No matter which city your business is based, you will be swamped with choice in terms of the number of seo agencies that want your b.
There are agencies that cater for big businesses, and then on the other end of scale there are agencies that offer very low prices.
This means that for some business owners, it can be a difficult time knowing which agency to choose.
But don’t worry too much about this, as our team of experts have had their penny’s worth on the matter and stated their top tips below.
Marketing jargon just simply doesn’t cut it anymore
As stated earlier, there are simply so many agencies out there. Most have funky names, and bright office spaces, that are constantly shared on social media.
So, from an outside perspective, and getting into a customer’s shoes for just a second, you can begin to see the difficultly as who to choose.
Then once you’ve sat down with a perspective seo agency, your mind may start to boggle at the amount of marketing jargon that you have just heard.
Normally a business owner now will go one of two ways, they are either thinking wow that agency knows its stuff, or alternatively wow that agency is full of it.
We think there’s no place for the overuse of seo jargon. Instead we think its far better to explain things clearly, and for a client to feel part of the process, rather than feeling totally alienated.
Big fees don’t necessarily mean big results
When it comes to seo, it all boils down to how much knowledge the agency has. Now a business owner would be forgiven for thinking that the largest agency in their area must be the best.
This is an approach that a lot of business think, and that is if they are the largest, well they must have the brightest and best marketing minds working there.
This may well be so, yet for those in the know will know this as well, and that is sometimes in some agencies there may well be only a handful of really knowledgeable staff.
Sometimes these absolute seo masterminds only get assigned the largest, and most profitable accounts.
For what the agency may deem as less important accounts, well they may be assigned to someone with the word “junior” within their job title.
They may be ambitious, polite and responsive to your messages, yet their seo knowledge may well be lacking or non-existent.
The reason being is really talented and expert seo consultants are few and far between. If they haven’t been gobbled up by a large business, they may just be few in number, or too expensive for some agencies.
So, our best, and most important advice is this, meet the person who is managing your account, and pick their brains, make sure they know there stuff.
If they delay answering your questions there and then use delay tactics such as I will have to check the answer to that, then alarm bells should be ringing.
White hat is a must
The term “white hat” is probably the most overused phrase there is within the seo profession.
And for those that don’t know what this means, it simply means that the agency doesn’t cut corners.
That the agency, or the marketing consultant will do things properly. However, some agencies state they are white hat when they are anything but.
So, do get a second opinion, perhaps ask a knowledgeable website designer, or another agency to provide an opinion on your marketing strategy.
If the business is implementing any part of the strategy incorrectly, then this could result in a penalty.
Now a penalty can be an algorithmic or a manual penalty, which can mean that a businesses rankings drop, and sometimes by a lot.
So, do make sure that you partner with the right agency.
Our digital marketing agency offers affordable prices, and we always offer high quality seo, to receive a quote, why not give us a ring?