How to improve your SEO in 2026: Our top strategies for enhanced online visibility

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Author: Ryan Walsh

Date: 14/11/2025

Introduction

Okay, admittedly, we haven’t even got Christmas out of the way just yet; however, it’s at this time of year that businesses start to reflect on how they can improve for the following year.

Although it’s been a year of talking about AI, LLMs, and how they’re eating into the number of organic visitors to your website, it’s time to take stock, reflect, pour a mulled wine, and think about how to improve SEO moving forward.

 

Switch agency

So, the first thing we would say is this: if you’re not happy, then it’s like one of our favourite adverts once said, “hate something, change something, make something better.” That was an advert for Honda; what a brilliant slogan it is.

Therefore, if you’re reflecting on the performance of your organic search engine optimisation, and you feel that your agency is full of hot air, well, why not have a chat with us? We can offer to reduce the agency’s bill by up to 33% sometimes.

If you would like to join us in 2025 or 2026, we are the agency to contact. Please give us a quick call on 029 21 761777 to see how we can help your business.

 

Just keep it simple

In reality, agencies across the country often portray SEO as a fast-paced, constantly evolving, and ongoing process.

However, when you take AI out of the equation, well, Google and its algorithm, in terms of its goals, haven’t changed to the extent that some would have you believe.

Google has always sought to provide the best possible solution/answer to a question.

It’s as simple as that. In life, we can overcomplicate things or simplify them. At Walsh & Partners, we have always sought to facilitate.

So, whether it’s 2026 or before, here’s what you need to get right to make your website more visible on Google.

 

Technical SEO

Therefore, the SEO efforts will not yield results unless the website can be crawled and indexed.

Now we could get super complicated here, discussing Googlebot, crawl budgets, and all the rest of that type of jargon.

However, let’s keep things simple: if you want your company website to appear on Google, it has to be readable. It has to be understandable and readable by the automated bots that Google sends out to scan a website.

For this to happen, the website must be indexed. To achieve this, it must be either set up to be indexed or we recommend manually submitting some pages through Google Search Console to see if any indexation errors are flagged.

 

House keeping

If you don’t clean your house, it gets all messy and a bit depressing.

Well, if you don’t keep on top of your website’s on-page SEO and maintenance, it can become a bit messy, and if you’re making many sales, that can be depressing as well.

So, nobody wants depression.

Instead, dedicate a bit of time to fixing broken links, replacing duplicated content, and performing some basic housekeeping.
You don’t have to go overboard with this; chip away when you can, improve the on-page SEO, and give old content marketing a bit of attention to keep it up to date.

 

Get the on-page SEO right, but don’t shout too loud

When you think about on-page SEO, you automatically think about making it as clear as day what you’re selling.

And obviously, to a certain extent, that’s the name of the game.

However, what businesses sometimes do is shout too loudly, over-optimise the page, and forget about helping the customer. The entire SEO is weakened if this issue occurs on the whole website.

Instead, if you’re selling kitchen blenders, you know the type, those fancy ones found in expensive kitchens, that are not used, just used for show, well, don’t go crazy writing “kitchen blenders” everywhere.

This will lead to over-optimisation issues, which will result in problems with on-page SEO.

Instead, concentrate on this:

 

Google E-EAT

Google basically loves it when you show you’re an expert on something.

If you’re bluffing, winging, or simply telling porkies, Google will know.

So, instead, what you have to do is make it clear that you know your stuff.

You have to show you’re an expert on that product or service, whether it’s a £2.00 blot or 10 a £ 10-a-pound diamond ring, it doesn’t matter what it is, show that you’re an expert in your field.

To do this, you need to understand the Google framework of E-EAT, which stands for experience, expertise, authoritativeness, and trustworthiness.

 

Then be unique

Nothing puts your SEO in a nosedive, whether its 2026 or 2018, it doesn’t matter the year, just don’t use duplicate content.

Now, think of it like this, how on earth does Google decipher which business to rank number 1 for a product, if 1000 retailers all have the same text slapped on their website?

Exactly they cant, they will often just as default set to the manufacturer who will have often published that text first.
So, whether its 2026 or beyond, get rid of that duplicate content, instead write something better, and think about Google E-EAT when your doing it.

 

On-page SEO

Alright we wont bore you with the details, but have a good think about how you can apply this to your website and improve it:

  • Your internal links
  • Your alt text
  • Your page titles
  • Your meta titles and descriptions
  • Your text
  • Your page speed
  • Your mobile friendliness
  • Reducing bounce rates
  • Improving dwell times
  • The list goes on and on and on

 

How do we show up in these LLM’s in 2026?

Again some agencies will have you believe that the LLMS are complicated, and you need some top SEO expert plucked from somewhere to understand the LLM’s in your business sector.

However, as always, just keep things simple, the LLMs are trained on training data, which basically text that already exists our there the world wide web.

So, you guessed it, if your text stands out as being, well worth listing to, well written and helpful, you can actually improve website visibility in 2026 in two ways, in the organic results and also in the LLM’s.

So, there you have it, just make sure your content marketing is a cut above, now that’s easier said than done, because you will be competing with hundreds of thousands of pieces of content marketing out there that waffling on about the same stuff as you.

 

What about AI Mode and AI Overview

What we mentioned earlier about the LLMS, so for example Chat GPT and also perplexity, this stands true for Google AI mode and Google AI Overviews as well.

What we mean that is, for you to be cited in the LLMS or to be mentioned in Google AI Overviews the work needs to be

 

Key take aways- how to improve your SEO in 2026

The same rules apply

The key take-away from this whole article is simple, the same SEO rules apply regardless of whether its 2026 or beyond.

What you want to is to make sure that you focus on the following:

  • Content marketing quality need to be high
  • Backlink profile needs to be very high quality
  • Need good website which focuses on helping customers

 

Come and work with our expert team in Bristol

In the beating of heart Bristol, there will be many SME businesses that need quality search engine optimisation. Whether you need more

links, content marketing or technical SEO improvements, we are quite simply one of the best agencies in the area.

 

Here’s how we can help your business:

Affordable packages for Bristol businesses

Sure, good quality SEO costs money, however, our package start from £500 per month, we have some the best SEO consultants that you are going find anywhere in South West England working for us.

What work will we receive?

You will receive high quality content marketing, top quality backlinks, as well help from some of the best SEO consultants you will find anywhere.

Generally speaking, if we were to invest in 2026- how much will the SEO cost us?

The SEO will cost between £500 and £2500 per month.

 

We are one of the best SEO agencies in the region, therefore, if you like a quote, do give us a ring today.

How much should Great British businesses be spending on SEO services per month (UK edition)

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Date: 14/10/2025

Subject: U.K. SEO Costs

SEO List

Introduction

For many businesses today, it does go without saying that they need to be highly visible on Google.co.uk to gain customers.
Without this, some businesses might cease trading!

Search engine optimisation (SEO) is therefore vital to many British businesses- yet, of course, having a physical location on a prominent road within the United Kingdom also helps.

However, with huge mounting costs, not many businesses can afford that central office location with luxury office space, complete with bean bags spread across the office floor!

In this article, we are going to look at some of the factors you need to consider when deciding how much to pay for search engine optimisation here in Blighty per month.

 

Business size and industry competitiveness

It’s just a fact that sometimes it’s much easier to get some businesses from specific industry sectors onto the first page of Google.

This stands to reason: some businesses selling certain products or services often can’t afford to invest hundreds of thousands of pounds in search engine optimisation because it simply isn’t worth it in terms of return on investment.

A local window cleaning business, for example, can’t spend as much per month as a group of solicitors’ practices can in the city centre. The price of the product or service and the demand for those items ultimately dictate how competitive the business sector is and how much businesses spend per month on improving their SEO.

If your business is in a sector where direct competitors are forking out a ton of money per month, well, in short, they will be harder to beat.

For some businesses, they may therefore be spending upwards of 5k per month, and in key business sectors — insurance, clothing, and holiday companies could be spending millions per year.

Therefore, the point we are getting at is that SEO prices vary primarily based on how competitive your industry is.

 

Check your current visibility.

When a builder builds a new slate roof on a house, it often involves a lot less work than building the whole house from scratch (we are stating the obvious, yet stay with us)

This concept should be applied when considering SEO services, because sometimes the website is on page 3 of Google for a very competitive term.

