7 things you need to know about organic seo
Introduction
It’s fair to say that SEO has been around for quite a while now. Sure, it hasn’t been around as long as some other forms of advertising, but it’s definitely nothing new.
Yet, with that said there are still countless businesses out there that haven’t invested as of yet.
These businesses may have held-off investing as they still see SEO as something they don’t fully understand.
Which is exactly why you may be reading this blog post, you may want to find out more about organic seo, and how it can help your business.
So, without further ado, lets have a look at 7 things we think you should know about organic seo.
#1 It takes a great deal of time
It’s fair to say that there are some businesses that invest in seo and then expect results to happen straightaway.
Yet for those in the know, well, they will know this is often unrealistic, and basically speaking seo takes great deal of time.
The reason being is this, the websites that appear on the first page for competitive keywords, well those businesses will have normally spent years improving their seo marketing campaigns.
Now, this is not to put you off, or to sound defeatist before you have even begun the seo process, but it is important to be realistic.
As your agency must weigh-up how strong your competitors are. This will then dictate how much work is needed, and therefore what the monthly cost is likely to be.
As your competitors may already have hundreds, if not thousands of good quality backlinks for example, so often there’s much catching up to do.
#2 Cheap seo is a false economy
Most of us will have bought something that has let us down because it was cheap. Whether that’s a car, or superglue, what’s for sure it can be a rather annoying experience.
As the old saying goes, buy cheap and you often end up paying twice. Yet with seo things can get even more complicated.
The reason being is some companies hire a cheap seo company, and then find that they are not delivering. So obviously you would change to another seo agency, right?
Well yes, but sometimes the first company will have made such a mess of the seo, so much so the website may now have incurred a penalty.
A penalty can be caused because of rubbish backlinks being built for example.
A penalty can mean that the website suffers a drop-in terms of where it ranks, or in a worst case scenario, it can even be removed from Google, or another search engine altogether.
Its also worth bearing in mind that when a website does incur a penalty, well it can take many months and even in some cases years to get back to where it used to rank.
So a word to the wise, only invest in quality seo.
#3 Location
Think about the location of where the marketing agency is based. If the commute requires hours of travelling, well you do have to ask is that practical?
It’s true that seo reports are a great way of finding out how well the marketing campaign is going, yet you’re still going to want a meeting every now and then.
#4 Over-optimisation
Over optimising a website means that again a website could incur a penalty. Often a business will want to rank for a certain keyword, let’s say “emergency locksmiths” for example, then the company in question may over use this term throughout their website.
There are other ways to over optimise a website as well, and this is worth bearing in mind. If you’re in any doubt its always worth paying a respected seo company for help.
#5 A website can go up, and it can also go back down again
Its worth knowing that seo can move a website up the ranks, yet it’s possible that your likely to have several competitors also working on their own seo as well. That is why a website can move up the ranks, and then sometimes move back down.
This constant movement, and the competition wanting to also climb to the top, is why organic seo is a constant process.
#6 Organic seo is continuous
Some businesses will look to pay a one-off fee for online marketing. Yet, most businesses pay monthly in order for their organic seo to improve.
The reason that most businesses pay monthly is because most businesses face stiff competition.
If your business ranks at the very top, this means the competition will be trying to obtain that position for their own business.
This means that your company website is in constant competition to stay where it is or improve.
#7 Algorithm updates will detect low quality seo
You can have some businesses that implement low quality seo, then on the other hand there are some marketing agencies that sit on the fence.
What we mean by this is that some businesses will implement seo that takes shortcuts, and these shortcuts may not mean that the business gets hit straightaway by a penalty.
Therefore, some seo agencies use such methods to save time. However, the respected agencies like our marketing agency, well we know its only a matter of time before all low quality seo methods get penalised.
So, its only worth in our opinion investing in quality work. That’s the type of work where your agency has spent great deals of time working on, and which can be deemed white hat.
Why not give us a call?
If your business requires help with its digital marketing then why not give us a ring?