SEO for Dentists: Get Found Online with an SEO Strategy

SEO for dentists

When you discuss local SEO with your SEO agency, they often tell you that the most competitive and challenging SEO is for solicitors and dentists.

Yet this does stand to reason, as these are business sectors that can be highly profitable and therefore very competitive. Thus, the best SEO minds in that area are often asked to improve those businesses’ off-page and on-page search engine optimisation.
Because these companies face increased competition, the standard of SEO in terms of the bar is set very high.

 

Therefore, good marketing will work on improving the following areas:

– Creating content marketing with a high Google EEAT score
– Building excellent quality backlinks
– Improving the website’s UX
– Adding helpful content marketing
– Improving the dwell times
– Reducing the bounce rate
– Fixing any technical SEO issues

 

How can SEO help dentists?

We have helped dentists generate more sales and obtain more clients through organic and local search engine optimisation. Whether somebody is looking for cosmetic dentistry or traditional dentistry, such as white fillings, we have your business to appear on the first page of Google.

This is not a fast process for local and organic search engine optimisation. Instead, strengthening and improving the ranking factors takes a lot of time. However, this can help improve your business’s ranking factors.

As Google’s algorithms start to notice the ranking factors, such as backlinks and dwell times, and you’re adding content marketing with a high Google EEAT score, you will begin to climb up Google’s ranks.

 

What are the main benefits of dental search engine optimisation?

So, you will often find that your best dental practices in most cities across the U.K. partner with an SEO agency. This is usually for ongoing work, to help hold or to get that business onto page one of Google. Because building links, writing content marketing, and improving the search engine optimisation generally requires constant work, you need to partner with an SEO company monthly.

 

Why does the work need to be ongoing?

As you will know, if you own a dental practice, there is often much competition in any area. These businesses will compete, and ranking 1st on Google or 7th could make a massive difference in the number of enquiries.

Therefore, Google’s algorithms work so that businesses with the best links, content marketing, and technical SEO can increase. Thus, dental practices often constantly compete for that top place on Google.

 

Local visibility

Sometimes, customers will want a dental procedure they have never had before. Let’s say that is teeth straightening; therefore, if your business is at the top of Google and you also appear on Google Business at the same time with many good reviews, then this can be all the persuasion somebody needs to contact your business.

Therefore, combining good SEO and a well-designed website can dramatically help a dental practice.

 

Higher Search Rankings

SEO agencies like ours don’t just work for dentists; we work for various companies. We fully understand the Google EEAT update, meaning all the SEO work must be of high quality today.

This is most definitely the case for dentists, because of a previous Google update, called the YMYL update, which means that blog posts, main pages, and any healthcare advice must be very well written. We have experience taking a well-known, leading dentist to page one of Google.
Therefore, we understand Google EEAT, the Google helpful content update, and the YMYL update.

Our content marketing and backlinks are therefore always built to be high quality and white hat.

 

Content marketing

For a company, whether a dental practice or any other type of company, the content marketing must be high quality.

Content marketing now needs to be written by an expert who has real-world experience of what they are talking about. For example, if we write an article about teeth straightening, the article will need input and advice from a qualified dentist.

Therefore, the SEO agency should work with the dental practice to ensure that each piece of content marketing is well written, with the advice of a dentist incorporated into the work.
Fast

As with all businesses, whether it’s a dental practice or a different type of company, the website should be fast. Therefore, make sure it’s quick regardless of which CMS you choose, whether it be Joomla, Drupal or WordPress. Thus, pay for ultra-fast website hosting, as this will improve the speed of your company website.
Mobile friendly

Do work with local web designers and developers to design a brilliant website for your dental practice. However, remember that SEO agencies and web designers should work together continuously to improve dwell times and reduce bounce rates.

 

Off-Page Factors

Backlinks, business reviews and social signals are critical to optimising organic search engine.

Because the dental profession is highly competitive, businesses should hire an SEO consultant to build backlinks.

The backlinks need to be a mixture of do-follow and some no-follow links. Often, what differentiates a business right at the top of Google, say in 1st organic position, and a business ranked 10th, will be backlinks.

If you have a lot of powerful, do-follow backlinks, this can massively improve your company’s organic SEO.

 

What makes your SEO agency so good at delivering results for dental practices?

We have worked for one of the country’s leading dental practices. Therefore, we have experience in delivering quality results. We also took this business from a start-up and helped it to get on page one of Google.

 

How do you ensure your content marketing is high quality?

We produce and write high-quality content marketing; we don’t use AI for our clients’ work. All the work is manually written and highly quality; we research what we write about.

 

How do you ensure the content marketing has a high Google EEAT score?

We fully understand how the Google EEAT update works; therefore, we know the written work needs high quality. We will thus work closely with the dental practice to produce high-quality written work.

 

How do you ensure the backlinks you build are high quality?

We only build quality do-follow and no-follow links. Our link builders will only ever use white hat methods.

 

Do you work for dental practices?

No, we work with many different businesses in South West England.

 

How long will it take to get my dental practice on page one of Google?

This depends on your company website; if you have an established business, it usually takes much less time. It will take longer if you have a new website and your business is new.

 

Can you get my dental practice on page one for both Google Business and organic results?

Yes, a good marketing agency can get your dental practice on page one both in organic results and in the Google Business results.

 

How much does dental practice SEO cost?

Based in Bristol, our SEO company’s prices start from 1k per calendar month.

 

Which areas do you serve?

We primarily work with businesses in South West England.

Does it take longer if the dental practice is brand new?

Yes, if any business is new and has a new website, it often takes longer to generate SEO results.

 

How can I obtain a quote?

Why not give us a ring today?