Now, page 3 of Google —well, that is a good starting point for improving the businesses on-page and off-page ranking factors and bumping the company onto page 1.

That’s because, with some magic being performed by a good SEO consultant, you can start to move onto page one faster than a business that’s started off being ranked on page 7 of Google.

However, if the website is brand-new and beyond page 14 of Google, that’s a hell of a lot of work — a considerable amount — and therefore it needs to be incorporated into the price.

 

Local SEO / national/ international campaigns

Let’s take another example: it’s much simpler to get the website to rank locally in just one city, like Bristol, than to get the same website to attract business on a national scale.

However, when you expand those keywords to reach customers nationally, or even internationally, you increase the competition you face.

This means that instead of 1000 competitors, you might be up against 10,000!

Therefore, given the high level of competition at the national or international level, the price will need to reflect the competition the SEO company faces.

 

Scope of work (technical, content, marketing, link building, reporting)

Some businesses might require, let’s say, one piece of content marketing, some link building, and some on-page SEO each month.

This work might be pretty straightforward —perhaps even run-of-the-mill — and can be implemented with ease. Therefore, the monthly retainer should reflect this.

However, some other businesses will need a completely different, scalable solution, with much more link building, content marketing, and reporting to various stakeholders.

Again, it’s the amount of work needed that will dictate the price.

 

Freelancer /SEO agency/In-house team

When you’re searching on Google to find a company to help you with your SEO, you’ll see many different descriptions of SEO businesses that can be used to find an agency. The cheapest will be a “freelancer,” and the most expensive will be a large “SEO agency” with offices in the city centre.

You can also always hire an in-house team; however, many businesses find that hiring an external agency is more accountable for bringing in better results.

 

Let’s get brass tacks- how much does SEO cost per month?

 

Freelancers / small business / local SEO: ~£300–£600/month

Freelancers, some of whom work from home, might not employ any staff and therefore incur significant cost savings that can then be passed on to the customer.

These cost savings can be substantial; therefore, this is why many people choose freelancers.

However, as with everything, there are pros and cons.

The pros are that you can save money, and the cons are that there are so many hours in a day, and a freelancer can sometimes get overwhelmed if they take on too much work.

Therefore, a freelancer often has to wear many hats, including those of a link builder, content marketing writer, and on-page SEO expert.

So, could your freelancer get overwhelmed?

Will the freelancer be burning the midnight oil, drinking copious amounts of coffee, and perhaps becoming a bit wired?

Therefore, you need to assess whether freelancers have sufficient free time to dedicate to your project.

 

SME SEO campaigns: £500–£1,500/month

Then you have your small-to-medium campaigns, which a local agency handles typically.

Within the agency, there will often be dedicated staff, some of whom focus on local search engine optimisation tasks, such as creating business citations / NAP listings.

At another part of the office, there might be a highly talented link builder, someone responsible for PR, and someone responsible for social media.

 

You get the picture.

By hiring various SEO agencies, you can bring in a range of staff members who can help improve the business’s search engine optimisation.

Growing/mid-sized businesses: £1,200–£4,000/month

Competitive, hungry, ambitious businesses—then you can start thinking about increasing your budget quite substantially to the parameters outlined above. The agency can then put in more work—for example, on link-building tasks—and believe us when we say you can literally spend hundreds of hours per month building links for clients! Link building is tedious and time-consuming.

 

Large/enterprise SEO: £5,000+/month

Now we are starting to think about your more competitive industries — such as retailing bathroom suites nationally or, perhaps, for U.K. car insurance companies.

Prices for national SEO vary widely, from $5k a month to companies spending millions to hold on to their top Google spots.

What this means is that you can literally have a group of businesses in the United Kingdom that are sometimes ploughing in excess of £1 million per year into digital marketing. The figure above is actually not that uncommon; that’s when we start thinking of large e-commerce shops retailing clothes, electrical items, or perhaps insurance services.

 

One-off audits/projects: £1,000–£5,000+

Many companies will offer free one-off audits. If the audit is provided for free, it’s often generic, hastily put together, and full of colourful graphs that sometimes amount to complete and utter nonsense.

If you really want expertise, you need an SEO consultant who really knows the trade and applies this expertise when writing the SEO audit report.

This means the SEO consultant will often have to review page by page (the most essential main pages), focusing on the most critical elements, in a way that AI bots usually cannot.

This means casting their eyes over the business’s content marketing, the website’s look and feel, whether the UX needs improvement, and, perhaps, the backlink profiles.

Therefore, a one-off audit can cost between £ 1,000 and £ 5,000 to complete.

 

Hourly rates: £75–£300+

There are a lot of SEO agencies cropping up; some, like those in the fantastic city of Bristol, offer hourly rates for SEO work and a breakdown of what has been completed.

This is great because the company knows precisely how much they are getting for their money.

The downside is that companies charging an hourly fee often don’t need to charge a higher price; when they charge per hour, as we all know, businesses/clients rarely stick to that timeframe and end up wanting more. There will always be time required to liaise with clients via email, phone, and questions; therefore, hiring an SEO per hour is usually more expensive than a retainer.

 

 

What work do agencies carry out?

Content creation/optimisation

We often create content for content marketing by writing blog posts or reworking certain pages, which might be deemed content-thin.

 

Link building & outreach

There’s no point building links to low-quality pages, so improving the content marketing often needs to come first; later, you may want to start a link-building campaign.

 

Technical SEO fixes

Technical SEO fixes might reveal aspects that are holding the website back —let’s say broken links, a slow website, or a design that’s simply tricky to use and might not work on specific devices, such as an Apple iPhone!

These all need to be fixed; otherwise, the bounce rate can be shockingly high, and all that SEO will have been for nothing if the technical SEO fixes are not addressed.

Assess goals (traffic, leads, conversions, revenue)

So, businesses will have different goals, and some try to make the process too complicated by setting unrealistic demands—for example, that the website be in the top 10 for, let’s say, seven keywords by a specific date, a few weeks away.

Now, this might sound really reasonable.

Yet for those SEO experts out there, they will know that many agencies/SEO businesses can optimise their websites for “low-volume keywords” that generate practically no business and are a complete waste of time.

In our opinion, it’s far better to hire a company with highly experienced staff, and one that offers transparency into the work they implement.

This means they set out every month what they have done for a fee. It’s then just a process of sucking and seeing whether that agency delivers.

 

Red flags to watch for:

Guaranteed #1 rankings

A guaranteed first-page ranking should be a red flag for any business owner. The ultimate aim of search engine optimisation is to get the business on page one of Google, so you might immediately think when reading this —perhaps while sipping on a nice, refreshing pint- what on earth are they talking about?

Surely that’s the name of the game? To get a business onto the first page of Google — and to guarantee that —well, that’s even better.

However, as we alluded to earlier, getting a business onto the first page can transform its profitability, bringing in perhaps millions of pounds in extra revenue.

However, you can also get the business onto the first page for keywords that no shoppers are searching for, with such low search volume that the sales phone line starts gathering dust.

 

Good SEO does take time.

We always like to refer to the famous Guinness advert, which states “that good things come to those who wait”. This is definitely the same with search engine optimisation, which often takes a long time to deliver results and more business.

The reason for this is simple: you will be up against direct competitors — your rivals — who could have been investing for longer and investing a lot more.

Businesses that think they can cut these competitors down to size in a couple of months by throwing a few hundred quid at a freelancer are often being naive.

Therefore, you need to carefully consider which agency you’re going to use, and, just as when you’re repairing a car, use quality parts and quality work to ensure the longevity of what you’re doing.

What you don’t want is to hire a company that does quick fixes and a website, only for everything to break down and need repairs a few months later.

 

We run a business in Bristol- how can we gain more customers through our website?

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Introduction

SEO has been around for donkey’s years, yet it might surprise how many businesses still have never heard of it. Let’s, keep things simple, because things are about to get super complicated, that is SEO stands for search engine optimisation, it’s all about getting your business on page one.

However, in 2025 things are getting more complex, customers can now find your business is a range of different ways. For example, of the AI LLM’s work differently, from how Perplexity works through to how Chat GPT works, therefore, now its about things how you can harvest more customers using a range of different methods.

Thankfully, here at Digital Partners we have over 10 years’ experience to guide us, but we are not stuck in the past, we future focused.

And we know that AI is the future.

In this long article, we are going to give you top tips on how business in the beautiful city of Bristol can rise to the top, gaining more customers through the power of online advertising.

