How long does it take to see results from organic SEO?

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Written by: John Lang

Publication date: 30/04/2025

 

How long does it take to start seeing results from your SEO?

You might have been putting a lot of time and effort into optimising your company website. You might have been spending for example, endless hours building links, writing blog posts in excess of 3,000 words.

And now your starting to get a bit tired, a bit frustrated as to why your not seeing any results.

The truth is SEO takes a huge amount of time and effort. Generally speaking even the best SEO minds will take over 3 months at a minimum before you start to see any gains.

In this article we will shall therefore explain why SEO takes so long. Why you should only implement high quality work.

We shall also explain why you should cut corners.

Be wary of companies promising “quick wins”
So many businesses promise to get a business on page one of Google in next to no time. However, this often involves using smoke and mirrors.

What mean by that, is your really seasoned and knowledgeable SEO experts know that the process takes a lot of time. If its rushed, for example if too many backlinks are built in a short period, this can look like spam.

Therefore good SEO takes time, needs to be well thought out and high quality.

Why SEO is a long-term investment?

You can’t underestimate how valuable it is for some businesses to occupy the top positions on Google. For example, for a solicitors practice, based in a capital city, well it can sometimes be the main way they drive new customers to the business.

However, there will also be a ton of businesses out there that also want to climb the ladder.
This is why SEO experts are employed not just on a one-off basis, but often on a continious basis in order to improve the companies on-page and off-page SEO.

Some experts are employed inhouse, yet more often than not a lot of people employ agencies which are separate companies.
Often a lot of businesses employ SEO agencies because, well if they do not deliver in terms of results they can be replaced.

 

How does the SEO process work?

Search engine optimisation can be broadly split into the following categories:

On-page

This involves writing content marketing which should have a high Google EEAT score. It also involves on-page optimisation, adding internal links, optimising the on-page SEO signals and much more.

 

Off-page

Off-page SEO is what the shopper the customer often does not see. Its all the various business citations, the backlinks and also the mentions of the business to improve the semantic SEO.

Off-page SEO is what really moves the needle, what we mean by that, is if your business operates in a highly competitive business sector, then its often backlinks which make the difference the businesses which rank on page one of Google, and the business that are ranked beyond page one.

Technical SEO

This involves fixing broken links, and deciphering and working out perhaps why a page cannot get crawled and indexed by Googlebot.

 

You should have a marketing strategy

Sometimes you presented with a website, where you can start to optimise it straightaway.

This means that the content marketing, the page structure, the speed of the company website is all good. This means the foundations are solid, then the company can start work on improving its SEO straightaway.

But this is extremely rare, because web designers often don’t understand or appreciate the work of an SEO consultant.
Often websites are built to a price, therefore they are rushed, often they are just designed to look good, yet the web designers may not pay much consideration the search engine optimisation.

Therefore often the client ends up with a content thin website, which means that the pages often wont appear in Google’s index at all.

More often than not now a lot of websites are using AI content or duplicated content marketing.

This can damage your businesses organic SEO.

This can sometimes mean your starting the fight with one hand tied behind your back.

 

Technical SEO

Technical SEO and ongoing optimisation and involves fixing issues that may arise with the website.

This could mean:

  • Fixing broken internal links
  • Fixing 404 page not found errors
  • Fixing indexation issues
  • Fixing duplicated page, etc, etc

Starting to gain traction

When you start improving the content marketing and also the on-page SEO this when you can start to see positive results. Every businesses website is different, therefore it will take different amounts of time to get on page one of Google.

As a general rule of thumb, if we are talking about Bristol SEO, that’s local search engine optimisation, we would say it takes around 3-6 months to see results. However, for more competive business sectors, such as for dental practices it will take longer.
In terms of national search engine optimisation, the process involves much more work, and will therefore take longer. w

 

So why does the SEO process take so long?

The process takes a long time because a threshold/benchmark often needed to overtake the competition is high.
For example, lets give you a example that we are farmilar with. Lets say that you are setting up a brand new solicitors practice, and you specialise in employment law.

Now, you will be up againist large businesses which operate in space. The businesses sometimes might also not be large, but still have very strong search engine optimisation because they have been paying for improvements over say the last decade.

The business may have been building quality links each month, and publishing helpful well written guides for example. Therefore the business has established trust, there Google EEAT score, is likely to be high. The business is also likely to have a lot of quality links. So as you can imagine a new business just getting started, cant overtake such established competitors overnight, it instead takes a huge amount of time.

 

Content marketing

Most businesses’ websites regularly add content marketing, such as blog posts and new pages.
Often this is because they will have been advised by there marketing companies that when the written work has a high Google EEAT score, this can help improve the organic SEO.

 

Can the website be crawled and indexed by Googlebot?

A content management system can sometimes incur glitches/problems after an update. These issues can sometimes cause indexation issues.
Sometimes, crawling and indexing issues, broken links, and duplication problems occur. Therefore, the agency also needs to keep on top of technical SEO issues.

For example, we had a client’s website, where the articles were duplicated, adding a different URL whilst copying the pages text. This caused duplication issues. As anyone in the SEO profession knows, duplication issues can cause issues and damage SEO.

Backlinks

Building backlinks is a process that never really comes to an end.
For example, when you check out some of your competitors backlink profiles, and you might see that sometimes that they have built tens of thousands of links.

Whats important to remember, is that if you want to build relevant links, which have high DA score.
The backlinks should be a mixture of do-follow and no-follow with well written anchor text.

How often should I be adding new content marketing?

A significant update is called the Google Freshness update means that Google’s algorithms reward businesses which regularly add content marketing that has a high Google EEAT score.

When we say reward, what we mean is that the page, if it has a high Google EEAT score can rank highly straightaway.

Also, if the content marketing is high quality throughout the whole website, then this can mean that the website attracts more inbound backlinks. This means that more page will rank higher in Google’s results.

 

How long does it take Google to notice the SEO improvements?

This depends on how regularly the website gets crawled and indexed by Googlebot and if the business has a high crawl budget.
Generally speaking, content marketing can be indexed within a few days or a few weeks.

How do you know the SEO is working?

You should see increased organic traffic if keyword rankings are improved, leading to more sales and business.

How long would you say it takes to see results from local SEO?

From local SEO, it takes anywhere between 4 and 6 months.

It depends on the competition level; it is much harder for example to get a solicitor on the first page, and it would be, say, a painter and decorating business, due to the amount of competition often investing in SEO.

Are there any ways to get quick wins?

We don’t think there are any quick wins anymore.

Naturally, businesses want to look for quick wins and quick solutions.

However, these often cause penalties later on down the line.

Therefore, it is better to take your time and implement quality work.

 

In conclusion

In conclusion, search engine optimisation takes time. If you rush the process, you can damage your businesses SEO. Businesses will naturally want to push forward as fast as possible to get their business on the first page of Google.
However, its important to implement quality work over a long period, and ensure that no corners are cut.

Author

John Lang

John has 10 years of experience promoting organic SEO, working with several businesses in the Bath and Bristol areas. We always welcome new enquiries for companies in South West England.

 

What exactly does “link velocity” actually mean?

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Date: 28/04/2025

When some business owners try to improve their company’s organic search engine optimisation, they may often think that SEO is just about links and writing content marketing, right?

