SEO techniques
2025’s Most Powerful SEO Techniques for Organic Traffic
2025’s most effective SEO techniques and methods that help you improve your organic traffic
Many businesses worldwide are heavily dependent on their organic search engine optimisation efforts to attract new visitors and shoppers.
Businesses are therefore constantly looking for ways to improve their search rankings.
We can help you to improve your SEO strategies to make them more robust, more effective and bring about winning results
These tips were written in 2025, so you can be confident that you are receiving the most up-to-date advice.
On-page SEO techniques
Regardless of your industry, whether you are selling one product, or if you have thousands of different product lines. Usually, we start by improving the business’s on-page search engine optimisation first.
This process begins with keyword research, followed by an examination of your on-page SEO.
We often asked such questions as:
- How are the page titles written? Could they be improved?
- How well written is the meta description at improving the CTR?
- How was the alt text written?
- Is the content marketing high quality?
- How has the H1 to page H6 tag been written?
- How effective are the CTAs? That means call to action.
These are some of the questions that an SEO consultant would ask.
Google E-EAT
Before we jump into offering you some top-quality advice on how to start rising your business higher and higher within Google rankings, we need to cover some advice regarding Google E-EAT.
Google E-EAT stands for expertise, experience, authoritativeness, and trustworthiness.
You must bear this in mind when writing your businesses content marketing.
The reason you need to keep this in mind is that if your business has a high Google E-EAT score, your website can simply rank higher.
Therefore, it’s all about offering quality advice, obtaining the best links in the world, improving trustworthiness through gaining positive business reviews, and much more.
Keyword optimisation and why you need to avoid keyword stuffing
Keyword stuffing remains a common problem, particularly among web designers, who may mistakenly believe it’s an effective strategy to keep mentioning the same keywords repeatedly.
However, this is an ineffective method; it can be highly damaging to a business’s organic SEO it could lead to a Google penalty being received.
Instead, when writing content marketing you must always think about the customer, offering them top-quality advice and ensuring they stay on your website for as long as possible. This is what is known as improving dwell times.
It’s essential to retain customers for as long as possible and to keep dwell times as high as possible.
Consider your website a bit like a shop, let’s say a large department store. When you’re running a shop, you want to attract as many shoppers as possible to keep your business generating more sales.
Consider this when optimising your website; you most certainly don’t want the bounce rate to be high.
Importance of Keywords
What are keywords?
Google needs to gain a good understanding of what the page is about.
Google also need to understand what the entire company website is about.
Therefore, if you have a good page structure and good on-page SEO, utilising keywords in the right way can send a crystal-clear message to
Google about what exactly that page is about.
For example, if you’re selling luxury handbags, you can simply add the brand to the title of that page. You can then carefully write the content marketing and product descriptions so that you optimise the page for the handbags you’re selling.
Therefore, keywords optimisation is all about optimising the page, so that you rank higher on Google for that product or service which you offer.
Google uses the “Googlebot”, which is essentially a bot; its primary function is to crawl and index the web.
Additionally, it communicates with Google’s algorithm, directly informing it what that page’s blog post is about plus how strong the on-page SEO is.
For example, does the page have a good Google E-EAT score?
Therefore, it’s all about making that page relevant. How can you make it more suitable for the customer’s purchasing needs?
However, being relevant is only one part of the equation.
Once you’ve made the page relevant and you’ve added high-quality content marketing, you then need to improve the authority of that page.
For example, you build some more links? Can you get your business mentioned more? Can you gain some more high-quality business reviews?
What exactly are long-tail keywords?
Even though you’re in 2025, some SEO strategies remain timeless, unchanged; one of those is optimising your website for “long-tail keywords”, which are perhaps more critical than ever.
As the level of competition intensifies in most industries, it becomes increasingly challenging for new companies to appear on the first page of Google.co.uk.
However, it might be entirely possible using long-tail keywords.
For those who are unfamiliar, long-tail keywords are, they are simply keywords that form a longer search string.
