Businesses of all shapes and sizes in Bristol recognise the importance of investing in good quality search engine optimisation. However, what can be perplexing to some business owners is why it takes so long to see results.

For example, when we’re talking about local search engine optimisation, typically, in our experience, in can take 3 to 6 months to start seeing any tangible results (for local SEO). The national SEO takes much longer timeframe; then for international SEO were talking about a much longer timeframe again.

We understand that, as business owners, you may struggle to understand why it takes so long.

Yet after reading this interesting article, you will be informed as to why it takes so long sometimes to see tangible results from your SEO investment.

 

Table of contents:

In this article, we will discuss-

• Why does organic SEO take so long?
• What exactly are ranking factors?
• Why the job must be done right
• That you shouldn’t rush your search engine optimisation
• Why white hat SEO is the way to go
• Why backlinks play a pivotal role in your SEO success
• Why your business needs high-quality content marketing
• Why our SEO business in the beating heart of Bristol is in constant high demand for high quality marketing services that we offer

 

How long does SEO take?

SEO takes a varying length of time to see solid results. For your low competition industries can often see results in three months for local search engine optimisation. In higher-competition industries, let’s be realistic: most businesses in busy Bristol operate in high-competition business sectors, therefore to see real results can take much longer.

This is just simply due to how many businesses are crammed packed into Bristol. Also because we are such a vibrant and wealthy city, businesses try to gain business within Bristol even though might live neighbouring towns or cities. Therefore the level of competition is fierce, and this is why it takes longer to see SEO results.

First of all, let’s provide you with the facts, so that you can understand why it takes so long.
Some businesses, where the business is ranked on Google.co.uk, can ultimately dictate the success of the company.

If they are languishing on page 2, they will receive no enquiries at all, but if they are at the top of page 1, they will obviously receive many more enquiries.

We all know that what a lot of businesses don’t appreciate is the fact that behind-the-scenes, you’re usually up against hundreds of other companies in Bristol, that are all working hard to improve their SEO. Sometimes they will be investing sometimes considerable sums of money to move their company to the top of Google.co.uk.

 

Why does it take so long? Surely there are some shortcuts that can be obtained?

There are over 200 different areas on a website that you can improve, to enhance the organic search engine optimisation for that business.
SEO consultants globally refer to these as “ranking factors”, and they are what makes Googles algorithms work.

This is the pivotal thing to remember: there are over 200 different ranking factors, so imagine the amount of work that needs to be implemented to start shifting your business up in Google’s rankings. This is why SEO takes so long.

 

Highly competitive

Now consider this: businesses in highly competitive business sectors, lets say for example, a solicitor’s practice in a well-known city within the United Kingdom.

Ultimately, solicitor practices is likely highly reliant on two key factors: the businesses reputation for making referrals from clients, and ranking high on Google.co.uk organic results in order to attract more business.

Therefore, as you would expect, businesses competing against 10 or more companies are often investing substantial sums of money in their search engine optimisation. They are then busy wrestling and competing with each other for the top spot on Google.co.uk this is why you need constant investment; this is why it takes so long.

Now factor this into the equation: when a business reaches the top, it has that taste of success, and you will want to let go of that position on Google.co.uk

If that business is number one, then it will want to maintain its position on Google’s organic search engine results, and hold onto that spot as long as possible, as it’s commercially valuable to the company to be ranked high on Google.

Now, this is why when a business has a hundred backlinks, you often don’t stop there, you will be constantly working on improving them ranking factors, to hold onto your position on Google,

As the business becomes stronger, it becomes increasingly more complex to beat.

This is why SEO is challenging, because businesses have had a taste of success from their search engine optimisation, they often then continue to invest in reinforcing their ranking factors, such as backlinks making it harder for firms to compete and beat them

 

You still need to explain why it takes a long time.

It takes so long to improve a business’s search engine optimisation, because usually the competition might have had a head start, over your business sometimes a few months, sometimes decades ahead of you, because they have already been continuously chipping away at their SEO.

