Author: David Lang
Subject: Link Building Strategy

Introduction

We get it, you’ve had your website designed, whether it be a Drupal, Magento or a WordPress website and now your planning on how you can bring more shoppers. Reading around various blog posts on how to improve a businesses search engine optimisation, one of the core pillars if you like of gaining more visitors, more sales is to build backlinks.

Superb quality content marketing, optimising for various keywords, and also building backlinks are the areas that any business should work on in order to improve the businesses Google EEAT score.

 

What does Google EEAT even mean?

Think of it like a tick box exercise that Google carries out when its checking the quality of the content marketing a business has published in Bristol.

Also, it doesn’t matter if you run a large firm, say with 1000 solicitors, or you’re a sole trader with a website, Google EEAT is used to work out how good a businesses search engine optimisation is.

It stands for experience, expertise, authoritativeness and trustworthiness.

Now, the experience and expertise, that’s mostly proved through on-page SEO, such as the businesses content marketing.

However, to improve the authoritativeness of your business’s website, to improve that part of Google EEAT you need to build links. As this whole article is about building links, and why they are important, let us explain that point a little better.

 

What is authoritativeness in the context of SEO?

Well, imagine this, two businesses are based in Clifton Bristol, and they specialise in offering the two same service, let’s say that’s employment law.

Therefore, just for the purposes of highlighting how backlinks work, lets imagine those two businesses are on the same road and have similar websites.

One solicitor has no backlinks, lets say it ranks on page four of Google’s organic SERP’s.

However, then you have business two, it has backlinks from all around the U.K. That business lets say is part of the “magic circle” therefore, the owner of the business is well-known, regularly appears in newspaper articles and on leading solicitor websites. These websites all link back.

 

Well which business in Bristol will rank at the top of Google’s organic results?

You guessed it business two, that’s because it has a better backlink. The reason is more “link equity” will be flowing through to those pages.

The more link equity, the stronger the DA score for those pages.

The more pages with higher DA (Domain Authority) score, the more those pages will rank higher on Google. Links are therefore very important, and trust us when we say, in a city like Bristol often there’s only a small number of freelancers, agencies and companies that truly know how to build good links that are relevant to the business.

 

Quality over quantity

Imagine a jacket for a second, you can buy a lot of cheap jackets made with cheap fabrics that don’t last that long before the white internal stuffing comes out.

Alternatively there are British brands that build quality, such as Barbour Wax Jackets, which are some of the best winter jackets in the world.
Now the point we are trying to make here is simple, think quality over quantity. This is the same with content marketing and backlinks. The reason why this business, with its partners are so well known in Bristol is simple, for over 10 years we place quality over above all else.

We produce top-notch content, not just that, we also build quality do-follow backlinks from some of the best brands in the entire world.

What does domain trust or domain authority actually mean?

Depending on which SEO tool you use, whether it be Moz Pro, Majestic Backlink Checker or Ahrefs, there all good. However, they often describe DA, that’s domain authority in slightly different way. However, all of them do the same thing, they measure how powerful that backlink is. Just as a electrician would check the power of a cable or wire using a multi-metre, well, the tools of the trade for any good SEO agency is to use backlink checking tool to see the strength of the DA before we proceed to build that link.

Domain Trust and Authority

Domain trust or domain authority simply refers to the strength of the link, the power of the backlinks.

 

Why is it considered important to have a link building strategy?

A link building strategy is very important, as backlinks do get deleted from time to time.

Also, a business in Bristol that has more links, more powerful do-follow backlinks, well they will simply rank higher.

Even since the days of Google PageRank, Google used links as way of deciding where a business should rank.

Fast forward to 2025 and at the time of writing we about to enter 2026, well backlinks are still important. Backlinks are still “crawled and indexed” by Googlebot, the businesses that simply have the best links in Bristol, well you guessed it, they are often the businesses that rank at the top of the organic results.

 

How can you build links?

Links are best built, when you do nothing at all.
Now what do we mean by that statement?
Well, its simple?

If your company in Bristol has dedicated a lot of time and energy into writing helpful guides and information, then naturally surrounding websites often tend to want to link to you without you even asking.

Lets say you sell some of the best fair-trade, organic coffee around. Well, you may also have a coffee shop that hires out meeting space, and then a lot of groups in Bristol may tend to meet there.

Everyone from Sci-fi fans, through to classic car enthusiasts, and on there blogs, on there websites, and on forums, and on social media links will be built. For example “The annual meeting of alien spotters will meet as luxe Coffee at 7pm this Tuesday”. Then theres a link to the venue from a blog.

The more links are an indication to Google that your business is popular in that area, and it’s a good way of Google knowing, well how popular is your business. And this stands to reason, as why would other businesses and bloggers, and people on social media want to link to your Bristol coffee shop unless they had a reason to.

 

How many backlinks do I need?

The simple answer is more than the competition.

If the competition have 100 good quality links, well your going to need 101.

This is why SEO agencies are never short of work, well if they are good at what they do that is. That’s because its like an F1 race, were all competing for that top spot, and sometimes its just that little advantage, such as having one more link that does it, that gives your business that top spot.

However the problem comes in terms of maintaining it, because as soon as you do get that edge. A competitor will see the backlinks you have built, say using their own account of Ahrefs, they will then seek to overtake you. So, its always that game of working hard, yet you cant slow down on the treadmill as otherwise you will be overtaken.

 

Does your business have experience of building backlinks?

Do the average Brit love a cup of tea? That’s the same as asking whether we have experience of building backlinks, we would actually go a bit further than that, say our business owner, is probably the most or one of the most knowledgeable link builders in Bristol today.

We have gained links from some of the biggest SEO websites, such as Search Engine Land, through to gaining links from household names such as Samsung Electronics for our clients.

 

We truly are that good.

Is there such thing as bad link?

For sure, its one of the reasons businesses fail, and SEO firms close as well.

It’s a piece of cake to build low quality and spam links. The problem comes when Googlebot indexes too many of these. If Google detects you have been building spam links, then overnight a penalty could be issued. Often there’s no warning, no e-mails, just a website that doesn’t rank on page 1,2,3 or 4 or even beyond. The business is removed from Google’s results, then to recover from a Google Penguin penalty- well that can take years.

So, that’s why we strongly state, quality over quantity.

 

How we can help

Serving clients in Bristol, yet we have a national reach. We don’t compete on price, plus we wont be the cheapest option, however we are one of the best. How can we say that with such conviction?
Simple, we have 10 years experience behind us, we are one of the best at what we do.