Long-tail keywords are used by a lot of companies, as part of their SEO strategy. These long and specific keyword phrases can help you to target more specific audiences and drive organic traffic to your website.
So, lets say you sell luxury chocolates online, the most obvious term you will want to rank high for on Google will be “chocolate makers” or “chocolate retailers” or let’s say “quality chocolate”.
Now these are all relevant, but walk into most Bristol seo agencies, and they will say, to rank high for this on Google, will take a long period of time, and most likely, a large marketing budget as well.
Yet with long-tail keywords, sometimes, if done right, you may well be able to see results sometimes quicker.
In this guide, we will explore the benefits of long-tail keywords, including how they can increase your websites organic traffic, and help you to better connect with your target audience. We will also provide some tips on how to find and use long-tail keywords effectively.
What are long-tail keywords?
Long-tail keywords are longer and more specific keyword phrases that target a smaller, more niche audience. These keywords are typically less competitive than shorter, more general keywords, and they can be a great way to connect with potential customers who are further down the sales funnel.
For example, if you sell women’s clothing, a long-tail keyword might be “plus size women’s clothes” or “organic cotton women’s clothing.” This type of long-tail keyword can help you to reach a more targeted audience of potential customers who are more likely to be interested in your products.
There are several key benefits to using long-tail keywords in your SEO strategy. Some of these include:
– Because long-tail keywords are often less competitive, they can be easier to rank for in search engines.
– More targeted traffic: Long-tail keywords are more specific, which means that the people who do click through to your website are more likely to be interested in what you have to offer.
If you want to start using long-tail keywords in your SEO strategy, there are a few things you need to keep in mind. Here are some tips:
– Do your research: Before you start using long-tail keywords, it’s important to do your research and understand the needs of your target audience.
What are they searching for? What type of language do they use? Find out as much as you can about your ideal customers, and then use that information to create long-tail keyword phrases that are relevant and specific.
– Use long-tail keywords throughout your content in a white hat way
– Monitor your progress: As with any SEO strategy, it’s important to track your progress and adjust your approach as needed. Use analytics tools to track the traffic and conversions that come from long-tail keywords, and make changes to your content and keywords if you don’t see the results you want.
By following these tips, you can start using long-tail keywords to improve your SEO and connect with a more targeted audience of potential customers. With time and effort, you can use long-tail keywords to drive more organic traffic and conversions to your website.
How do you find long-tail keywords worth ranking for?
If you’re targeting long-tail keywords, you’ll need to find ones that are both relevant to your business and have enough search volume to justify the effort required to rank for them. Here are some tips on how to find long-tail keywords worth ranking for:
1. Start with seed keywords
Your first step should be to compile a list of seed keywords that are relevant to your business. These can be long or short, broad or specific, but they should all have some search volume and be relevant to the products or services you offer.
2. Look for long-tail keyword variations
Once you have a list of seed keywords, use online tools like Google’s Keyword Planner and UberSuggest to look for long-tail keyword variations.
These tools can help you identify long-tail keywords that are closely related to your seed keywords, as well as related search terms that will give you additional insights into what your target audience is looking for.
3. Analyse the competition
In order to determine if a long-tail keyword is worth focusing on, you’ll need to take a look at the competition for that keyword. This can be done by checking out the search results for your long-tail keywords and looking at how many other sites are ranking for those terms. If the competition looks too high, it might not be worth your time and effort to try and rank for that keyword.
4. Consider search intent
When you’re looking at long-tail keywords, it’s also important to consider the search intent behind those keywords. In other words, what are people actually looking for when they search for those terms? Are they looking to buy something, or are they just looking for information? If you’re trying to rank for a long-tail keyword that has commercial intent, you’ll likely have more success than if you’re targeting a keyword with informational intent.
5. Prioritise long-tail keywords with high search volume
Once you’ve identified some long-tail keywords that are worth ranking for, it’s important to prioritise those that also have high search volume.
This will ensure that you can get enough traffic from your long-tail keywords to make them worthwhile.
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