Are Core Web Vitals a Ranking Factor?

/in /by

What does “Google Core Web Vitals” mean? How can we improve our score?

 

Subject: Technical SEO
Date: 25/11/2025

 

There are a million and one various SEO terms that you have most likely heard of before. However, one that might not have heard of is called “Google’s Core Web Vitals”. However, do not worry if you do not know what this term means, as our top SEO consultant will explain everything you need to know.

Google’s Core Web Vitals are simply a set of metrics that measure how quickly your website loads, how quickly it loads, and how smoothly the loading is. Does it load in the blink of an eye and then become usable for shoppers?

Or does it slowly load, with buttons loading slowly, and the website not working for a few seconds until fully loaded?

The truth is, we now live in a world where we expect things to work quickly; we don’t want to wait around an eternity for things to happen.

If a website loads slowly, a customer will leave. Now, Bristol SEO consultants will ultimately refer to this as the website having poor Google Core Web Vitals, which contribute to a high bounce rate. This means the website is not holding shoppers’ interest.

First page results

All businesses naturally want to be on the first page in Bristol. Also, it’s not even a matter of getting on the first page; it’s all about whether you can rank in the top positions on Google. Any top SEO agency worth its weight in gold in the glorious land of Bristol will tell you that it’s the top 2 organic results that siphon up all the customers.

Therefore, you have to push the boat on UX.

 

What does U.X mean?

You know, sometimes you go to a restaurant or a café, sometimes not because the food is out of this world, but because the staff are so lovely, so friendly, so welcoming.

Well, this is the same with e-commerce or brochure websites; if the website offers good customer service, aka “user experience”, then people keep coming back.

For example, if the website loads smoothly and quickly, works well, and is pleasant to use, it offers a good user experience.
If, on the other hand, the website doesn’t load correctly or has a mobile version that takes a long time to load, this creates a low Google Core Web Vitals score, meaning the website offers a poor user experience.

Tell me, what does “Largest Contentful Paint (LCP) even mean?

The LCP score sounds super complicated, but it’s not. It’s just how fast the main content of the website loads. Is it fast? That’s good; it means the elements, such as the main menu, appear in the blink of an eye.

You should aim for an LCP score under 2.5 seconds to make your website load faster. Which in turn creates a positive user experience.

What does first input delay, or “FID”, stand for?

This is basically how fast the website becomes usable? How fast can a shopper, for example, click a main menu button and then visit the page they want?

Therefore, web designers should aim for a fast FID score.

Does a business’s Google Core Web Vitals score have an impact on the business’s rankings?

Regardless of the business you run in Bristol, you aim to improve your company’s Google Core Web Vitals.

The reason for this is simple: if your website is fast, it’s simple to use, visitors spend longer browsing the items and services you sell, and then the SEO will be positively impacted.

If, on the other hand, the website loads at a snail’s pace, then the dwell time will most likely be substantially lower. Also, the website is likely to have a much lower bounce rate if the Google Core Vitals score is higher. We would therefore recommend purchasing quality hosting and also considering speed. How can you make your Bristol company’s website even faster?

 

What does the bounce rate mean? Why should we lower it?

Any business in Bristol looking to improve its search engine optimisation should aim to reduce its bounce rate.

The bounce rate is simply a measure of how many people visit your website via Google but see only one page. They will then have “bounced off” back to the website from the search engine results pages. Now, what a lot of the really top SEO agencies will tell you is that this is actually a very important ranking factor.

 

What is the website’s average bounce rate?

Do many visitors go on to visit more product pages, or do they immediately leave the website and visit another business?

Therefore, the bounce rate is a straightforward way to see how engaged the average shopper is with that page.

For example, if you had, say, thousands of shoppers who visit the website, stay for just a few seconds, and then leave, that indicates the search result didn’t answer their query.

On the other end of the spectrum is this example: imagine a shopper who, say, visits a piece of evergreen content marketing. They spend, say,

8 minutes on average, sipping an espresso and reading the work.

This is important because it shows the shopper is interested: they want to spend more time on the website and are more engaged with, say, reading the work, the blog post, and the products and services you sell.

Therefore, your very best SEO companies worldwide: their job is not just to build backlinks and write content marketing; it’s also about engagement.

How can you keep the shopper on the page for as long as possible, then let them browse more items in stock?

 

Dwell time

Dwell time and also bounce rate are both user experience metrics that many businesses closely follow.

For example, bounce rate measures how many visitors leave the website after visiting just one page, then the dwell time measures how long shoppers are spending on the website.