Well, no, is the short answer to that question.

Because the SEO consultants who know their stuff, well, they know that you have to learn how to improve over 200 SEO ranking factors. Yet, this needs to be done correctly; for example, you could be building links too fast.

For example, you could have a well-designed website that Googlebot has indexed. The website might be ranked, say, page 3 in the SERP.

So, then you have a bash at improving your SEO. Then, what happens is, you build too many backlinks all at once. This causes a surge in new backlinks to your website being indexed by Google.

And because all links have been built in such a short period, this could look like spam.

 

What is link velocity?

So, in a nutshell, all link velocity is the speed at which your business obtains new backlinks. These are backlinks from an external website. Ideally, you will want to build the backlinks slowly, over a long time frame. Google then uses E-E-A-T, which stands for Experience, Expertise, Authoritativeness and Trustworthiness.

Now, the outstanding SEO businesses out there will know that backlinks, good quality links, still have a crucial role in search engine optimisation. They are still essential; therefore, to improve the authority of a website, you need to build quality links.

 

Buying links

So, buying links is a massive no-no.

It can damage your business’s search engine optimisation if you buy links. What’s far better is to build links slowly and steadily.

This is because countless businesses have used spam links to try to improve their company’s SEO.

This approach does not work. Any links being built the wrong way can lead to a link penalty.

Therefore, Google’s algorithm wants to see quality links, yet you should keep link velocity in mind, so you shouldn’t build too many links quickly. Build them slowly, set a target of perhaps only building a few quality links a month.

However, we know what happens: a business often can’t improve its organic SEO slowly; usually, it has to try and get on page one of Google as fast as possible. However, it is where the business will cut corners, and ultimately, what will happen is that the company could receive a link penalty.

So if you are in a rush to improve sales and your SEO in the interim period, consider using Google AdWords to bridge the gap. What we mean by that is that some businesses need sales straightaway. Therefore, do think about using a Google AdWords account as you could use this to increase sales as you work on improving your organic search engine optimisation.

Do use various SEO tools

You could use several SEO tools; for example, many marketing agencies use Ahrefs, SEMrush, and Moz Pro. All are good; you can use them to help you find link-building opportunities. However, again, do take your time and build the links slowly.

 

So, what does your marketing agency describe as good link velocity?

 

So, it depends very much on your business sector because it could take just 10 quality backlinks to catapult some businesses in low-competition business sectors.

Therefore, your business might be in a small town, village or city where it doesn’t face much competition.

However, we have worked for e-commerce businesses, and when we look at some of the business’s main competitors, they have backlink profiles with far more than 30k links. So, as you can imagine, an appointed SEO agency will have to build more links.

However, regardless of your business’s competition, you must think about link velocity. You can’t build many links simultaneously; you must pace and make the links slowly.

Even if your main competitors have thousands of quality backlinks, you might think we need to build many links quickly. However, it will likely trigger a Google algorithmic penalty, such as a Penguin penalty. Therefore, Google could think that you have bought the backlinks, thus placing a penalty on the website.

 

Don’t get caught on a hamster wheel.

So we have seen countless marketing companies and businesses set themselves link-building goals.
Now, if this is done in a white hat way, well, that’s fine.

But far too many businesses say we need to build 10 links a month, and then it becomes more about quantity than quality.

At that point, you’re working to damage the business’s SEO rather than help it.

The point we are trying to make here is simple: you want to build quality links slowly. Therefore, you don’t want to focus on quantity over quality, as this will not work.

If you focus on quantity, you could incur a link penalty, and an over-optimisation issue may occur, which means you build the links too fast.

 

Call us

We are one of the best SEO companies in Bristol and serve customers in Bath. Do give us a call today.

 

 

How can we fix “crawled- currently not indexed” error messages in our Google Search Console account?

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Date: 24/04/2025

Introduction

Many businesses will have noticed “crawled but currently not indexed notifications appearing in their Google Search Console account. This can be rectified; we shall explain how you can do that easily.

You may need to improve the content marketing quality (Google EEAT)

 

Improving the quality of the page

Sometimes the content marketing is not of high enough quality for it to be indexed by Google. Googlebot may have completed indexing it, yet after looking at the page, it may have deemed it as low quality. This can happen for a whole host of reasons, for example, the page could be considered “content thin”.

If the page is deemed “content thin”, then Google won’t add it to its index.

Put yourself in Google’s shoes for just a second.

Google can select from thousands, if not millions, of pages to appear on its first page. Therefore, with such an abundance of choice, why would Google want to put a weak page on the 1st page- that’s right, it would not.

So, instead, you must put your best effort into your business’s content marketing; it’s only then that the page will most likely have a higher Google EEAT score.

When you talk to any good marketing agency, they will tell you that for your business’s content marketing to appear in the index, it must be high quality with a high Google EEAT score.

 

Website architecture and using internal links

Getting the page layout right is essential, as this can have a significant impact on the ability to improve the on-page SEO at a later date.
For example, if you group all laundry cleaning appliances into one page, this will make the SEO agency’s job a lot harder later on.

So, instead, you split the pages into categories, giving each separate product its page. For example, washing machines should be kept separate from tumble dryers and have their own tab and page.

 

Is your website suffering from duplication issues?

Duplication issues can cause havoc regarding your business’s organic search engine optimisation. Try to find duplicates and work closely with a marketing agency to rectify such issues.

As you would expect, Google and Googlebot have a hard enough job. Daily, they index millions of pages, so what they don’t need is for existing pages to be duplicated because, well, things get messy.

 

Google then has to decipher, well, which is the original?

Why is there duplication?

Is the company trying to copy another business for that business to try and fool Google into thinking it’s the author? And therefore should be rewarded with stronger SEO?

Duplication can cause issues and damage your SEO, and therefore, it needs to be sorted.

 

Have you improved the page and then requested that it be reindexed?

When a car fails an MOT, you can work to rectify the problem areas, then resubmit it for a new test.

This is the same with content marketing; it might not have been indexed before, but you can improve the page and ask for reindexing later.

This means that even if the page was not indexed in the first instance, it will never be indexed. Through improvements made to the page, you could then resubmit through manual indexing, by pasting the URL into your Google Search Console account and asking for it to be reindexed.

So, how do you go about fixing crawled but not indexed Pages? We provide step-by-step instructions:

First of all, decide whether the content’s quality is high or not.

 

Google’s Quality Raters Guidelines.

We would highly recommend reading this advice that has been offered by Google.

You can then gain insight into improving your business’s content marketing quality.

Therefore, regardless of the size of the business, whether it’s a multibillion-pound e-commerce business or you are a sole trader, you should consider the quality of each page.

 

Is the quality good enough?

If it’s not, the page will need to be improved futher.

The content quality made better, in order to do this, do read about Google EEAT.

Google can change how it evaluates your content marketing over time.

This means that a page might never get indexed, or it could be indexed, but then then later deindexed. Therefore, you do need to check whether the pages of your website have been indexed or not.

Its good to regularly check your businesses Google Search Console account, to check which pages are indexed or not. This could act as an indicator as to which pages may need improvement.

 

Internal linking can sometimes help.

The search engine bots, such as Googlebot, use internal links and the layout of your website to understand which pages are the most important.

