What is Evergreen Content Marketing?

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So, let’s say that you sitting down with your SEO experts at your chosen SEO agency, they are currently  going through the marketing plan that they’ve written for the year ahead.

Now you are eager to hear what they have got to say, because you might be investing a lot into online marketing, therefore you wanted explain to you what exactly you are getting for your hard earnt dough.

They might have even produced a nice colourful pie chart for you, breaking down where all the various expenditure is going. You can see some of the marketing budgets going on building backlinks, some on content marketing, and some on citations, you think, well, that sounds good, as long as its all white hat.

Then you look at one big slice of the pie chart, that’s been taken up by something that’s called “evergreen content marketing”.

This might have you scratching your head with a bit of a confused look on your face, as you know what “content marketing” is, but the words evergreen attached to it, well that’s something rather unfamiliar to you.

So, with that said, if you run a business in the great city of Bristol, or in the wonderful area of Bath, and you do not know what “evergreen content marketing” means, well, this is the article for you so, why not sit back your favour cuppa coffee, let us explain to you what evergreen content marketing is, why you should take your time to create high-quality work.

Sock it to me, what exactly is evergreen content marketing?

Whether you produce handmade furniture, you sell the odd classic car online, or you produce vending machines for businesses, your business will have expertise in what you do.

Whether this comes from the business owners, or the staff within the company you will have knowledge about your products or services.

Now, in order to sell these items, often a potential customer will have a lot of questions that they want answered first.

And yes, you guessed it, rarely do the answers to these questions change from one year to the next.

And actually, as an established business here in Bristol, you might have been asked the same questions by customers over and over again, so much so you might actually be blue in the face from answering them!

Yet when it comes to improving your Bristol seo, well, this presents an opportunity, that’s because you know the questions your customers ask, before they make a purchase, so if you offer solid, good quality advice online, via your website, well, you might just gain more organic visitors.

So, you might start writing advice, for example, if you are a used car dealer within Bath, in South West England you might write about how you check each car, you might write about what checks are done, and how long the warranty is. Now, for someone that wants a used car in Bath, that advice might be useful, so you get more organic visitors.

So, evergreen content marketing is often written text, that explains what your business can offer, and answers commonly asked questions which don’t need that much changing all that often.

That is why it’s called “evergreen”, because it lasts for a long period of time, in that the information often doesn’t need updating all that often. Of course, if things change at your business, that is the prices, terms and conditions or the product, then yes it will need updating.

Yet, where a blog on your website might talk about a Bristol business award that you’ve won, then quickly it gets pushed down by another blog post, this is more “current news” its constantly therefore being replaced by newer company news. However, with evergreen content marketing, its aim to answer more general questions that your business gets asked on say a day-to-day basis.

However, the point that marketeers try to make is this, this work answers questions which are fundamental to your industry, which don’t often change like the weather.

Expertise

The whole point of “evergreen content marketing” is to convey your businesses expertise, to show that you and your staff want to help the customer, so that they hopefully. buy more from you.

Can help to bring in more organic visitors

If you provide a good quality answer, then you are likely to bring in more “organic visitors”.

Shouldn’t be rushed

Trust us, evergreen work can’t be published in one afternoon, after drinking several espresso coffees, instead time needs to be spent writing the work.

Make sure that it is useful

The work must be useful to your customers.

How our agency can help

If you are looking for a brand-new SEO company to hire in Bath, or perhaps you run a business that is located in the wonderful city of Bristol? Then why not give our seo agency a call today?

We can offer businesses right throughout The South West of England to help to improve their content marketing, their organic SEO, we can even offer web design as well.

 

What does technical SEO mean?

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Introduction

Most businesses here in the rather fabulous city of Bristol will have heard of SEO, or it pronounce this fully would be search engine optimisation. This is when a lot of businesses know that links and content marketing are important.

But that’s like saying a steering wheel and the tyres are important on a car, yes, sure they are, but alone well the cars not going anywhere. This is the same as having links, and a website, but the technical seo is poor, well, that’s its not going anywhere fast neither.