Therefore, if you can keep a shopper on the website for longer, plus, have them visit more than one page, then your improving the user experience factors, of dwell time and also bounce rates.

 

Here’s some ways that you can improve dwell times:

  • Make sure the content marketing answers the original question
  • Make the work intresting to read
  • Make it have a high Google E-EAT score
  • Split the page up with headings, rather than have the shoppers be greeted by a huge amount of text.
  • How do you lower the bounce rate?
  • Lowering the bounce rate can be improved by the doing the following:
  • Making website faster
  • Make the main menu simple to use
  • Help shoppers to find the right page, with internal links
  • How to improve your Bristol businesses Google Core Web Vitals score
  • Speed up the website

We get it, you might be a start-up business, therefore you might not have much in the way of marketing funds.

You might opted for a cheap website, plus low cost website hosting.

However, these two factors may mean you have a super slow website, which will mean that the bounce rate will be high.
Always pay that bit more for fast website hosting. Now if your business only serving customers in say South West England, then do consider purchasing hosting from perhaps a website hosting company based here in U.K.

 

JavaScript

Its thought that JavaScript can sometimes substantially slow a website down. Therefore, if possible, lets you are having a brand new website designed, why not use a different language rather than using JavaScript?

 

Mobile design

Its widely thought now, by many web designers, plus also SEO agencies, that roughly speaking, approximately half of the visitors to a website, come via a smartphone.

Therefore, you have to think about the user experience that your Bristol business is offering on smartphones. Is the U.X a good on smartphones, for example, on the mobile version of your website, how high is the bounce rate. You can check this, using your businesses

 

Google Analytics account.

By using your businesses Google Analytics account, what you can do, is start to see what the dwell time, as well as the bounce rate is for the mobile version of your company website.

Then, you could for example, start to make improvements to the mobile design, such as for example, redesigning the homepage, so that with one click customers can instantly visit a product page, perhaps a range of products that you sell the most.

 

Why hire us?

We have got businesses, many well-known companies onto page one of Google. We can work closely with any business in Bristol, that wants to improve their organic, or perhaps local search engine optimisation.

We can help your business to improve its bounce rate, dwell times, therefore positively improving your businesses Google Core Web Vitals.

We are the experts at offering quality SEO services, with prices starting from just £500.00 PCM.

Is Click-Through Rate an important SEO metric that my business should be following?

/in /by

 

We get it, SEO can mean that businesses have to follow so many metrics, things can get, well over-whelming.

After all, there’s organic traffic, backlink analysis, bounce rates, then CTR to monitor. However, to get a well performing website, you need to monitor all of these.

What does click through rate (CTR) even mean?

 

Quite simply put, in a nutshell, the “click through rate (CTR) is simply how many times a page or blog post on your website get clicked compared to how many impressions, that times it appears in Google’s results.

In essence, in laymen’s terms, how often does your website pop up for a query, compared to how many times it obtains a click from a shopper.

 

Why should we be paying attention the CTR?

The click through rate can indicate how well optimised your businesses meta titles and meta descriptions are. If you successfully implement schema mark-up, then this can help to greatly increase your businesses chances of appearing in Google’s SERP’s as a “rich snippet”.

 

What exactly is a rich snippet?

A rich snippet is simply when your businesses SERP result looks different to all the other companies. The reason being, for example, a product may have schema mark-up directly applied to the customer review rating.

If the product, lets say has 5 star reviews, your web designer has added schema, then this product rating may appear in the SERP’s. Now, when someone is searching for a product, and there’s say 10 organic business results in Google’s SERP’s, the business which has schema mark-up applied, will stand out in the SERP’s. The star rating will appear, which means it will attract more clicks from shoppers.

 

Tell me how is the CTR calculated?

How CTR or click through rate is calculated is a piece of cake, let us explain:

CTR simply means = number of clicks / number of impressions then x 100

What does number of clicks mean?

Number of clicks is not all the clicks that you receive once a shopper is on the website browsing the products or services.

No the number of clicks is just simply the number of times shoppers in Bristol click on websites SERP result in Google’s SERPs. Therefore, the number of times they click the websites meta title.

 

What does number of impressions even mean?

The number of impressions, is a statistic that you can obtain from your businesses Google Search Console account. It simply the total number of times your websites pages or blog posts appear in Google’s or another search engines results.

 

How important is the CTR in terms of Search Engine Optimisation?

CTR is often an overlooked metric many agencies. Often agencies report on keyword rankings, organic traffic and backlinks, which are of course important. However, Google has a very clever algorithm which always working out engagement, how many shoppers are clicking that on that website?