Get the foundations right

What you have to do is to get the foundations or the “bed rock” right first. In the glorious, wonderful land of opportunity also as Bristol, what you often find is that many people get a quote from a SEO agency, not knowing that the website in its current form would be next to impossible to get onto page one of Google.

Often is because they have built a basic website, that’s just too basic, or just built through an online website builder, that’s produced a website that’s very, very basic.

Therefore, there’s hardly any on-page SEO done, it’s all a bit rubbish.

Now its important whether you are optimising for LLM’s or the Google, that the on-page SEO is done right.

This means doing the following:

 

You have to get the foundations right, this means, optimising and improving the following:

  • Content marketing must be top quality
  • Good meta title
  • Well written meta description
  • Accurate alt text
  • Well written anchor text
  • Well written page titles
  • Well-designed pages
  • Website should be fast
  • Responsive website
  • All pages must have a high Google E-EAT score
  • Good technical SEO, each page must be able to get crawled, get indexed by Googlebot

 

How to you get on page one of Google?

What is important is to know this, when your reading advice on various Bristol SEO company websites, they often want to discuss Perplexity, Chat GPT and say Google Bard, as if it’s something from out of this world, like alien technology that’s landed for us mere-mortals to use.

However, it’s not as complex as you might think to get your business mentioned as a citation on say Chat GPT. It’s not something from Sci-fi, it’s just common sense, the same principles of optimising your content marketing for Google agathism therefore apply.

For example, the content marketing must be superb quality, offer the best advice that you can to the customer, this way you stand the best chance of your business ranking high in Google organic results, as well as being displayed in the LLMS.

So, let us dispense our best advice, on how to best optimise your business’s content marketing:

 

Be the best

Okay, so you have to give the LLM’s and also Google’s algorithms, a reason why they should put your businesses content marketing on page one of Google or mentioned in the LLM’s.

The work must be superior

For example, if your direct competitors in Bristol are writing 400 words of waffle, well you have the perfect opportunity to write and publish just better-quality work.

It’s as simple as this, if your business is publishing the best quality advice, then you will simply be cited more often by the LLM’s and also rank higher on Google organic results.

 

Google E-EAT

Google E-EAT is also something that you need to keep in mind, this simply means that in your businesses written work, you must show you have experience, expertise, authoritativeness and trustworthiness on what you are writing about.

 

Earn powerful links

You must earn powerful links, if you want your business to rank on page on of Google in Bristol.

Long form content marketing

The content marketing should have at least 1000 words, however, we would recommend cranking up the coffee machine, and writing at least 1700 words.

Cant be bothered? Then hire us, one of the best SEO agencies on planet earth (if we do say so ourselves)

We are simply one of the best SEO agencies around, now how can we make such a bold statement?

Well, that’s simple, we can make it because we have SEO consultants you have been optimising websites for over 10 years.

So, they have the grey hairs, the wrinkly face, to prove that we are one of the best in the business in the glorious of Bristol.

 

Relevant

What you have to do is improve how relevant your website is, now what do we mean by that?

Well relevant, means making sure that you demonstrate that your business is the experts in terms of that product or service that you are selling.

This means making sure that every page is as relevant as it can be, making sure its as quality as possible.

For example, add well written product descriptions, add FAQ section, add really helpful and useful content marketing such as blog posts.

Really push the boat out to help the customer, for example, if on the product page try to help the customer as much as you can, in terms of answering any questions that they make have regarding the produce which you’re selling.

If you can do add a video explaining the benefits of that product or service, for example, if you are selling lets say a nice jet-ski, why not show the customer the benefits of owning that item?

SEO needs constant work and you have to improve your Google E-EAT score

If you have ever asked Chat GPT for example, find me the best say employment solicitors in this area, what you will often find is that the results are not too dissimilar to Google’s organic results. The reason being is the LLM’s they will have read the work from Google, so again, this is why your businesses content marketing must be top quality for it to rank on the first page of Google and also for it to be shown in the LLM’s.

Therefore, the content marketing must be very good quality, so if your SEO agency was to provide you with another top tip, that tip would have to be concentrate your efforts on quality not on quantity.

 

FAQ:

What is the quickest way of getting my business onto page one of Google?

There are often no quick fixes.

In matter of fact, talk to any top SEO consultant and they will tell its best to implement SEO slowly. The reason is because if you build links too fast, the link velocity will be too quick, which could make the backlinks look as though they are spam.

Then there’s the content marketing, if you keep adding blog posts too fast, that all say a similar thing could happen when you build links too fast, then Google’s Spam Brain could be triggered meaning a algorithmic penalty could be issued.

 

What are backlinks?

Backlinks are simply when another website sent an outbound link to your website.

If the links to your website are high quality, this can improve your Bristol SEO.

Now what is important to know is that links, are still widely considered by most marketing agencies, as the most important ranking factors.

So, this means that Google takes into account over 200 ranking factors, when deciding how strong your businesses SEO is. And backlinks are widely considered as the most important ranking factor.

 

Would you like a quote?

Our SEO prices start from just £500 PCM. If you run a business in Bristol and want to outsource your businesses search engine optimisation then we are the company to call. We have over 10 years’ experience helping businesses to get onto page one of Google.

If you like a free quote, then why not call us today?

What are the benefits of obtaining an SEO audit?

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Date: 18/09/2025

Author: John Lang

Table of contents:

• Can you tell me what an SEO audit is?
• What should be included in an SEO audit?
• How long does it take to complete an search engine optimisation audit?
• Why do so many people hire “Digital Tailors” to complete their SEO work in the fantastic city of Bristol?
• Fixing issues
• Finding opportunities to improve the SEO
• Google E-EAT- what does this mean and why is this so important?
• Why not get in touch with us to see how we can improve your SEO

 

Introduction

The internet is crammed full of pages which offer SEO advice and various how-to guides.

However, here’s the thing: who should you listen to? And who should be, well, frankly ignored?

This is the question that businesses across the land have: who should they listen to when getting an SEO audit?

Well, in our opinion, it’s always a good idea to choose a local agency, so that you can pop in and have a chin-wag whenever you want to.

Then we think that you should go to Google.co.uk, have a look at which SEO businesses in your area are ranked at the top of Google.

This means that, to some extent, the SEO agency is good at what they do, as otherwise, how would they have managed to get themselves to the top of Google.co.uk in your area?

 

SEO audit is a bit like having an MOT carried out on your car

Many people dislike having to go through the hassle of having their car’s MOT.

It’s an expense at the end of the day, and this is the same with SEO, you might think, well, does business really need this extra marketing expense?

However, we have worked with some businesses for over 10 years now, and trust us when we say, when search engine optimisation is done right, it can massively help some companies to generate more sales.

This is why an SEO audit is a bit like having an MOT carried out on your car.

It could spot crucial details that need immediate work, which could help improve your business’s marketing.

For example, an SEO audit could spot that there is an “indexation issue”, which is affecting, say, the article section on your website. It could be because of no-index code, broken links or faulty 301 redirects!

This could perhaps stop, for example, over 100 blog posts from being indexed, which can massively hamper and destroy your organic SEO efforts, as this could stop “Googlebot” from being able to crawl and index each blog post. Therefore, an in-depth SEO audit can reveal crucial and fundamental problems with the business’s search engine optimisation.

When these critical errors are then fixed, you may notice that you see in your business’s Google Search Console account a positive uplift in terms of where your business is ranked on Google.co.uk.

 

Tell me more about what an SEO site audit is.

An SEO audit can vary massively in terms of how detailed it is, and each company that you work with will have their own reporting procedure:

This means that each report will often vary a bit; however, let’s run through some of the essential details that you may want noted in your report:

 

Content marketing quality

So, you don’t want to have any duplicated content, any spun content, or any AI-written content marketing on your website. This could move your business down Google’s ranks.

You want super high-quality content marketing, where the page has a very high Google E-EAT score.

Plus, the content marketing must be kept up to date, for example, if someone is looking for advice on the best washing machine to buy, a guide written in 2018 is not going to be relevant today.

 

Technical SEO

You will want the company website to be “crawled and indexed”, so any indexation issues will need to be fixed.

Plus, any technical SEO issues, such as a slow website, a website with broken links, or pages that are content-thin will need to be fixed.

 

On-page SEO

Without good on-page SEO, well, it’s like a car with no engine fitted, nothing going anywhere until that is fixed.