It is important to realise that there is only a limited crawl budget that Google places on each website.

This means that Googlebot can only spend a limited time indexing each website.

Therefore, businesses need to use the crawl budget efficiently.

Thus, using XML site maps, good website architecture, and internal links, you can help Google and Google’s algorithms understand the most important pages on your company website.

 

It also helps Googlebot to discover new pages and add them to its index.

Duplicate content can be a significant problem.

Ideally, you want just original pages, no duplicates on your website.

If you have duplication issues, then this can damage your companies organic SEO.

Instead, you want a unique, well-written text for your company website. For example, if you’re writing product descriptions, when describing say a blender, then if this is copied from the manufacturer’s website it will cause duplication issues.

Instead write your unique and well written text to describe that product.

Canonical tags:

Canonical tags are simply HTML tags that tell search engines, such as Google and Bing, which of the versions of the text is the original.

 

Internal links

Please ensure you add internal links from your blog post to the main pages and vice versa to help shoppers to better navigate the pages.
XML Sitemaps

Adding an XML site map on WordPress website is both free and straightforward as plugins can help you do this. These can then give a list of pages Googlebot and the other bots can then crawl and index.. They should only be at the canonical version of your XML site map.

 

How we can help

We are a well-known SEO agency serving the glorious areas of both Bristol and Bath. Whether you need help improving your technical SEO, on-page or off-page SEO our team can help.

 

 

Top Google Business Profile Optimisation Tips

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Our top Google business profile optimisation tips

 

Introduction

Setting up a Google Business profile is incredibly important for any business in Bristol. It can often be fully set up and created in a short period. However, adding as much detail and optimising your business profile as possible is essential.

Also, the Google Business profile will occasionally need some maintenance. For example, regularly update your opening hours or perhaps update the team photo from time to time.

The importance of a Google Business Profile is that you optimise it, and then you could come up and appear in the top 3 Google business map results in your area.

This can therefore send a lot of shoppers to your website if you achieve this.

 

What exactly is a Google Business profile?

Google (Alphabet) offers this service for free.

Plus, you can set up this account in a short period, in less than an hour most of the time.

You can add important business information to your profile, such as your website’s URL, business name, and other essential business information, such as the businesses opening hours.

Remember that you could be competing with hundreds, if not thousands, of other Google Business profiles. Because Google’s algorithms now shorten the number of businesses that get displayed to 3 at any one time, competition is therefore now fierce and hypercompetitive in most cities like Bristol.

Therefore, your agency needs to optimise the listing. A lot of work goes into the behind-the-scenes to do this. An example of this work would be raising the business’s authority, which means getting backlinks and obtaining genuine customer reviews.

Plus also you should maintain the profile, and ensure that all information is precise and you have consistent citations (NAP).

 

 

Does my business even need a Google Business profile?

The short answer is that an incredible amount of marketing statistics show that many people find local businesses through Google Business results. Google itself has reported that 46% of all searches have local intent. Whether you’re a plumber or a barrister, you have to ask yourself can you afford not to advertise your business within the Google Business results?

What is the local three-pack?

So seasoned SEO consultants among us, which have been around for a while helping companies improve their local SEO will know, Google once displayed seven businesses in Google Business results (7-pack).

However, Google’s algorithm has changed massively since then. So has the design of the page, which Google presents as the local business results. For example, you used to be a seven-pack, which means there are many more opportunities for a business to get onto the first page and shown in the Google business results.

Since then, Google’s algorithm has changed substantially and become more sophisticated than ever.
Results have been shortened now to just 3 or less results, therefore its now hypercompetitive to get any business rank there.

 

Setting up your Google Business Profile

We fully appreciate the fact that when you are setting up a business, say in Bristol, you will often have quite literally 1 million things to do.
However, what businesses underestimate is how vital the Google Business profile is to their company. Often, they think it’s something that could set up a matter of minutes and then forgotten about.

However, established businesses know that a properly optimised, and set-up Google Business profile can help attract a lot of customers if it ranks on the first page of Google.

 

Proximity.

However, please consider that in an area like Clifton Bristol, let’s say that you run a solicitors practice, you still have often a lot of competition.

Therefore, you must often compete with at least 10 other Google Business profiles around your city. Often a lot more, but lets say 10 companies as an example.

Therefore you will often face stiff competition.

Take the time to set up the account properly.

Then it’s a matter of optimisation, which can involve regularly updating your Google Business account. It also consists of obtaining genuine customer reviews and high-quality backlinks to your website to improve your authority.

 

NAP consistency

You have to take into account nap consistency.

This again is something that some small business owners can sometimes overlook.

You have to take into account that nap consistency must be 100% accurate.

NAP / Business citation issues can arise when changing business premises, that’s if the business fails to update their business citations.
Therefore, you have what I called conflicting business citations, if the NAP details point at two different addresses.

Change of holiday hours

When you change your holiday hours, this presents a brilliant opportunity to update your business profile.
Another reason Google can drop a business profile and replace it with a competitor’s profile is that it might be considered as having outdated business information.

For example, if a business profile is left unchanged for say 10 years, Google might start to feel that the details, such as the opening hours, are possibly incorrect.

Therefore, it was a good idea, from time to time, to visit your business profile and update it.

 

How To Verify Your Google Business Profile Listing

Verify your listing

This is important because, from our perspective as a well-known SEO agency, you’ve seen businesses set up in Google’s business profiles yet not verify them.

However, because it is unverified, other businesses might try to claim it, or people might try to make amendments by suggesting edits that are not accurate.

For example, in our experience, we have seen a business profile, where a competitor has marked all the opening hours as closed. This can harm the business as it was actually meant to be marked as open during that time, and therefore would confuse customers who visited that page.

Therefore, to lock your business profile listing, which means verifying it, showing that you own it, and that only your business can edit the details.

 

Do you have a duplicate listing?

Your business may have already set up a Google business profile?

It could be a Google Business profile, which Google itself might have automatically set up?

Therefore, look to see if your company already has a Google profile set up, because you might just need to claim ownership of an existing listing.

 

Business description and category

So this is a fairly common mistake, lets say you run a fencing business, which is categorised as construction company. However, if you categorise it as fencing and garden services, for example, this is much more accurate in terms of the services that you offer as a business.
Therefore, take the time to look through business descriptions and categories, and select the one most suited to your business.

 

Back links

Backlinks are an essential part of local SEO.

As they can improve the businesses Google EEAT score. . This can mean that Google prefers your business profile of your competitors because it is clear that many powerful links have chosen to link to your website.
Come to us

We are looking to work with new businesses in Bath and Bristol’s busy, bustling city.

We offer affordable SEO services, if you would therefore like a no obligation quote why not call us today.

 

SEO for Dentists: Get Found Online with an SEO Strategy

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SEO for dentists

When you discuss local SEO with your SEO agency, they often tell you that the most competitive and challenging SEO is for solicitors and dentists.

Yet this does stand to reason, as these are business sectors that can be highly profitable and therefore very competitive. Thus, the best SEO minds in that area are often asked to improve those businesses’ off-page and on-page search engine optimisation.
Because these companies face increased competition, the standard of SEO in terms of the bar is set very high.