For example, you might have a business in Bristol, lets say a really good SEO consultant, now they might be ranked let’s say 6th in Google’s organic results in the SERPs. However, that business might be hoovering up all of the clicks, because of schema, or because that consultant is becoming more and more popular in the fantastic city of Bristol.

Now Google will notice this, it will know that the business is say ranked 6th in Google’s organic results. However, because it keeps hoovering up the majority of the clicks, of the shoppers who are searching a local SEO consultant, Google will know of time that this business should move up.

 

Relevant

Now what Google always wants to do, is supply the most useful and also the most relevant answer to any question.

That could range from, where’s the best place to buy a rugby ball, through to where’s the best place to have a relaxing get away just outside of Bath.

So, therefore what Google is doing is using “ranking factors” to determine where a business should rank in Google’s results. However, then something called Google’s Rank Brain is also being actively used to monitor how effective that business is that gaining clicks, plus also retaining interest of the shopper, through dwell times, and how high the bounce rate is.

 

What is Google Rank Brain

Well simply put, Google’s Rank Brain is thought to be the 3 most significant and important ranking factor there is. So, most top marketing agencies, such as Digital Tailors, believe backlinks are number one, then content marketing quality, such as Google E-EAT score is next, then there’s also RankBrain.

Now, Rank Brain is powered by AI, that is its like a eyeball, that is constantly working out which businesses are getting clicks, which ones are not. Then its reshuffling the results, based on engagement.

Relevance and also retaining interest
An essential part of the SEO process, is gaining more clicks, so improving the CTR. However, this just one aspect of good agencies work, the agency then has to work hard to retain the shopper’s interest. If they don’t, the dwell time will be low, which means that shoppers, and visitors to the website, don’t really want to spend long reading the article or browsing the products.

This shows that they are not interested in the business, however, they could then go to a competitor’s website and spend say 10 minutes or longer on there. Showing that they are more interested in a competitor website than they are yours, if for example they are spending less than 60 seconds on your website.

 

Dwell time

If the dwell time is very low on the website, it shows that shoppers don’t want to spend long on the website.

Therefore this could be because of the quality of the businesses content marketing.
The work might not offer a solution to the question, it might be “content thin” meaning that the content marketing doesn’t offer much in the way of useful information.

Therefore, the work doesn’t satisfy what SEO companies call “user intent”.

For example, if there looking for say a pair of running trainers, made by a certain brand, yet its clear after a minute, that the company doesn’t stock that brand, well that’s going to lead to a lot of customers angry, because they will see that they have clicked on a meta title and description which says that they stock that brand. However, if they clearly do not, the dwell time will decrease which damage the businesses organic search engine optimisation.

 

Optimise your meta titles and descriptions

The meta descriptions and meta titles are key to improving the businesses CTR. Therefore, you want your business to be clicked more in Google’s SERP’s, you have to carefully consider how these descriptions and titles are written, in order to draw in more clicks.

 

Schema mark-up and rich snippets

When you are looking across a bunch of apples to pick and buy, the juicy apple that looks the biggest, more fresh, has nice colour will be the apple your eye in drawn to.

Now, think about this logic, when you are optimising your meta titles and meta descriptions.

What you want to do, is to rewrite the meta titles and descriptions, so that in the SERP’s they stand out like a bright light.

For example, mention things that you know your customers in Bristol want to hear, such as you a long-established business. Perhaps your plumber that offers free call our charges? Perhaps you’re a company that can offer free next day delivery. What ever it is, make sure that you write it into the meta title and the meta description, so that you can stand out from the crowd.

 

What can I use Schema mark up to mark up?

Schema mark-up can be added by yoru web developers, it can be used for multiple different reason to enhance a business’s CTR.

For example, you might want to schema mark-up in the following ways:

 

Product reviews

If you sell products / services in South West England, then you might be up against a lot of competition. For example, let’s say you a specialist insurance broker, well, to stand out you may want to add schema-up to your businesses TrustPilot business reviews. This way, when Googlebot indexes the schema mark-up, say applied to the homepage, then what will happen is that your business could be mentioned as a rich snippet.

This going to help your business to stand out in Google’s organic SERPs.

 

Make sure that you use split testing and Google Analytics

Log in from time to time and check your businesses Google Analytics. Which pages, have a high bounce rate? Which ones have a low dwell time? Which pages have a low CTR?

Then start using something called split testing, or A/B testing, you might notice that with some simple improvements that are made to the meta description, plus also the meta title, that you start to gain more customers, by obtaining more clicks. This simply because more shoppers are clicking on your business in Google’s organic results.

 

CTR and content relevancy

It is all too simple, to draw in thousands if not millions of shoppers with an unbelievably cheap deal.

