How do you build backlinks?

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Introduction

If you have ever invested in white hat seo, well you will know that quite often the SEO agency will need spend a lot of time building high-quality backlinks.

So, this means that when a business is looking at where their marketing agency is spending time, often a large chunk will be spent building links.

This means that most businesses recognise that link building is often an essential part of SEO, yet with that said, many business still do not know how to build backlinks.

This blog post explains what backlinks are, and also how to build backlinks as well.

So, why exactly are backlinks so important?

There are thought to be over 200 ranking signals that the search engines use to work out how important a website is.

This means that everything from meta descriptions, through to backlinks are calculated by an algorithm in order to work out where a business should be ranked.

Yet, with that said, not all ranking signals are worth the same, that’s to say some are more important than others.

So, for example backlinks are widely regarded as one of the most important ranking signals. Yet, on the other hand alt tags are less important.

 

Why does the quality of the backlinks matter?

So many businesses wrongly thought that the more backlinks they obtain the better, that’s to say they did not consider quality as important.

Yet when Google implemented the Google Penguin update many businesses were hit by a link penalty.

This meant that a lot of businesses that were hit by the penalty, saw their rankings decrease and sometimes the business would be removed altogether.

This is why its absolutely crucial that only quality backlinks are built.

 

So, what exactly are internal backlinks?

Internal backlinks are simply links that take you to another page within the same website. So for example lets say you are a dentist, and you run a dental practice.

Within the blog section of your website you may well be talking about teeth whitening, and you may therefore use a link to your teeth whitening page on your website.

This way when someone is reading your blog post, and they wish to read more about the teeth whitening services that you offer, they can click the anchor text and then follow the link.

What are external backlinks?

External backlinks are super important, and leading seo agencies spend a lot of time building high quality backlinks for their clients.

The reason that external backlinks are so important is, the websites that are on the first page of Google will normally have a lot of good quality backlinks.

This means in order to beat your competitors, normally your business will also need to build high-quality backlinks.

So, what exactly is a no-follow and a do-follow backlink?

Seo consultants will want to send what is known as “link juice” to a particular page on your website.

Link juice, if it comes from a high quality website can help to improve where your website ranks.

Yet, often many good quality backlinks will be needed.

No follow backlinks do not pass link juice, yet they are still important when it comes to the success of your businesses SEO. The reason for that is many leading seo companies believe that a good quality group of backlinks should consist of both no-follow and do-follow backlinks.

If your website was to just purely have do-follow backlinks well this may sometimes look artificial.

 

What does “anchor text” mean?

The anchor text is simply the text that you click on to follow a link, so for example, lets say you sell used cars. If you mention within a blog post a brand of car, and you want to offer readers to click the link and see what cars you have for sale, you may make the mention of the brand of car the anchor text.

 

So, how exactly should our business be building backlinks?

We think that the best way a business can obtain backlinks is to earn them. What we mean by this is we always strongly recommend that a business offers really useful information.

So lets say you run a business which sells wood burning stoves online, well you may wish to write blog posts which answer commonly asked questions that your customers have.

Such as, which wood burning stoves do you sell are the most efficient. Now, such a blog post may then be shared on social media, such as on Twitter.

Then once many people have read the article some may choose to link to the article. So for example an interior décor website may think that the article will interest their readers, so they link to the article.

This way your business is building backlinks, yet businesses are linking to your website without you having to ask them.

However, with that said, your seo agency or your business should be making sure that you have quality backlinks linking to your website. If the links are spam then you should discuss this with your SEO business.