Most businesses in Bristol now face a lot of competition. So, it doesn’t matter if you’re a plumber or sell electric guitars, quite simply put its vital that your business stands out.
And what better way to stand out from all the other businesses than to invest in SEO?
First things first, what is local SEO?
If your looking for a local business, let’s say a local accountant, well the businesses that appear on the first page of Google have most likely invested in SEO.
The reason is Google places businesses on the first page that have the strongest ranking signals, and are the most relevant for that term.
So, for instance, let’s say you were looking for a accountants that could help your business with its VAT.
So, when you search for “VAT accountants + city or town” well the businesses that appear will have normally invested in both onsite and offsite seo.
This is often an ongoing process of building backlinks, writing content marketing and optimising the website so it that appears higher for relevant business terms, such as VAT accountants.
Google My Business (map listings)
Has your business obtained its Google My Business account? No? Well you should have!
In order for an seo company to implement local seo, they will often need to set up a Google My Business account.
This often doesn’t take very long, however its most definitely worth spending more time writing a detailed Google My Business account.
The reason being is this is central to the success of your businesses local seo, as most businesses don’t just want their business to appear in the organic business results, they want also for their business to appear in the Google My Business results as well.
Well this ones rather easy to answer, most businesses invest as they recognise that a lot of people are buying products or locating services they need online.
So the question really is, can a business today afford not to invest?
Without investing in local seo you may well be handing a potentially massive advantage to your direct competitors.
Also with organic seo the longer your business puts off investing, the longer your competitors will have to strengthen their seo.
Which means that sometimes the longer your business leaves it, well the longer is it to catch up.
Who decides where is a business is ranked?
Google has a really clever algorithm, this algorithm calculates how strong your websites ranking signals are.
Now ranking signals can be anything from backlinks, through to a meta description. However, as most people know, some marketing agencies are better at implementing seo than some other businesses.
So the businesses that use the best quality white hat seo, and the businesses that have the strongest ranking signals, well these are the business that rank on the first page of Google.
Obtain business reviews
Here’s a top tip, ask your customers to leave you reviews on your Google My Business account.
Do not however write fake business reviews, as these will be detected by Google’s algorithm.
Instead if a customer states they are really happy with your product or the service your business has offered, why not ask them would they be willing to leave your business a review?
Is onsite SEO important when it comes to local seo?
Onsite SEO is massively important when it comes to implementing local seo. For example, a mistake so many businesses offer is to group all their services together.
So, let’s say for example you run say a plumbing business, well sometimes a plumbing business may state they offer emergency call-outs, boiler breakdown repair and offer to install complete central heating systems all on one page.
Instead most seo consultants would agree its far better to split each service that the business offers onto its own page.
Why you should only invest in white hat seo
Black hat seo is quite simply a total waste of time. Black hat seo just means that a website will incur a penalty.
A far better form of seo is white hat seo. If a business was to incur a penalty, say a Google Penguin penalty well this can mean that the businesses rankings drop.
Also, to rectify the problem the business may ask another seo agency to fix the problem, this can sometimes be costly.
What are business citations?
Business citations are just mentions of your businesses NAP details. NAP simply stands for name of the business, its address and the businesses phone number.
What are backlinks?
The backlinks that seo companies are often interested in building are called do-follow backlinks. Yet for the backlinks to be useful to your business they must be:
· Relevant to your business
· Built in a white hat way
· Be high-quality
· Do-follow if you want the link to pass “link juice”
· Anchor text must be optimised in a white hat way.
Can we help?
If your business requires help with its seo, then why not call us?