Does your website deserve to be ranked on the first page?
Introduction
There’s a common misconception when it comes to investing in SEO. That misconception revolves around the notion that as soon as a business invests in SEO, that they can start leapfrogging the competition straightaway.
Picture the scene if you would, a business owner is informed that their company sales are down for the month. In order to improve sales numbers, they turn to methods of advertising that they have previously never used before.
This is where the SEO agency now enters the equation. Swiftly after a fixed monthly fee is agreed, and within month one that the company that invests it wants to start seeing solid results- how realistic is this expectation?
How strong are your competitors?
It all boils down to this one single question, how strong are your competitors? This is an assessment that has to made when weighing up your competitors websites.
If your investing one thousand per month, and wish to see results in month one, how realistic is this up against a competitor that may have invested more each month, and for many years prior to you investing?
This has to be weighed up, and realistic expectations have to be in place. What we mean by this is it is often now a bad thing for your agency to state that a goal is not feasible.
It might not be because they want you to cut them some slack, its often because the goals have to be realistic right from the start.
It’s a brick wall that your agency is building
When investing in digital marketing we ask our clients to visualise this scenario for a second. That is that we as an agency are brick layers, and that each brick strengthens your wall.
Yet, keep in mind that the direct competitors may already have stronger walls, so to overtake the competition may take some time.
Brick by brick the marketing campaign gets stronger, and this is how rock solid digital marketing is implemented.
If things are rushed right from the start, then often this causes poor quality seo to be implemented, this is in turn can lead to penalties.
These penalties have many names, yet some of the most common are referred to as Google Panda, and the Google Penguin updates.
Quality is key, don’t cut corners
Marketing managers, business owners and share holders all want to see a business that is more profitable, and often in the shortest timeframe. This makes sense, as that’s what most businesses aim is generate a certain level of profits by a set timeframe.
However, there are some areas where a business shouldn’t cut corners for short term gain.
One of those areas is SEO. For example, a competitor may well be ranking second for a very competitive business term. They acknowledge that if they were first, for that term that profits would be a lot higher.
The temptation is to therefore blast a website with seo in an effort to overtake the competitor.
However, for those that know a thing or two about seo, well they will know that if you implement seo that looks spammy, then this will result in the website dropping in terms of where it ranks.
You have to offer a better service
So many business owners, and even marketing managers are in the mindset that old SEO methods still work. That is they have taken the mindset that more is better.
This means they think that the more backlinks, the more content marketing and the more social media posts they have the better. This approach simply doesn’t work!
Quality is now key. If you can offer better advice, a better service, and a better overall experience for your customers, then your website will excel.
So, taking an approach that the competition are writing 3 blog posts a month, so we must now write double that amount is a flawed strategy.
Instead, you have to think of quality, and by that mean you have to offer the best service.
It takes time
So many business start-ups believe that they can get a website up and running in no time.
However, local and organic seo do take great deals of time to implement. You may well be thinking, sure, you would say that you are a digital marketing agency after all, right?
Well no, not really, that’s because it’s a well-known fact that new websites are harder to optimise.
The reason for this is the sand box period.
Need help with your business’s SEO?
If your company requires help with it’s seo, then why not give us a ring?