What are the E-E-A-T Guidelines?

Working out how Google’s algorithm works is like solving a Rubix cube.

There are literally so many elements that must line up perfectly for you to get a business on page one of Google. What makes our job harder, or more of a challenge depending on how you look at it, is that Google is constantly improving its algorithm.

However, from time to time, Google and its quality evaluators give us important nuggets of advice. For example, they tell us how to write our content marketing or how to build links.

One of the most significant pieces of advice in recent years is the Google E-EAT guidelines. These guidelines basically tell us that in a business’s content marketing, Google wants us to demonstrate expertise, experience, authoritativeness, and trustworthiness in what we are writing about.

So, no marketing waffle, no vague articles crammed with keywords. It doesn’t work. To get onto the first page on Google, whether you’re in

Bristol, the fine city of Bath, or beyond, you must show that you’re the expert on what you’re talking about.

And it doesn’t matter if you’re talking about how to fix a dripping tap or how to send a rocket into orbit—to get onto page one of Google, you must show that you have a high Google E-EAT score.

 

What are Search Quality Rater Guidelines?

When we think of Google, we often think of massive data centres, AI, and mathematical formulas, which is correct.

Yet occasionally, Google uses search quality raters to manually determine if a set of business websites is good quality.

So let’s say they look at 1,000 plus websites, look at what’s good, and basically work out a criteria, a tick-box set of guidelines. Then, they place the feedback into Google’s core algorithm.

So, in essence, yes, it is complicated mathematical formulas that power Google, but first, quality raters are used to design those mathematical formulas and give guidelines for them to follow.

 

Tell us more about Google E-E-A-T Guidelines.

So, E-E-A-T is an acronym that stands for experience, expertise, authoritativeness, and trustworthiness. Despite what some SEO agencies will tell you, it isn’t a ranking factor; instead, it’s more critical guidance.
So, businesses that want to use white hat methods don’t want to cut corners, and they want to use the techniques of SEO, which Google approves. They will need to brush up on your Google E-EAT guidance.

Why is E-E-A-T Important For SEO?

So, it all boils down to customer satisfaction.

Google wants to provide good-quality answers to a question.

Businesses that care about offering good customer service want to provide valuable and helpful advice.

So, the two line up perfectly. On the other hand, you have businesses that use spam or black hat SEO and just want to get on page one of

Google by exerting the minimum amount of effort. These businesses don’t offer helpful advice, so Google wants to weed these businesses out.

So, in essence, if you truly care about good customer service and offer unique, high-quality advice, you should be on the right side of Google

E-EAT. Yet, if in doubt, do give your SEO agency a shout before making any changes to your website.

In the background are Google’s quality evaluators, who determine which business websites are of good quality and which offer helpful advice.

Then, they work out a framework, a set of rules that can be fed back into Google’s algorithm; this then causes what is known as a Google Core

Update. Now, businesses that have been implementing SEO the right way move up, and websites that may have used more spammy methods of SEO move down.

 

Google Helpful Content Update

We think the Google Helpful Content update and Google E-EAT are closely related.

That’s because if you are writing and publishing content that’s massively helpful to your customers, this work should also have a high Google E-EAT score.

Think of it this way: If content marketing is helpful, has a very high dwell time, and has a very low bounce rate, it often offers helpful advice.

 

What are your top tips for improving a business’s Google E-EAT score?

NAP

Add your business’s NAP information to improve its Google E-EAT score.

For those who do not know, NAP stands for the business’s name, address and phone number. Add this to the contact page, and in the footer, make sure that Googlebot can read it so it can get indexed.

 

Content marketing

When writing content marketing, make sure it’s original and free of duplication. Also, aim to produce high-quality work that your visitors will find helpful.

 

White hat agency

Make sure that whatever marketing agency you hire, all of the work, including search engine optimisation, is always white hat.

 

Would you like a free quote?

If you run a business in the Southwest, we can help your company get onto page one of Google. We have SEO experts with over 10 years of experience. We can, therefore, offer to create content marketing, improve technical SEO, and build backlinks.

 

For a free quote, why not call us?