Therefore, your business needs to work on improving its on-page SEO, and often, to achieve this, you require a comprehensive report. Most of the reports you buy will focus primarily on on-page signals, such as the quality of content marketing. Does the page have a good Google E-

EAT score?

Is there good use of H1-H6 tags? Is the URL slug optimised? Is there alt text, internal links, and a well-written page title? Is the content marketing long enough?

However, your SEO report should highlight any weaknesses with your business’s on-page SEO.

 

Off-page SEO

From our experience, it’s only the more expensive SEO reports that you pay for, or that an agency offers, which will detail most of the backlinks that the business has.

The cheaper reports you buy often don’t include the list or any mention of the website’s backlinks.

The reason is that to crawl and index backlinks, it takes a tremendous amount of computing power.
For example, imagine the businesses in your area; some will have just a few backlinks, while others may have thousands. Therefore, these links all need to be crawled.

To be crawled, this means that the backlink checking company will be crawling millions of links; therefore, this is why companies charge a monthly subscription for backlink checking tools.

The point we are making here is that businesses subscribing to more expensive SEO tools should include an option to examine their backlinks.

Now, trust us when we say that, as one of the most highly experienced agencies in Bristol, backlinks are the most crucial search engine optimisation factor.

They really help to move the needle.

Ultimately, it’s backlinks which decide whether the page ranks on the first page of Google or not.

Therefore, ensure that your report includes a mention of backlinks. You need quality backlinks, and it’s also important to regularly check the health of your business’s backlinks.

 

User experience

It’s essential to improve your website’s UX. If your website offers a good UX, it will mean that visitors are more engaged, which in turn leads to higher dwell times and lower bounce rates. To improve the UX, this involves both web design and ensuring that the content marketing is valuable and helpful.

 

FAQ

Is it worth getting an SEO audit or just jumping straight into improving the ranking factors?

This depends; some businesses which contact us, such as super busy solicitor practices, may not be interested in reading an SEO report.

Quite often, businesses want a quote and assurance that the agency is skilled at what they do.
Here at Digital Tailors, we are one of, if not the most experienced, agencies in this area. We can say that because the business actually has a consultant who has over 11 years of organic search engine optimisation experience. We have put many businesses in Bristol onto page one.

 

How much should I pay for an SEO audit?

This depends; some agencies actually offer the service for free to try to obtain your business.

If, on the other hand, it’s a huge e-commerce business with, say, 1,000-plus pages, and you really need a detailed report, then marketing consultants will need to spend a long time on the work.

Therefore, some detailed seo reports can cost thousands sometimes.

How much do your SEO audits cost?

We don’t actually offer free audits; instead, we have a marketing consultant to look over your site and make some recommendations based on their SEO knowledge. We then present a free quote to the customer.

Which businesses in Bristol will benefit from an SEO audit?

All businesses which want to obtain more business from Google’s organic results could benefit from an SEO audit.

 

Contact Digital Tailors today:

Contact Digital Tailors today, we offer local and organic search engine optimisation. We offer fixed-priced packages which start from just one thousand per month.

Why dwell time matters so much when improving a business’s organic SEO

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Subject: dwell times & SEO

Author: John Lang

Date: 15/09/2025

In this in-depth article, we are going to discuss how a business’s dwell time can have a direct bearing on your business’s organic rankings on Google. We are going to detail how writing engaging content marketing, having a fast website and improving the U.X (user experience) can help to improve your businesses search engine optimisation.

Here’s a startling statistic: Roughly 55% of visitors spend less than 15 seconds on a webpage.

This means that your copywriters, web designers, and your on-page SEO strategists could be working very hard to roughly haemorrhage half of the visitors in a very short matter of time on your website.

This is why content marketing today today needs to be superior, have a very high “Google E-EAT score” and be helpful (Google Helpful Content Updat) if its to have a high dwell time and rank high on Google.

Therefore, when improving any business’s search engine optimisation, what we are really doing in 2025 is competing for shoppers’ attention.

 

Dwell time and ranking at the top of Google’s organic results

For pages ranked 7-10, average dwell time drops to about 2 minutes and 20 seconds

It’s actually been reported through reliable statistics that for businesses ranked in positions 7 to 10 on Google that the dwell time drops dramatically to around 2 minutes and 20 seconds. This means, that there does seem to be some direct correlation between businesses that rank at the top of Google in Bristol, and those pages having a very high dwell time.

This suggests that the futher you move down Google’s SERP’s, the less the dwell time is for each result.

As you fall further down Google’s organic ranks, the dwell time decreases even more.

This therefore reinforces the points that businesses must be ranked as high as possible on Google’s organic results. One of the ways of doing is adding content marketing with high Google E-EAT to improve dwell times.

Businesses ranked at the top of Google’s

There is data to support this point, it has been widely reported, with statistics published by SEMrush, that for businesses, which are ranked at the top of Google, these pages have very high dwell times.

It’s actually mentioned in the statistics, and there are businesses which are ranked in the top three organic results, on average, managed to retain the interest of the shopper roughly three minutes and 10 seconds in terms of the average dwell time.

Therefore, you can quickly appreciate why top SEO experts across the world read that dwell time is an important ranking factor.

 

What is the average dwell time for most businesses?

You might currently be staring at your Google Analytics account and you might be seeing that the dwell time is much lower than the stated three minutes that we mentioned earlier.

The good news is that reliable statistics indicate that the average time on page across most industries is just 54 seconds.
However, it’s essential to note that whatever you can do to increase that dwell time will start to improve your business’s search engine optimisation.

Top tip from our SEO agency would be this: we have noticed that if a business embeds a video into, say, the homepage or other key pages, that this can increase the dwell time sometimes dramatically for those pages.

So, for example, why not create a YouTube video, of say your team at your dental practice?
Then when this is embedded into a key page on your website, the dwell time should increase, which can help to improve the ranking for that page.

 

What would you therefore deem as a good dwell time?

Two minutes to the four-minute range

Many digital marketing agencies strongly agree that this is a relatively healthy dwell time- that’s between the two and four minute range. If you’re managing to retain the interest of all shoppers over this period, the shopper will have shown a strong interest in the products or services you have to offer.

Google’s algorithm, namely Google’s RankBrain will detect overtime that those pages are obtaining a high dwell time.

Therefore those pages, will start to rank higher in Google’s SERP’s in Bristol.

Above four minutes

If you’re keeping the average shopper for this length of time, then you do really well! Give yourself a pat on the back!

You’re managing to retain that shopper’s interest for long periods, and therefore, this can be reflected normally with higher organic search engine results.

Under 30 seconds

If the average dwell time of your website is below 30 seconds, then simply put, you are not holding the shoppers’ interest for long enough. This if sustained for a long period, could result in a drop in terms of where your business ranks in Google’s organic results.
What this actually reflects is that the shoppers visiting your company are disinterested in the website, and are therefore leaving after a short period of time.

How can I improve my business’s dwell time?

As we mentioned a little bit earlier on in this article, when you start to add, say, infographics or perhaps you add a YouTube video, we found that in our experience, this can massively increase the dwell times.

Consider, for example, a complex service- let’s say you’re an employment solicitor- well a friendly solicitor offering a short explainer video on how the process works, can really help to keep a shopper on your website for longer, improving dwell times for your solicitors’ practice, and helping your business to start moving up Google’s ranks.

It’s also possible to build rapport with the customer through adding embedded YouTube videos, as the shopper can gain a sense of what your staff is like, the personality of your business, for example.

 

Improve the technical performance (improving page speed)

Many of us today are massively impatient, which is understandable, given that for most of us we often don’t have much free time outside of work.

Therefore, if you are looking to buy a product or service, you are often not willing to wait an extended time for a page to load.
Therefore, as business owners, we have to make our company website as fast as possible- this means that purchasing super-fast hosting for our Bristol businesses is important.

There are several ways to make your website faster, reduce bounce rates, and increase dwell time, which can positively impact the business’s organic search engine optimisation.

 

Compress images

Compress images on your company website, as high-resolution photos can sometimes significantly slow down the page’s speed. You may also want to think about adding lazy loading to some pages?

For example, you might have a product page where there are seven pictures of say a single item of clothing, like a shirt that you are selling, by improving the page speed by compressing images of the clothing item you are selling, you can help sometimes to improve dwell times.

