Does your seo business guarantee results?

Introduction

Naturally, if a business is investing in something it wants to know what it is getting for its money.

This makes perfect sense, as we wouldn’t purchase say a new appliance like a washing machine unless we knew when it was going to be delivered.

So, the same can be said about SEO, if a business starts to invest, well they often want to know when the business will be listed on the first page of Google.

However, a lot of marketing agencies, that includes some of the leading business do not guarantee results when it comes to organic seo.

That may sound surprising at first, yet at the end of this article, you will be all the wiser as to why many agencies do not.

The benchmark has already been set

Google ranks websites according to how strong the websites “ranking signals” are. This means that over 200 signals are taken into account, and the websites that are strongest will rank at the top.

Yet, here’s the fundamental issue, your competitors may e already been investing many years prior to your business. So, they have had a head start.

In that time, they may have built hundreds, if not thousands of good quality backlinks. Also your competitors may have paid a marketing agency to implement hundreds of hours on onsite seo.

So in nutshell the benchmark and standard to beat, well that might be set pretty high.

What this means is that a new business that’s just starting off has to be realistic about what they can obtain with their marketing budget.

For instance, will the marketing budget allow the marketing agency to give your competitors a run for their money, or will the marketing budget be a drop in the ocean?

If the standard to beat is too high, why would anyone invest?

This is where the marketing agency and client must make a judgement, can they make good use of the marketing budget, and overtake the established competition?

Or is the bar set too high, and the marketing budget would not be enough, so that the money is more or less wasted?

Be wary of any seo business that agrees to getting your business to the top, yet does not weigh-up how strong the competition is. The reason is the business may use black hat seo, which we will describe how this works below.

Seo is hard work

There’s no two ways about it, SEO is hard work. Whether you run a solicitors practice, or you are a tree surgeon by trade, your competitors will often not give up their top place on Google without a fight.

That’s to say, some businesses now solely rely on all their new customers coming through their website.

So to overtake the competition will involve a lot of hard work by you, or your seo agency.

Yet, there will always be companies that don’t want to do the hard work, that’s to say they want to cut corners.

These are the companies that implement what is called black hat seo. These companies may agree that they will take your business to the top of Google, because quite simply they are not implementing any hardwork.

Instead they use automated methods to try and fool Google’s algorithm into thinking your website should be at the top.

However, when Google detects this black hat seo, which Google is very good at, then your website will incur a penalty.

A penalty can mean that your website drops in terms of where it ranks, and if the seo is really bad, well the business could be removed altogether.

And its also worth mentioning that sometimes it can take a very long time to recover from a penalty.

So cheap seo, and companies that state they will take you to the top of Google for little money, well are often a waste of time.

If you want to find out more about this, read more about the Google Panda, and Google Penguin updates.

It all boils down to time

This is why seo agencies are often reluctant to guarantee results, because nobody knows if a competitor will step up seo activity.

Therefore it all boils down to time, how much time is a business willing to invest in a website.

And if the business sector is massively competitive, such as the car insurance sector, well this wont be one persons time working on the businesses website, it can be many hundreds of people.

So, it all boils down to time, and which company is willing to invest the most in the best seo minds the business can find.