So just as a car is made up of literally hundreds of various components, well so is a business’s organic seo, if one areas failing, well, it could mean that the whole of the seo strategy fails, same as if the fuel-pump went wrong on the car, well the engines not going to get fuel, and that means nothings moving forwards.

So, what’s the solution?

The solution is often to hire a brilliant seo agency, one that has consultants who understands onsite and offsite seo, technical seo and also have talented copywriters, so what we are trying to get at is this- often what’s needed is a super talented team, like ours here at Digital Tailors, yet, you can’t have one team member working on the site alone, nope, you need a talented team working together so that the business can have its organic seo improved in all the areas that are important.

So, as there are 200 various ranking factors, we won’t have time to cover all in just one article, that would involve way too many espressos to write, so what’s needed instead is just for us to concentrate on technical seo for this article, yet as our seo consultants are regularly writing about how a business can improve its search engine optimisation, why not check out our other articles too?

What does technical SEO mean?

Okay, so “technical SEO” can mean anything, from improving how fast your company website is, through to fixing issues with 404 pages.

Therefore, this form of SEO, well it covers a massive area, from making sure Googlebot, that’s the bot that crawls and indexes the web, to making sure this can index the work, right over to making sure there’s no duplicated content marketing on your website.

Now just because you have a website that looks brilliant, this doesn’t mean there’s all sorts of mistakes made with the technical seo. So, lets give you an example, there might be coding that stops some pages, or even the entire website from getting indexed, and you might not have known about that, right through to the website being so slow on smartphones, well, when you open your Google Analytics account, your seo agency may see a bounce rate of over 90%!

So, normally, as technical seo is such a massive area, and often if it’s a large company website a lot of work needs to be completed, it’s a good idea to write a report, to detail what areas are fine, and what areas need improvement. This is normally a good idea, as its not just seo agencies that will need to make improvements its also sometimes web developers, for example, after a developer has say altered the mobiles main menu, so that its improved, in that it is easier to use, well, you may find that the companies “bounce rate” reduces.

Why your website needs a good logical design

If let’s say the main menu is not designed to help shoppers easily find the products they want, well this means that the bounce rate will increase. Yet, what’s important to remember is the website should offer good “user experience”.

This means that for example, the company website should be fast, there shouldn’t be any 404 page errors, and also you shouldn’t have duplicated content marketing.

There will be many Bristol based businesses that will have had a website designed many moons ago, they may well be obvious to the fact that lets say, if all of the product descriptions were duplicated, they this could damage the businesses seo. The business could have a Google Panda penalty.

Why its even more crucial to fix your businesses technical seo issues in a city like Bristol

Here’s the thing, here in Bristol, it is a great city, yet most businesses face real high levels of competition, that doesn’t matter if you run a plumbing and heating business, or lets say you own a restaurant on the harbour side in Bristol, you are likely to face a lot of local competition, this is why the standard of seo needs to be top-quality.

Reduce bounce rates through design improvements

Your web developers, as well as the seo companies you hire, they should work hard to  try and reduce your companies bounce rate, as well as making sure the organic visitors, are the ones who are likely to buy something from your company.

 

E-commerce SEO- here are some of our top tips

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Introduction

Whether you’re launching a brand-new brand of bikes, plan on selling cars online, or even is a retailer of aeroplanes, your going to need an e-commerce website, and because its fiercely competitive online, to sell anything, well, your going to need good seo. Actually, can we scrub that?

You’re going to need superb quality seo, that’s to say it needs to be very high quality, white hat is essential.

Whether you have a small team of marketing consultants, or you’ve hired an entire agency that has over 100 staff to work for you, you’re going to need to get the design just right, you’re going to need to implement flawless seo, if your business wants to climb Google’s ranks.

So, if you own an e-commerce business, and you just want to sell say a few more bags of coffee per week, or you run a business, and you sell used cars by the thousands each day, well, you might want to have a read of this article. Our agency has experience of working for many online businesses, that’s to say e-commerce businesses, that need top quality organic seo, that’s why they come to us, here at Digital Tailors.

So, whether you’re a small shop owner in Bath within England, that wants to see a few more items online, or you have a very large warehouse in Bristol, that has thousands of products, we are the marketing agency that can help, whatever size company you run here in The South West of England, why not call us?