 

Enable browser caching

Discuss with your web designers how to enable browser caching to enhance page speed.
Minimise unnecessary code

Sometimes a website is designed and its just too slow, there might be for example too many WordPress plugins slowing the website down.

Or there might be too much unnecessary code that is badly written, or the website just is too slow because of hosting issues. Therefore, make your website as fast as possible, whilst still offer a good U.X (user experience).

Reduce server response times.

You can also change your hosting to reduce server response times.

Use a content delivery network (CDN)

Talk to your SEO agency about whether a content delivery network, or CDN, could benefit your business.?

 

Internal links

Sometimes, when we think about improving a business’s dwell times, we often think that this will involve a considerable amount of work to implement this, right?

However, sometimes it’s the simple things, such as adding internal links between related content marketing in your blog section, that can help to improve your business’s dwell time.

It’s actually been widely reported that if you intelligently use internal links to link up pages, such as articles on your website, then you can increase the dwell time by upto 40%.

 

Mobile friendly

If you have ever used a website that was difficult to use, you often leave it immediately and go to a competitor’s website.

This could be because the website is too slow for a smartphone, the text is difficult to read, or you just tried numerous times to click on the menu and it simply doesn’t seem to take you to the page you want!

It is therefore imperative that if you want to improve your dwell times, the website is effortless, simple to use, and logically laid out.

Our best advice for you is not to go with an overly complicated and clunky web design.

It might look impressive initially, but if it is full of glitches and is simply slow, this will be detrimental to your website SEO.

Grab attention

What’s important is that you grab the attention of a shopper with visual offers. This could be a current sale you are running, stating fast delivery times, or perhaps just a rotating banner with the latest feedback from your customers.

What you most definitely want to do is to grab your shopper’s attention and then to retain it for as long as possible.

This often involves something high-impact; for example, running a sale banner, which has a large banner that promotes a specific item. This can give a shopper a reason to start browsing that section of products that are on sale. Even if they are not particularly interested in the product range, they might still have a reason to browse if you are running a sale. This increases the website’s dwell time.

 

Use Google analytics

What you can do is use Google Analytics to spot pages that need improvement- such as improve pages which have a high bounce rate.
This might mean that your spot pages have particularly high bounce rates. Your copywriters can improve the content marketing on those pages.

 

Come to the best SEO agencies in Bristol.

We have some of the very best SEO minds working for us across Bristol; therefore, do have a chat with us today to see how we can improve your business’s organic search engine optimisation.

 

 

When should we begin SEO for our brand-new website?

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When should a business start improving its SEO for a brand-new website?

Table of contents:

  • Why is SEO so important for most businesses?
  • What’s the difference between a brand-new website and a redesigned website?
  • How long does it take to start seeing tangible results from our SEO?
  • How to measure progress
  • How Digital Tailors can help your business to gain more customers online

What exactly is SEO?

For businesses of all sizes, from harbourside up to the heights of Clifton in Bristol, they undoubtedly want shoppers to find their website easily. For this to happen, your business needs to rank on Google. This means that your website needs to rank high organically and in the Google Business results.

For your business to come up high on Google for relevant searches, you need to improve your business’s search engine optimisation.

This is a gradual process of improving the website’s ranking factors, and there’s no two ways about it; this does take time. You can’t rush the process, and it can take many consecutive months before you start to see tangible benefits from the SEO. However, it has been reported that if your SEO agency works hard, it’s possible in some cases to grow the organic traffic by 28.98%

 

When should we start working on improving our SEO?

This question is a bit like, when should someone start to improve their diet?

The simple answer is as soon as possible; therefore, the SEO process should even start before the website has been built.

Let us explain precisely what we mean by that statement. If you are in the planning and development stage of your web design, you have a fantastic opportunity to incorporate good SEO into the website.

For example, you should discuss with your web development team the following:

 

Page layout
Ensure that each leading service or product category has its own dedicated page.

Lighting fast

Make sure that you make your company website as fast as possible, don’t purchase cheap and low-cost hosting, as it’s often slow, and won’t be fast enough to improve your SEO.

Good design

Pay that bit more for a well-designed website, so that shoppers find it a piece of cake to use the website and navigate it.

Incorporating SEO into the web design

  • Keywords
  • Content marketing
  • Technical SEO
  • Links

These are what you would call the “four main pillars of SEO”- therefore, because they are crucial to a business’s search engine optimisation success, it’s a good idea to think about these aspects when having the website designed. For example, how can we better optimise the page titles? How can the content marketing be as well-written and helpful as possible? How can you make the technical SEO work like a Swiss-made watch, meaning it’s working perfectly?

 

Why is there a difference between a website redesign and a brand-new website?

Brand new website

A brand-new website often means that the website will have no SEO applied to it before.

Therefore, this is with the assumption that no one else has bought that domain name in the past.

We say that because another business may have owned a domain name, perhaps they have applied SEO to it in the past.

Therefore, do make sure that when you buy a domain name, no other businesses have used it in the past. The reason is that the previous company, which owns the domain name, may have had the SEO completely wrong; they may have received a Google penalty, for say building spam links.

Therefore, if a business comes along, buys that domain name, and at a later point, they sometimes inherit those SEO problems.

However, let’s say, for example, that nobody has bought that domain name before. Therefore, it’s a brand-new domain name.

This means that there will be no DA, that’s domain authority, no links, no content marketing, no information on dwell times, for example.

This makes the SEO much more complicated, simply because the reason is that you start from scratch.
Bear this in mind when buying a new domain name.
Existing domain, just a website redesign.

A website redesign can mean altering and improving the visual design of the website. Now, what’s important here is that whichever web designer you proceed with, they will redesign and migrate the website with great caution.

The reason is that if you make the mistake of having the website redesigned, and the designers totally change the URL extensions or slugs, as they call them, then this can massively, hugely damage the SEO of the business.

The reason is that the longer you have a website, the longer you work on improving the search engine optimisation. What this does is it builds on that strength, and it becomes like a rolling snowball, building and getting more momentum.

However, what can happen is that the business accrues SEO strength to a URL domain name or a domain name with a URL extension.

So if you go changing those URL extensions, or deleting them, or losing all that hard work that you have been implementing into your SEO.

This is why website redesign is very different from getting a website designed.

When designing our website, what aspects of the design do we need to get right to improve our SEO?

 

Keyword research

Utilise a reliable SEO tool, such as Ahrefs or Moz, which we utilise at our SEO agency. Use keyword research tools to make sure that you are improving the content marketing on each page, and optimising it for the right SEO keywords. This will give your SEO a head start for your brand-new website, provided you follow the Google E-EAT guidance.

 

On-page SEO

Work closely with your web design team to ensure that on-page SEO is done correctly. Add H1 through H6 tags, make good use of internal links, and include alt text, etc.

 

Technical SEO

Again, when you’re having a brand-new website designed, ensure that you have a good mobile version of the website as well. Additionally, invest in top-quality website hosting that’s fast; this will enhance the website’s user experience. Additionally, add an SSL certificate and an XML sitemap to ensure that Googlebot can crawl and index each page.

 

Content marketing

When designing a brand-new website, avoid using AI-generated content marketing.
Instead, what you want to do is to write high-quality text that a copywriter writes. The work should have a high Google E-EAT score. The copywriter that you use should make sure that the text, whether it’s a product description or the homepage, is as helpful as possible.

 

Google indexing

Can Googlebot crawl and index the pages that you want to appear in Google’s results? This is crucial to ensure that the main pages can be indexed.

 

How long does SEO take for a brand-new website?

There’s no two ways about it; SEO will take much longer for a brand-new website. The reason is that there will be no backlinks, no information on website dwell times, and minimal content marketing.

For this reason, it will take longer to see results, and your appointed marketing agency needs to do more work and work harder in the initial months to generate results.

It’s therefore essential to be realistic and to implement high-quality work, measuring the results. Don’t cut corners, many businesses in Bristol have done this, and then there SEO has crashed and burned, because they may have for example built spam links, added to much AI written text, or just over optimised the website for a keyword, such as “dentists in Clifton”- therefore they may have damaged their businesses SEO for a very long period.

Therefore, it’s a bit like the Guinness slogan, ‘Good things come to those who wait,’ meaning that implementing high-quality work takes time.

Good quality search engine optimisation shouldn’t be rushed.

 

Use Google Analytics and Google Search Console

When you launch your brand-new website, ask your web designers to add the tracking code for Google Analytics.

