Does adding blog posts/articles help to improve SEO?

Date of publication: 05/09/2025

 

Table of Contents:

• What is a blog post?
• How can blog posts help improve the business’s search engine optimisation (SEO)?
• Can blog posts help to increase DA/domain authority?
• Why is it essential to have good on-page SEO?
• What are featured snippets?
• Can blog posts/articles help you build more high quality backlinks?
• Why businesses should use internal links
• Why it’s essential to improve the user experience (U.X)?
• Why is it crucial to write high-quality content marketing

 

Introduction

To cut to the chase, having high-quality, well-written and researched content marketing can massively help to improve your business’s search engine optimisation here in Bristol.

As a matter of fact, good blog posts / content marketing are essential if you want to get your company in South West England onto the first page of Google.co.uk. Therefore, to improve the ranking of your website, well-written blog posts are needed.

 

Sales funnel

What businesses need to appreciate is that sometimes shoppers don’t automatically know the exact product or service they need to buy.

Often, they begin by taking a journey, starting with a question, such as, ‘How do I remove the scratch from my car door?’

It’s only after reading well-written blog posts published by a company, that they may realise they need a scratch repair kit, one that specialises in their car’s colour, for example.

Content marketing, therefore, educates, informs, and helps shoppers find the right product they want.

This is why our agency, which is one the areas leading digital marketing agencies, why we spend a considerable proportion of our clients’ marketing budget on well-written content marketing including writing many hundreds of blogs posts every year.

 

Saturated marketplace

No matter what advice your businesses is dispensing, whether it’s what is the best electric car or how to find a mortgage adviser local to you, you need to make sure the content marketing is superior to your direct competitors. The market is saturated; there are so many SEO companies working for so many businesses writing so much content marketing.

Therefore, operating in a saturated marketplace is why your content marketing needs to be such high quality so that it ranks higher on Google.

This means that your content marketing needs to be better; it needs to be superior, standing out from the crowd by offering better quality advice.

 

What exactly is a blog?

A blog, sometimes also referred to as an article section of a website is where you can post blog posts. A lot of businesses dotted all over Bristol use WordPress, its brillant CMS that makes adding blog posts a piece of cake. Adding blog posts should be viewed as your opportunity to help customers to find the right product or service that they need. Its also your businesss opportunity to showcase your business’s level of expertise, thereby drawing more organic traffic to your website from Google.

Google E-EAT and blog posts

Your blog section of your website is simply a place to showcase your level of expertise about your product that your selling. You can therefore explain the benefits of purchasing the item from you, and really help customers to find the right product that they need. The top SEO companies within the city of Bristol fully understand that if their website has high dwell times, it means keeping the shopper on the blog or other pages for an extended period, which can significantly help improve their business’s ranking on Google.co.uk.

Dwell times and bounce rates

Therefore your business is not just competing for sales and clicks; you are also vying for attention. Businesses that can keep their shoppers on a website for longer, will have high dwell times, can usually rank higher on Google.co.uk and therefore attract more shoppers.

 

How does a blog page look different from a standard page?

A blog post is often date-stamped; therefore, it is given a date of publication. When you add a new blog post, this means that the old blog posts then often move down, and this is why blog posts are sometimes referred to as a “blog roll”, because they can be a long list of articles written by a company. The newest articles are placed at the top, and the older articles are placed further down the list, they are sorted by how recent the articles.

Your SEO company must timestamp your content marketing so that the Google bot can crawl and index the date when the articles were first published.

In terms of the appearance of a blog post, often they don’t look that different from a standard page on the company website, yet they usually have much more text because the purpose of them is to help solve a shopper’s problem by offering a lot of written advice. For example, the shopper might ask, ‘How do I start the divorce process?’ Therefore, you could offer a wealth of advice on the subject through question-and-answer style content marketing, and we recommend that blog post exceeds a thousand words.

Domain authority

The domain authority score is simply a score for that page or the website from one to 100.

Websites which has more pages and more blog posts, can have more visitors, therefore there is the possibility that the business will attract more backlinks. Quite simply, if a company has a high DA score, that is a high domain authority score, it can rank higher on Google.co.uk.

By writing high-quality content marketing, such as a helpful blog posts, your blog post could receive thousands of visitors every single year from customers in Bristol. Other businesses might choose to link to you, for example, if you have conducted consumer research, such as determining the average weekly expenditure for U.K household on wine and alcoholic beverages.

Other businesses might want to cite your work and the research that you carried out explaining how much average household in the U.K spends on beer and wine each week . therefore other businesses might link to you, because of the market research that your business has carried out.

Blog posts, therefore, are a way of obtaining inbound backlinks. Talk to any top SEO consultant, and they will tell you that one of the ways to improve a business’s search engine optimisation in Bristol massively is to start obtaining more and more quality backlinks.

What are featured snippets?

A featured snippet is simply a line of text that stands out right at the top of Google results. It helps the business to stand out because it will look different from other business results.

If you have quality content marketing, and you add schema markup, this can be crucial for businesses’ chances of being cited as a featured snippet

Having a featured snippet will increase your business’s visibility and generate more organic traffic.

 

Internal links

Using internal links is another way to keep a shopper on your website in Bristol for longer,.For example, they might spend, let’s say, three minutes reading one blog post, then see an internal link on the site, and read another blog post for another say four minutes.

This can massively help improve your business’s dwell time, which can also enhance your business’s search engine optimisation. The companies that typically rank at the top of Google.co.uk in Bristol are often those with a lot of high-quality content marketing, backlinks and very high dwell times on their websites.

 

Come to the SEO experts

Businesses from all over Bristol are flocking to Digital Tailors because we offer high-quality search engine optimisation services. We are one of the best SEO agencies in this area, offering affordable prices, white hat organic SEO, and local search engine optimisation. For a no-obligation quote, please get in touch with us today.

Do blog posts help improve SEO?

Our SEO agency answers a frequently asked question, that is, do adding blog posts help to improve a businesses search engine optimisation?