Let’s say for example, your SEO agency writes into the meta description that you have a huge number of say e-bikes for under £500.00.

Now that sounds like a Fabolous deal, that when that meta description appears in Google’s SERP’s it going to gain a lot of attention, plus also clicks. The SEO agency will feal that they have done an amazing job, because the CTR rate might go through the roof.

However, there’s just one big problem!
All of your e-bikes start from a whopping 2k, not the below £500 that you mentioned. This simply means that shoppers will sort the items by price, see that they have been falsely drawn to your website, under a promise, of cheap e-bikes, then they leave. This increases the bounce rate, Google RankBrain will notice that your bounce rate is high.

Now when Google’s algorithms, as well as Google RankBrain spot that the bounce rate for your e-commerce bike store is high, it will compare it with your direct competitors.

Because your bounce rate is through the roof, compared to your direct competitors, what this means is that then, when Google’s algorithm reshuffles the business results, in Google’s SERP’s, your business may move down.

Sometimes say if your bounce rate is through the roof, the dwell time is low, then Google’s algorithm, during a major Google algorithm update, may place your business off page 1 and say place it on page two of Google which will massively negatively impact your businesses organic traffic, that you see in Google Analytics, if that is and important keyword.

 

The key is high quality content marketing

When hiring any agency in Bristol, you have to ensure that as part of your monthly search engine optimisation work, that the business is writing quality content marketing. This work should have a high Google E-EAT score, which will mean that it can earn more backlinks, plus have higher dwell time, as well as lower bounce rates.

 

Come to one of the best agencies in glorious Bristol

Regardless of the size of business that you run in South West England, we want to have a chat with you. With SEO packages starting from

£500 PCM we have priced our monthly organic SEO packages very competitively.

Digital Tailors is one of the best SEO agencies that you will find in the whole Bristol and the whole of Bath, give us a call today.

How to research keywords for SEO

/in /by

Date: 19/11/2025
Topic: Keyword Research | Local SEO | Bristol SEO Experts

 

Introduction

This is a common situation for businesses: they have forked out for a rather expensive website. The company owners are happy with the design, yet the weeks turn into months, with no sales or even phone calls.

The reason is that the SEO for a brand-new website will be weak. However, it’s more than that: a brand-new website designed for a business often lacks focus.

This means that the website often won’t target a specific keyword, so it ranks nowhere on Google and won’t bring in any business.

Therefore, one of the first tasks that any SEO business should do is keyword research.

Whether that’s using an SEO tool, such as Ahrefs, or a Google SEO tool, such as Google Search Console.

 

What is keyword research?

Keyword research is simply understanding how your customers describe your products or services. Now you might think, well, we only items that can be described a certain way, for example an e-bike can only be described as an e-bike?

However, this is often not the case, a lot of people will search, for example, what’s the best e-bike under £2000.00.

Or, alternatively through your keyword research what you might find, is a whole range of different ways customers describe the products you sell. For example, using brand names, different descriptions and various questions that they have regarding the bikes that you retail.

 

Why is it so implet’s use ortant to select the right keywords

It’s a bit like setting out your shop front, you will want to communicate easily the products or the services you want. If you don’t get this right, then people walking past your shop may not understand the products or the services you sell. Therefore, you need to make it clear what your business is selling.

Now this is the same with search engine optimisation, you have to optimise the page, the website for different keywords.

Now, to understand which keywords are likely to be the most profitable for your business, you have to use keyword checking tools, such as Ahrefs, or lets SEM Rush, and then look at keyword search volumes.

 

What does “search volume” mean?

Search volume is simply an approximate number of shoppers that use that term, in order to find a business online. For example, 10,000 per month may search for “e-bike” then only 1,000 may search for “mountain e-bike”.

Of course it’s a good idea to optimise for both terms, however, from your keyword research, it becomes abundantly clear that one keyword is likely to bring in more organic visitors to the website, than the other. Therefore, by concentrating your marketing efforts on “e-bike” and rising the business up the first page results on Google, your more likely to bring in more visitors to your website.

Is keyword research needed for local SEO?

Most definitely, a lot of businesses think keyword research is needed just for e-commerce businesses that are selling products nationally or even internationally.

However, keyword research is still needed, if you just run a small business in Bristol. For example, you may run a coffee shop, but what about when someone is searching for “coffee shops with meeting room hire”.

This could be key to your business, as you may rent out a room, for meeting space, that could be profitable for your business over the year.

