A quick guide on how your business can improve its technical SEO.

 

 

What exactly is Technical SEO?

 

A core component of technical SEO is simply ensuring your website is indexed.

Helping your website to get indexed can significantly improve your search rankings. For example, there could be a problem with the indexation of the main page. Once this has been identified and resolved, that page can then appear in the index.

 

Why is Technical SEO so Important?

 

You might spend an entire day improving the on-page SEO for main pages, such as the homepage. However, if the page can’t get crawled and indexed, it will never appear in search engine results.

 

This is why technical SEO is so important. Good-quality marketing tools, such as Screaming Frog, can help detect indexation problems. Once these issues are fixed, you can request search engines to crawl and index that page. Appearing in the index can therefore increase the number of organic visitors to your website.

 

Fast Load Time

 

Another important aspect of technical SEO, whether you run an e-commerce business or a service-sector business, is ensuring your website is as fast as possible.

 

UX designers and technical SEO consultants should work together to improve the speed of your company website. Even shaving milliseconds off your company’s website load time can significantly help improve your organic rankings.

 

Just as boats rise as water comes into a harbour, making your website faster across all main pages and blog posts can help improve your business’s organic search engine optimisation.

 

Internal Linking

 

Are you making good use of internal links?

 

You should add internal links to main pages and blog posts, as this can help shoppers and also bots find pages more easily.

 

For example, let’s say you’re selling a product such as electric bikes. Somebody might want to buy a new bike saddle at the same time. Therefore, you should add an internal link using anchor text like “bike saddle.” By doing this, you effectively add internal links to your website.

 

Search engines use links as a way to navigate the web, crawling and indexing pages. Additionally, powerful backlinks leading to your website can transfer link equity to other pages through internal links.

 

Therefore, ensure you use internal links effectively, which also means writing anchor text in a white-hat way.

 

Sitemaps

 

Do you have a sitemap?

 

For those who don’t know what a sitemap is, it’s simply an up-to-date list of all pages and blog posts on your company website. Often referred to as an XML sitemap, this list of pages and blog posts usually has its own URL extension.

 

This allows bots to crawl and index the sitemap. It’s like giving bots satnav directions to the pages that need to be crawled and indexed.

 

Without a sitemap, bots might not find and index all pages. For example, orphan pages—pages without internal links—might not be crawled and indexed by bots. A sitemap ensures all pages and blog posts on your website get indexed.

 

Breadcrumb Navigation

 

Have you added breadcrumb navigation?

 

This is about creating a better user experience. For instance, have you ever shopped for products on an e-commerce website with thousands of products?

 

It can often feel like you’re going around in circles, looking at a product you might have seen before. To improve user experience, you should make it as simple as possible for users to navigate your website so they can browse the different products and services you offer.

 

For example, someone looking at bathtubs might want to return to copper bathtubs. Having breadcrumb navigation allows them to know exactly which section of the website they’re on, and easily navigate back to previous product sections.

 

Therefore, breadcrumb navigation makes navigating your company website simpler.

 

Conclusion

 

Are you looking for the best SEO agencies around?

 

We simply know our stuff. We only implement white-hat SEO and provide top-quality technical SEO. We have encountered content management systems that have indexation problems and were able to resolve them effectively. Many agencies concentrate solely on links and content, overlooking technical aspects like indexation, which can cause major SEO issues as highlighted in this article. For example, what’s the use of a 3000-word article if it can’t get indexed?

 

Our team wants to solve any technical SEO problems you might have.

 

We offer local and national SEO fixed-price packages starting at just a thousand pounds per month, making them affordable for small and medium businesses. We take care of improving all aspects of your business’s organic search engine optimisation, including link building, content marketing, and improving technical SEO.

 

If you’d like a quote, please contact us today.