What does technical SEO even mean?

Introduction

Let’s face it, learning about SEO can be a daunting prospect, after all there’s so many areas to learn.

There’s onsite and offsite SEO, there’s also technical SEO, not to mention using social media to help improve a business’s SEO as well.

So, it’s fair to say that it’s a broad subject area, yet we like to make things as easy as we can here, so let’s look at what technical seo is about, and what are some of the main areas of technical seo are.

So, what does technical seo even mean?

Technical SEO we like to think of as building the foundations for all of the other SEO work to be added to.

So, for example this means making sure a website can be “crawled and indexed” it also looks at such things as reducing 404’s, and also how the website is constructed.

So, in terms of a websites construction a seo agency may ask is the website easy to use? If its not could changes to say the menu improve the website?

Let’s have a look at a few of the technical seo areas that our seo company often looks at:

Schema

Quite often a company website will have a lot to say, so for example the about us page may have a lot of information such as introducing each member of staff.

And this is a lot of information that needs to be indexed, yet there is also the really important information that relates to your business, such as your businesses NAP details, and this should standout from the rest of the information, and how do you do this?

Well, you could use Schema, which means you could mark-up the information, such as your businesses NAP details with Schema, this way it becomes obvious to the search engines like Google that this is your businesses name, address and phone number, which is all good for your local seo.

Can your website be crawled and indexed?

Its all well and good having a website that looks great, as this will reflect on your companies’ image, yet if it can’t be crawled and indexed, well the websites not going to show up in the search engines.

So in a nutshell this means that Googlebot won’t be able to read your businesses website, which means it can not compute your businesses ranking signals, which means Google’s algorithm will not know how important your website is, which means it wont show up in Google’s search results.

404’s

Have you recently added new products or services to your website, and to do this you deleted some of the old product or service pages?

Hmm, well you could have deleted some of your business’s SEO goodness, and the reason for that is because those pages may have had backlinks leading to them.

If those pages had backlinks leading to them then those backlinks may have been the main reason the page ranked where it did on Google.

So, in a nutshell deleting such pages is like starting again, and then all that seo work also needs to be started again.

Also, not to mention that your visitors to your website may now be greeted with a 404 message, which may contribute to your website having a high bounce rate.

So, what should you do? Well, we would highly recommend speaking to a digital marketing agency before you delete any pages that may have high SEO value.

Duplicate content

You may have just got your website back from your website agency, and now your sitting back and thinking that this website looks simply brilliant.

Yet, sometimes some website developers just copy and paste text from another website, so for example let’s say you sell televisions, well the website design company may copy and paste product descriptions for each tele direct from the manufacturer’s website.

And you may now be thinking, well what’s wrong with that?

If the product description matches the TV that we are selling that’s a good thing right?

Wrong. If your website has duplicated work, such as product descriptions for instance, well this could mean that the pages SEO does not do particularly well, and too much duplicated work could mean your business incurs an algorithmic or manual penalty. Such a penalty could be the Google Panda penalty for instance.

Okay, this technical SEO sure sounds technical, so how much does your business charge for SEO?

Every business is different, plus how much we charge for SEO per month is dependent on how much competition your business faces.

So, why not call us so we can offer you a quote?