Therefore, make sure that you do use Google Search Console, as well as using that SEO tool, in injunction with a keyword planning tool, such as Moz Pro. We here at Digital Tailors, are one of most experience SEO companies, and we have used Moz Pro for many years, we thinks it’s a very good keyword research tool.

 

Understanding user intent

When you talk to a salesman, lets say a car sales man, they will tell you that they need to quickly decipher whether that person is serious about buying, or just browsing their stock.

Because, a sales men, say a used car dealer, if they waste time, keeping answering questions, from someone who doesn’t want to buy a car, simply the days will turn into weeks, where they have not made a sale.

Therefore, this is the same as your website, even though you’re having salespeople directly on the website, in a way you are.

The reason is, your website could be visited say 10,000 time a day, for people reading a blog post or lets say reading evergreen content marketing on your company website.

However, you want some of these people to actually buy from your business, otherwise you won’t have a business.

Therefore, you have to weigh up a balance, of offering useful and helpful information in order to improve your Bristol businesses organic and local search engine optimisation. However, at the same time, you need to consider “user intent”.

That is which keywords will most likely be the keywords that will bring in the right visitors to the website, who are likely to part with their money.

 

What use user intent mean?

Quite simply put, if you have someone coming into your shop, saying “hello sir, I want to buy a nice Barbour Wax Jacket- where are those jackets”.

If a customer this question, they are more likely to be a paying customer, as they know the exact brand and type of jacket that they want to buy from you.

That’s a Barbour wax jacket. Now, this person is likely to have more intent on making a purchase, than someone who is merely browsing, and killing time because they are on a lunch break for example.

This is where SEO agency can help

A good SEO agency can work through a list of keywords, and decipher which ones have a high search volume but also have user intent, in terms of buying from the business.

For example, if someone is searching for “how do I start the divorce process”- then that’s the exact type of customer the family law practice is going to want to contact them, because they have strong buying intent.

Therefore, a good digital marketing agency, needs to quickly decipher using the various SEO tools which keywords having buying intent.

 

Why is my SEO agency writing so much content marketing?

It might seem that a copywriter at the local SEO agency that you have hired is writing so much content marketing that’s it hard to keep up with how often they want the work approved.

However, you have to consider these two factors, they are the Google Helpful Content update as well as Google E-EAT. Now, you can build backlinks until you are blue in the face, however, you need quality content marketing drip fed to the website, in order to get your business up Google’s ranks.

So, it might seem that the local agency is spending so much time writing content marketing, doing keyword research, adding on-page SEO elements- but there’s a very good reason for that.

If the work is top quality, well written, has a very high Google E-EAT score, then this is what can improve your websites SEO.

 

What does Google E-EAT mean?

When you hire a top agency, they are not writing content marketing just for the sake of it, they should be writing it to show to the entire world, that you are experts when it comes to that product or service.

Google wants to send shoppers to websites, where its clear they are the experts on that product or service.

That they know what they are talking about, because they have so much knowledge on that product or service.

 

Googlebot

This is where Googlebot comes in, its indexing new work every day. If you are showing to Googlebot that you are adding new work, that you are absolute experts when it comes to selling that product or service, that you are offering top quality advice, then Google will start to move your website up the ranks.

 

Keywords and dwell times

You don’t just want to bring in shoppers to your website, you also want them to stick around and buy items.

Therefore, Google’s algorithms are constantly comparing your website to your competitors, are you keeping shoppers on your website longer than the competition.

Are you dissatisfying the shopper, so that they leave the website in a matter of seconds?

Or are you a business in Bristol that’s delighting the customer, with good customer service, so that they are sticking around for longer, increasing the dwell time, therefore having positive impact on your businesses organic search engine optimisation?

Should I be sprinkling the word “Bristol” all over my website?

The short answer to that question is a big fat no.

Don’t go crazy adding the city which your business is based all over your website.

You’re going to then experience a over optimisation of the website, which could be deemed as keyword stuffing.

So just don’t do that, instead, write helpful guides, add city and company address in a way that’s going to be deemed as white hat work.

Don’t over optimise, as your rankings could decrease faster than a lead balloon.

 

Come to best forget the rest

If your business is based in the glorious city of Bristol, we are here to help you to gain more customers to your business.

We are the search engine optimisation experts; we can help your business in the following ways:

  • Keyword research
  • Write the content marketing
  • Improve the on-page SEO
  • Add internal links
  • Write the alt text
  • Add the page titles
  • Submit the page to Google Search Console for indexation
  • Write content marketing in adherence with Google EEAT
  • Write helpful content marketing
  • Build links
  • Gain more organic visitors

 

Bristol

If you run a business in Bristol and would like a free quote, why not give our team of SEO experts a call today.