What you will want to see is every month whether the number of visitors is improving. As you build more links, improve on-page SEO, and write content marketing, you should start to see an improvement in the number of organic visitors.

 

Come to the best SEO agency in Bristol.

If you run a business in the South West of England, and you need to drum up more business, we can help.

Whether you have a website that’s been live for an extended period or a brand-new website that’s just been designed by your website designers, we can help you.

With affordable prices, we can help improve businesses’ SEO in the South West of England, starting from £ 1,000 per month.

We have some of the best, most knowledgeable SEO minds in the South West working for us; therefore, do contact Digital Tailors if you want to improve your business’s organic SEO.

 

Do blog posts help improve SEO?

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Does adding blog posts/articles help to improve SEO?

Date of publication: 05/09/2025

 

Table of Contents:

  • What is a blog post?
  • How can blog posts help improve the business’s search engine optimisation (SEO)?
  • Can blog posts help to increase DA/domain authority?
  • Why is it essential to have good on-page SEO?
  • What are featured snippets?
  • Can blog posts/articles help you build more high quality backlinks?
  • Why businesses should use internal links
  • Why it’s essential to improve the user experience (U.X)?
  • Why is it crucial to write high-quality content marketing

 

Introduction

To cut to the chase, having high-quality, well-written and researched content marketing can massively help to improve your business’s search engine optimisation here in Bristol.

As a matter of fact, good blog posts / content marketing are essential if you want to get your company in South West England onto the first page of Google.co.uk. Therefore, to improve the ranking of your website, well-written blog posts are needed.

 

Sales funnel

What businesses need to appreciate is that sometimes shoppers don’t automatically know the exact product or service they need to buy.

Often, they begin by taking a journey, starting with a question, such as, ‘How do I remove the scratch from my car door?’

It’s only after reading well-written blog posts published by a company, that they may realise they need a scratch repair kit, one that specialises in their car’s colour, for example.

Content marketing, therefore, educates, informs, and helps shoppers find the right product they want.

This is why our agency, which is one the areas leading digital marketing agencies, why we spend a considerable proportion of our clients’ marketing budget on well-written content marketing including writing many hundreds of blogs posts every year.

 

Saturated marketplace

No matter what advice your businesses is dispensing, whether it’s what is the best electric car or how to find a mortgage adviser local to you, you need to make sure the content marketing is superior to your direct competitors. The market is saturated; there are so many SEO companies working for so many businesses writing so much content marketing.

Therefore, operating in a saturated marketplace is why your content marketing needs to be such high quality so that it ranks higher on Google.

This means that your content marketing needs to be better; it needs to be superior, standing out from the crowd by offering better quality advice.

 

What exactly is a blog?

A blog, sometimes also referred to as an article section of a website is where you can post blog posts. A lot of businesses dotted all over Bristol use WordPress, its brillant CMS that makes adding blog posts a piece of cake. Adding blog posts should be viewed as your opportunity to help customers to find the right product or service that they need. Its also your businesss opportunity to showcase your business’s level of expertise, thereby drawing more organic traffic to your website from Google.

Google E-EAT and blog posts

Your blog section of your website is simply a place to showcase your level of expertise about your product that your selling. You can therefore explain the benefits of purchasing the item from you, and really help customers to find the right product that they need. The top SEO companies within the city of Bristol fully understand that if their website has high dwell times, it means keeping the shopper on the blog or other pages for an extended period, which can significantly help improve their business’s ranking on Google.co.uk.

Dwell times and bounce rates

Therefore your business is not just competing for sales and clicks; you are also vying for attention. Businesses that can keep their shoppers on a website for longer, will have high dwell times, can usually rank higher on Google.co.uk and therefore attract more shoppers.

 

How does a blog page look different from a standard page?

A blog post is often date-stamped; therefore, it is given a date of publication. When you add a new blog post, this means that the old blog posts then often move down, and this is why blog posts are sometimes referred to as a “blog roll”, because they can be a long list of articles written by a company. The newest articles are placed at the top, and the older articles are placed further down the list, they are sorted by how recent the articles.

Your SEO company must timestamp your content marketing so that the Google bot can crawl and index the date when the articles were first published.

In terms of the appearance of a blog post, often they don’t look that different from a standard page on the company website, yet they usually have much more text because the purpose of them is to help solve a shopper’s problem by offering a lot of written advice. For example, the shopper might ask, ‘How do I start the divorce process?’ Therefore, you could offer a wealth of advice on the subject through question-and-answer style content marketing, and we recommend that blog post exceeds a thousand words.

Domain authority

The domain authority score is simply a score for that page or the website from one to 100.

Websites which has more pages and more blog posts, can have more visitors, therefore there is the possibility that the business will attract more backlinks. Quite simply, if a company has a high DA score, that is a high domain authority score, it can rank higher on Google.co.uk.

By writing high-quality content marketing, such as a helpful blog posts, your blog post could receive thousands of visitors every single year from customers in Bristol. Other businesses might choose to link to you, for example, if you have conducted consumer research, such as determining the average weekly expenditure for U.K household on wine and alcoholic beverages.

Other businesses might want to cite your work and the research that you carried out explaining how much average household in the U.K spends on beer and wine each week . therefore other businesses might link to you, because of the market research that your business has carried out.

Blog posts, therefore, are a way of obtaining inbound backlinks. Talk to any top SEO consultant, and they will tell you that one of the ways to improve a business’s search engine optimisation in Bristol massively is to start obtaining more and more quality backlinks.

What are featured snippets?

A featured snippet is simply a line of text that stands out right at the top of Google results. It helps the business to stand out because it will look different from other business results.

If you have quality content marketing, and you add schema markup, this can be crucial for businesses’ chances of being cited as a featured snippet

Having a featured snippet will increase your business’s visibility and generate more organic traffic.

 

Internal links

Using internal links is another way to keep a shopper on your website in Bristol for longer,.For example, they might spend, let’s say, three minutes reading one blog post, then see an internal link on the site, and read another blog post for another say four minutes.

This can massively help improve your business’s dwell time, which can also enhance your business’s search engine optimisation. The companies that typically rank at the top of Google.co.uk in Bristol are often those with a lot of high-quality content marketing, backlinks and very high dwell times on their websites.

 

Come to the SEO experts

Businesses from all over Bristol are flocking to Digital Tailors because we offer high-quality search engine optimisation services. We are one of the best SEO agencies in this area, offering affordable prices, white hat organic SEO, and local search engine optimisation. For a no-obligation quote, please get in touch with us today.

Do blog posts help improve SEO?

Our SEO agency answers a frequently asked question, that is, do adding blog posts help to improve a businesses search engine optimisation?

 

How long does SEO take? (Can you explain why it takes so long?)

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Businesses of all shapes and sizes in Bristol recognise the importance of investing in good quality search engine optimisation. However, what can be perplexing to some business owners is why it takes so long to see results.

For example, when we’re talking about local search engine optimisation, typically, in our experience, in can take 3 to 6 months to start seeing any tangible results (for local SEO). The national SEO takes much longer timeframe; then for international SEO were talking about a much longer timeframe again.

We understand that, as business owners, you may struggle to understand why it takes so long.

Yet after reading this interesting article, you will be informed as to why it takes so long sometimes to see tangible results from your SEO investment.

 

Table of contents:

In this article, we will discuss-

  • Why does organic SEO take so long?
  • What exactly are ranking factors?
  • Why the job must be done right
  • That you shouldn’t rush your search engine optimisation
  • Why white hat SEO is the way to go
  • Why backlinks play a pivotal role in your SEO success
  • Why your business needs high-quality content marketing
  • Why our SEO business in the beating heart of Bristol is in constant high demand for high quality marketing services that we offer

 

How long does SEO take?

SEO takes a varying length of time to see solid results. For your low competition industries can often see results in three months for local search engine optimisation. In higher-competition industries, let’s be realistic: most businesses in busy Bristol operate in high-competition business sectors, therefore to see real results can take much longer.

This is just simply due to how many businesses are crammed packed into Bristol. Also because we are such a vibrant and wealthy city, businesses try to gain business within Bristol even though might live neighbouring towns or cities. Therefore the level of competition is fierce, and this is why it takes longer to see SEO results.

First of all, let’s provide you with the facts, so that you can understand why it takes so long.
Some businesses, where the business is ranked on Google.co.uk, can ultimately dictate the success of the company.