 

Therefore, good marketing will work on improving the following areas:

– Creating content marketing with a high Google EEAT score
– Building excellent quality backlinks
– Improving the website’s UX
– Adding helpful content marketing
– Improving the dwell times
– Reducing the bounce rate
– Fixing any technical SEO issues

 

How can SEO help dentists?

We have helped dentists generate more sales and obtain more clients through organic and local search engine optimisation. Whether somebody is looking for cosmetic dentistry or traditional dentistry, such as white fillings, we have your business to appear on the first page of Google.

This is not a fast process for local and organic search engine optimisation. Instead, strengthening and improving the ranking factors takes a lot of time. However, this can help improve your business’s ranking factors.

As Google’s algorithms start to notice the ranking factors, such as backlinks and dwell times, and you’re adding content marketing with a high Google EEAT score, you will begin to climb up Google’s ranks.

 

What are the main benefits of dental search engine optimisation?

So, you will often find that your best dental practices in most cities across the U.K. partner with an SEO agency. This is usually for ongoing work, to help hold or to get that business onto page one of Google. Because building links, writing content marketing, and improving the search engine optimisation generally requires constant work, you need to partner with an SEO company monthly.

 

Why does the work need to be ongoing?

As you will know, if you own a dental practice, there is often much competition in any area. These businesses will compete, and ranking 1st on Google or 7th could make a massive difference in the number of enquiries.

Therefore, Google’s algorithms work so that businesses with the best links, content marketing, and technical SEO can increase. Thus, dental practices often constantly compete for that top place on Google.

 

Local visibility

Sometimes, customers will want a dental procedure they have never had before. Let’s say that is teeth straightening; therefore, if your business is at the top of Google and you also appear on Google Business at the same time with many good reviews, then this can be all the persuasion somebody needs to contact your business.

Therefore, combining good SEO and a well-designed website can dramatically help a dental practice.

 

Higher Search Rankings

SEO agencies like ours don’t just work for dentists; we work for various companies. We fully understand the Google EEAT update, meaning all the SEO work must be of high quality today.

This is most definitely the case for dentists, because of a previous Google update, called the YMYL update, which means that blog posts, main pages, and any healthcare advice must be very well written. We have experience taking a well-known, leading dentist to page one of Google.
Therefore, we understand Google EEAT, the Google helpful content update, and the YMYL update.

Our content marketing and backlinks are therefore always built to be high quality and white hat.

 

Content marketing

For a company, whether a dental practice or any other type of company, the content marketing must be high quality.

Content marketing now needs to be written by an expert who has real-world experience of what they are talking about. For example, if we write an article about teeth straightening, the article will need input and advice from a qualified dentist.

Therefore, the SEO agency should work with the dental practice to ensure that each piece of content marketing is well written, with the advice of a dentist incorporated into the work.
Fast

As with all businesses, whether it’s a dental practice or a different type of company, the website should be fast. Therefore, make sure it’s quick regardless of which CMS you choose, whether it be Joomla, Drupal or WordPress. Thus, pay for ultra-fast website hosting, as this will improve the speed of your company website.
Mobile friendly

Do work with local web designers and developers to design a brilliant website for your dental practice. However, remember that SEO agencies and web designers should work together continuously to improve dwell times and reduce bounce rates.

 

Off-Page Factors

Backlinks, business reviews and social signals are critical to optimising organic search engine.

Because the dental profession is highly competitive, businesses should hire an SEO consultant to build backlinks.

The backlinks need to be a mixture of do-follow and some no-follow links. Often, what differentiates a business right at the top of Google, say in 1st organic position, and a business ranked 10th, will be backlinks.

If you have a lot of powerful, do-follow backlinks, this can massively improve your company’s organic SEO.

 

What makes your SEO agency so good at delivering results for dental practices?

We have worked for one of the country’s leading dental practices. Therefore, we have experience in delivering quality results. We also took this business from a start-up and helped it to get on page one of Google.

 

How do you ensure your content marketing is high quality?

We produce and write high-quality content marketing; we don’t use AI for our clients’ work. All the work is manually written and highly quality; we research what we write about.

 

How do you ensure the content marketing has a high Google EEAT score?

We fully understand how the Google EEAT update works; therefore, we know the written work needs high quality. We will thus work closely with the dental practice to produce high-quality written work.

 

How do you ensure the backlinks you build are high quality?

We only build quality do-follow and no-follow links. Our link builders will only ever use white hat methods.

 

Do you work for dental practices?

No, we work with many different businesses in South West England.

 

How long will it take to get my dental practice on page one of Google?

This depends on your company website; if you have an established business, it usually takes much less time. It will take longer if you have a new website and your business is new.

 

Can you get my dental practice on page one for both Google Business and organic results?

Yes, a good marketing agency can get your dental practice on page one both in organic results and in the Google Business results.

 

How much does dental practice SEO cost?

Based in Bristol, our SEO company’s prices start from 1k per calendar month.

 

Which areas do you serve?

We primarily work with businesses in South West England.

Does it take longer if the dental practice is brand new?

Yes, if any business is new and has a new website, it often takes longer to generate SEO results.

 

How can I obtain a quote?

Why not give us a ring today?

 

What exactly are PR links in SEO?

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What are PR links in SEO?

Table of contents:

  • What exactly are PR links, and how can they be utilised to enhance a business’s SEO?
  • What are the main benefits of building PR links?
  • Why a business needs to improve its Google EEAT score
  • Ways that you can use PR link building to gain more links
  • When a business wants to improve its organic search engine optimisation, many agencies start talking about link building. One way a business can build links is through PR link building.

 

Are backlinks still a crucial part of the organic and local SEO process?

Yes, in short, backlinks remain a crucial part of the SEO process.

It is essential to remember that backlinks, or links as they are often referred to, are still widely regarded by many Bristol marketing agencies as the most critical ranking factor. That means if you want your company to rank on the first page of Google in this city, you often need backlinks.

However, as we will discuss later, you only want the best links. Your business should only build high-quality links. The links need to be relevant to your business sector.

This then helps to pass link equity through to your website pages, which is also sometimes referred to as link juice. This can help the page rank higher on Google if it has a lot of quality links.

So, how many backlinks do we need?

 

You can never have too many high-quality links.

That’s because high-quality links will help your website rank on page one of Google and maintain its position.

However, low-quality links and spam links have the opposite effect. They damage your SEO, which means your business moves down Google’s rankings.

And here’s the thing: obtaining quality links, such as those from the BBC, is incredibly challenging.

A significant amount of time can be spent building links only to obtain one link. That’s why we say you can never have enough quality links because creating them is so challenging.

Many companies attempt to cheat by creating spam links. Google will detect these low-quality backlinks, and as a result, Google may issue a penalty. The business could, therefore, obtain a link penalty. This means the website could be “de-indexed.” This means that the company will not appear in any search results for any search terms.

If a business is de-indexed on Google, it could be due to a link penalty. You often then have to work with an SEO agency in Bristol and assist with Google penalty recovery. It can take a considerable amount of time to recover from a penalty.

How can PR backlinks help my business?
Suppose your business receives a significant number of high-quality links from reputable sources, such as the BBC, an independent newspaper, and Wales Online. In that case, these links can help improve the company’s SEO.

 

What does “link velocity” mean?