 

 

How should we measure SEO results?

/in /by

How should our business be measuring our SEO performance?

Date: 17/11/2025

Subject: Local search engine optimisation / Bristol

 

Introduction

There is a considerable number of SME businesses nestled right across the South-West of England. This region of the country has a strong entrepreneurial spirit with many companies choosing to call Bristol home.

What unites these companies is that they often need to get their company website to the top of the first page of Google ( Google’s organic results and local business results). That’s need to get the business more visitors; therefore, you may need to invest in search engine optimisation actively.

There is a simply a huge number of Bristol SEO companies out there, so when you find the one that’s offering the services your business needs, naturally you start to think, well do they track SEO performance?

This article will decipher which metrics your business may wish to monitor, so that you can then ascertain as say the director of the company whether the SEO is improving or perhaps not as the case might be?

What you don’t want to do is follow vanity metrics, mumbo-jumbo graphs, or focus on keywords rankings for keywords that are not important to your business.

You will want your agency to create a simple report, one that instantly communicates how well businesses’ organic search engine optimisation is doing every month.

Let’s now dive into some of the statistics and figures that your business should be monitoring to see if the SEO is improving.

 

Organic Traffic (Google Analytics)

You will want to monitor your business’s organic traffic using Google Analytics.

Broadly speaking, you can categorise how customers find your website into three distinct ways: Google organic search results, local business results (Google Business), and Google Adwords.

Organic traffic is the metric that we will focus on here, as it’s what our marketing agency does best, that’s helping customers to increase their organic traffic. We can also help your business to appear more often in Bristol’s Google Business results. This is the 3 business results, which appear next to a map, which are often referred to as the “map results”.

For example, lets say you sell roof tiles online, you might sell potentially 100 different varieties of roof tiles on your e-commerce website.

When each customer finds you in the main section of Google’s organic results, this is when you can obtain a click, which is an organic visitor to your website.

 

Keyword rankings

The business will obviously want to rank as high as possible in Google’s organic rankings. The higher you rank for high-volume search terms on Google, the more customers will come to your business’s website.

That’s it, simply put, before a business starts putting together a monthly SEO report, you need to carry out keyword research, in order to understand, which keywords you should be optimising the website for.

Then monitor the organic traffic for these keywords. Use Google Seach Console as well as also Google Analytics to monitor organic traffic levels, as well as where your website ranks for certain keywords.

There are various SEO tools on the market, such as Moz Pro, as well as SEM Rush, to name a few, that you can use to monitor your business’s keyword rankings.

 

Bounce Rate

How high is your website’s bounce rate?

A website bounce rates can sound initially like a SEO term, that’s super complicated.

However, a websites bounce rate is an SEO metric that’s super simple to explain what it means.
Simply put, it’s the percentage of visitors who leave your company website after viewing only one page.

Why is a high bounce rate considered bad?
Generally speaking, when it comes to search engine optimisation, a business often focuses on metrics to be as high as possible, such as gaining an increased amount of organic visitors.

However, when monitoring the bounce rate, you want to be the complete opposite; you want the metric to be as low as possible.
The reason is that a high bounce rate is simply an indication that many shoppers in Bristol are disinterested with the website if they are leaving in there droves after visiting one page.,

If the shopper is leaving after visiting only one page, this suggests that they are not interested and don’t want to shop anymore on the website.

Therefore you will to decrease the bounce rate as much as possible.

 

Page Load Time

How fast is your website?

Let’s face it, we’re all impatient today, for example, imagine how you feel when you’re stuck in traffic in the city centre during peak rush hour? Things move very slowly, and this can be annoying when we need to get a move-on and be somewhere in Bristol.

Sure, it can be infuriating.

This is why you need a fast website, which is designed to be supersonic fast.

If you invest in high-quality hosting, your website should load faster, helping to lower your bounce rate because customers can get to the page they wanted faster.

 

How important are quality links?

Quality backlinks are what moves the needle and can sometimes blast businesses to the first page of Google.

As any good marketing agency will tell you however, that building quality backlinks is easier said than done.

However, having a strong backlink profile, one that is powerful in terms of having a lot of quality links, this can massively help improve your business’s search engine optimisation.

When hiring any Bristol SEO agency, note that the SEO report should note how many quality links have been built that month.

You might also want to note in the report how many links were lost during the month, because backlinks can actually be deleted from time to time.

For example, you might have a top-quality backlink from a national newspaper, such as The Financial Times.

However if the FT decides to delete that news story, lets say because the page too old, then this can mean your business loses a good quality backlink. Then in say Ahref’s it could be noted then as a “lost link”.