This simply means that instead of the question being short, such as ‘a local plumber,’ an example longtail keywords will be ‘Can you find me a local heating engineer in the city of…’
As you can see, this is a longer keyword; therefore, SEO companies refer to these as “long-tail keywords”.
Seo content strategy: why it’s essential to have a content marketing strategy?
Is your business just about selling products or services?
Most business websites are not just about selling products or services; that’s because a website is a place to offer helpful product or service advice to your customers as well. To demonstrate why you are one of the best in the business, you offer quality advice to customers; therefore, you prioritise providing excellent customer service by writing informative guides regarding the products or service that you sell.
These pages, which offer helpful advice, can rank much higher on Google.co.uk because they provide valuable, useful, and well-written content marketing.
The websites that offer the best quality advice, often the most helpful advice, and go the extra mile to assist their customers tend to rank higher on Google. This is simply because the page offers a better U.X, that means “user experience”. Therefore the page is more valuable and helpful to the customer; this means that the customer is more likely to stay, read the articles, and may be more likely to buy a product from you.
Global brands from around the world spend millions every year creating helpful content for marketing to help improve dwell times for theier website.
The results are driven by commercial reasons, specifically to address their questions shoppers often ask and enable shoppers to find the product or services that best suits their needs.
Let’s start with the crawling and indexation page
The page must be crawled and indexed for it to appear in Google search results.
As we mentioned earlier in this article, Google uses a Googlebot to crawl and index the web.
Googlebot’s job is to roam the Internet and find new pages; therefore, if you want a page to appear on Google.co.uk, for example, and you want it to appear on the first page of Google, then you need the page to be crawled and indexed.
We highly recommend using Google Search Console to check for any indexation issues.
For example, you should ask the question, is this something preventing Googlebot from crawling and indexing that page?
If so, it might need the help of your web designers, as well as web developers and a technical SEO expert, to determine why the company does not index that page.
Don’t worry, sometimes it’s not complicated to fix an indexation issue; sometimes it’s just a matter of accidentally leaving no-index pages at the bottom of a WordPress page. However, simply deselecting the box can sometimes then allow the page to be crawled and indexed.
However, sometimes it’s a much more complex issue, which might prompt the web developers to work out why that page can’t get indexed.
Page titles and meta descriptions
It’s essential to get your page titles optimised correctly, because this summarises what the whole page is about.
Therefore, this sends a crystal-clear message to Google about what that page is about and what you are selling.
Because of this, the shoppers can quickly make a snap decision whether that page answers that query or not.
For example, if the page title matches the exact question that the customer has asked Google, they will know that the page will then be relevant to their query.
However, as the page title doesn’t address the exact question, the bounce rate increases.
This is the same as the meta description; it needs to be written to improve the business’s click-through rate (CTR).
If you can write the meta description in a way that encourages shoppers to click on your business, you will improve the click-through rate.
Let’s say you sell quality headphones. Write something along the lines of’ “We sell noise-cancelling headphones, mention a particular brand, and perhaps mention free next-day delivery” all within the meta description to improve the CTR.
Because that brand of headphones is so popular, customers will spot the mention of the brand, also that you mentioned next day delivery, which might cause them to click on the meta title and meta description rather than the competitors website.
For those unfamiliar, WordPress is a content management system that allows you to add a free plugins. Once you add the plugin such as
Yoast SEO, setting the meta title and meta description becomes a piece of cake.
This makes it easy to add meta descriptions and titles, and to change them as well.
Header Tags: What Are Header Tags?
Do add header tags from H1 through to H6, which allows you to structure your content marketing a lot better.
To mark the title using these header tags, this allows the author of the page to communicate to Google exactly what that page is about.
For example, if you were to write six titles about mountain bikes, it’s clear to Google what a particular page is about
Therefore, it’s all about making it simple for the customer to find the section of the page that they want to read more about. It’s also about making it crystal clear to Google what a particular page is about in terms of its sales focus.
Alt text
Make sure to take the time to add pictures to your content marketing.