Link velocity refers to the rate at which backlinks are being established. You want quality links, but you don’t want to make a mass of links all at once. Instead, you want to build quality links over a sustained and long period. Therefore, before you start building links, consider link velocity and if you wish to create links over a long period.

Let’s talk about what exactly PR links are

PR links, in short, are a type of backlink, whether that be do-follow links or no-follow links, that originate from a website such as a newspaper; this can be used to impact a business’s SEO positively. However, it’s imperative that when building links to improve your company’s search engine optimisation, all the links built are always white hat.

For example, a mere mention of your business or a link regarding a new shop opening on a newspaper website can help boost your company’s SEO. It achieves this by attracting more visitors, and Googlebot will index a new link. If it’s a good link, this can improve your business’s search engine optimisation.

How do you obtain PR backlinks?

Journalists and PR companies need a reason to link to your business. However, when you win an award, launch a new product, or open a new store, newspapers —whether local or national —may want to write a story and link to your business.

 

Your business sector

Let’s say, for a second, you run a solicitor’s practice. You might win a business award for the best solicitors practice in South West England. This allows various websites to write a story about it. The best links often come from newspaper websites or websites related to your business sector, which then write a story about the award you have won.

The semantic web

Google has utilised the Semantic Web for a considerable time. Google has something called a “knowledge vault.” Essentially, you don’t just need backlinks to enhance your business’s search engine optimisation.

You can also have just mentions of the business.

For example, your business’s name could be crawled and indexed, and then it is picked up by Googlebot.

The more your business is mentioned online, the more links you receive from quality websites, and the more Google perceives your business as a leader in its sector.

 

Google EEAT is now very important.

Google EEAT is now an essential part of the SEO process. For those who are unfamiliar with what Google EEAT means, let us provide a brief explanation.

Google EEAT stands for experience, expertise, authoritativeness and trustworthiness. Now, the element we are interested in discussing in this article is authoritativeness. The reason is that the more times your business is mentioned, the more links from quality websites you have, the more your authoritativeness will improve.

For example, top-leading businesses often have a massive number of do-follow backlinks from high-quality companies with a high Domain Authority (DA).

Therefore, businesses of all sizes, whether small or large, should aim to improve their Google EEAT score—a crucial part of enhancing a business’s Google EEAT and the authenticity aspect of the work. Therefore, to do this, you need to obtain quality backlinks.
They Provide More Clicks

 

Helping to obtain more visitor numbers

By having a lot of backlinks from high-quality websites, such as the BBC, you can also attract many more visitors through these links. That’s because people will click on the links to find your business. Therefore, they help to bring more customers to your website. Additionally, the more links that Googlebot crawls and indexes from high-quality websites, the more your organic SEO will improve.

 

Trustworthiness

We mentioned Google EEAT a little earlier. We have discussed attractiveness, but you should also consider how to improve your website’s trustworthiness. One way to do this is to get your brand or company mentioned on leading websites. For example, if you run a law practice, mentions in a leading publication, such as the Solicitors Journal, can significantly improve the trustworthiness of your business.

The reason is that Google will crawl and index not just links but also brand mentions of your company. Therefore, if your brand is mentioned on leading websites relevant to your business sector, then this can improve your company’s organic SEO. A good example, for instance, is a solicitor’s practice, which can be found on a website like the Solicitors Journal, having won a business award.

 

Journalist requests

Quite often, a journalist will write a story, but they may lack expertise in your business sector.

Let’s give you an example of what we mean. At this time, in writing, the stock market globally is being affected by the Trump Traffic. Now, what could happen here is, let’s say you run a broking business, then you might offer to answer a journalist’s questions. Then, by helping the journalist with a question they have, you can sometimes request backlinks in return. For example, “Joe Blogs at Abacus Trading” says the following.

This is beneficial for your business’s search engine optimisation, as you can obtain a brand mention plus a backlink as well.

 

Link-worthy content marketing.

It’s worth putting the time and effort into writing helpful and high-quality blog posts.

If you examine companies in our business sector, there are Moz and Backlinko, which have a substantial number of incoming backlinks. The reason for this is that the content marketing is of excellent quality.

Therefore, our best advice is not to settle for “content thin” content marketing; instead, you have to create top-quality, well-written content marketing.

Again, the work should have a very high Google EEAT score.
What happens then is that Google’s algorithms may decide to rank that work high on Google. The page may rank high on Google. This means it could potentially reach tens of thousands of readers per month.

Some of these readers may link to your work. They could even be sometimes a business which sells the same products or services as you.

However, if they are in another part of the UK, they may not consider your business a competitor.

For example, a dentist could conduct a survey to determine how many patients felt more confident after undergoing cosmetic dentistry.

Then, based on the survey results from 100 people, the findings might be mentioned in other dental practices across the U.K.

Therefore, by conducting that marketing research, you can obtain more links and brand mentions as well.

Sometimes, your business will be mentioned online, let’s say, a supplier who mentions that they work with your business on their website.

For example, there might be a banner which shows your company logo as a company that they supply goods or services to.

This is a brilliant opportunity to request backlinks from that supplier. They could even make your company logo a backlink by making the actual picture the link. However, it’s better if you have your brand mentioned, say, in an article.
Ensure that the anchor text is written in a white-hat manner. Additionally, the links you should obtain should only come from high-quality websites that have a high Domain Authority (DA) score.

 

How our business can help:

We are an SEO agency that serves customers in Bristol. We can help to get your business onto page one of Google. For a free quote, why not call us?

Can you tell me why SEO takes so long?

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Can you tell me why SEO takes so long?

Author: John Lang

Date: 05/04/2025

Table of contents:

  • Why does SEO take so long?
  • Why the process cannot be rushed
  • Why quality is the name of the game
  • How Google fights spam
  • Why you need good quality content marketing
  • Why you need good quality backlinks
  • How our winning SEO agency can help

 

So, we get it.

Businesses will want to see results, well, pretty much straight away. And we, of course, understand that rent, wages, and stock typically need to be paid every 30 days. However, with SEO, particularly in the context of local search engine optimisation, you are often will be left waiting well over six months to start seeing results.

SEO requires a massive amount of persistence.

The reason is simple: your competitors will have set the bar high. When we say ‘high, ‘ we mean they may have been chipping away at improving on-page and off-page SEO for, well, sometimes over a decade.

Thinking you can rock up and expect to beat established businesses that have been investing for an eternity. Well, this is often unrealistic.

Therefore, the competition sets the standard to beat in terms of content marketing quality, backlinks, and hundreds of other ranking factors.

This, in short, is why SEO takes so long.

 

Inside Google’s mind

So, Google is like a giant digital library.

This means that millions of businesses have their websites indexed.

These websites keep getting crawled and indexed by something called “Googlebot”/

This bot’s job is to look for changes and alterations to a business’s website.

Therefore, Google is continually seeking improvements. As you can imagine, your competitors also recognise the value of the top spot on Google, so they are constantly working hard to secure one for themselves.

In short, it’s a constant struggle to reach the top of Google—however, the hard work is worth it.

It requires a lot of work, but it also needs constant attention because as soon as you take your foot off the pedal, the competition will start to overtake you.

 

How does Google’s algorithm work?

Well, in short, no one knows.

No one outside of Google is aware of that.

