So, you may have been implementing SEO yourself, or possibly you have been paying an SEO company to implement seo for you.
Yet now your wondering why your business isn’t getting the number of organic visitors that you had hoped for.
This has you a bit confused, as you may have paid a lot money for SEO, and now your wondering well why isn’t your website generating more sales.
So we thought it would be really useful if we asked our seo consultants what we thought were some of the main reasons why a businesses may not be gaining many organic visitors.
Not enough backlinks
One of the main reasons some businesses are on the first page of Google is because they have good quality backlinks.
That’s to say some businesses many have thousands, and sometimes millions of good quality backlinks.
However, here’s the thing, your business shouldn’t just focus on building backlinks, your business should focus on building good quality backlinks.
The reason for this is that low quality backlinks, well, these could actually damage your businesses SEO.
The reason that is so is because Google could place a penalty on a website, which is called the Google Penguin penalty on any website which has low quality backlinks.
So only build good quality links.
Just not enough content
Okay so let’s say you’ve just launched your brand-new business, let’s say you are selling luxury kitchens for example.
Well, you may have paid a web design business an absolute fortune to build your website, and the website may show brilliantly which kitchens your business can offer.
Yet, with that said, the website may well be mostly visual, that’s to say yes a person will get a good idea of the different types of kitchens that you sell, yet there may not be enough written work describing the kitchens.
This means that Google may struggle to actually know what your business has to offer, as often the product description, meta titles, meta descriptions and various titles will give an idea of what that page is selling.
Yet if your website is very minimalistic, that’s to say there’s not much in the way of a description, well this could be the reason that the business is not gaining many organic visitors.
It could be the case that some pages on your website are getting a lot of organic visitors, yet for some reason a lot of people are choosing to leave your companies website more or less straightaway.
Us SEO’s refer to such a page as having a high “bounce rate”. Your seo agency should therefore look at why the page has such a high bounce rate, and if a design change to the page could reduce the bounce rate.
Not enough service pages
Here’s a really common problem that some businesses will have, that is they have a website that doesn’t fully state all of the services that the business offers.
So for example let’s say that the business is an SEO agency, well some seo companies may state on their website that offer organic seo, and they may have a page set up on their website that is dedicated to explaining what organic seo, and what their company can offer.
Yet the business may not have a page set up for link building or a page set up for local seo for example.
So what this can mean is that the business may not be appearing for all the various services that the business can offer. They may well just be appearing for “organic seo” but not “link building” or “local seo”.
This could be one of the reasons why the business hasn’t many organic visitors.
Hired the wrong seo agency
Okay, so this one is pretty obvious, but its an important point, that is don’t stick to just one seo agency if you don’t believe as a business you are getting good value for money.
So many businesses stick to the same seo company, because like an old pair or shoes they feel comfortable.
So, make sure that whichever seo agency that you use, that you are getting good value for money.
Here’s a really important point, your business should only ever invest in white hat seo. Sometimes some seo companies will not use white hat methods, which could mean that the business incurs a penalty.
Yet, the seo agency may not tell the business that they have incurred a penalty, and this may well be because the seo company is responsible for causing the penalty.
So, if your website receives a dip in organic visitors, make sure that as a business you find out why this is so. Also, only partner with white hat seo companies.