You may have invested in a rather fancy website for your business, yet despite this investment your phone may still not be ringing.
If this sounds familiar, then you may want to start considering investing in SEO services. Yet, before you start ringing around all the various agencies, we would highly recommend setting up a Google Analytics account first.
The reason is that the wealth of information that is offered from a Google Analytics account will allow you to understand how well your website’ seo is doing right now, and also how your investment in SEO is going each month.
What is Google Analytics and Google Search Console?
Google Analytics and Google Search Console both link to your website, this is in order to provide you with tons of useful data.
Such data could be as simple as how many organic visits your website is getting every month, or it could be used to gain more complicated information, such as how many backlinks are attached to your website.
Whether your business is the sole user of your Google Analytics account, or your seo company also has access, it’s extremely useful information for your business to have.
Why some seo reports are not worth your time
Simply put, some seo businesses try and baffle their clients with loads of graphs and figures. Sure, the information may well be accurate, but what the agency may well be doing is switching your attention away from the really important stats.
So, as to finding the information you really need, well that can be like finding a needle in a haystack within some seo agencies reports.
Here at our online marketing agency we only report on the most important areas, some which we are going to highlight further on within this article. Such areas that are worth your business following are:
· Bounce rates
· Organic traffic
· How long the average person is spending on your website
So, we leave out the stuff that is simply not worth reporting on.
Your websites rankings
If you’ve hired an seo company, well most of the time you will want that marketing company to improve where your website ranks.
As everybody knows, the higher up Google your website is, well, the more likely it is to get people clicking and visiting your businesses website.
So, a lot of businesses use Google Search Console in order to work out where their business ranks.
Don’t get deterred by this rather confusing term, organic listings are simply the links that make up most of the results.
So, whether you’re looking for a new sofa, or a new car online, the majority of the results will be organic business listings.
This means from a business perspective, it makes really good sense for business to climb the organic listings.
And if you employ an agency that has really clever set of seo consultants, like us, well you should ask them to optimise your Google My Business account as well.
Coupled to this you may wish to pay for PPC. Yet, for the purposes of this article we are concentrating on organic traffic, as often a business owner will want to know how much traffic is coming from organic sources.
Imagine for a second you were launching a new brand store, and that brand retailed designer shoes.
And you are standing rather proud within your new store, that’s right in the heart of a busy city.
Yet, on the opening day, when your expecting your store to be flooded with customers, instead a lot of people are popping their heads in, and then turning around and leaving the store straightaway.
Well, as the business owner you would be asking your yourself some serious questions, like what’s wrong with the store’s décor, is the range of shoes that bad and also have you got the location of the business, right?
Well, if your business has a sky-high bounce rate, well you should be asking yourself some questions as well.
That’s because a sky-high bounce rate means that people are landing on your website, then leaving straightaway.
So, you can see that by having a sky-high bounce rate, its kind of like running a store and having people leave straightaway.
Its well worth asking your digital marketing agency for help and advice if your website has a high bounce rate.
Backlinks are a really important part of the SEO process, this means that some digital marketing agencies believe that they are the most important ranking signal there is.
Now, its really important that either your business, or your appointed marketing agency keeps a good eye on how your business is building its backlinks.
The reason you must keep an eye on the backlinks your business is building is because your website may accumulate spam links.
Low quality backlinks or spam backlinks can mean that your website incurs a Google Penalty, such as a Google Penguin penalty.
This can mean that a websites rankings can drop, and sometimes substantially. It can also sometimes be rather costly to start paying some seo agencies to rectify such problems.
How long the average person is spending on your website
Imagine just for a second that you’re back running your designer shoe shop. Now if the average customer spent about five minutes walking around the shop, that’s whether they purchased an item or not, you could gather that they are interested in what your business has to offer.
On the other hand, if the average visitor steps into the shop, and leaves in less than sixty seconds, well this could mean that something is wrong with your shop.
Well, again, if people are leaving your businesses website after a short amount of time, well this can also mean that something is wrong with the website. And this is why, if the average visitor is spending very little time on your website, well it could need some drastic improvements need to be carried out by a respected white hat digital marketing agency (like us).
For example, perhaps the website doesn’t load properly on smartphones, or perhaps the shopping cart has some sort of glitch, well, if people are leaving quickly, this may well be an indication that something is wrong.
And as you can imagine, if the search engines notice that the average user isn’t spending very long on your website, well the algorithm may take this as a negative signal.
So, for example, your website may show at the top for “designer shoes”, yet visitors may well be spending less than 30 seconds on your website.
Yet, Google’s algorithm may notice that on a competitor’s website, the average visitor is spending over two minutes on your competitor’s website.
This may mean that the algorithm over time may decide that your website should drop down, and the competitors website move up.
But do remember a website doesn’t often move up or down off the back of just one ranking signal, that’s because there are over 200, so often an agency is optimising multiple signals.
Number of visitors
The number of visitors that your website gets is obviously an important metric to follow in your businesses Google Analytics account.
Use your businesses Google Analytics account to monitor visitor numbers, plus use this information in conjunction with how long the average visitor is spending on your website, bounce rates and many other important seo metrics.
How are people getting to your website, organic, direct, social?
It’s all well and good looking at how many visitors your website is getting, but most seo companies will also want to split that information down further into organic traffic, and direct traffic, that’s because you will want to obtain a good idea as to how people are finding your business.
How our agency can help:
Our online marketing agency can help your business to improve its seo, so why not give us a ring today?