19/05/2025

John Lang

Table of contents:

• Why is local marketing so important
• Why your marketing needs to know your audience
• How to use social media to grow your business
• How to improve your mobile SEO
• How to improve your search engine optimisation
• Local directories
• Google E-EAT
• Local PR

How our marketing agency can help

For so many businesses, global or national marketing is not for them. They don’t want to be drawing in customers from the other end of the country.

For some businesses, local SEO is where it’s at, and this is where we can help you.

Why is local marketing important / what is local search engine optimisation?

Whether you’re looking for a local handyman, lawyer or you want your mop styled in a new way, often people turn to Google for advice.

Here’s an interesting statistic, 88% of customers, according to HubSpot, who search for a local business will call or visit within a day.

Buying locally often doesn’t mean that your business will be the cheapest. Often giant online retailers will be cheaper.

However, a lot of people are willing to pay a premium, pay that bit more, in order to get local face-to-face customer service.

However, to get that personalised service, well, often they go through one of the biggest companies in the whole planet- Google.

This is where we come in, we can help any business to improve its visibility locally. We are the experts when it comes to improving a business’s local SEO.

Use social media

A whopping 97% of people will use website / businesses social media to find out more about your business. This therefore is good to communicate with your customers what your company is all about, what makes you different and standout. It could be something as simple as you run a coffee shop and all of your coffee is organic. People, such as the author, appreciate these details, and will pay a premium, and visit you, if this is communicated through, say, your business’s Instagram account.

Its 2025-there’s now no excuse not to have a “mobile ready” website

A huge number of local sales take place on smartphones, in matter of fact this statistic places it at £1 trillion in sales.
Every business should have a mobile ready and optimised website, that’s for sure. The importance of a mobile ready website differs from business sector to business sector.

For example, if you’re an online e-commerce business, then its essential. If you run a local coffee shop, its still important, yet less so, it just needs to be “mobile ready”. A local small independent coffee shop is unlikely to be monitoring daily bounce rates for example, in the same way an e-commerce business would, but you never know!

Site speed, user experience and the mobile design are all very important factors for your SEO company to consider. At Digital Tailors, we will make sure that your website is mobile optimised.

 

Search engine optimisation- practically every business now needs it

People now talk to their phones as if they are speaking to a real human. With “near me” and “find me businesses close by” searches on smartphones growing by more that 900% over the last years alone.

Also, it’s also commented that a massive 46% of Google searches are for people looking for local information to buy products or services right now. So, the question businesses need to ask in Bristol is whether they can really afford not to invest in quality search engine optimisation in order to draw in more business.

 

Google My Business

So, we get it, it really does.

You’re starting your business, you have a million and one things to do, so things get rushed.

Rooms get painted in a rush.

Furniture is purchased, unwrapped thrown into place

And suppliers are called to say, please can you update on the deliveries of supplies.

Yet, there’s one thing you shouldn’t rush and that’s setting up your Google My Business account. Instead, you should dedicate a lot of time and effort into making sure that you add as much detail as you possibly can, and make sure you try and make your Google My Business standout, perhaps by adding good photos of the shop, the business premises or let’s say your stock.

Here’s why you shouldn’t rush setting up your Google My Business account.

The reason is, a lot of shoppers use Google My Business to find local companies. Therefore, it’s a really effective way for a business to market its services or products. However, there’s often three businesses which are displayed in the Google My Business results, therefore its very competitive and hard for a business to be shown there. This is why we return our previous point, and that is; to stand a good chance of your business being displayed, you must put a lot of effort in setting up your Google My Business account.

 

Google EEAT and local SEO

Whichever type of business you run, often there’s more competition that some people realise.
Take plumbers, there’s often hundreds in any one city.

Therefore, the website, for it rank in the Google Business results, or the Google organic results, the business must be seen as an authority.

For that to happen the business must have a high Google EEAT score. For that to happen, part of the formula, is that you must show your business is an authority.

Whether that’s on mountain bikes, or the latest smartphones, as you write blog posts, such as helpful articles Google overtime starts to view your business as an expert on what you’re writing about. That’s if what your saying is good quality advice, your gaining links, the dwell time is high.

And proving you’re an authority, an expert on what you’re talking about, this takes time. So therefore, don’t expect any short-term results, often, in some competitive business niches, proving your business is an authority on the products or services you sell, well that takes many years to build that recognition from Google. Plus, the work needs to be super high quality because your business is in huge amounts of competition with other companies these days.

 

Business reviews truly matter

So, our first nugget of advice is this, don’t buy reviews.

So many companies in Bristol and every other city do this, but just do it.

Google is too clever, it knows it’s a fake review. It knows the accounts that are leaving fake business reviews for money, so just don’t do it.

Instead, you want a steady trickle of positive reviews. This improves your businesses “trustworthiness” again another part of the Google E-EAT framework of advice that Google advices you use when writing content marketing and optimising your company website.

In a nutshell, good reviews, positive reviews, what these can do is improve your businesses trustworthiness, because of this, you’re more likely to be displayed in the Google Business results. Also, on top of that, it is thought by many leading SEO consultants that this can only help to improve your companies organic search engine optimisation as well, because, lets face it, genuine reviews from customers, that they say love your restaurant, well this bound to help improve your company’s organic SEO.

 

FAQ 

How can local SEO help my business?

Local SEO can help get your business on page one of Google’s organic results.

It can also help your business to be displayed more often in the Google Business results.

Do many businesses invest in this type of marketing?

A huge amount of companies in Bristol invest in this type of marketing. For some companies we work with, near enough 100% of their sales come via organic SEO.

 

How long does it take to see results?

This depends on how competitive your business sector is, yet SEO is a slow process. You therefore need to be willing to wait many months before you start to see results.

 

What are keywords?

Keywords are simply words or short sentences which describe the products or services your business sells.

Its therefore important for that business, in order to make more sales, that the marketing company optimises the website for these keywords. This is to generate more clicks, which can lead to more sales.

How much does local SEO cost?

Our monthly fee starts from £500 per month and we are one of the best in the business.