Author: Digital Tailors

Date: 21/03/2026

 

Search engine optimisation, when implemented correctly is massively powerful.

You only have to appreciate how you find goods and services when need them.

Whether are eating crips on the sofa, and decide to have a look for holiday destinations, or whether we want to purchase new bike for example, often we turn to Google for solutions.

Key getting onto the first page of Google, improving where your business ranks in the SERP’s all comes down the strength of the businesses ranking factors.

And integral to this process is the content marketing.

If you were to build a house, any builder would say it’s the bricks are integral to supporting everything else during the build. Well, this is the same with your content marketing, you truly can’t get onto page one of Google, without some really well written content marketing.

What is content marketing?

Ultimately content marketing is just purely advice, it should be helpful, it should help the customer solve a problem or question they may have.

These could range from, why is my car DPF light on? Through to, how do I go about choosing an employment lawyer.

The name of the game is to offer the best advice, the most helpful advice. When you help customers, when you help them to solve a problem, you then have their interest.

You can then switch that interest into a sale, for example, something as simple as adding internal links helps with that process.

You can flip the customer onto a product page, where after reading your advice, they may want to contact you or purchase an item from you.

Content marketing should be boring

If you master the art of doing two things, that’s educating the customer, whilst also making the work interesting to read, well you’ve mastered how to write content marketing.

Here’s the thing, stroll into any digital marketing agency, and they will tell you that engagement factors are important.
So, how is engaged is the reader?

If you send them into a deep sleep when reading the work, there likely to want to leave shortly after. Contributing to a high bounce rate.

However, if you delight the customer, you answer all of their questions in a light and interesting way, well across your website the dwell time is likely to increase.

If the dwell time increase, let’s say it’s on average on your blog posts 5 minutes, well that’s good.

This shows Google you’re holding the shopper’s interest, there actively engaged in what you have to say, therefore meaning because there spending long on the page, this shows Google that the content marketing is good at its job of helping the shopper, because they are reading it for so long.

How do content marketing and SEO work together?

Well, you early on we used the example that content marketing is like the bricks that go into building a house. There important and key to construction.

Well content marketing supports all of the rest the search engine optimisation.

For example, backlinks connect with a piece of content marketing, and this can send link juice through to that page.

Then there’s the on-page SEO, which sends clear signals to Google what that page about:

Such adding:

• Page titles
• H1-H6 tags
• Meta titles and meta descriptions
• Alt text
• Bold text
• A keyword rich URL slug
• Anchor text
• Internal links
• And much more

Regardless of which type of business you run, whether it be independent pizza restaurant or perhaps you retail jet-skis online, you’re going to want to get as many interested customers as possible.

Just as no shop owner wants a quiet shop, you’re going to want as many visitors to website as possible.

Therefore, again this is how you attract customers who are interested in your goods or services.

You think about the type of questions that your customers frequently ask before they buy a product.

For example- what’s the best type of diamond to buy for an engagement ring?

Now if you answer that question better than anyone else in the world, then shoppers will flock to read the answer.

You then have a rather superb opportunity to switch that visitors into perhaps a paying customer, by integrating some products into that page.

Google EEAT and become the expert

We won’t go into great detail regarding Google EEAT, but it’s incredibly important when improving your businesses search engine optimisation.

View your articles, your blog posts like an opportunity to show the world you’re an expert on that given subject.

It doesn’t matter if you sell fire-works online, or the sharpest kitchen knifes on the whole planet, just use your blog to show you’re the expert.

 

How do you do this?

Well, you could pay a fancy marketing firm thousands and thousands of pounds to conduct market research, or you can call upon your own expertise.

 

Ask yourself, what do customers frequently ask you?

What products just need a little more explaining of the benefits

Which products are so new, that the general public simply don’t know of the benefits yet?

Then create content marketing that just helps the customer.

Write your content marketing like there’s a customer sat listening in front of you, that you’re helping them as best you can.

 

Don’t write for the search engines

This leads us on really nicely to a very important detail, that is, don’t write to “fool” the search algorithms that your best.

So, don’t use AI to write the work, don’t duplicate, don’t keyword stuff, and don’t write “content thin” content which basically means, you haven’t put much effort into writing it.

 

Write content marketing that attracts backlinks

Okay, so businesses often fall into the trap of writing content marketing when they have a spare hour.

A marketing consultant may have advised that a blog post is written say once a week, therefore its popped into the calendar, and then someone writes normally a thousand words of waffle.

However, this approach doesn’t work.

Google, and Bing have thousands, upon thousands of pages that they could use, that they could rank on the first page.

They also therefore have thousands of pages where they could extract a sentence and use it as a Google AI answer.

The point we are trying to make is, the competition is fierce.

Therefore, you can’t just write 1000 words of waffle. The work has be helpful, it has to be well written, it needs to be very good quality.

 

Keyword research is key

You know when we said earlier about answer questions that your customers often ask, well that’s super important.

However, also conduct keyword research, as what they allow is for you to understand how shoppers are describing your products.

For example, a bike is not just a bike, it could be a mountain bike, it could be an e-bike, it could be a racing bike etc.

Therefore, you are going to want to look at search volumes using your SEO tool, then use this to optimise the main pages. You will also want to understand what keywords and phrases your shoppers are using so that you can use this in your content marketing.

 

Optimise the on-page SEO

Once you’ve written a rather Brillant piece of content marketing, you still have to think about how you are going to send crystal clear signals to Google what that page is about.

Therefore, these are like really clear expressions of saying, Hey Google, this page is about power tools, and the benefits of this brand.

 

Therefore, in a white hat way, do optimise the following:

• Title
• H1-H6
• Meta description
• Add internal links

 

Amplify

Google also ranks pages higher in the SERP’s if a lot of other businesses, bloggers etc have said it’s a good read.

How do they indicate that, well through backlinks?

If a really good website, with a high DA score of say 100 links to you, well that passes link equity.

Now if you get a lot of quality links, from relevant businesses and bloggers, well this is a clear way of saying to Google or Bing, that a lot of businesses approve of your advice.

That’s why they have chosen to link to you.

So, for example, you could a really famous skate boarder, and you have a huge following. Now if you link to a brand of say energy drink, skate board, or skate board helmet, well that’s going to benefit those businesses.

So, you want to attract inbound links, and you do that by offering really good advice via your blog and website.

 

Why not hire us?

If you have got this far you will have recognised that we know our stuff.

We work with Bristol businesses; however, we can work with companies based anywhere.

We are the SEO experts, and how can we say that with such strong conviction?

Well, we have been doing this for over 10 years, therefore, we have literally lost count of how many articles have been written.

How much coffee has been drunk.

Therefore, if you’re looking to hire, what is perhaps one of the best SEO companies in the whole of Bristol, well do call us.