What is Evergreen Content Marketing?

So, let’s say that you sitting down with your SEO experts at your chosen SEO agency, they are currently  going through the marketing plan that they’ve written for the year ahead.

Now you are eager to hear what they have got to say, because you might be investing a lot into online marketing, therefore you wanted explain to you what exactly you are getting for your hard earnt dough.

They might have even produced a nice colourful pie chart for you, breaking down where all the various expenditure is going. You can see some of the marketing budgets going on building backlinks, some on content marketing, and some on citations, you think, well, that sounds good, as long as its all white hat.

Then you look at one big slice of the pie chart, that’s been taken up by something that’s called “evergreen content marketing”.

This might have you scratching your head with a bit of a confused look on your face, as you know what “content marketing” is, but the words evergreen attached to it, well that’s something rather unfamiliar to you.

So, with that said, if you run a business in the great city of Bristol, or in the wonderful area of Bath, and you do not know what “evergreen content marketing” means, well, this is the article for you so, why not sit back your favour cuppa coffee, let us explain to you what evergreen content marketing is, why you should take your time to create high-quality work.

Sock it to me, what exactly is evergreen content marketing?

Whether you produce handmade furniture, you sell the odd classic car online, or you produce vending machines for businesses, your business will have expertise in what you do.

Whether this comes from the business owners, or the staff within the company you will have knowledge about your products or services.

Now, in order to sell these items, often a potential customer will have a lot of questions that they want answered first.

And yes, you guessed it, rarely do the answers to these questions change from one year to the next.

And actually, as an established business here in Bristol, you might have been asked the same questions by customers over and over again, so much so you might actually be blue in the face from answering them!

Yet when it comes to improving your Bristol seo, well, this presents an opportunity, that’s because you know the questions your customers ask, before they make a purchase, so if you offer solid, good quality advice online, via your website, well, you might just gain more organic visitors.

So, you might start writing advice, for example, if you are a used car dealer within Bath, in South West England you might write about how you check each car, you might write about what checks are done, and how long the warranty is. Now, for someone that wants a used car in Bath, that advice might be useful, so you get more organic visitors.

So, evergreen content marketing is often written text, that explains what your business can offer, and answers commonly asked questions which don’t need that much changing all that often.

That is why it’s called “evergreen”, because it lasts for a long period of time, in that the information often doesn’t need updating all that often. Of course, if things change at your business, that is the prices, terms and conditions or the product, then yes it will need updating.

Yet, where a blog on your website might talk about a Bristol business award that you’ve won, then quickly it gets pushed down by another blog post, this is more “current news” its constantly therefore being replaced by newer company news. However, with evergreen content marketing, its aim to answer more general questions that your business gets asked on say a day-to-day basis.

However, the point that marketeers try to make is this, this work answers questions which are fundamental to your industry, which don’t often change like the weather.


The whole point of “evergreen content marketing” is to convey your businesses expertise, to show that you and your staff want to help the customer, so that they hopefully. buy more from you.

Can help to bring in more organic visitors

If you provide a good quality answer, then you are likely to bring in more “organic visitors”.

Shouldn’t be rushed

Trust us, evergreen work can’t be published in one afternoon, after drinking several espresso coffees, instead time needs to be spent writing the work.

Make sure that it is useful

The work must be useful to your customers.

How our agency can help

If you are looking for a brand-new SEO company to hire in Bath, or perhaps you run a business that is located in the wonderful city of Bristol? Then why not give our seo agency a call today?

We can offer businesses right throughout The South West of England to help to improve their content marketing, their organic SEO, we can even offer web design as well.