Imagine a business that’s an e-commerce store selling clothes, a company that invested millions into building backlinks and content marketing for say the last 8 years.

Therefore you cant overtake that business overnight in the organic search engine results, if a business thinks so, then its being massively naive.

Businesses often invest considerable sums, sometimes millions of pounds, in SEO; this is why it can be very hard to beat some companies.

So what are some of the main ranking factors which determine how long it takes SEO to work?

The main SEO factors boil down to just two really important seo ranking factors: they are the quality of the content marketing (Google E-EAT) and the quantity of high-quality backlinks.

However, for the diligent among us, they will notice that we started to mention that there are over 200 ranking factors in total which Googles algorthim uses to decipher and work out how good your businesses seo is.Therefore, these need to be improved at the same time.

 

The marketing budget has to be set correctly,

In our view, there is absolutely no point in trying to take on some competitors if you have a fraction of their marketing budget?
For example, if the car insurance companies is spending £1 million a yea on SEO, and your running a small high street car insurance broker, you would be naive to think that they can go up against such a business with a thousand-pound-a-month budget.
So it comes down to how strong your competitors are, how much money you have for SEO, and whether you can compete to the same level.

Marketing strategy

What can strongly influence how long it takes to see results from your search engine optimisation investment, is how effectively the marketing strategy is being implemented. Not all SEO companies are the same; some are highly effective, using cutting-edge approaches and following white hat practices.

Some other companies, using outdated spammy methods to build low-quality links, which can actually result in a penalty.

Therefore, something that can significantly influence how effective search engine optimisation is is which agency you hire.
SEO factors

 

What are some of the more critical SEO factors?

If the website can’t be crawled and can’t be indexed, by Googlebot then it will never appear in Google.co.uk results.
Therefore, your website must get crawled and indexed by Googlebot; thus, make sure that there are no indexation issues within your Google Search Console Account.

 

Backlink profile

Do check your business’s backlinks; this is one of the most critical aspects when improving a business’s search engine optimisation.

If your business has top-quality links, an abundance of high-quality links, from well-known brands, such as the BBC, The Guardian, or The

Daily Telegraph, for example, this can significantly improve your business’s Google ranking.

Therefore, use a good-quality backlink checking tool; some tools offer a free trial period. Use these to look at some of your competitors ‘ backlinks. You might instantly see that some of your direct competitors have thousands of quality backlinks.
Backlinks by a country mile are one of, if not the most important, SEO ranking factors. However, you have to take a balanced approach when improving your business’s search engine optimisation.

Is absolutely no point in concentrating on link building alone; you also have to strengthen, improve and build the other SEO ranking factors as well, such as adding high-quality content marketing.

 

Domain history

As any top SEO agency in the land will tell you, it’s much simpler to get a business high on Google if the company is established, as had as a website designed for a long period of time, and some SEO is being implemented over that timeframe.

Let’s break that down and explain precisely what we mean.

If a business comes to us with an existing website, we can help it move forward.

Therefore an established website / business can have its SEO improved much faster.

If a brand-new business, such as a start-up in Bristol, let’s say in Clifton, has just had a website designed, it can take much longer to see results- simply because the website is brand new.

 

Core Web Vitals

In a nutshell, once your company website is designed to be fast as possible, this will improve the U.X and also help your Bristol business to lower its bounce rate.

Websites that are slow offer a poor user experience, which means the UX will be bad and negatively affect businesses’ search engine optimisation (SEO)

Come to one of the best SEO agencies in the whole of Bristol

 

Digital Tailors has been around for an extended period of time, and we have SEO consultants with over 10 years of experience, plus the grey hairs to prove it.

We have advised many businesses in Bristol and helped them achieve a top ranking on Google.co.uk in Bristol, as well as in other cities.

We excel in our field. We offer fixed-price packages starting from £ 1,000 per month.

 

Contact us for a no-obligation quote.