This could include graphs; alternatively, it can be pictures of your products or infographics.
It’s also essential to make your content marketing more interesting. Ensure that you also add alt text; so that this simply describes what the picture is about.
Therefore, if the picture shows a picture of, let’s say, a Ford Sierra Cosworth, and is then labelled accordingly with alt text, this tells Google what that particular picture shows.
For example, if somebody is looking for an article, or let’s say “How to do apply car care products such as car waxes to a classic Ford Sierra Cosworth”, if all of your pictures are labelled as Ford Sierra Cosworth’s within the alt text, this is another obvious signal to Google bot the page is all about selling car care products that particular car.
How should I write the alt text?
Simply describe what exactly a picture is.
Many of the world’s best SEO minds now believe that, thanks to sophisticated AI technology, Google will already have a clear understanding of what that picture shows.
However, by the author confirming what is in the picture and carefully writing the alt text, this can help to send a clear message about what that particular page is about.
Enhancing User Experience (UX)
A business does need to consider how to improve their user experience (U.X) carefully
Just as you walk into a restaurant or store, you often get a sense of the atmosphere, whether it’s a good shopping experience or whether the shop offers a pleasant buying experience. Often, if the store offers a pleasant shopping experience, you will want to stick around longer, browsing more items in the Department store.
People often return to a store because of a positive experience. For example, they might have liked the shop, the sales assistant, or the way the products were displayed on the shop floor.
Now you should adopt this philosophy when you are optimising your company website.
Consider the user experience (U.X); can it be enhanced?
Its important to improve your businesses user experience?
How can you improve the website to increase dwell times?
This is so that shoppers want to visit more product pages and stay around for longer, browsing the items you have for sale.
What are some ways that you can improve your business’s U.X?
You should also work on making the website faster, nobody likes waiting longer than they have to!
Improve the websites navigation, this is so you can make it simple for customers to get to the right product page as quick as possible.
Make it simple for the customer, so when they’re shopping on a smartphone, to get to the products or services that they wish to with a minimum number of clicks
Make the text simple to read
In content marketing, consider page layout, such as using drop-down menus to explain the benefits of a product or service.
Page speed
You know when you’re driving along the motorway and often see how impatient cars can get if you’re driving a bit slowly. Usually, they will overtake at pace.
This is also true for a company website; shoppers expect the website to load quickly, almost instantly. People are becoming more impatient; therefore, it is also necessary to consider this when designing and improving the user experience of your company website, make sure the website is fast.
If the website is therefore slow, the bounce rate will increase, which will impact other user experience signals such as dwell time.
Mobile-Friendliness & Easy Navigation
Mobile-friendly design
Having a good website designed will be crucial to your business’s success, so don’t hire a web design agency just because they’re the cheapest.
Hire a web design agency, which can design an excellent website for your business.
The website both desktop and mobile should be well designed. This is to get your SEO off to a flying start, they should therefore think carefully in particular about the mobile design, and how to offer a good U.X to the shopper and make the website simple to use.
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For example, in terms of the mobile design, think about the following
How can you make a fast?
How can you make it simple to use?
How can you improve the navigation, for example, by using a burger menu?
Do some split testing, also commonly referred to as A/B testing. Think about whether you can improve the dwell time.
Constantly think about the user experience and how you can improve your website.
How can you reduce the bounce rate on mobile?
Building High-Quality Backlinks
Quality backlinks are needed for your business’s SEO success
Contrary to what some people might say, backlinks are still an essential part of the search engine optimisation (SEO) process.
They are essential for many reasons; backlinks can give your website more authority (Google E-EAT). Another reason is that they can bring in traffic by having people click on links and visit your website.
Anchor text
One way to improve your website’s SEO is to ensure that Google reads the anchor text.
Anchor text leads to your website, allowing Google to gain a much better understanding of the products and services that are being sold on that page.
For example, if all of the anchor text leading to your website is related to “diamond-encrusted dog collars”- then it’s clear that that’s the product that you sell because this is written into a lot of the anchor text.