So, for SEO agencies, we are left to speculate; however, since SEO has been around for a long time, agencies have a good understanding of how it works.

From Google’s PageRank to the Google Helpful Content Update, SEOs globally have worked hard to figure out how it works. Therefore, companies such as Moz and Search Engine Land consistently publish helpful advice.

This is how SEOs like us at our agency learn. We also know by experimenting with our test websites. And we think that the best way to learn

SEO is simply by doing, testing, and measuring the results. This is the only way to figure out what works and what doesn’t.
We now have a winning formula, thanks to one of our most senior SEO consultants, who has been in the field since 2014.

 

Ranking factors- what are they?

Ranking factors are simply the elements that Google reads to decipher how strong your company’s SEO is. There are backlinks and content marketing; these are the well-known ones, but there’s also page speed, for example.

A good marketing company must optimise as many of these as possible to achieve the best and strongest ranking factors, and this is how you get your business to the top of Google. However, as we mentioned earlier, some companies in Bristol have been improving their SEO for well over 10 years. Therefore, you often don’t just have to improve your ranking factors; you must usually improve them significantly. That’s to overtake the competition.

 

What does on-page SEO mean?

On-page SEO refers to optimising the SEO elements on your website. This could include adding content marketing, internal links, or improving page speed, for example.

 

Google EEAT and content marketing quality

What would differentiate a business on page one of Google from one on page 10?

Well, we would say the quality of the content marketing. If a business has top-quality content marketing, it will then have a high Google EEAT score. As a result, the page may also have incoming do-follow backlinks, which can help it rank higher on Google.

On the other hand, a page with “content-thin” pages, well, these businesses won’t be anywhere near page 1 of Google.

Therefore, the quality of the content marketing is key, and you should aim for each page to be well-written. When writing content marketing for each page, ensure that each page has a high Google EEAT score.

 

What is off-page SEO

So, off-page SEO can include mentions of your business on another company’s website, as well as NAP citations and backlinks.

Yet, if you were to ask us which of the off-page ranking factors can help a business get onto page one, it is good quality backlinks. In short, if your company has a lot of high-quality backlinks, which are a mix of good and bad quality, and the link builder understands link velocity and white-hat SEO, then this can significantly strengthen a business’s SEO.
In short, businesses that occupy the number one position on Google are typically there because they have the best backlinks.

 

Social signals

What can also help improve your company’s SEO is having a large social media following. These businesses may mention your business and regularly link to it via social media accounts, then direct users to your company website. This means you may have a large flow of shoppers from social media accounts such as Facebook.

The genuinely effective SEO agencies understand that you want shoppers to arrive via a combination of channels. For example, you should aim to get as many shoppers to your site from Google’s organic results, Google Ads, direct traffic, and social media.

 

You have to have a plan.

Regarding improving a business’s organic SEO, you must be careful with your time.

That’s because if your plan is ineffective, or let’s say, you don’t have a plan of how you are going to optimise the many different ranking signals, well, you could get burnt out, you could also be overly concentrating on one area, while neglecting another part, such as building links.

Therefore, you do need a plan. Indeed, the best SEO consultants usually have a fixed approach, yet they adapt it based on the business sector they are working in.

Additionally, good SEO consultants recognise that a set of businesses typically has a strong backlink profile within their respective business sectors. Therefore, more excellent time will need to be spent building backlinks if your competitors all have strong backlinks leading to their sites.

 

Google algorithm updates

You can implement the best search engine optimisation in the world, yet sometimes, due to Google algorithm updates, you can be caught up in “ranking flux.” This means that the positions on Google where businesses rank can change dramatically. Often, you will revert to your previous position after a few weeks if white-hat SEO methods have been adhered to.

However, if the site has, for example, thin content pages or weak links, then after a Google algorithm update, a business can move down Google’s rankings.

Now, if a business has not used white-hat methods but instead employed black-hat methods, it is often during a Google algorithm update that the company can incur a penalty. When it incurs a penalty, the business can be “de-indexed,” which means it is entirely removed from Google’s search results. This is why it is always worth working harder and only implementing white-hat methods.

 

Spam

This is closely linked to our last point: if a business uses black-hat methods, the website can incur a Google penalty.

Now, this could be due to spam, such as building spam links. This is why you will always have a sheer mass of SEO agencies out there who all want your business, but what you want is the best: consultants or agencies that do a good job, follow the guidance of white-hat SEO, Google’s Webmaster Guidelines, and Google’s EEAT principles.

In short, you want a company that will do a good job. White hat SEO is more complex; it requires significantly more work, but it’s the only way to maintain your business’s presence on Google. Because companies that build spam links get de-indexed, which means they are removed from Google due to a link penalty. This link penalty is commonly referred to as the Google Penguin penalty; however, there are many more penalties as well.

 

Partner with one of the best Bristol SEO agencies in the business

We have been working with businesses for over 10 years to improve their organic search engine optimisation. We are therefore one of the best in the business. We also have experience working with a wide range of companies, from those in the legal sector to well-known construction businesses.

Therefore, if you want to get your business on the first page of Google, Digital Tailors is the business to call. We can take care of every aspect of SEO, from content marketing to building backlinks and improving technical SEO. Therefore, come to the experts in Bristol and Bath, who can offer you high-quality SEO services.

 

What exactly is SEO? Could you explain how it works?

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Perhaps you just had a brand new website designed? You will now be eager to embark on your SEO journey and start optimising the site to reach the first page of Google.co.uk.

Yet, it’s essential to note that nearly all businesses want higher rankings —that’s to rank higher on Google.
However, do believe us when we say it’s one hard and long slog. This is especially true if your website is brand new.

Table of contents:

  • What exactly is SEO?
  • What are the main components of SEO
  • Can you tell us how search engines like Google work?

Is hiring an SEO specialist worth it?

What exactly is this search engine optimisation?

There are now numerous marketing strategies that businesses can employ to attract more customers.

This can range from hiring social media influencers to promote products to investing time or money in organic search engine optimisation (SEO, for short).

In a nutshell, your SEO is all about generating free traffic from search engines like Bing or Google.
However, securing a spot on the first page, let alone the top four results is a position that businesses fiercely fight over. For example, a business at the top of Google, in position one, could be capturing all the company, yet a business on the first page, in position 10, could hardly be getting any calls.

As you can imagine, with high-demand products and services, the difference in ranking at the top of Google and the bottom can mean a difference of millions of pounds.

What are the main components of SEO?

How a car engine is assembled means it often has many different components working in harmony for everything to function correctly and for the engine to operate properly. This is the same for a business’s search engine optimisation.

Over 200 ranking factors are used to determine the strength of a company’s SEO. These include content marketing, link-building, and technical SEO, which are often referred to as the pillars that underpin any business’s SEO strategy.
However, with that said, these are the main categories; numerous different ranking factors fit into each of these categories.

Let’s start with technical SEO

Technical SEO is, by definition, technical; however, if you understand the basics, you can start to make some headway in terms of improving your business’s search engine optimisation. One of the most critical areas to consider, first and foremost, is page “indexation”.

For example, can a website get indexed?

Can it get indexed by Google?

Is there an XML Site Map in place?

Are the pages you want to appear in the search engine appearing?

Is the website fast? Or is it sluggish?

