When I talk to many SEO agencies, they will say that on-page SEO is essential and more straightforward than improving off-page signals, such as building backlinks.

So why is it easier?

With backlinks, you need another business, a company with a website with high DA, to want to link to you. Now, other firms often don’t want to be related to another company. Usually, they only link to your work if you, say, a company that works with that other business or you offer such high quality, superior content marketing that they want to link, so a piece of market research your company carried.

So, we are trying to say that businesses and websites only link to another company and offer a valuable backlink if the work is very high quality or there is a commercial reason to link to you because they say to supply you with products.

So, building backlinks is hard work. Trust us when we say it’s hard work.

This is why so many businesses concentrate on improving their on-page SEO when they are strapped for time. On-page signals, such as good anchor text and internal links, are essential, but it will only take you so far.

If you are ready to start improving your on-page SEO, let’s begin:

 

 

First things first, what is on-page SEO?

So, on-page SEO involves improving the following:

–            Meta titles

–            Meta descriptions

–            Alt text

–            Using internal links

–            Well-written anchor text

–            Optimising the URL extensions

–            Writing good quality content marketing

–            Making sure each page has a high Google EEAT score

–            And much more

 

Revalance

The whole of on-page SEO is ensuring you optimise your website for specific SEO keywords.

To do this, you must improve the relevance of the page; you do this by writing high-quality content marketing. Each page should have a high Google EEAT score. Also, internal links should be used to spread link equity across the different pages.

Why is on-page SEO so important?

How Google’s algorithms work is that they are looking at placing businesses on page one of Google with high Google EEAT scores.

To do this, you must make the page relevant to what you sell, whether surfboards or rockets that you can put into orbit.

You must make the page relevant to your business’s product or service in Bristol. You do this by simply writing high-quality content marketing. Then, add the on-page SEO elements, such as writing a good meta description to improve the CTR.

 

Write good meta titles.

Let’s say in the glorious city of Bristol, you sell bikes, and you sell those nice fold-up bikes you can take on a train.

Now, your business offers next-day delivery; make sure you make this clear in your meta description.

As a well-written meta description can mean that you get more clicks, it will draw in the eye if you write an advantage of buying from your business. Whether this be next-day delivery, perhaps a brand of product, or maybe you could write something about a sale that you have at the moment at your business.

However, a well-written meta description can mean you obtain more clicks and, potentially, you could make more sales.

 

Urls

So, don’t change your primary domain name or URL extensions if you have an established website. The reason is that it can massively damage your SEO.

So, we are talking about here: if you’re a start-up business, the website is brand new. You can only write URL extensions to improve your business’s organic and local search engine optimisation.

But again, don’t change the URL extensions if you have an established business, as this will damage the SEO.

So use some keywords in the URL extension, and keep it concise; don’t over-optimise by writing too many keywords. Use hyphens to separate the works, such as /mountain-bikes.

 

Use internal links

Googlebot, the bot that Google uses to crawl and index every business website, uses links as the primary way to navigate the billions of company websites out there. Therefore, this is why, in terms of improving a business’s organic search engine optimisation, it is good to have good links leading to the site, plus internally, as this helps with Google’s job of crawling and indexing websites.

If you have a super powerful backlink, let’s say you run a fitness studio in Clifton, Bristol.

Let’s say you are recognised as running a fantastic gym, and let’s say Nike links to your gym; then you would have a tremendous, powerful backlink leading to a blog post. Then, a top SEO agency, like Digital Tailors, would want to spread that link equity over the main pages so that those pages rank higher in Google’s SERPs.

 

How do we do that?

We use internal links; internal links help shoppers visit more pages. They also have an SEO purpose of assisting the company in spreading link equity on different pages.

 

Alt text

Less critical, but worth doing, is adding alt text.

All alt text is the text that describes the photo.

So if it’s a man holding a fish, you write this into the alt text; it helps Googlebot and Google’s algorithm understand what the picture is about.

 

 

All this will only take  you so  far:

When you have perfected your on-page SEO, written many blog posts, and have good page titles, alt text, etc., you will spot that this may only take your business to page 7 of Google’s results.

So, there is still a tremendous amount of work to do.

So what’s next?

Well, this is the never-ending job of building quality do-follow and no-follow backlinks.

Why do we use the wording never-ending?

Well, simply because this work never ends, your direct competitors will always want that top place on Google. So, if you have 100 quality links, you can bet that a direct competitor will be working on getting 101 links, and it goes on and on.

If you look at some of the largest businesses in Britain and some of the biggest online retailers, they sometimes have over 30 thousand links. So this gives you an idea of why SEO is never-ending and why businesses are constantly working on improving the on-page and off-page ranking factors to ensure they can move up or hold that top position on Google.co.uk.

Come to one of the best agencies around.

SEO experts manage this business; some have 10 years of experience advising companies on improving their SEO.

Come to the SEO experts in Bristol and talk to the team at Digital Tailors.