However, do remember that the anchor text needs to be written in a white hat way as well.
How many quality backlinks you have can mean the difference between your website appearing on page 7 of Google and your business ranking high on the first page of Google.
The high-quality backlinks are therefore crucial to your business’s success.
Blogging
Blogging involves writing many quality blog posts regularly to promote the products or services that your business sells.
The content marketing should be well-written, and remember to improve each pages Google E-EAT score. This will help the page rank higher in Google’s SERP’s.
Blogging, therefore, involves writing content marketing, which can help improve your business’s search engine optimisation in many ways.
The page itself can act as a landing page, helping to bring new organic visitors that you can then direct to product or service pages.
It also helps improve the website’s relevance.
For example, if you regularly blog about luxury breaks in the south of France, you will be clear to Google for example that you run a hotel chain In that area of France. You are therefore making your website more relevant for people looking to book a break in that area.
SEO strategy 2025:
Frequently Asked Questions: What would you say moves the needle the most when improving a business’s SEO?
You can’t concentrate on just one or two areas; you need to adopt a more comprehensive marketing strategy.
For example, need to focus on on-page SEO, technical SEO, content marketing, link building, and improving the user experience.
This means, therefore, that you need to develop a marketing strategy that focuses on building more links, creating high-quality content, and enhancing your local SEO, among other things.
When writing content marketing, how long should the articles be?
If you’re looking for ways to improve your business’s organic traffic, one of the best ways is to publish high-quality, well-written content marketing.
We recommend writing long-form content marketing, which typically has a high word count, ranging from around 3000-4000words.
This will be a lengthy article; therefore, you need to keep the reader engaged and on the page.
One way to achieve this is by incorporating diagrams, pictures, and graphics, which can help improve the page’s dwell time.
Additionally, as we mentioned earlier, consider how you will utilise page titles and how you will organise the page using various H1 to H6 titles.
Think about how you can write content marketing better than the competition. For example, see which businesses are ranking on the first page, then see if you can create a better answer.
Link building is key to your business’s SEO success
For example, your business could be publishing content marketing and writing excellent articles daily, but you might not be getting any organic traffic.
Therefore, if you want to increase the number of organic visitors significantly, you need to consider how to build high-quality backlinks.
You also need to consider “link velocity”, so it’s not just about building a large number of backlinks quickly over a weekend.
No quality backlinks have to be built slowly, over a very long timeframe, even many consecutive years.
However, over time, this proves to the search engines that your business has strong backlinks, and your website becomes more authoritative.
As a result, it becomes more important, allowing you to start ranking higher on Google.
How long does it take to increase the number of organic visitors significantly?
As with anything related to organic search engine optimisation, you must be patient and take your time to ensure that you implement high-quality work.
The description we always use is that you need to deliver quality work in a drip-fed manner, and then monitor the results over a long timeframe. Use a high-quality SEO tools to monitor how much organic traffic your website is receiving; for example, we highly recommend using Google Analytics.
If you are, therefore, looking for results in a matter of days or weeks, then you should not invest in search engine optimisation.
Instead, focus on delivering high-quality work that surpasses the competition and regularly monitor the results.
We wouldn’t recommend expecting to see excellent results in a short timeframe.
However, if you’re using the right marketing strategy, you should start to see a positive uplift in organic traffic when you keep applying quality work over a long timeframe.
Once this uplift begins, it’s a matter of either improving it or simply sustaining the amount of organic visitors that your website receives.
This means continuing to do what you’re doing right; therefore, the content marketing link-building strategy you’re using, if it is working.
Make sure to keep using it.
Can we assist your business?
If your business wants to improve its organic traffic, attract more visitors, and ultimately increase sales, we have the solution.
We have a brilliant success rate of working with businesses in Bristol. We would be delighted to review your businesses website, as we have some of the most highly experienced SEO consultants in this area.
Therefore, if you run a business in the city of Bristol, or if you may be located in the town of Bath, we can help you to improve your SEO.
Contact us today for a no-obligation.