What is on-page optimisation?

On-page optimisation is one of the main parts of search engine optimisation. If you are just getting started with improving your organic SEO, start with on-page SEO, as there is no point in building backlinks towards a content-thin page.

On-page SEO encompasses a variety of elements, including title tags, meta descriptions, alt text, and the content itself. Google E-EAT will be used to evaluate and determine if the content marketing is of good quality.

As we shall elaborate on later in this article, the quality of content marketing is crucial to get right. A blog post that is poorly written and of little value will not even get indexed, making it a total waste of time.
This is why content marketing must be top quality.

How do search engines work?

The process by which search engines work is highly complex. The reason it’s so complex is because the algorithm is constantly being adjusted and improved. These changes to Google’s algorithm are referred to as “algorithm updates” or “core algorithm updates.”
Therefore, it’s like a vehicle technician getting used to a specific engine but being revamped and improved, let’s say, every six months by the manufacturer. So, you have to constantly be learning for example, how did Google RankBrain change SEO? How did Google’s Hummingbird update change SEO?

This is what keeps SEO experts on their toes, namely the Google algorithm updates.
However, with that said, how the search engines work can be summarised neatly into just one paragraph. The algorithms are constantly assessing the quality of the content marketing and the links to your site. If you follow best practices for white hat search engine optimisation,

your work will be of high quality, and you will improve your business’s ranking for relevant keywords.

In theory, it sounds relatively simple; however, many businesses, as well as other companies, make the mistake of trying to cut corners by using black hat methods. These are frowned upon; they will result in the website incurring a Google penalty.

Crawling and indexation

We’ve seen businesses that have invested time and money into content marketing, yet the work remains unindexed.

Indexation issues are simply problems with web pages that cannot be indexed by say Googlebot, therefore, cannot appear in Google’s results.
Consequently, the page must be crawlable and indexable. Anything that delays Googlebot, such as causing an excessive amount of time to index the page, or entirely blocks the Googlebot indexing page will result in the page not appearing in SERPs. (not-indexed)

You want to make it as simple as possible for the Googlebot to go about its business of crawling and indexing the pages you want to be indexed. Therefore, you must give Googlebot a helping hand by considering adding an XML site map and internal links. You should also manually check whether the pages can get indexed using Google Search Console.

How do search engines determine where to rank a website?

So, we’ve cleared the first hurdle: the page is being crawled and indexed by Googlebot.

Now, it’s about Googles algorithm or whichever search engine you are optimising your website for to rank the work in its index.

Now, the algorithm, Google’s algorithm as we mentioned earlier, is constantly being improved and refined.
Google also keeps how its algorthim works top secret.

Therefore nobody outside of Google really knows how it works.

However, you should be aware of the many “ranking factors” that Google takes into account to decipher and decide where your business ranks. In a nutshell, the content marketing is of top quality, and the backlinks are of superior quality, which will help it start to move up Googles ranks.

Why you can never afford to get lazy

With SEO, you can never afford to take your eye off the road.

What we mean by that is that if you use lazy black hat techniques, you will be removed from Google.

Also, the algorithm, as we mentioned, is constantly shape-shifting.

Therefore, you could rank third on Friday for a keyword that’s important to your business, and seventh position on the following Monday.

Therefore, across the board, all of the various ranking factors need to be optimised. There are over 200 different ranking factors, and you need to improve these using the best white-hat methods.

Google EEAT

This is not something that enough SEO agencies discuss in our view or talk about.

However, Google EEAT, well its now a massive part of SEO.

The EEAT framework is used to measure your website’s experience, expertise, and authoritativeness, and also trustworthiness.

Googlebot then first crawls and indexes the page. Then EEAT is used to evaluate the page, in terms of the knowledge of the products and services you are selling; in essence, you are evaluated on 200 different ranking factors as well.

This is why SEO is now hard work, not just must be the backlinks leading to the page be, well of superb quality but the on-page must have a high Google EEAT score.

However, Google EEAT is an overarching framework that is used to assess whether, for example, you are an expert on the products you are selling or not.

For example, if somebody is selling a pair of ice skates, is it apparent the person writing the product description and review knows what they’re talking about? Have they demonstrated real expertise in the product or service they are writing about?

Its only when you show real expertise and experience regarding the product / service you are describing that Google will place that page higher on Google.

Or alternatively if a copywriter just written two lines of text about the item?
As you can imagine, Google want to place the business at the top, that have genuine experiences to express their opinion on products.

Have a strategy: don’t go in blind.

The problem that many businesses face in terms of improving their organic SEO is that they go all guns blazing, make a complete hash of the SEO, and then give up shortly after. It’s a long fight, one that you must be committed to be in over the long run.

You have to think of SEO like a dripping tap; it has to be carried out over the long term, drip by drip.

Typically, massive SEO work, completed in a short time frame can even be of good quality, but it can damage your business’s rankings if its all completed in a short time frame. Instead the work must be implemented over a long timeframe.

What is therefore preferred is quality work sustained over a long period, slowly drip-fed.

Which metrics should I be monitoring?

Some SEO agencies primarily report on vanity metrics, which are about as much use as a chocolate teapot.

Instead, you must look at the key metrics, (Google Analytics and Google Search Console) the more important ones, such as where your website ranks for certain keywords is crucial to your business’s success.

So for us, its important to use Google Search Console, to see where we rank for “SEO Bristol” for example. As that is important to our business.

How much organic traffic did you receive that month compared to the previous month? You can use Google Analytics to check this.

What is the dwell time like?
How long do visitors stay on the website for?
What is the engagement rate like?
Is the average visitor spending a long time on your website?
How low can you get the bounce rates?

How to do SEO for a brand-new website

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Table of contents:

  • Build your new website
  • Advice on page structure
  • How to write and create search engine-optimised content marketing (Google EEAT)
  • How to implement on-page SEO
  • How to obtain high-quality and relevant backlinks
  • How to set up a Google Business profile
  • Why it’s essential to set up a Google Search Console and Google Analytics profile
    How to monitor results

SEO, the name of the game, is to get as many organic visitors as possible who are interested in your products or the services you sell. This sounds straightforward in theory; however, there’s a lot to learn before you start implementing SEO.

For example, even a page on a website shouldn’t be considered just another page. It’s instead an opportunity to showcase your business as the best and experts at what you do (Google EEAT).

First things first, you have to design a website.
Now, we know this sounds like self-evident advice, and one of the first things you must do is have a well-designed website built.
This sounds like self-evident advice, yet many businesses opt for basic websites that significantly reduce their chances of ranking on page one of Google due to their design.
For example, the website could have a lot of content and thin pages; the website could be slow, and it could be entirely comprised of duplicate content marketing. The list goes on, but if the website is poorly constructed, then it’s like starting a race with the handbrake still stuck on – that is to say, you’re put at a disadvantage before you’ve even passed the start line.
Choose a good CMS
I would recommend grabbing a coffee and having a chat with your website designers to determine which CMS would best suit your business.
We like WordPress, and for the vast majority of our clients, we recommend WordPress websites. So, consider whether you would like a WordPress website for your business.

 

Security

You need to secure your website with an SSL certificate. This will offer HTTPS, providing shoppers on your website with an additional layer of security.