What does commerce SEO mean?

Okay, so many people will know what SEO means, that’s to say, many business owners will know, that it’s about optimising the website so it ranks higher on Google.

However, you might have come across e-commerce SEO, and wondered well how is this any different?

Well, we will socket to you, the simple answer is often with e-commerce SEO, it’s much more competitive, and therefore the organic SEO needs to be of a much higher standard.

This therefore stands to reason, as it doesn’t matter if you sell shirts online or you sell electric cars, the competition is fierce, and often with e-commerce businesses, they don’t want to just rank locally they want to appear across the hall of the United Kingdom, so they require national SCO which is much more competitive.

 So, what does means is, often you will need an agency, one which employs SEO expert, that can build backlinks, manages social media, right content marketing and also sometimes the agency will also have web developers to make improvements to the design as well.

This article therefore focuses on our top tips, on how to improve the businesses e-commerce SEO, however we must stress this point, there are over 200 ranking factors, it simply means that there are over 200 different ways to improve a company’s SEO.

With this in mind, below is just some of the things you can do but there are literally hundreds of other things as well, what you have to remember is this, whenever you are doing SEO the work must be top quality and white hat

Top Tip #1: write unique product descriptions

okay, this is a mistake that we see so many companies make, whether they are based in Bristol, where another city, it make the mistake of thinking that they are retailing a product which is made by a manufacturer which supplies many businesses, so they therefore make a huge mistake of copying and pasting the product description from another source, namely the manufacturer.

Do not do this, do not want duplicated content marketing, whether it be just one paragraph of text or hundreds of words, do not use duplicated work.

Instead need to spend time writing a unique product description, and all of the text should be unique to your website, yes this is a huge amount of work, yes it’s going for a large quantity of coffee, and yes after it you are likely to have exhausted your copywriters, but it needs to be done, that’s if you want to improve your organic SCO, it should never be duplicated as your website might be deemed as low quality website or even worse a span.

Top Tip #2: produce evergreen content marketing which helps your customers

you may have seen on some company websites, that they have literally spent hundreds of hours writing articles that offer free advice.

Let’s give you an example, let’s say that you manage your own law practice, and that your practice you have 100 to for solicitors working for you, you might think well our business is all about offering advice, we charge by the hour and that’s how our company works, so why would our company offer free advice?

But here’s the thing, you might partner with a really good digital marketing agency, which is one of the leading companies that you can hire, they may say to you, they have any use a large portion of the marketing budget, to write detailed articles that help people with commonly asked questions when they are going through a divorce.

Now, why would they do this?

The simple answer is it could help you to draw in more organic visitors, these visitors might then go to your page and contact your solicitors for advice, which is therefore helping to generate business, if it is done right, notice how we use the wording if it is done correctly, so many marketing agencies have got the time to do this work correctly, cut corners, and then they guarantee SCO, however if you are investing in this form of marketing it needs to be top quality.

Top Tip #3: write really good quality blog posts that may help you to build quality links

it doesn’t matter if you sell car wax, sofa’s or socks online- if you offer good quality advice, through content marketing, then your business may receive quality backlinks in return.

Top Tip #4: Make it fast

Your business here in Bristol, should aim to halve a really quick e-commerce website. So, for example, let’s say that you run a business that is based in Bath, England or perhaps you run an e-commerce company, and you are located in Bristol, where your warehouses and your offices are based, you need to have a well-designed, e-commerce website that’s very fast.

Top tip #5: make sure the website easy to use on mobile devices

you, need to have a well-designed mobile version of your company website

Top tip #6: Reduce your companies bounce rate

You should work with your SEO agencies, to see how high your company’s bounce rate is, for example your e-commerce business, you may notice that the bounce rate is well over 90%! You might want to aim to reduce this.

How our digital marketing agency in Bristol can help you:

If you are looking for an online marketing agency which serves the whole of The South West of England, this includes all of Bath England, and the whole of Bristol as well, then we can help you.

We don’t just work with Bristol e-commerce businesses, we will work with all manner of online businesses in Bristol, from lawyers, through to local Bristol companies.