The Google Penguin update was first rolled out back in April 2012, and it gets regularly discussed by SEO’s ever since.
For white hat agencies like us, the Penguin update was a blessing. The reason being is those businesses and marketing agencies that wanted to build a ton of low-quality links, to try and improve where a website ranks, well this method no longer worked.
And this is a good thing, because those who try and cheat the system, and not offer quality seo work, well they got penalised.
The users of Google also benefit, as the quality of the websites that are shown in the SERP’s, well they improve.
The reason being is this, say your looking for a coat for your dog online, since Penguin the websites that surface will be websites that have backlinks from good quality websites.
On the other hand, before Penguin well you may be looking at websites that just got there because they have built a load of rubbish backlinks, and therefore they’ve cheated the algorithm, and therefore probably don’t offer the best array of jackets for your pet pooch.
So tell me, how does this Google Penguin update work?
Think of backlinks like you would electrical wires that connect businesses together. Now some these wires (backlinks) will help your businesses seo, they are high-quality, relevant and so on.
Yet there are other types of wires, these are just created to try and fool the algorithm into thinking they are more important. When in reality they are just spam.
So Google Penguin is a filter, it works out which backlinks are quality, and which ones are simply rubbish, then it penalises the websites that use spam links.
Then the only websites which benefit from having backlinks, are the ones which have good quality backlinks.
So, when I approached a few agencies, and they offered me super low quotes, were they using poor quality backlinks?
Well, here’s the thing it doesn’t really matter how much the agency charges, what’s important is the quality of the seo.
However, if an agency is charging absolute peanuts, well the obvious question is how can they pay anybody a decent wage to implement good quality seo?
So, yes if the agency does offer low prices, well this should have you thinking, will the backlinks be quality or not?
Okay, so say my business did use black hat methods, what will happen?
Whether you’re a start-up business, or an established company, there is always going to be companies that want to cut corners.
However, our best advice is this, do not cut corners when it comes to seo. The reason being is Google is now very sophisticated at spotting low quality seo, and your website is likely to be penalised.
What happens if my website was to get hit by the Google Penguin update?
It’s likely to drop in terms of where the website ranks. So for example, you may run a dental practice, and in your area you ranked number one for “local dentists”- yet now you’ve been hit by the Penguin update, your website is on page 11 of Google.
If the seo is really bad, its possible that the algorithm removes the business altogether!
What does it mean to disavow backlinks?
Okay before we start on this one, its important to know that disavowing backlinks should only be undertaken by a white hat agency or someone who knows what they are doing.
The reason being is if the backlinks are incorrectly disavowed, well you could make the problem worse.
Plus, you need a real expert, someone who knows what they are doing to know the difference between a low-quality link, and a quality link.
Why should my SEO agency be checking our backlinks on a regular basis?
There are all sorts of reasons why your seo company should be checking the health of your business’s backlinks. This can range from spotting a negative seo attack early on, through to whether your business is accumulating too many spam backlinks.
So in a nutshell a good quality, white hat seo business should be checking the health of your businesses backlinks.