improve your local seo.
Get your website right first
First things first, you have to make sure the NAP information is correct on your website. Now we know what your thinking, your thinking why would the NAP information be incorrect?
Well here’s some common mistakes we often see on websites which implement NAP incorrectly:
NAP information written into a picture
Sometimes some web design agencies write the NAP information within a picture. This will make it very difficult for Googlebot to read the NAP information.
A far better way is to write the NAP information in plain text, so that Googlebot can crawl and index the NAP information.
Better again, the NAP information should be marked-up using Schema, which is a structured language.
NAP information is inconsistent onsite
Sometimes the NAP information is inconsistent, that’s to say the contact information on contact us page does not match with the NAP information that’s written say in the footer.
Incomplete NAP information
A lot of websites get bombarded with spam, this then means tons of junk mail is sent to the business.
To avoid this businesses, use contact forms, yet this often means that NAP information is incomplete.
The reason for this is that the contact us form may replace stating where the businesses address is and instead direct users to fill in a contact us form.
Its important that the NAP information is complete, that’s to say the contact us page should have the businesses:
· Businesses name
· Phone number
Now that your NAP information is correct on your business’s website, you should now optimise your Google My Business account
Now that your NAP information is on your website, its now time to set up a Google My Business listing.
Without a Google My Business listing your business will not show up in the Google My Business results.
You should optimise your Google My Business listing by doing the following:
· Make sure the NAP information matches your website
· Write a detailed business description
· Add as much information about your business as possible
· Make sure that if your NAP information changes, that you update your Google My Business account
Build business citations
Once you’ve built your Google My Business account, its then time to build business citations.
You should only build citations on quality websites, such as Facebook. There you can add a company page, you should add your businesses NAP information.
When building business citations, its important that you write the NAP information exactly how it appears on your website.
A lot of businesses these days use Schema to mark-up the businesses NAP information. This allows Googlebot to clearly know what the businesses name, address and phone number is.
Does your business require help with its SEO?
We are a white hat seo company. If your business requires help with its local or national seo then why not give us a ring?