Therefore, the quality backlink might be deleted, which can impact your businesses search engine optimisation.

 

What are user engagement metrics?

So, think about dwell times again: that’s how long is the shopper spending on your website?

What are the dwell times for the website as a whole?

You can use Google Analytics to check this.

How long does the average shopper spend on the website?.

Are the shoppers leaving after a relatively short period of time?

If they are, it could be due to the U.X, which refers to the “user experience” of the website.

For example, if you have thousands of products, and lets say your website makes it difficult for customers to sort what’s in stock, plus what is out of stock, and sort items by price, for instance.

Shoppers will often need this sort of functionality on e-commerce websites, thats to make their lives much easier.

If they can’t sort items for them, otherwise they could simply leave to go to a competitor’s website instead.

Therefore, the dwell time and the bounce rate are highly connected to the user experience your website offers.

 

Therefore make sure of the following when improving a websites U.X:

– How fast is your company website?
– Are you offering the same functionality as a competitor? For example, sorting by in-stock or out of stock items?
– Is the text easy to read?
– Is the mobile version of the website easy to use?
– Can navigate using the main menu easily?

 

Find an agency that focuses on local SEO

If you’re based in the beating heart of Bristol, you might not want to attract customers across the whole of the United Kingdom. Instead you might want to focus on customers within a 10-mile radius around your business for example?

You might therefore want to gain as many local visitors as possible, therefore prioritise on finding an agency, that specialises in local SEO. That is exactly what we can offer at Digital Tailors, we are local SEO specialists.

 

High-quality content marketing is absolutely crucial.

Google needs to know what the website is about, therefore the business often has to write of text, we refer to this text as “content marketing”.
Writing content marketing includes, writing helpful guides, evergreen content, product descriptions, and blog posts.

 

Start to optimise for longtail keywords.

It’s a bit like entering a car race, when you enter one competition and win, you can start to build more confidence, and then you go after the more highly competitive races as your driving ability gets better and better.

This is also true for your business’s content marketing and organic search engine optimisation.

When you want to improve your SEO, you may want to target more low-competitive keywords, using long tail keywords to attract more customers, leading to increased business in a short period.
.

Track your business’s SEO performance.

As you can see, SEO is all about working hard, implementing high-quality white-hat work, and then refining the strategies to generate the best results possible.

This business has over 10 years of experience in helping businesses in the South-West of England to rank on the first page of Google.

 

If you want one of the most experienced, knowledgeable and best agencies in the region working with you, then why not give us a ring?

 

How to improve your SEO in 2026: Our top strategies for enhanced online visibility

/in /by

Author: Ryan Walsh

Date: 14/11/2025

Introduction

Okay, admittedly, we haven’t even got Christmas out of the way just yet; however, it’s at this time of year that businesses start to reflect on how they can improve for the following year.

Although it’s been a year of talking about AI, LLMs, and how they’re eating into the number of organic visitors to your website, it’s time to take stock, reflect, pour a mulled wine, and think about how to improve SEO moving forward.

 

Switch agency

So, the first thing we would say is this: if you’re not happy, then it’s like one of our favourite adverts once said, “hate something, change something, make something better.” That was an advert for Honda; what a brilliant slogan it is.

Therefore, if you’re reflecting on the performance of your organic search engine optimisation, and you feel that your agency is full of hot air, well, why not have a chat with us? We can offer to reduce the agency’s bill by up to 33% sometimes.

If you would like to join us in 2025 or 2026, we are the agency to contact. Please give us a quick call on 029 21 761777 to see how we can help your business.

 

Just keep it simple

In reality, agencies across the country often portray SEO as a fast-paced, constantly evolving, and ongoing process.

However, when you take AI out of the equation, well, Google and its algorithm, in terms of its goals, haven’t changed to the extent that some would have you believe.

Google has always sought to provide the best possible solution/answer to a question.

It’s as simple as that. In life, we can overcomplicate things or simplify them. At Walsh & Partners, we have always sought to facilitate.

So, whether it’s 2026 or before, here’s what you need to get right to make your website more visible on Google.

 

Technical SEO

Therefore, the SEO efforts will not yield results unless the website can be crawled and indexed.

Now we could get super complicated here, discussing Googlebot, crawl budgets, and all the rest of that type of jargon.

However, let’s keep things simple: if you want your company website to appear on Google, it has to be readable. It has to be understandable and readable by the automated bots that Google sends out to scan a website.

For this to happen, the website must be indexed. To achieve this, it must be either set up to be indexed or we recommend manually submitting some pages through Google Search Console to see if any indexation errors are flagged.