 

Responsive design

Let’s say you are at your website designer’s; what you shouldn’t let happen is that they prioritise the design of your company website, in terms of the desktop version, while not spending as much time on the mobile version.

As any top digital marketing agency will tell you, in most business sectors, in the city of Bristol, roughly half or above of the website’s organic traffic will come via a smartphone or tablet. This is why we say that you must ensure your website designers also focus on mobile design.
The UX must be well-designed and simple to use, and the company website’s load times on a smartphone must be fast.

Keywords

We highly recommend using Moz, SEMrush, or another SEO tool, such as Majestic, to help your company build backlinks and conduct keyword research.

Using these tools, along with Google Search Console, you can begin to understand the search volume for a keyword.
For example, if you sell luxury dog food, and one term, such as ‘luxury organic dog food,’ is obtaining a much higher search volume.

Naturally, you will want to focus your SEO efforts on that to attract more customers.

However, there is also something called keyword difficulty, which SEO companies use to gauge the difficulty of ranking on the first page of Google. For example, an SEO business is likely to examine backlinks, keyword difficulty, and website design before offering a quote to that business.

For example, if a business has, say, 7k per month to rank on Google for car insurance terms, this sounds like a lot of money, but in that industry, it’s a drop in the ocean.

Therefore, the marketing company must gain an appreciation of keyword difficulty in terms of how hard it will be to get their client on page one of Google for that term. One of the ways many agencies achieve this is by utilising various SEO tools, which provide an understanding of the keyword difficulty of a particular keyword.

Pages

Now, this sounds like fundamental advice, but you would be surprised to learn how many businesses still benefit from it.

So, let’s say that you are still in the planning stage of having your website built, yet this still applies to an established website because, of course, you can add more pages.

Now, here’s the thing: you want each leading service or product to have its page. Before adding pages or modifying existing ones, consider consulting with an SEO expert first. If you change the URL structure and URL extension, you can cause significant disruption to your business’s SEO.

Before adding new pages, modifying existing ones, or changing URL extensions, consult with an expert first.
However, to appear on the first page of Google, you need to have a well-structured page. You need to have a good page layout so that you can optimise each distinct service or group of products individually. For example, if you sell electrical items, you will want to optimise kitchen blenders separately from what you would say televisions.

Therefore, a well-structured page is essential. Also, remember to ask your search engine optimisation company to upload an XML sitemap; this will help ensure that Googlebot can crawl and index the pages and new pages you might have added to your company website.

Create good quality content marketing.

So, when you walk into any SEO company’s office and ask them, what is one of the most important and key areas that SEO consultants should focus their time on? Now, most businesses will advise focusing on publishing high-quality content marketing, such as main pages and blog posts. Every page should have a high Google EEAT score. Also, the written work should be as helpful as possible.
Ever since Google rolled out the Google Helpful Content Marketing Update, it’s more important than ever for businesses in Bristol to focus on publishing helpful blog posts. For example, which questions are your customers asking? Then, collaborate with the most knowledgeable individuals within your company to create informative guides, such as blog posts.

Let’s give you an example.

Let’s say you run a solicitor’s practice in Harbourside in the Bristol area. Let’s say that if you focus on employment law, then you should write guides to answering employment law questions. For example, there might be a topic of conversation that’s gaining a lot of readers on, say, the BBC, related to a company closing.

You may want to write an article about employee rights when a company goes bankrupt. If the article is well-written and has a very high Google EEAT score, it may rank on the first page of Google, where you can gain more customers.

What does EEAT mean?

Before you begin writing your main pages or blog posts for your website, you and your copywriters should be familiar with Google EEAT. This was a significant update that Google made their algorithms. For example, when writing content marketing, the author needs to demonstrate expertise and experience and work on enhancing the authority and trustworthiness of the page. In short, the work needs to be written by an expert.

Then, you need to work hard, build links, and also improve your business’s trustworthiness by securing mentions and links on high-quality websites. Additionally, if your business receives numerous positive customer reviews on websites such as Trustpilot and Google Business

Profile, this can help enhance the company’s trustworthiness.
Additionally, ensure that your company’s NAP (Name, Address, and Phone) details are accurately displayed on your website.

Use H1 through to H6 tags

Ensure that you use H1 through H6 tags, as these are helpful for two main reasons. They help readers skim and quickly find the part of the page they are interested in reading about. For example, if you’re discussing lawn care, the reader might want to skip to the section on how to eliminate weeds from their garden.

However, h1 through h6 tags serve a different purpose; Googlebot uses these to understand exactly what a page is about. Let’s say you have written a mammoth article, over 7,000 words, so you’ve created an evergreen piece of content marketing.
Therefore, by adding the H1 through to the H6 tags, you’re helping Googlebot understand what that page is about.

Links (external and internal)

Then, we move on to links. Now, as we write this article about providing SEO advice to businesses with a brand-new website, you must consider link velocity. Especially your website is new.

Now, link velocity essentially means you don’t want to build too many links too quickly.

When it comes to link building, you want to build links slowly over a long period. Additionally, every single backlink that your business or appointed SEO agency builds needs to be of high quality. It needs to come from a website, such as the BBC, that has a very high domain authority.

This, in turn, will help your business enhance the authoritativeness of your website by having backlinks pointing to it from other reputable companies.

Again, we must clarify that the only links you want are high-quality backlinks from reputable businesses. Every link you build must have a high DA, and the links must be relevant. For example, if you run a golf shop in Clifton, the backlinks you make must come from relevant websites, such as those in the sports industry.

Internal links and anchor text

It’s essential that your company website, whether it’s a brochure website or an e-commerce website, uses internal links.
What internal links can do, when used well, is help shoppers navigate your website more effectively. For example, a customer may visit a blog post, read it, and then browse several products that your business offers.

What the internal links have, therefore, done is help customers find the products they may be interested in purchasing.

This improves the dwell time for the website, as well as reduces the bounce rate.

This is beneficial for SEO purposes because a website with a significantly higher dwell time indicates that the customer, the shopper, is interested in the products or services that you sell. If you are wondering what the bounce rate and dwell time (also known as time on page) are, you should set up a Google Analytics account. This is a piece of cake to do; however, to ensure it is set up accurately, please ask your web developer to set up the Google Analytics code for you.

Therefore, this can help you understand whether visitors are spending a long time reading your work or if they are leaving after just a few seconds.

Google places businesses at the top of its results, which have high engagement, resulting in a very low bounce rate and a high dwell time.

This is why the content marketing on your website needs to be of such high quality: when you offer helpful and well-written advice, shoppers will spend more time on your website.

 

Alt text

When adding pictures of your products, make sure to optimise your business’s alt text.

For example, if the product is a Nike trainer, label the alt text as ‘Nike trainer’ plus the type of running trainer it is. This will help Google understand the products you are selling on that page. So, when Googlebot crawls and indexes that product, Google will recognise it as a Nike trainer.

 

Set up a Google Analytics account.

We recommend setting up Google Analytics as soon as your company website is live and also establishing a Google Search Console account. These can be set up as soon as your website is live and can be crawled and indexed by Google.

SEO agencies, such as Digital Tailors, utilise both Google Analytics and Google Search Console extensively, as they provide valuable and crucial insights into how well we are improving our clients’ search engine optimisation.