Organic Traffic: How can our business improve our organic traffic/SEO?

 

Table of Contents

• What exactly does organic traffic mean?
• Why is organic traffic an important part of SEO?
• How can you check the number of new visitors your website is obtaining each month?
• How can our business improve organic visitor numbers?
• Why is it important that we only implement white hat SEO?

 

Introduction

Regardless of what your business sells, you want more shoppers to visit your website. This is why businesses track their organic SEO performance. It basically tells you whether you’re getting one or a million visitors per month.

 

What exactly is organic traffic?

Simply put, organic traffic is the visitors that land on your main page or SEO blog post directly from the organic search engine results. Businesses want this traffic because it brings customers to the website, and a lot of it is also free traffic when done right. This is why businesses fight so fiercely to rank high on Google.

High-quality content marketing is key

Writing and creating high-quality content marketing to help customers is really important. The reason this is such an important part of the SEO process is quite simple: in order to rank highly in search engines, you need to supply good quality answers to questions.

For example, let’s say your company sells bikes—potentially thousands of businesses sell the same product. However, the page that ranks highest on Google’s organic results is the one that offers the best-quality answer in terms of expertise, experience, authoritativeness, and trustworthiness.

However, businesses need to understand this clearly: to rank highly for search terms with high search volumes, your content marketing must be of extremely high quality. You are literally sometimes competing against tens of thousands of other businesses to be ranked number 1 on Google. This is what makes search engine optimisation difficult, challenging, but also really interesting at the same time.

 

Why do businesses want to rank highly organically?

It’s a bit like finding a free car parking space outside an office in the city centre which you need to visit. It’s something you want—everyone prefers the free option if they can get it.

Businesses around the world, whether large or small, want to rank on the first page of Google in the organic results, because it can bring in free visitors to your business.
You can never underestimate the power of this because it can significantly boost your business.

Businesses can generate more online sales via social media advertising, increase brand awareness to get more direct traffic, and obviously pay for traffic through ads as well.

However, whether you’re a multinational company or a sole trader, generating more free traffic and visitors to your website is highly desirable if possible. This is why so many companies in Bristol pay us to get them ranked on page 1 of Google’s organic results.

Builds Authority

A business needs to build authority. You can achieve this through writing high quality content marketing, but you won’t succeed in the search engine results without building powerful backlinks as well. Links must have good domain authority, come from relevant sources, and be built in a white-hat way.

Increasing organic visitors to your website isn’t just about good-quality content marketing—there are hundreds of other variables at play that must also be improved, such as technical SEO, on-page SEO, and off-page SEO.

 

E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) signals

This is a massive part of search engine optimisation. Basically, this is a framework that Google uses to assess how authoritative your blog posts, main pages, and evergreen content marketing are on your website are.

For example, with expertise, search engines know your author’s expertise—perhaps because you have linked to their LinkedIn profile?

Citations and backlinks, for example, improve your authority: how many links has the page obtained?

Real-world experience involves offering helpful advice and demonstrating that you’ve actually implemented what you’re talking about. For instance, a plumber talking about how to bleed a radiator would give helpful tips from recalling on an actual experience of doing this.

 

Trustworthiness

Trustworthiness includes adding company policies, contact information, whether the domain has been live for a long period, and whether the company has been trading for a long time. Many SEO consultants also believe trustworthiness is tied to how many positive reviews the business has received.

 

How to Check Organic Traffic

The problem with organic SEO is that it can take a long time to build authority, trustworthiness, experience, and expertise.
Getting onto the first page through local SEO is typically easier than national SEO but can still take six months or more.

Therefore, there’s a long lag between when you start paying an SEO agency and when you start seeing results. Paid traffic, however, brings immediate results and customers but requires ongoing investment, unlike organic SEO.

 

Google Analytics

Monitor your organic traffic using Google Analytics. Google Analytics is amazing—it allows you to track organic visitors coming to your website in real time. It also lets you see how many organic visitors you received last month and to compare it to this month, to see if things are improving.

Google Analytics is brilliant, and businesses all across Bristol should use it because it helps analyse the bounce rate. The bounce rate shows how engaged or disengaged the visitor is.

For example, someone spending a long time browsing your site suggests an engaged shopper.
However, a disengaged shopper who spends only a few seconds on your homepage indicates you may need to redesign it to reduce the bounce rate.

 

What can cause organic traffic issues?

Crawlability problems

These could be crawl errors or issues with your website. For example, your main page could have a “no-index” tag, blocking search engines from indexing it. If the page is blocked, it won’t appear in search results, meaning no organic visitors.

 

Internal linking errors

Broken internal links can prevent people from visiting additional pages. Someone who enjoys reading a blog post and wants to continue reading more may leave if a link is broken, increasing the bounce rate.

 

Performance issues

Performance issues, such as slow loading speeds or glitches with the design, can increase your bounce rate. A higher bounce rate sends signals that visitors aren’t interested in your website, potentially lowering your organic ranking and reducing visitors and sales.

 

Keywords

When optimising your website, regardless of your business, some keywords have much higher search volumes than others. For instance, selling ladders might get thousands of searches per month, whereas niche products such as wooden ladders may receive fewer searches.

Optimising for high-volume keywords is harder, takes more time, and is costlier. Long-tail keywords are easier to rank for but might bring fewer visitors and sales. Therefore, it’s a balancing act to optimise your site for both high-volume keywords and lower-competition terms to generate immediate and long-term traffic.

 

What could be causing our website not to get many organic visitors?

Many reasons can cause low organic visitor numbers. Generally speaking, the main factors are low-quality backlinks and poor quality content marketing.

However, any good SEO expert knows there are hundreds of factors to optimise for improved search engine results. Link velocity, keyword stuffing, and overly optimising your site can all harm rankings and result in penalties.

 

Why does SEO take so long?

SEO takes time because businesses ranking at the top of search engines can potentially get millions of visitors per month, significantly boosting sales. Companies invest heavily to maintain these positions, creating fierce competition.

SEO is a constant battle to rank highly, stay on the first page, and maintain a competitive advantage. If competitors improve while you slow down, your rankings can quickly fall.

 

Why should you pick Digital Tailors?

Digital Tailors have been around for a very long period. We only work with businesses that fully appreciate that organic SEO is a slow process. However, as the old Guinness saying goes, good things come to those who wait. Once businesses get a taste of ranking on the first page, they tend to stay with our agency long-term.

In our humble opinion, SEO is more effective than any other form of marketing SMEs could invest in because it targets customers actively searching for your products or services. We have extensive experience helping businesses in Bristol and the South West rank highly on search engines using white-hat SEO techniques. Don’t hesitate to contact us today.