 

House keeping

If you don’t clean your house, it gets all messy and a bit depressing.

Well, if you don’t keep on top of your website’s on-page SEO and maintenance, it can become a bit messy, and if you’re making many sales, that can be depressing as well.

So, nobody wants depression.

Instead, dedicate a bit of time to fixing broken links, replacing duplicated content, and performing some basic housekeeping.
You don’t have to go overboard with this; chip away when you can, improve the on-page SEO, and give old content marketing a bit of attention to keep it up to date.

 

Get the on-page SEO right, but don’t shout too loud

When you think about on-page SEO, you automatically think about making it as clear as day what you’re selling.

And obviously, to a certain extent, that’s the name of the game.

However, what businesses sometimes do is shout too loudly, over-optimise the page, and forget about helping the customer. The entire SEO is weakened if this issue occurs on the whole website.

Instead, if you’re selling kitchen blenders, you know the type, those fancy ones found in expensive kitchens, that are not used, just used for show, well, don’t go crazy writing “kitchen blenders” everywhere.

This will lead to over-optimisation issues, which will result in problems with on-page SEO.

Instead, concentrate on this:

 

Google E-EAT

Google basically loves it when you show you’re an expert on something.

If you’re bluffing, winging, or simply telling porkies, Google will know.

So, instead, what you have to do is make it clear that you know your stuff.

You have to show you’re an expert on that product or service, whether it’s a £2.00 blot or 10 a £ 10-a-pound diamond ring, it doesn’t matter what it is, show that you’re an expert in your field.

To do this, you need to understand the Google framework of E-EAT, which stands for experience, expertise, authoritativeness, and trustworthiness.

 

Then be unique

Nothing puts your SEO in a nosedive, whether its 2026 or 2018, it doesn’t matter the year, just don’t use duplicate content.

Now, think of it like this, how on earth does Google decipher which business to rank number 1 for a product, if 1000 retailers all have the same text slapped on their website?

Exactly they cant, they will often just as default set to the manufacturer who will have often published that text first.
So, whether its 2026 or beyond, get rid of that duplicate content, instead write something better, and think about Google E-EAT when your doing it.

 

On-page SEO

Alright we wont bore you with the details, but have a good think about how you can apply this to your website and improve it:

  • Your internal links
  • Your alt text
  • Your page titles
  • Your meta titles and descriptions
  • Your text
  • Your page speed
  • Your mobile friendliness
  • Reducing bounce rates
  • Improving dwell times
  • The list goes on and on and on

 

How do we show up in these LLM’s in 2026?

Again some agencies will have you believe that the LLMS are complicated, and you need some top SEO expert plucked from somewhere to understand the LLM’s in your business sector.

However, as always, just keep things simple, the LLMs are trained on training data, which basically text that already exists our there the world wide web.

So, you guessed it, if your text stands out as being, well worth listing to, well written and helpful, you can actually improve website visibility in 2026 in two ways, in the organic results and also in the LLM’s.

So, there you have it, just make sure your content marketing is a cut above, now that’s easier said than done, because you will be competing with hundreds of thousands of pieces of content marketing out there that waffling on about the same stuff as you.

 

What about AI Mode and AI Overview

What we mentioned earlier about the LLMS, so for example Chat GPT and also perplexity, this stands true for Google AI mode and Google AI Overviews as well.

What we mean that is, for you to be cited in the LLMS or to be mentioned in Google AI Overviews the work needs to be

 

Key take aways- how to improve your SEO in 2026

The same rules apply

The key take-away from this whole article is simple, the same SEO rules apply regardless of whether its 2026 or beyond.

What you want to is to make sure that you focus on the following:

  • Content marketing quality need to be high
  • Backlink profile needs to be very high quality
  • Need good website which focuses on helping customers

 

Come and work with our expert team in Bristol

In the beating of heart Bristol, there will be many SME businesses that need quality search engine optimisation. Whether you need more

links, content marketing or technical SEO improvements, we are quite simply one of the best agencies in the area.

 

Here’s how we can help your business:

Affordable packages for Bristol businesses

Sure, good quality SEO costs money, however, our package start from £500 per month, we have some the best SEO consultants that you are going find anywhere in South West England working for us.

What work will we receive?

You will receive high quality content marketing, top quality backlinks, as well help from some of the best SEO consultants you will find anywhere.

Generally speaking, if we were to invest in 2026- how much will the SEO cost us?

The SEO will cost between £500 and £2500 per month.

 

We are one of the best SEO agencies in the region, therefore, if you like a quote, do give us a ring today.