What exactly are PR links in SEO?

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What are PR links in SEO?

Table of contents:

  • What exactly are PR links, and how can they be utilised to enhance a business’s SEO?
  • What are the main benefits of building PR links?
  • Why a business needs to improve its Google EEAT score
  • Ways that you can use PR link building to gain more links
  • When a business wants to improve its organic search engine optimisation, many agencies start talking about link building. One way a business can build links is through PR link building.

 

Are backlinks still a crucial part of the organic and local SEO process?

Yes, in short, backlinks remain a crucial part of the SEO process.

It is essential to remember that backlinks, or links as they are often referred to, are still widely regarded by many Bristol marketing agencies as the most critical ranking factor. That means if you want your company to rank on the first page of Google in this city, you often need backlinks.

However, as we will discuss later, you only want the best links. Your business should only build high-quality links. The links need to be relevant to your business sector.

This then helps to pass link equity through to your website pages, which is also sometimes referred to as link juice. This can help the page rank higher on Google if it has a lot of quality links.

So, how many backlinks do we need?

 

You can never have too many high-quality links.

That’s because high-quality links will help your website rank on page one of Google and maintain its position.

However, low-quality links and spam links have the opposite effect. They damage your SEO, which means your business moves down Google’s rankings.

And here’s the thing: obtaining quality links, such as those from the BBC, is incredibly challenging.

A significant amount of time can be spent building links only to obtain one link. That’s why we say you can never have enough quality links because creating them is so challenging.

Many companies attempt to cheat by creating spam links. Google will detect these low-quality backlinks, and as a result, Google may issue a penalty. The business could, therefore, obtain a link penalty. This means the website could be “de-indexed.” This means that the company will not appear in any search results for any search terms.

If a business is de-indexed on Google, it could be due to a link penalty. You often then have to work with an SEO agency in Bristol and assist with Google penalty recovery. It can take a considerable amount of time to recover from a penalty.

How can PR backlinks help my business?
Suppose your business receives a significant number of high-quality links from reputable sources, such as the BBC, an independent newspaper, and Wales Online. In that case, these links can help improve the company’s SEO.

 

What does “link velocity” mean?

Link velocity refers to the rate at which backlinks are being established. You want quality links, but you don’t want to make a mass of links all at once. Instead, you want to build quality links over a sustained and long period. Therefore, before you start building links, consider link velocity and if you wish to create links over a long period.

Let’s talk about what exactly PR links are

PR links, in short, are a type of backlink, whether that be do-follow links or no-follow links, that originate from a website such as a newspaper; this can be used to impact a business’s SEO positively. However, it’s imperative that when building links to improve your company’s search engine optimisation, all the links built are always white hat.

For example, a mere mention of your business or a link regarding a new shop opening on a newspaper website can help boost your company’s SEO. It achieves this by attracting more visitors, and Googlebot will index a new link. If it’s a good link, this can improve your business’s search engine optimisation.

How do you obtain PR backlinks?

Journalists and PR companies need a reason to link to your business. However, when you win an award, launch a new product, or open a new store, newspapers —whether local or national —may want to write a story and link to your business.

 

Your business sector

Let’s say, for a second, you run a solicitor’s practice. You might win a business award for the best solicitors practice in South West England. This allows various websites to write a story about it. The best links often come from newspaper websites or websites related to your business sector, which then write a story about the award you have won.

The semantic web

Google has utilised the Semantic Web for a considerable time. Google has something called a “knowledge vault.” Essentially, you don’t just need backlinks to enhance your business’s search engine optimisation.

You can also have just mentions of the business.

For example, your business’s name could be crawled and indexed, and then it is picked up by Googlebot.

The more your business is mentioned online, the more links you receive from quality websites, and the more Google perceives your business as a leader in its sector.

 

Google EEAT is now very important.

Google EEAT is now an essential part of the SEO process. For those who are unfamiliar with what Google EEAT means, let us provide a brief explanation.

Google EEAT stands for experience, expertise, authoritativeness and trustworthiness. Now, the element we are interested in discussing in this article is authoritativeness. The reason is that the more times your business is mentioned, the more links from quality websites you have, the more your authoritativeness will improve.

For example, top-leading businesses often have a massive number of do-follow backlinks from high-quality companies with a high Domain Authority (DA).

Therefore, businesses of all sizes, whether small or large, should aim to improve their Google EEAT score—a crucial part of enhancing a business’s Google EEAT and the authenticity aspect of the work. Therefore, to do this, you need to obtain quality backlinks.
They Provide More Clicks

 

Helping to obtain more visitor numbers

By having a lot of backlinks from high-quality websites, such as the BBC, you can also attract many more visitors through these links. That’s because people will click on the links to find your business. Therefore, they help to bring more customers to your website. Additionally, the more links that Googlebot crawls and indexes from high-quality websites, the more your organic SEO will improve.

 

Trustworthiness

We mentioned Google EEAT a little earlier. We have discussed attractiveness, but you should also consider how to improve your website’s trustworthiness. One way to do this is to get your brand or company mentioned on leading websites. For example, if you run a law practice, mentions in a leading publication, such as the Solicitors Journal, can significantly improve the trustworthiness of your business.

The reason is that Google will crawl and index not just links but also brand mentions of your company. Therefore, if your brand is mentioned on leading websites relevant to your business sector, then this can improve your company’s organic SEO. A good example, for instance, is a solicitor’s practice, which can be found on a website like the Solicitors Journal, having won a business award.

 

Journalist requests

Quite often, a journalist will write a story, but they may lack expertise in your business sector.

Let’s give you an example of what we mean. At this time, in writing, the stock market globally is being affected by the Trump Traffic. Now, what could happen here is, let’s say you run a broking business, then you might offer to answer a journalist’s questions. Then, by helping the journalist with a question they have, you can sometimes request backlinks in return. For example, “Joe Blogs at Abacus Trading” says the following.

This is beneficial for your business’s search engine optimisation, as you can obtain a brand mention plus a backlink as well.

 

Link-worthy content marketing.

It’s worth putting the time and effort into writing helpful and high-quality blog posts.

If you examine companies in our business sector, there are Moz and Backlinko, which have a substantial number of incoming backlinks. The reason for this is that the content marketing is of excellent quality.

Therefore, our best advice is not to settle for “content thin” content marketing; instead, you have to create top-quality, well-written content marketing.

Again, the work should have a very high Google EEAT score.
What happens then is that Google’s algorithms may decide to rank that work high on Google. The page may rank high on Google. This means it could potentially reach tens of thousands of readers per month.

Some of these readers may link to your work. They could even be sometimes a business which sells the same products or services as you.

However, if they are in another part of the UK, they may not consider your business a competitor.

For example, a dentist could conduct a survey to determine how many patients felt more confident after undergoing cosmetic dentistry.

Then, based on the survey results from 100 people, the findings might be mentioned in other dental practices across the U.K.

Therefore, by conducting that marketing research, you can obtain more links and brand mentions as well.

Sometimes, your business will be mentioned online, let’s say, a supplier who mentions that they work with your business on their website.

For example, there might be a banner which shows your company logo as a company that they supply goods or services to.

This is a brilliant opportunity to request backlinks from that supplier. They could even make your company logo a backlink by making the actual picture the link. However, it’s better if you have your brand mentioned, say, in an article.
Ensure that the anchor text is written in a white-hat manner. Additionally, the links you should obtain should only come from high-quality websites that have a high Domain Authority (DA) score.

 

How our business can help:

We are an SEO agency that serves customers in Bristol. We can help to get your business onto page one of Google. For a free quote, why not call us?