How Google Ads can be used to help you gain more customers

Welcome to the dynamic world of Google Ads. . As a well-known SEO company, we are here to guide you through the intricacies of setting up and optimising your Google Ads account. Its as easy as 1,2, 3 it really is.

 

How to set up a Google Ads account

Embarking on the Google Ads journey is more than just a technical step; it’s a strategic marketing decision that catapults your digital presence to new heights. So for example, your business may not have generated any customers online, just relying on word of mouth. Yet when you start paying for Google Ads, you will see that it can flood some businesses with customers.Let’s dive into the essential steps to establish your Google Ads account, designed to position your brand in the spotlight.

 

How to set up your Google Ads account

Your journey begins with two non-negotiable essentials: a valid email address, so if your still using say a Hotmail e-mail address that separate from your website, it’s time to change that. Ask your web design company, to set up an email account that has your domain name in the e-mail address.. While any email address works, a business-related or Gmail account streamlines the process.
Visit Google Ads, and select “Start Now.” Its then a simple step by step process to follow. Bypass the temptation of immediate campaign creation; focus on building a strong foundation first- and dedicate enough time to set up the Google AdWords account correctly, don’t rush it, as you may not be getting the best performance, if you miss key details. This is where your strategic prowess begins to shape your future campaigns.

Now its time to set preferences

Its now time to customise basic settings like billing country, time zone, and currency- this is easy to do. These small but significant details ensure your account aligns perfectly with your business operations.

Business profile

This step involves providing comprehensive business information- and do take some time to add much information about your business as possible.
Input your business details meticulously, ensuring accuracy in every field.

 

Finalising your account setup

Complete the setup by submitting your information- as you can see, its an absolute piece of cake to set up a Google Adwords account, it can normally be done, for most small businesses in less than one hour.
Sometimes it may take longer, it does depend on the services and products that you sell. Remember, setting up your Google Ads account is just the beginning. The real magic happens in campaign creation and management.
Remember you should keep managing and making changes to your account, making changes to make sure you getting the most out of your Adwords spend.

 

Unveiling the power of Google Ads

Google Ads isn’t just another marketing tool; it’s your digital megaphone- it can help your business to generate a lot more sales. Its unparalleled reach via the Google Display Network means your message resonates across millions of screens (if you have enough of marketing budget to do this).

The platform empowers you with complete control over ad creation, targeting, and budgeting, allowing you to tailor every aspect of your campaign. The pay-per-click (PPC) model ensures you get value for every penny spent, making it a budget-friendly option.

 

Making Google Ads work for you

Campaign success lies in understanding the data Google Ads provides. Use its analytical tools to refine your marketing strategies, assess ad performance, and ensure maximum ROI. Remember, the data you analyse today shapes the successes of tomorrow.