If they are languishing on page 2, they will receive no enquiries at all, but if they are at the top of page 1, they will obviously receive many more enquiries.

We all know that what a lot of businesses don’t appreciate is the fact that behind-the-scenes, you’re usually up against hundreds of other companies in Bristol, that are all working hard to improve their SEO. Sometimes they will be investing sometimes considerable sums of money to move their company to the top of Google.co.uk.

 

Why does it take so long? Surely there are some shortcuts that can be obtained?

There are over 200 different areas on a website that you can improve, to enhance the organic search engine optimisation for that business.
SEO consultants globally refer to these as “ranking factors”, and they are what makes Googles algorithms work.

This is the pivotal thing to remember: there are over 200 different ranking factors, so imagine the amount of work that needs to be implemented to start shifting your business up in Google’s rankings. This is why SEO takes so long.

 

Highly competitive

Now consider this: businesses in highly competitive business sectors, lets say for example, a solicitor’s practice in a well-known city within the United Kingdom.

Ultimately, solicitor practices is likely highly reliant on two key factors: the businesses reputation for making referrals from clients, and ranking high on Google.co.uk organic results in order to attract more business.

Therefore, as you would expect, businesses competing against 10 or more companies are often investing substantial sums of money in their search engine optimisation. They are then busy wrestling and competing with each other for the top spot on Google.co.uk this is why you need constant investment; this is why it takes so long.

Now factor this into the equation: when a business reaches the top, it has that taste of success, and you will want to let go of that position on Google.co.uk

If that business is number one, then it will want to maintain its position on Google’s organic search engine results, and hold onto that spot as long as possible, as it’s commercially valuable to the company to be ranked high on Google.

Now, this is why when a business has a hundred backlinks, you often don’t stop there, you will be constantly working on improving them ranking factors, to hold onto your position on Google,

As the business becomes stronger, it becomes increasingly more complex to beat.

This is why SEO is challenging, because businesses have had a taste of success from their search engine optimisation, they often then continue to invest in reinforcing their ranking factors, such as backlinks making it harder for firms to compete and beat them

 

You still need to explain why it takes a long time.

It takes so long to improve a business’s search engine optimisation, because usually the competition might have had a head start, over your business sometimes a few months, sometimes decades ahead of you, because they have already been continuously chipping away at their SEO.

Imagine a business that’s an e-commerce store selling clothes, a company that invested millions into building backlinks and content marketing for say the last 8 years.

Therefore you cant overtake that business overnight in the organic search engine results, if a business thinks so, then its being massively naive.

Businesses often invest considerable sums, sometimes millions of pounds, in SEO; this is why it can be very hard to beat some companies.

So what are some of the main ranking factors which determine how long it takes SEO to work?

The main SEO factors boil down to just two really important seo ranking factors: they are the quality of the content marketing (Google E-EAT) and the quantity of high-quality backlinks.

However, for the diligent among us, they will notice that we started to mention that there are over 200 ranking factors in total which Googles algorthim uses to decipher and work out how good your businesses seo is.Therefore, these need to be improved at the same time.

 

The marketing budget has to be set correctly,

In our view, there is absolutely no point in trying to take on some competitors if you have a fraction of their marketing budget?
For example, if the car insurance companies is spending £1 million a yea on SEO, and your running a small high street car insurance broker, you would be naive to think that they can go up against such a business with a thousand-pound-a-month budget.
So it comes down to how strong your competitors are, how much money you have for SEO, and whether you can compete to the same level.

Marketing strategy

What can strongly influence how long it takes to see results from your search engine optimisation investment, is how effectively the marketing strategy is being implemented. Not all SEO companies are the same; some are highly effective, using cutting-edge approaches and following white hat practices.

Some other companies, using outdated spammy methods to build low-quality links, which can actually result in a penalty.

Therefore, something that can significantly influence how effective search engine optimisation is is which agency you hire.
SEO factors

 

What are some of the more critical SEO factors?

If the website can’t be crawled and can’t be indexed, by Googlebot then it will never appear in Google.co.uk results.
Therefore, your website must get crawled and indexed by Googlebot; thus, make sure that there are no indexation issues within your Google Search Console Account.

 

Backlink profile

Do check your business’s backlinks; this is one of the most critical aspects when improving a business’s search engine optimisation.

If your business has top-quality links, an abundance of high-quality links, from well-known brands, such as the BBC, The Guardian, or The

Daily Telegraph, for example, this can significantly improve your business’s Google ranking.

Therefore, use a good-quality backlink checking tool; some tools offer a free trial period. Use these to look at some of your competitors ‘ backlinks. You might instantly see that some of your direct competitors have thousands of quality backlinks.
Backlinks by a country mile are one of, if not the most important, SEO ranking factors. However, you have to take a balanced approach when improving your business’s search engine optimisation.

Is absolutely no point in concentrating on link building alone; you also have to strengthen, improve and build the other SEO ranking factors as well, such as adding high-quality content marketing.

 

Domain history

As any top SEO agency in the land will tell you, it’s much simpler to get a business high on Google if the company is established, as had as a website designed for a long period of time, and some SEO is being implemented over that timeframe.

Let’s break that down and explain precisely what we mean.

If a business comes to us with an existing website, we can help it move forward.

Therefore an established website / business can have its SEO improved much faster.

If a brand-new business, such as a start-up in Bristol, let’s say in Clifton, has just had a website designed, it can take much longer to see results- simply because the website is brand new.

 

Core Web Vitals

In a nutshell, once your company website is designed to be fast as possible, this will improve the U.X and also help your Bristol business to lower its bounce rate.

Websites that are slow offer a poor user experience, which means the UX will be bad and negatively affect businesses’ search engine optimisation (SEO)

Come to one of the best SEO agencies in the whole of Bristol

 

Digital Tailors has been around for an extended period of time, and we have SEO consultants with over 10 years of experience, plus the grey hairs to prove it.

We have advised many businesses in Bristol and helped them achieve a top ranking on Google.co.uk in Bristol, as well as in other cities.

We excel in our field. We offer fixed-price packages starting from £ 1,000 per month.

 

Contact us for a no-obligation quote.

 

Can on-page SEO alone get my business in Bristol on page one of Google?

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Can improving the business’s on-page SEO be enough to get onto page 1 of Google.co.uk

Digital Tailors

Subject: On-page SEO

Date: 03/09/2025

As we all know, an increasing number of people are using the internet to find the goods and services they need. Every year, more and more businesses are formed and are competing in the wonderful city of Bristol.

This is beneficial for business and competition, but it also becomes more complex, making it harder for companies to secure customers. For example, a plumber had only a few serious competitors online 10 years ago; now, in this thriving city, there might be well over 100 local businesses all investing in improving their search engine optimisation.

 

Our time is short

SEO is most definitely a long game.

You expect results overnight, but it doesn’t work like that, and we can say that with great confidence because we have been in this game for over 10 years. We know that you can burn the midnight oil, work your socks off, and drink espressos until you fall off the office chair. For all that hard work, it might only come to fruition a few months down the line.

Search engine optimisation is therefore a very slow process, and thus businesses need to know where to focus their time and also their energy.

They should be building links and writing content marketing so fast that their hands are aching from working so hard.

Well, we are Digital Tailors, we are one of the best, if not the best, SEO agencies in the whole of this city. So, please sit back, have a nice cup of tea in hand, and let us explain how on-page SEO is important, vital, but not the only cog in the engine of improving your business’s search engine optimisation.

 

Tell me what this on-page SEO is?

On-page SEO involves reviewing every page to identify areas for improvement in its SEO performance. Can you make it better? Can you improve the UX? Can you improve the on-page SEO elements to help draw in more visitors

Therefore, the marketing consultant that you hire should consider the following:

 

How to improve the content marketing

  • The internal links
  • The page titles
  • The URL slug
  • The meta description
  • The UX of the page
  • The evergreen content marketing
  • The product descriptions
  • Removing and replacing duplicate content marketing
  • The list goes on and on

 

How important is the on-page SEO?

If you imagine for a second that your Bristol SEO is like a car, for that car to move forward, it needs a body and all the components, such as the electrics, internal fittings, like seats, to be fitted correctly. This is similar to how your business’s on-page SEO works; it must be fitted correctly and accurately.

