What is Google Analytics- and why is it essential if I am trying to improve my SEO?

Google Analytics is a free web analytics tool developed by Google that tracks and reports website traffic, which is now available through the Google Marketing Platform.

After acquiring Urchin back in November 2005, Google released Google Analytics, the most popular online analytics service used by countless Bristol seo companies.

A bit of history regarding Google Analytics

As of 2018, Google Analytics has been used by way over 10 million websites and processes billions of data points every day, such as how much organic traffic a website obtains. The Google Analytics platform helps businesses answer complex questions, such as whether or not their seo is on track, or not.

Google Analytics therefore helps so many businesses in Bristol, help improve their marketing efforts and provides valuable insights into customer behaviour, such as how high the companies bounce rate is.


So what does Google Analytics do?

Google Analytics allows you to track conversions, measure how many organic visitors you get, say per day, week or by month and understand where your visitors are coming from. It also provides valuable insights into customer behaviour, such as what products they are interested in and what pages they visit before making a purchase.

Google Analytics is an excellent tool for optimizing your website and marketing efforts. However, it’s essential to keep in mind that Google Analytics data is as accurate as the data you provide. As a result, it’s critical to check that your Google Analytics tracking code is correctly installed, so to do this, its worth hiring a Bristol web developer, as it may seem complicated to add for some business owners, then you need to make sure all of the settings are correct.

If you are not sure how to do this, Google provides a helpful support page that walks you through the process. However your seo company should also be able to help.


Once you have Google Analytics set up, you can start collecting information about your seo. This data can be used to improve your website in a number of ways, such as:



– Identifying which pages are most popular and why


– Understanding which channels (e.g. organic search, paid ads, social media) are driving the most traffic and conversions


– Seeing which countries your visitors are coming from


– Determining what devices people are using to access your site


– Analysing how people interact with your website (e.g. what pages they visit, how long they stay, etc.)


Help you optimise your website and marketing efforts

Google Analytics is a powerful seo tool that can help you optimise your website and marketing efforts. 

How does Google Analytics Work?


Google Analytics is a tool that keeps track of web traffic and delivers statistics to clients. The vast majority of SEO firms make extensive use of Google Analytics.


Some of the features that make Google Analytics so powerful include:


– The ability to track both organic and paid search traffic


– The ability to track traffic from social media sites and other Referral websites


– The ability to set up conversion tracking and goal tracking


– The ability to create custom reports


– The ability to segment your traffic data



Google Analytics is a free service, but you’ll need to set up an account, which is very easy to do, and add the tracking code to your website in order to start tracking your websites traffic. 


If you’re looking for a powerful and easy-to-use web analytics service, Google Analytics is a great option.

What Can Google Analytics Measure?

Google Analytics can measure a lot of different things, including:


-The number of organic visitors to your site


-The average time spent on your site


-The bounce rate for your site


-The number of pages viewed per visit


-The conversion rate for your site


-The traffic sources for your site (e.g. organic search, direct traffic, referral traffic)


-The geographical location of your visitors, for example U.K or Ireland


-The devices used by your visitors to access your site


-And much more!


Basically, if there’s something you want to know about your website’s organic traffic and performance, chances are Google Analytics can give you the answer. So if you’re not using Google Analytics yet, now is the time to set it up and start collecting data about your website!

Setting Up Google Analytics


Assuming you have a Google account, which is free to set up, and setting up Google Analytics is a fairly simple process.

First, create a new Analytics account by visiting https://analytics.google.com/.

Then, click the “Sign In” button in the top-right corner of the page and sign in with your Google account credentials.

Once you’re signed in, click the “Admin” link in the left sidebar. In the “Property” column, click the “+ Create Property” button, this is very simple to do.


Enter your website’s name and URL into the appropriate fields and select your industry category and reporting time zone, so for example London. Then click the “Get Tracking ID” button.


Google will now provide you with a tracking code, you may need to send this to your Bristol seo companies, so keep it safe, the code looks something like this: UA-XXXXXXXX-X. Copy this code and add it to your website’s code before the </head> tag.


And that’s it! You’ve successfully set up Google Analytics for your website.