Externally, the backlinks are like the engine of a car; the more powerful the links, the more it’s like having a powerful engine under the hood, which will move you forward faster and faster.

 

Where your business ranks in Bristol is so important

With SEO, you can never afford to take your eye off the ball; if you do, shortly after, your business will often start to fall down the ranks. And when you talk to some of the best marketing agencies in the land, and we are one of them, they will tell you how important it is to get to the top of Google’s results, or as near to the top as you can get.

The reason is that the top position on Google captures most of the shoppers, leaving the other organic positions with crumbs.

This is because businesses invest a significant amount of money in SEO, as it can literally make or break a company in terms of its ranking on Google.

 

Now that we have explained how important a business’s on-page SEO is, let’s look at some of the areas that your company can start to improve.

Now, if you’re a start-up business or any business in the city of Bristol, we encourage you to spend some time reading about Google E-EAT and the Google Helpful Update.

The reason is that this guidance is very insightful to businesses and marketing companies alike. It explains that Google prioritises websites that offer high-quality advice at the top of its search results. The well-written pages, written by experts on the subject you are writing about, who have experience with the product or service they are describing, can help improve the Google E-EAT score for that page.

Now, let’s have a look at some of the ways that your business can start to improve its on-page SEO.

Write content marketing

When you sit working hard on your Apple MacBook laptop, looking out of the window of your Victorian Bath stone building in Clifton, Bristol, you might think, ‘Why am I writing thousands of words of text?’

Why am I writing content marketing, which involves offering free advice, when it takes many hours of my time to write?

You may want to be in the gym, running in the park, or playing a game of tennis at David Lloyd’s.

We get it; however, what you have to remember is this: remember what we said earlier about the car. Search engine optimisation can be split broadly into two parts: the on-page SEO and the off-page SEO.

Content marketing is like the body of the car, and the engine is the backlinks. Therefore, the vehicle is going nowhere unless these two elements work together and are done to a high standard.

The point we are trying to make is that, regardless of the type of business you run in Bristol, it will be absolutely impossible to rank number one on Google.co.uk without high-quality content marketing. Yes, you will need to build some links too, but writing a two-thousand-word article for your dental practice in Clifton is well worth doing if you want your business to start to climb up Google’s ranks.

 

Optimise your page titles.

Don’t go and find the cheapest web designer you can see, as you will often be getting a basic website that is too basic.
Instead, invest in a well-designed website that clearly presents your primary services and products on separate pages.
Then write an unambiguous page title.

 

URL slugs

Don’t change your URL structure unless the website is brand new.

The reason is, let’s say you run a business in Bristol, it’s an engineering business, making really nice e-bikes for sale.

You might have had your nice website up and running for say 7 years; in this time, the pages will have accumulated good SEO value.
So, don’t therefore go in and start changing the URL structure if you have an established business, because you could lose the SEO value that you have accrued to those pages.

However, if you have a brand new website, you’ve just forked out on having a nice company website built in Bristol. Then you notice that instead of /kitchen-blenders on that page, it’s a load of numbers and text.

Well, you are missing out on an SEO opportunity, that is, you could amend the URL slug, and you could add some keywords there into the

URL slug. But again, only do this if the website is brand new.

 

Internal links

Do make sure that you add the internal links; this can help Googlebot to do its job, as it can spot the internal links and follow them.
Googlebot will read the anchor text, then it will follow the link, and this helps Googlebot to crawl and index more pages.

 

Images and infographics

Talk to anybody really good at SEO, like us, we do like to blow our trumpet.
Well, what they will tell you is, sure, having good quality content marketing is essential. However, you also have to improve the UX for that page; this means improving the user experience. One way to achieve this is to incorporate infographics and images, as they can help break up the text.

 

Off-page SEO is the engine that can drive your SEO forward

A good SEO agency in Bristol will typically have a team of copywriters, as well as link-building experts.
The reason is that you need a lot of time spent building links and writing content marketing. We are an established agency in the city of Bristol, offering fixed-priced packages starting from just £1000.00 per month. Do contact us for more information.

 

How can we get our brand mentioned more often by the LLM’s?

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Introduction

LLM’s simply stands for “large language models”, these are used by the large AI companies such as ChatGPT and Perplexity.

Businesses globally are seeing the number of organic visitor numbers gradually to decline largely due to Google’s AI Overviews.

The reason for this is twofold, the rise of zero click searches as well as people using LLM’s rather than say relying on Google’s organic results to find an answer to a query.

 

What exactly are AI mentions?

AI generated responses are generated when you ask an AI programme such as ChatGPT a question.

To help the user feel more confident with the information, often the AI generated response will cite its sources that allowed it to form that answer, also known as a reference.

These references can be linked or unlinked depending on the AI platform that the shopper is using at that time.

 

Can you explain why AI mentions are important?

If organic traffic to a website is decreasing, there was often a good reason for this. For example, it could be that a product is simply less in demand in the marketplace, possibly because of seasonal demand.

However, retailers are often aware of these seasonal buying habits and can explain that. Instead the reason why so many businesses organic traffic is decreasing is people are using AI platforms such as Perplexity, ChatGPT and Google’s AI mode more than ever before.

Therefore retailers and businesses in general want to ensure there “plugging the gap” so to speak as to why they are losing organic traffic.

Often this is because shoppers are now using query fan out, and AI programmes to find websites that they want to buy from. Often this comes after a long conversation with an AI programme so that the shopper can refine the results, obtaining the exact product or service they want.

Because the results from AI programmes are conversational, chatty and friendly they can be very persuasive.

Therefore, because a shopper has asked a series of questions regarding say “the best e-bikes on the market”, then once your business gets mentioned as a source, this provides a brilliant marketing opportunity for you to make a sale.

Your business could secure a shopper who has been through a long conversation with AI programme to then be directed towards your business.

 

The conversation could go something like this:

– Find me the best e-bike below £2500.00
– The style of the bike needs to be a full suspension bike, can you change the results?
– I now need a list of bikes with U.K dealerships so that I can buy spare parts at a later date

As you can see, this is a shopper who knows what they want, they therefore have “strong purchase intent”. They are therefore going to be the shoppers that businesses want to attract, this is why businesses want to be cited as a citation or source of information that AI programmes provide.

 

Content marketing on-page and off-page

Let us return to our example earlier about a shopper who wants to buy an e-bike.

The LLM will most likely favour a page that’s written by an authoritative source that answers that exact question.

For example, The Guardian newspaper may have written an editorial piece citing best 10 e-bikes in the U.K for 2025.

This would go some way to answering the shoppers question about finding a quality e-bike.

Therefore, the Guardian may well be cited as a source.
Alternatively, your business may have published a blog post that has attracted a lot of links and is a really good quality piece of content marketing.

In this case your content marketing may well be given the direct source.

 

Relevant and helpful

Your business is much more likely to be cited as a source or as a citation if the content marketing is helpful.

If the content marketing answers the exact question the shopper has asked, therefore will most likely satisfy the question that the shopper has.

Therefore, do write helpful content marketing, yet also we would recommend writing the work in the style of an FAQ.

The reason being it might say a H3 title tag that answers the shopper’s question further down the page. Therefore if the written work is written using an FAQ style of writing it is much more likely to be cited as a citation as Googlebot and the LLMS can better understand the written work and its meaning.

News article, social media posts or high-quality websites

We always advise businesses that if they want to rank high organically in Google’s organic results in the LLM’s you have to make your brand a celebrity.

You have to think like a celebrity.

You want to get your name out there, listed on the best websites.

This then improves your business’s authoritativeness, plus, it also shows your brand as a thought leader, a respected brand. For example, if your mentioned on a leading pod cast, mentioned in a well-known newspaper, plus also linked to by a relevant, high quality websites, this all improves your businesses authoritativeness.

 

Make sure the work can be read (crawled and indexed)

This advice is true whether you’re optimising for Google’s organic results or AI platforms such as ChatGPT.

The work needs to be read, it needs to be crawled and indexed. Your web designers or appointed SEO agency can check this.

Some of the checks involve making sure none of the pages are blocked by say Googlebot because of robots.txt is blocking the page from getting indexed.

Make sure your XML sitemap is kept up to date.

 

How we can help

If you run a business in Bristol and you need to generate more sales we can help. We can help your company to improve your organic and local SEO. We can produce content marketing that has very high Google E-EAT score, this will increase your companies chances of being cited within the LLM’s and Google AI.